{"id":42526,"date":"2024-06-07T03:25:06","date_gmt":"2024-06-07T03:25:06","guid":{"rendered":"https:\/\/litcommerce.com\/blog\/?p=42526"},"modified":"2025-12-30T07:53:17","modified_gmt":"2025-12-30T07:53:17","slug":"what-is-google-shopping","status":"publish","type":"post","link":"https:\/\/litcommerce.com\/blog\/what-is-google-shopping\/","title":{"rendered":"What is Google Shopping: How It Works in 2026"},"content":{"rendered":"\n<p>When most hear the word \u201cGoogle,\u201d their immediate first thought might be a simple search engine. But Google is far more than that. This platform allows users to search for and purchase products. So, if you are thinking about selling your product on Google, I\u2019m sure the first question that might pop into your mind is, \u201c What is Google Shopping?\u201d.<\/p>\n\n\n\n<p>Compared to <a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping alternatives<\/a>, this shopping search result page offers a unique opportunity to showcase your products to millions of shoppers worldwide. But what is Google Shopping, and how can you take advantage of it? These are 3 takeaways about Google Shopping:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google shopping is powered by Google Merchant Centre and Google ads.<\/strong><\/li>\n\n\n\n<li><strong>Zero fees for listing on Google Shopping. You only pay when someone clicks your ad.&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Accurate and up-to-date information is your secret weapon to optimize the performance of your Google Shopping campaigns.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Without further ado, let\u2019s start!<\/p>\n\n\n<p><getresponse-form form-id=\"e62c789c-a764-4239-b556-ac407f09a79e\" e=\"1\"><\/getresponse-form><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What is Google Shopping?&nbsp;<\/h2>\n\n\n\n<p><strong>Google Shopping is an online shopping platform that allows users to search for, compare, and purchase items from online shops.<\/strong> Powered by Google Merchant Center and Google Ads, it offers a streamlined shop experience with detailed product information, images, and prices, all displayed in one place.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Unlike Amazon, Walmart, or eBay, Google Shopping doesn&#8217;t directly sell products. Instead, it is a new product discovery experience and acts as a product discovery tool. Google Shopping helps you research what you want to buy by showing you features, information, and prices from various online stores. Then, you can easily connect with those stores to complete your purchase.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"371\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Google-Shopping-is-an-ideal-platform-for-retailers-to-reach-out-to-global-customers-1.webp\" alt=\"Google Shopping is an ideal platform for retailers to reach out to global customers\" class=\"wp-image-67704\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Google-Shopping-is-an-ideal-platform-for-retailers-to-reach-out-to-global-customers-1.webp 750w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Google-Shopping-is-an-ideal-platform-for-retailers-to-reach-out-to-global-customers-1-300x148.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How Does Google Shopping Work?&nbsp;&nbsp;<\/h2>\n\n\n\n<p>About Google Shopping<strong>, this platform allows retailers to upload their product data to the Google Merchant Center, which is then used to display product listings to potential customers<\/strong>. In other words, Google Merchant Center is where you can use a Merchant Center account to list your product on Google for free, customize your offering, and optimize it to drive more sales traffic.&nbsp;<\/p>\n\n\n\n<p>When selling on Google Shopping, your product listing has appeared on Google sites and apps like Search, Maps, and YouTube. Whenever customers search for a product or business on Google, they might see your listing displayed with details like price, availability, and retailer information.&nbsp;<\/p>\n\n\n\n<p>Get started fast! This 1-minute video will show you how Google Merchant Center works.&nbsp;<\/p>\n\n\n\n<iframe width=\"951\" height=\"535\" src=\"https:\/\/www.youtube.com\/embed\/9IlVrBW8y4c\" title=\"Drive sales and reach more customers with Google Merchant Center\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p>Besides Google Merchant Centre, Google shopping is powered by <a href=\"https:\/\/ads.google.com\/intl\/vi_vn\/start\/overview-ha\/?subid=vn-vi-ha-awa-bk-c-c00!o3~CjwKCAjwr7ayBhAPEiwA6EIGxLQ6uq_wPukoV7e_p9S4G27lsGT4v6I1ZAY0-P0fQ8Tv1IZauv0bqxoCqgQQAvD_BwE~135476288543~kwd-94527731~17294136620~598523990574&amp;gad_source=1&amp;gclid=CjwKCAjwr7ayBhAPEiwA6EIGxLQ6uq_wPukoV7e_p9S4G27lsGT4v6I1ZAY0-P0fQ8Tv1IZauv0bqxoCqgQQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Google ads<\/strong><\/a><strong>.<\/strong> <strong>It is your one-stop shop for managing your shopping campaigns: set your budget, fine-tune your bids, track performance, and optimize your campaigns for success \u2013 all in one place only.<\/strong>&nbsp;<\/p>\n\n\n\n<p>In Google Ads, retailers can pay for their products to be featured at the top of search results. Customers can click on products to view more detailed information and make purchases. Moreover, Google ads use a pay-per-click model, so advertisers only pay when a measurable result &#8211; like a click on a website or a phone call\u2014occurs.