{"id":38129,"date":"2023-10-17T03:22:46","date_gmt":"2023-10-17T03:22:46","guid":{"rendered":"https:\/\/litcommerce.com\/blog\/?p=38129"},"modified":"2025-09-18T06:27:08","modified_gmt":"2025-09-18T06:27:08","slug":"connect-shopify-to-google-merchant-center","status":"publish","type":"post","link":"https:\/\/litcommerce.com\/blog\/connect-shopify-to-google-merchant-center\/","title":{"rendered":"How to Connect Shopify to Google Merchant Center in 4 Steps"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/litcommerce.com\/blog\/shopify-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">pros of Shopify<\/a> surely attract many people. In fact, you can <a href=\"https:\/\/litcommerce.com\/blog\/go\/create-shopify-store-38129-02\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">build an online store with Shopify<\/a> no matter how big or small your business is. There are some well-known brands also using the platform to run their sites such as Gym Shark, Kylie Cosmetics, and Victoria Beckham Beauty.<\/p>\n\n\n\n<p>However, <strong>you may need more than just selling on a single market to grow your business. It\u2019s time to add products to Google Shopping<\/strong>. If you are a merchant and want to boost your sales, then this guide on how to connect Shopify to Google Merchant Center is for you. In this article, <a href=\"https:\/\/litcommerce.com\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=jessie&amp;utm_content=connectshopifytogooglemerchantcenter\" target=\"_blank\" rel=\"noreferrer noopener\">LitCommerce<\/a> will take you through: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/connect-shopify-to-google-merchant-center\/#h-1-manually-adding-individual-products-to-google-merchant-center\">How to connect Shopify to Google Merchant Center manually? <\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/connect-shopify-to-google-merchant-center\/#h-2-automatically-listing-and-syncing-with-litcommerce\">How to connect Shopify to Google Merchant Center automatically?<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/litcommerce.com\/blog\/connect-shopify-to-google-merchant-center\/#h-is-it-worth-to-connect-shopify-to-google-merchant-center\"><strong>Is it worth it to connect Shopify to Google Merchant Center<\/strong>?<\/a><\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s dive right in!<\/p>\n\n\n<div class=\"wptb-table-container wptb-table-47977\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-47977\" data-wptb-version=\"2.0.1\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-47137\" data-reconstraction=\"1\" style=\"border: 0px solid rgb(115, 115, 255);\" data-wptb-table-tds-sum-max-width=\"162\" data-wptb-cells-width-auto-count=\"1\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-table-columns=\"1\" data-wptb-header-background-color=\"#4A4AFFFF\" data-wptb-responsive-directives=\"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\" data-wptb-adaptive-table=\"0\" data-wptb-horizontal-scroll-status=\"false\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(74, 74, 255);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(115, 115, 255); padding: 30px;\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-1\" style=\"color: rgb(255, 255, 255); font-size: 20px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Connect Shopify to Google Merchant Center <\/strong><strong>with LitCommerce!<\/strong><br><\/p><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-3\" style=\"color: rgb(255, 255, 255); font-size: 14px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\">Say goodbye to the hassle of managing two separate platforms. LitCommerce enables your team to list products and manage orders across Shopify and Google Merchant Center with ease.<\/p><p><br><\/p><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><\/div><div class=\"wptb-button-container wptb-ph-element wptb-element-button-1\"><div class=\"wptb-button-wrapper wptb-size-m\" style=\"justify-content: center;\">            <a class=\"wptb-link-target\" href=\"https:\/\/litcommerce.com\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=haezel&amp;utm_content=connectshopifytogooglemerchantcenter_top\" target=\"_blank\">                <div class=\"wptb-button wptb-plugin-button-order-left\" style=\"position: relative; border-radius: 5px; background-color: rgb(255, 141, 78); color: rgb(255, 255, 255); transform: scale(1); justify-content: center;\" data-wptb-element-bg-color=\"#FF8D4EFF\" data-wptb-element-color=\"#FFFFFFFF\" data-wptb-element-hover-bg-color=\"null\" data-wptb-element-hover-text-color=\"null\" data-wptb-element-hover-scale=\"1\"><p style=\"font-size: 15px;\"><b>GET MY FREE TRIAL<\/b><\/p><div class=\"wptb-button-icon\" data-wptb-button-icon-src=\"\" data-wptb-element-hover-bg-color=\"null\" data-wptb-element-hover-text-color=\"null\" data-wptb-element-hover-scale=\"1\" style=\"width: 25px; height: 25px;\"><br><\/div><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension>            <\/a>        <\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-connect-shopify-to-google-preparation\">How to Connect Shopify to Google: Preparation<\/h2>\n\n\n\n<p>Once you understand the basics, it is time to get started. You might need to prepare some things before integration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-set-up-your-shopify-store\">#1. Set up your Shopify store<\/h3>\n\n\n\n<p>As mentioned above, everyone can build a Shopify store. The platform allows you to bring ideas to life by designing your own store. Hence, if you got an idea to sell online, let\u2019s start with a Shopify store.