{"id":30099,"date":"2024-02-08T03:34:00","date_gmt":"2024-02-08T03:34:00","guid":{"rendered":"https:\/\/litcommerce.com\/blog\/?p=30099"},"modified":"2025-07-11T02:28:59","modified_gmt":"2025-07-11T02:28:59","slug":"google-shopping-actions","status":"publish","type":"post","link":"https:\/\/litcommerce.com\/blog\/google-shopping-actions\/","title":{"rendered":"Google Shopping Actions: Why We Should Use and How to Get Started"},"content":{"rendered":"\n

Google changed the way we browse the Internet. And now, with Google Shopping Actions, the Internet behemoth is transforming the way we purchase online.<\/p>\n\n\n\n

Consumers now shop directly from Google Search, Google Shopping<\/a>, Google Images, Google Assistant, and even YouTube. Thanks to the eCommerce marketplaces, all businesses of all sizes can sell their products across various Google platforms. Shoppers can add their items from a variety of brands and businesses to a unified cart and check out quickly using previously saved payment information.<\/p>\n\n\n\n

In other words, Google Shopping allows users to purchase products from anywhere on Google. They can easily add any participating products to their cart, regardless of who sells them, and make simply one transaction for all of their purchases.<\/p>\n\n\n\n

Google Shopping Actions is clearly going to change the way retailers sell and customers shop. Here\u2019s why you should utilize Google Shopping Actions for your business and how to get started.<\/p>\n\n\n\n

\n\n\n\n

Why Choose Google Shopping Actions? <\/strong><\/h2>\n\n\n\n

For retailers, unlike Google Shopping alternatives<\/a>, Google’s online marketplace offers a once-in-a-lifetime chance.<\/p>\n\n\n

\n
\"Google
Google Shopping Actions marketplace<\/figcaption><\/figure><\/div>\n\n\n

It’s all about where your customers are<\/strong><\/h3>\n\n\n\n

Every day, billions of searches are made on Google, and 20% of users start their product searches there.<\/p>\n\n\n\n

Users may make purchases immediately from search, Google Shopping, Google Assistant, Google Images, and, shortly, YouTube, thanks to Google Shopping Actions. This gives you a one-of-a-kind opportunity to contact clients, whether they’re on a mobile device, a desktop computer, or even conversing with their Google Home. In fact, 44% of Google Home users use the device on a weekly basis to place orders for household supplies.<\/p>\n\n\n\n

It brings the best shopping experience for customers<\/strong><\/h3>\n\n\n\n

Without having to browse individual eCommerce sites and product pages, shoppers can instantly make a purchase when they are impressed with any items they saw.<\/p>\n\n\n\n

You can buy your favorite items with Google Shopping Actions which label a logo as shown below.<\/p>\n\n\n

\n
\"Buy
Buy on Google Button<\/figcaption><\/figure><\/div>\n\n\n

It also makes tailored product recommendations and reordering quick and easy.<\/p>\n\n\n

\n
\"google
Google shopping experience<\/figcaption><\/figure><\/div>\n\n\n

Here\u2019s how Google depicts this feature for a hypothetical customer:<\/p>\n\n\n\n

\n

If Kelly does a search for \u2018peach blush,\u2019 and she has opted to link her Google account with her Ultimate Rewards status, we\u2019ll recognize this and surface relevant blush results as well as related items \u2014 like makeup brushes \u2014 from Ulta Beauty to help her build a basket with her preferred retailer. If we know she regularly purchases makeup remover on a monthly basis, we\u2019ll surface the same brand of makeup remover to her, right when she has the highest intent to reorder.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Plus, Google Shopping Actions streamlines the checkout process by saving credit card information, making purchases almost instantaneous.<\/p>\n\n\n\n

It attracts valuable new customers<\/strong><\/h3>\n\n\n\n

According to DataFeed analysis, 68% of Google Shopping Actions customers are brand new to the merchant. They’re also 14% more valuable than those that don’t use them.<\/p>\n\n\n\n

It raises spending<\/strong><\/h3>\n\n\n\n

Thanks to the ease of use and the convenience of its universal shopping cart, Google Shopping Action brings fewer clicks, more items put into the cart, and a greater conversion rate.<\/p>\n\n\n\n

In fact, after using Google Shopping Actions, existing customers spend an additional 10% more, while businesses notice a 30% increase in basket size year over year.<\/p>\n\n\n\n

It allows users to access their data<\/strong><\/h3>\n\n\n\n

Merchants now can get access to user data such as name, email, and shipping address with Google Shopping Actions, unlike Amazon.<\/p>\n\n\n\n

It Increases Consumer Trust<\/strong><\/h3>\n\n\n\n

The Google Guarantee supports all purchases completed through Google Shopping Actions, which helps create trust with first-time customers. Google also handles returns and refunds, ensuring a consistent and dependable consumer experience.<\/p>\n\n\n\n

You only pay if an item sells<\/strong><\/h3>\n\n\n\n

To sell on the site, there are no membership costs, and unlike Google Shopping, which operates on a pay-per-click basis, Google Shopping Actions sellers only pay when a product sells.<\/p>\n\n\n

\n
\"Google
Google Shopping Actions commission rates<\/figcaption><\/figure><\/div>\n\n\n

The commission rates for Google Shopping Actions range from 5% to 15%, with an average of 12%.<\/p>\n\n\n\n

Google does not pose a threat<\/strong><\/h3>\n\n\n\n

Google is not a direct retailer, unlike Walmart and Amazon, which compete with third-party sellers on their separate platforms. Because Google isn’t selling things on the marketplace, sellers who use Google Shopping Actions won’t be competing with the search giant.<\/p>\n\n\n\n

\n\n\n\n

Get Started with Google Shopping Actions<\/strong><\/h2>\n\n\n\n

First, before you can sell your items, you must first guarantee that your company fits the participation requirements.<\/p>\n\n\n\n

Here\u2019s everything you\u2019ll need to get started:<\/p>\n\n\n\n