<\/p>\n\n\n\n<p><strong>Quick update on Shopify 2023<\/strong>: Currently, Shopify has stopped its 14-day free trial, instead, you can try Shopify with a 3-day free trial. After that, you are able to join the deal \u201c<a href=\"https:\/\/litcommerce.com\/blog\/go\/shopify-free-trial-38129-04\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$1\/month for 3 months<\/a> \u201c using the Shopify Basic plan.<\/p>\n\n\n\n<p>Once you have your website generated, in the next step, you need to configure your online store so it will be more complete and optimized for customer experience. Some configurations that you should take into consideration before listing your products on Google include<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify store structure<\/strong>. Organizing your online store should be prioritized. It is recommended your store follows this structure <strong>Homepage &gt; Category Pages &gt; Product Pages<\/strong>. By following mentioned structure, customers can discover what they&#8217;re searching for quickly and easily. As a result, they tend to spend more time on your site, which can benefit your search engine rankings.<\/li>\n\n\n\n<li><strong>Product name. <\/strong>Putting the right name for your product will help customers to find it quicker and easier. The most simple formula you can refer to is \u201c<strong>Keyword 1 \u2013 Shop for Keyword 2 \u2013 Store Name<\/strong>\u201d.<\/li>\n\n\n\n<li><strong>Product image. <\/strong>Attracting customers would be easier with stunning photos. It is important to take good pictures so that when it is displayed on Google they might help you stand out from others.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-create-a-google-merchant-center-account\">#2. Create a Google Merchant Center account<\/h3>\n\n\n\n<p>Next, you will need to learn about Google Merchant Center setup. Firstly, store owners may have to create an account on <a href=\"https:\/\/www.google.com\/intl\/en_us\/retail\/solutions\/merchant-center\/?&amp;fmp=1&amp;utm_id=gfr&amp;utm_source=google&amp;utm_medium=ha&amp;utm_campaign=us-en-bkws&amp;mcsubid=us-en-ha-mc-bk-c-bkws!o3&amp;gclid=EAIaIQobChMIpqSguvHw_AIVmxPUAR2a4w06EAAYASAAEgK5s_D_BwE\" target=\"_blank\" rel=\"noopener nofollow\">Google Merchant Center<\/a>. Google might ask you some questions to understand more about your business and you just need to choose <strong>Yes<\/strong> or <strong>No<\/strong>.<\/p>\n\n\n\n<p>For the first time connecting Shopify to Google Merchant Center, you are also asked to add your business information. Here are how you can do it<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-1-click-the-google-merchant-center-login-button-and-choose-to-log-into-google-merchant-center-from-the-list\">#Step 1: Click the Google Merchant Center login button, and choose to log into Google Merchant Center from the list<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1896\" height=\"872\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login.webp\" alt=\"login\" class=\"wp-image-38194\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login.webp 1896w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login-300x138.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login-1024x471.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login-1536x706.webp 1536w\" sizes=\"(max-width: 1896px) 100vw, 1896px\" \/><\/figure><\/div>\n\n\n<p>Sellers need to log in to their Google account before logging into Google Merchant Center. If not, the system will take you to a new tab so you can log in to your Google account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-2-click-the-tools-and-settings-icon-on-the-top-right-of-your-google-merchant-center-homepage\">#Step 2: Click the Tools and Settings icon on the top right of your Google Merchant Center homepage<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"381\" height=\"125\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/tools-and-settings.webp\" alt=\"tools and settings\" class=\"wp-image-38196\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/tools-and-settings.webp 381w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/tools-and-settings-300x98.webp 300w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/figure><\/div>\n\n\n<p>Then a window will show up. Sellers can see two sections which are <strong>Tools<\/strong> and <strong>Settings<\/strong>. In this stage of connecting Shopify to Google Merchant Center, we will see further in the Tools section.<\/p>\n\n\n\n<p>On the other hand, Google Merchant Center also provides basic to advanced settings, such as<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content API<\/strong><\/li>\n\n\n\n<li><strong>Account settings<\/strong><\/li>\n\n\n\n<li><strong>Account Access <\/strong><\/li>\n\n\n\n<li><strong>Preferences <\/strong><\/li>\n\n\n\n<li><strong>Linked accounts<\/strong><\/li>\n\n\n\n<li><strong>Automatic improvements<\/strong><\/li>\n\n\n\n<li><strong>SFTP \/ FTP \/ GCS<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-3-choose-business-information-from-the-list-then-the-system-will-take-you-to-a-page-you-may-provide-some-information-on-that-page\">#Step 3: Choose<strong> Business information<\/strong> from the list, then the system will take you to a page. You may provide some information on that page<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"483\" height=\"505\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/business-information.webp\" alt=\"business information\" class=\"wp-image-38187\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/business-information.webp 483w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/business-information-287x300.webp 287w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/figure><\/div>\n\n\n<p>Other tools that Google Shopping allows you to manage include<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shipping and returns<\/strong><\/li>\n\n\n\n<li><strong>Regions <\/strong><\/li>\n\n\n\n<li><strong>Sales tax<\/strong><\/li>\n\n\n\n<li><strong>Free listings setup<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-4-fill-in-the-required-information-and-submit\">#Step 4: Fill in the required information and submit<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1907\" height=\"944\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/fill-business-information.webp\" alt=\"fill business information\" class=\"wp-image-38191\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/fill-business-information.webp 1907w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/fill-business-information-300x149.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/fill-business-information-1024x507.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/fill-business-information-1536x760.webp 1536w\" sizes=\"(max-width: 1907px) 100vw, 1907px\" \/><\/figure><\/div>\n\n\n<p>Your business information will be required, which are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business display name<\/strong><\/li>\n\n\n\n<li><strong>Business address <\/strong><\/li>\n\n\n\n<li><strong>Phone number for verification purposes<\/strong><\/li>\n\n\n\n<li><strong>Customer service contact for Shopping ads<\/strong><\/li>\n\n\n\n<li><strong>Business identity attributes<\/strong><\/li>\n<\/ul>\n\n\n\n<p>It is important to input exact information and necessary contact details. Otherwise, your account will be suspended.<\/p>\n\n\n\n<p>Now the Google Merchant Center account is configured, it\u2019s time to find out how to add products to Google Shopping.<\/p>\n\n\n<div class=\"wptb-table-container wptb-table-47978\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-47978\" data-wptb-version=\"2.0.1\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-47137\" data-reconstraction=\"1\" style=\"border: 0px solid rgb(115, 115, 255);\" data-wptb-table-tds-sum-max-width=\"152\" data-wptb-cells-width-auto-count=\"1\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-table-columns=\"1\" data-wptb-header-background-color=\"#4A4AFFFF\" data-wptb-responsive-directives=\"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\" data-wptb-adaptive-table=\"0\" data-wptb-horizontal-scroll-status=\"false\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(74, 74, 255);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(115, 115, 255); padding: 25px;\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-1\" style=\"color: rgb(255, 255, 255); font-size: 20px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Increase Shopify Store Traffic from Google<\/strong><\/p><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-3\" style=\"color: rgb(255, 255, 255); font-size: 14px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><br><\/p><p style=\"text-align: center;\">With LitCommerce, you can easily list your items from your Shopify store to Google. Let your potential customers find your brand with ease and skyrocket sales.<\/p><p><br><\/p><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><\/div><div class=\"wptb-button-container wptb-ph-element wptb-element-button-1\"><div class=\"wptb-button-wrapper wptb-size-m\" style=\"justify-content: center;\">            <a class=\"wptb-link-target\" href=\"https:\/\/litcommerce.com\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=haezel&amp;utm_content=connectshopifytogooglemerchantcenter_mid\" target=\"_blank\">                <div class=\"wptb-button wptb-plugin-button-order-left\" style=\"position: relative; border-radius: 5px; background-color: rgb(255, 141, 78); color: rgb(255, 255, 255); transform: scale(1); justify-content: center;\" data-wptb-element-bg-color=\"#FF8D4EFF\" data-wptb-element-color=\"#FFFFFFFF\" data-wptb-element-hover-bg-color=\"null\" data-wptb-element-hover-text-color=\"null\" data-wptb-element-hover-scale=\"1\"><p style=\"font-size: 15px;\"><b>CONNECT FOR FREE NOW<\/b><\/p><div class=\"wptb-button-icon\" data-wptb-button-icon-src=\"\" data-wptb-element-hover-bg-color=\"null\" data-wptb-element-hover-text-color=\"null\" data-wptb-element-hover-scale=\"1\" style=\"width: 25px; height: 25px;\"><br><\/div><\/div>            <\/a>        <\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-ways-to-connect-shopify-to-google-merchant-center-step-by-step-guide\">2 Ways to Connect Shopify to Google Merchant Center: Step-by-Step Guide<\/h2>\n\n\n\n<p>There are many ways to connect Shopify to Google Merchant Center. Basically, you can manually add products to Google Merchant Center or automatically list products using Shopify Google Shopping app. In this guide, we will walk you through both methods to do and provide you with the best solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-manually-adding-individual-products-to-google-merchant-center\">#1. Manually adding individual products to Google Merchant Center<\/h3>\n\n\n\n<p><strong>#Step 1<\/strong>. Log in to your Google Merchant Center account<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1896\" height=\"872\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login.webp\" alt=\"login\" class=\"wp-image-38194\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login.webp 1896w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login-300x138.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login-1024x471.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/login-1536x706.webp 1536w\" sizes=\"(max-width: 1896px) 100vw, 1896px\" \/><\/figure><\/div>\n\n\n<p><strong>#Step 2<\/strong>. From the navigation menu, choose <strong>Products. <\/strong>This will take you to <strong>Add product<\/strong> page<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"859\" height=\"368\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/add-products-page.webp\" alt=\"add products page\" class=\"wp-image-38185\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/add-products-page.webp 859w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/add-products-page-300x129.webp 300w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/figure><\/div>\n\n\n<p><strong>#Step 3<\/strong>. Choose <strong>Upload a file with products<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1885\" height=\"712\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/browse-file-to-upload.webp\" alt=\"browse file to upload\" class=\"wp-image-38186\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/browse-file-to-upload.webp 1885w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/browse-file-to-upload-300x113.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/browse-file-to-upload-1024x387.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/browse-file-to-upload-1536x580.webp 1536w\" sizes=\"(max-width: 1885px) 100vw, 1885px\" \/><\/figure><\/div>\n\n\n<p><strong>#Step 4<\/strong>: Browse the file from your computer to the page. The accepted file must be .tsv, .xml, .txt, and up to 4 GB.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1876\" height=\"715\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/add-products-from-file.webp\" alt=\"add products from file\" class=\"wp-image-38184\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/add-products-from-file.webp 1876w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/add-products-from-file-300x114.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/add-products-from-file-1024x390.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/add-products-from-file-1536x585.webp 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/><\/figure><\/div>\n\n\n<p><strong>#Step 5<\/strong>: Choose <strong>Add products from file<\/strong> and it\u2019s finished<\/p>\n\n\n\n<p>However, this method will require a lot of work since it will not sync any changes in your Shopify store. Consequently, you will need to start over again. This will become a mess when you have a lot of products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-automatically-listing-and-syncing-with-litcommerce\">#2. Automatically listing and syncing with LitCommerce<\/h3>\n\n\n\n<p>Most Shopify business owners use Google channel without realizing there are other options. However, while using the Google channel, the system will push you to create a Performance Max campaign account, which may not be ideal. <\/p>\n\n\n\n<p>This article will help you <strong>connect Shopify to Google Merchant Center just within 4 steps using LitCommerce<\/strong> so that you can control everything in a dashboard. Being able to reduce all the conflicts might have when listing products on Google and Shopify, LitCommerce is a smart tool to help you manage multichannel, and it is also available on Shopify App Store.<\/p>\n\n\n\n<p>Speaking more of store enhancement, don&#8217;t skip our reviews on the<strong><a href=\"https:\/\/litcommerce.com\/blog\/best-shopify-inventory-management-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\"> best Shopify inventory management apps<\/a><\/strong> for more superior store performance! <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-1-connect-google-to-shopify\">#Step 1: Connect Google to Shopify<\/h4>\n\n\n\n<p>It takes less than 3 minutes to start with LitCommerce. The video below explains clearly how to integrate your Shopify store to Google Merchant Center.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nCRrJ_qrb28\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-2-list-products-on-google-shopping\">#Step 2: List products on Google Shopping<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1022\" height=\"816\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/list-products.webp\" alt=\"list products\" class=\"wp-image-38193\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/list-products.webp 1022w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/list-products-300x240.webp 300w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/figure><\/div>\n\n\n<p>In the Management dashboard for your Shopify store, select the product you want to list on Google Shopping.<\/p>\n\n\n\n<p>Choose Google Shopping from the <strong>List Products on Channel<\/strong> dropdown box<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1678\" height=\"808\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/choose-google-shopping.webp\" alt=\"choose google shopping\" class=\"wp-image-38188\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/choose-google-shopping.webp 1678w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/choose-google-shopping-300x144.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/choose-google-shopping-1024x493.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/choose-google-shopping-1536x740.webp 1536w\" sizes=\"(max-width: 1678px) 100vw, 1678px\" \/><\/figure><\/div>\n\n\n<p>This will take you to the Google Shopping page, then you choose the products and select <strong>Publish to Google Shopping<\/strong> from <strong>Select Action<\/strong> dropdown box.<\/p>\n\n\n\n<p>The products will be moved to Google Shopping store as a draft. From here, you can freely make adjustments to your listings before it\u2019s going live.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1557\" height=\"808\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/edit-listing.webp\" alt=\"edit listing\" class=\"wp-image-38190\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/edit-listing.webp 1557w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/edit-listing-300x156.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/edit-listing-1024x531.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/edit-listing-1536x797.webp 1536w\" sizes=\"(max-width: 1557px) 100vw, 1557px\" \/><\/figure><\/div>\n\n\n<p>After finishing the editing, you can now hit the <strong>Run<\/strong> button to make it available on Google Shopping.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-3-enable-shopify-google-shopping-sync\">#Step 3: Enable Shopify Google Shopping sync<\/h4>\n\n\n\n<p>From the Google Shopping page on LitCommerce, choose <strong>Channel Settings<\/strong> on the top right corner.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1643\" height=\"800\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/google-shopping-settings.webp\" alt=\"google shopping settings\" class=\"wp-image-38192\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/google-shopping-settings.webp 1643w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/google-shopping-settings-300x146.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/google-shopping-settings-1024x499.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/google-shopping-settings-1536x748.webp 1536w\" sizes=\"(max-width: 1643px) 100vw, 1643px\" \/><\/figure><\/div>\n\n\n<p>Here you can choose to sync the price and inventory. Therefore, whenever you want to make changes, you just need to do it on your Shopify store and let LitCommerce take care of the rest.<\/p>\n\n\n\n<p>With advanced features, LitCommerce allows you to manage and streamline data automatically. It will help you save more time, even if you are listing on more than 2 channels. You will no longer need to manually update the inventory count, pricing, or order on every selling channel. In detail, the function will support you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sync Price<\/strong>: The price of the product on Google Shopping can be automatically updated when you change it on Shopify. In addition, you can also set <strong>Price Rules <\/strong>to setup <strong>Price Adjustments<\/strong> and <strong>Price Rounding <\/strong>in order to set appropriate prices due to the platform fees or extra fees.<\/li>\n\n\n\n<li><strong>Sync Inventory<\/strong>: Stock quantities will be connected between your store on Shopify and Google Shopping. You can also set <strong>Inventory Rules <\/strong>to limit the quantity to sell on Google Shopping.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-4-manage-google-shopping-orders\">#Step 4: Manage Google Shopping orders<\/h4>\n\n\n\n<p>You can also manage orders from both Shopify and Google Shopping in the LitCommerce app.<\/p>\n\n\n\n<p>In the <strong>Management <\/strong>dashboard, choose <strong>Orders<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1470\" height=\"805\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/manage-orders.webp\" alt=\"manage ordaers\" class=\"wp-image-38195\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/manage-orders.webp 1470w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/manage-orders-300x164.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/02\/manage-orders-1024x561.webp 1024w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/><\/figure><\/div>\n\n\n<p>When you enable the<strong> Order Sync<\/strong> feature, your Shopify store instantly receives all order details from Google Shopping. You can review and fulfill them alongside orders from your Shopify store conveniently in one place. It will save more time and effort to manage orders, especially during sales season.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-it-worth-to-connect-shopify-to-google-merchant-center\">Is It Worth to Connect Shopify to Google Merchant Center?<\/h2>\n\n\n\n<p>To expand your business, you may need more than just selling on a particular market. Selling multichannel is a smart strategy to help you approach more customers and enhance customer experience. Connecting Shopify Google Merchant Center may bring you many opportunities to expand your business and earn more sales. In detail, you might see some highlighted advantages below.<\/p>\n\n\n\n<div class=\"table4\">\n<p><strong>You might also want to read:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/litcommerce.com\/blog\/how-much-is-shopify\/\" target=\"_blank\" rel=\"noopener\">How Much is Shopify<\/a><\/li>\n<li><a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-pricing\/\" target=\"_blank\" rel=\"noopener\">Detailed Review on Google Shopping Pricing<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-reach-more-customers\">#1. Reach more customers<\/h3>\n\n\n\n<p>This is also one of a reason why you should connect Shopify to Google Merchant Center. <strong>Connecting to Google means that you are allowed to access the strength and ability of this ecosystem<\/strong>.<\/p>\n\n\n\n<p>According to a statistic, Google has over 3.5 billion searches per day. Thanks to Google Shopping, your products can be displayed in customers\u2019 searches and it will be a great chance to drive more traffic to your site.<\/p>\n\n\n\n<p>This may contain both advantages and disadvantages for eCommerce businesses since the competitiveness is intense enough. Even though Google has shown its potential, not every business can successfully earn that traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-offer-more-buying-methods-to-customers\">#2. Offer more buying methods to customers<\/h3>\n\n\n\n<p>Customers can access your products easily from other Google services, which will be a chance to approach new segments. <strong>Not only directly buy from the website, but customers can also buy while they surfing the Internet.<\/strong><\/p>\n\n\n\n<p>Furthermore, selling on a website may satisfy only a segment on the Internet since there are differences among these groups in the way they purchase online. <strong>If you want to attract more customers, your business has to satisfy them by providing services based on their behavioral information.<\/strong> In this case, you are expected to <a href=\"https:\/\/litcommerce.com\/shopify-google-shopping-integration\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=jessie&amp;utm_content=connectshopifytogooglemerchantcenter\" target=\"_blank\" rel=\"noreferrer noopener\">sell both on your Shopify store and Google Shopping<\/a>.<\/p>\n\n\n\n<p>However, offering multiple buying services may cause you to be overwhelmed in managing your online business, such as inventory and orders. To avoid the mentioned obstacle, you should have an appropriate plan to sell on multiple platforms.<\/p>\n\n\n\n<div class=\"table4\">\n<p>You can also <strong>search for more insight and build winning strategies<\/strong> with: <a href=\"https:\/\/litcommerce.com\/blog\/multichannel-selling-guide\/\" target=\"_blank\" rel=\"noopener\">Multichannel Selling \u2013 A Definitive Guide to Boost Your Sales<\/a><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-enhance-customer-satisfaction\">#3. Enhance customer satisfaction<\/h3>\n\n\n\n<p>For future tactics, you can develop a plan to launch Google Ads or across Google services. <strong>By connecting to Shopify Google, you can access the advanced analytics tool by Google, such as Google Ads or Google Analytics.<\/strong> By reading the necessary data, merchants can understand customers and provide comprehensive services or experiences for customers.<\/p>\n\n\n\n<p>Google Analytics is more than just locating relevant data to identify how customers interact with your online shop. It also gives you the ability to evaluate this data, such as where your consumers come from, which products they like most, and how long they spend on your website, in order to optimize the performance of your Shopify site.<\/p>\n\n\n\n<p>On the other hand, Google Ads Campaigns can boost your brand awareness. With Google Ads, store owners can access every audience&#8217;s information, from basic to niche-specific.<\/p>\n\n\n<div class=\"wptb-table-container wptb-table-47979\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-47979\" data-wptb-version=\"2.0.1\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-47137\" data-reconstraction=\"1\" style=\"border: 0px solid rgb(115, 115, 255);\" data-wptb-table-tds-sum-max-width=\"152\" data-wptb-cells-width-auto-count=\"1\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-table-columns=\"1\" data-wptb-header-background-color=\"#4A4AFFFF\" data-wptb-responsive-directives=\"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\" data-wptb-adaptive-table=\"0\" data-wptb-horizontal-scroll-status=\"false\"><tbody><tr class=\"wptb-row\" style=\"background-color: rgb(74, 74, 255);\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(115, 115, 255); padding: 25px;\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-1 edit-active\" style=\"color: rgb(255, 255, 255); font-size: 20px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Scale Your eCommerce Business with Multichannel Selling<\/strong><\/p><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><\/div><div class=\"wptb-text-container wptb-ph-element wptb-element-text-3\" style=\"color: rgb(255, 255, 255); font-size: 14px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><br><\/p><p style=\"text-align: center;\">Your brand could drive more orders by getting your items in front of more customers on more platforms. Unlock the potential of selling across Shopify, Google, and many other platforms!<br><\/p><p><br><\/p><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.555556px; left: -0.555556px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.888889px; left: -0.888889px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -0.666667px; left: -0.666667px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\" style=\"position: absolute; top: -1px; left: -1px; pointer-events: none; z-index: auto;\"><\/grammarly-extension><\/div><div class=\"wptb-button-container wptb-ph-element wptb-element-button-1\"><div class=\"wptb-button-wrapper wptb-size-l\" style=\"justify-content: center;\">            <a class=\"wptb-link-target\" href=\"https:\/\/litcommerce.com\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=haezel&amp;utm_content=connectshopifytogooglemerchantcenter_bot\" target=\"_blank\">                <div class=\"wptb-button wptb-plugin-button-order-left\" style=\"position: relative; border-radius: 5px; background-color: rgb(255, 141, 78); color: rgb(255, 255, 255); transform: scale(1); justify-content: center;\" data-wptb-element-bg-color=\"#FF8D4EFF\" data-wptb-element-color=\"#FFFFFFFF\" data-wptb-element-hover-bg-color=\"null\" data-wptb-element-hover-text-color=\"null\" data-wptb-element-hover-scale=\"1\"><p style=\"font-size: 15px;\"><b>START INTEGRATING NOW<\/b><\/p><div class=\"wptb-button-icon\" data-wptb-button-icon-src=\"\" data-wptb-element-hover-bg-color=\"null\" data-wptb-element-hover-text-color=\"null\" data-wptb-element-hover-scale=\"1\" style=\"width: 25px; height: 25px;\"><br><\/div><\/div>            <\/a>        <\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connect-shopify-to-google-merchant-center-faqs\">Connect Shopify to Google Merchant Center: FAQs<\/h2>\n\n\n<section id='' class='helpie-faq accordions custom-styles ' data-collection='' data-pagination='0' data-search='0' data-pagination-enabled='0'><article class=\"accordion \"><div class='helpie-faq-row'><div class='helpie-faq-col helpie-faq-col-12' ><ul><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-38135\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Can I integrate my Shopify store with Google Merchant Center?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p><strong>Yes! <\/strong>Connecting Google Merchant Center Shopify will allow your products to show up on both your website and Google Shopping. As a result, buyers can see your products and also compare them to other suppliers appearing in their search results. <a href=\"https:\/\/litcommerce.com\/shopify-google-shopping-integration\/?utm_source=litcblog&amp;utm_medium=chris&amp;utm_campaign=post&amp;utm_term=cta_startforfree&amp;utm_content=38129_connect_shopify_to_google_merchant_center\" target=\"_blank\" rel=\"noopener\">Start for free<\/a> using the LitCommerce tool.<\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-38136\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">How much does it cost to list on Google Merchant Center?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p><strong>It\u2019s FREE. <\/strong>Google Merchant Center is a free tool by Google that lets sellers manage the connection to their eCommerce platform to connect all of their product data to Google\u2019s systems.<\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-38137\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Is selling on Google Merchant Center worth it?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p>To expand your business, you may need more than just selling on a particular market. <strong>Connecting Shopify Google Merchant Center may bring you many opportunities to expand your business and earn more sales.<\/strong><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/article><\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-connecting-to-google-merchant-today\">Start Connecting to Google Merchant Today<\/h2>\n\n\n\n<p>Shopify is a comprehensive platform for building an online business. However, in order to grow, it is ideal to connect Shopify to Google Merchant Center. Within 4 steps, you can easily add products on Google Shopping and start selling multichannel.<\/p>\n\n\n\n<p>If you want to learn more about how you can manage data across Shopify Google Merchant Center, <a href=\"https:\/\/litcommerce.com\/contact-us\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=jessie&amp;utm_content=connectshopifytogooglemerchantcenter\" target=\"_blank\" rel=\"noreferrer noopener\">drop us a message<\/a>. On the other hand, if you want to explore more strategies to sell online, <a href=\"https:\/\/www.facebook.com\/groups\/litextensioncommunity\" target=\"_blank\" rel=\"noopener nofollow\">join our community<\/a> for more insight.<\/p>\n\n\n\n<p>Enjoy reading with <a href=\"https:\/\/litcommerce.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">LitCommerce Retailer Blog<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pros of Shopify surely attract many people. In fact, you can build an online store with Shopify no matter how big or small your business is. There are some well-known brands also using the platform to run their sites such as Gym Shark, Kylie Cosmetics, and Victoria Beckham Beauty. However, you may need more [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":52994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[10656],"tags":[186],"table_tags":[],"class_list":["post-38129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-multichannel-selling","tag-shopify"],"tpgb_featured_images":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/connect-shopify-to-google-merchant-center.webp",776,512,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/connect-shopify-to-google-merchant-center.webp",700,462,false],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/connect-shopify-to-google-merchant-center-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/connect-shopify-to-google-merchant-center-300x198.webp",300,198,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/connect-shopify-to-google-merchant-center-768x507.webp",768,507,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/connect-shopify-to-google-merchant-center.webp",776,512,false],"default":"https:\/\/litcommerce.com\/blog\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"Oct 2023","category_list":{"category":[{"term_id":10656,"name":"Multichannel Selling","slug":"multichannel-selling","term_group":0,"term_taxonomy_id":10656,"taxonomy":"category","description":"Selling on multiple channels? LitCommerce Blog has everything you need to succeed with multichannel selling. Increase your reach and profits!","parent":0,"count":72,"filter":"raw"}],"post_tag":[{"term_id":186,"name":"shopify","slug":"shopify","term_group":0,"term_taxonomy_id":186,"taxonomy":"post_tag","description":"","parent":0,"count":21,"filter":"raw"}],"post_format":false,"table_tags":false},"author_name":"Kevin Nguyen","author_url":"https:\/\/litcommerce.com\/blog\/author\/kevin\/","author_email":"kevin@litcommerce.com","author_website":"","author_description":"Kevin Nguyen is the <strong>CEO and Co-founder of LitCommerce<\/strong>. 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