&nbsp;<\/p>\n\n\n\n<div class=\"table4\">\n<p>In case, you&#8217;re currently selling on Shopify and want to expand to Google Shopping, let LitCommerce be your buddy. First, why don&#8217;t you check out this guide on <a href=\"https:\/\/litcommerce.com\/blog\/connect-shopify-to-google-merchant-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to Connect Shopify to Google Merchant Center<\/a>.\u00a0<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Total Cost When Selling on Google Shopping<\/h2>\n\n\n\n<p><strong>There&#8217;s no charge for your product to simply appear in a search. You only pay when someone clicks your ad, which takes potential customers straight to your product page.<\/strong> This is called a &#8216;pay-per-click&#8217; (PPC) model. In addition, Google Shopping Actions takes a commission from all products brought in universal carts.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subscription fees<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>You don\u2019t have to pay subscription fees when selling on Google Shopping<\/strong>. This seller-friendly structure has been applied since 2002. With its subscription-free business strategy, Google Shopping price undoubtedly has an advantage over other selling costs from eBay, Amazon, and Etsy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insertion fees<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>You can list your products on Google Shopping for free, with no limitations on quantity. <\/strong>This fee gives you the flexibility to showcase your entire catalog without worrying about additional costs per listing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pending charges<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>A pending charge refers to a temporary $1 holding for an unprocessed transaction that returns as soon as it goes through. <\/strong>As per the Google Shopping pricing guidelines, an account must be validated by a pending charge. Both merchants and regular Google users are subject to this rule.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shipping fees<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Following the <\/strong><a href=\"https:\/\/support.google.com\/merchants\/answer\/6069284?hl=en#zippy=%2Cfree-shipping-over-a-certain-amount%2Cfree-shipping%2Cshipping-rate-table%2Cfixed-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Google shipping rulebook<\/strong><\/a><strong>, you have complete control over your shipping costs,<\/strong> allowing you to tailor them to your specific needs and margins. Google doesn&#8217;t take a cut from your shipping fees. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google ads expenses&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Google Shopping Ads are pay-per-click, so you only pay when someone clicks on your ad.<\/strong> This Google Shopping cost per click amounts to over $0.66 per click (CPC), but the price can vary based on the industry in which Google makes its profit from providing ad services.&nbsp;<\/p>\n\n\n\n<p>Using Google Shopping Ads helps you reach the top of the SERPs and don\u2019t have to work hard to outrank your competitors in organic search results &#8211; your products can be displayed at the very top of the search results page by default.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.webfx.com\/blog\/ppc\/much-cost-advertise-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WebFX<\/a>, Google Ads costs <strong>$100 \u2013 $10,000 per month,<\/strong> with most businesses paying <strong>$0.11 \u2013 $0.50 per click<\/strong> and <strong>$0.51 \u2013 $1000 per 1000 impressions<\/strong> on average in 2024.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"785\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/google-shopping-ads-1024x785.webp\" alt=\"google-shopping-ads\" class=\"wp-image-67703\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/google-shopping-ads-1024x785.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/google-shopping-ads-300x230.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/google-shopping-ads-768x588.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/google-shopping-ads-1536x1177.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/google-shopping-ads.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>So, when selling on Google, you have to pay 3 kinds of fees: shipping,&nbsp; ads, and pending charges.<\/strong> As a seller, data-driven pricing is essential for Google Shopping success.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"table4\">\n<p>You can check out this breakdown article on <a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping Pricing<\/a>. Knowing about fee structure will help you better understand the question, \u201cWhat is Google Shopping.\u201d<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Google Shopping for Merchants&nbsp;<\/h2>\n\n\n\n<p>In addition to answering \u201cWhat is Google Shopping?\u201d this part will show you one of the two noticeable Google shopping benefits as brand credibility gain and qualified leads. These benefits trigger sellers to sell on Google Shopping.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s discover a wider range of Google Shopping&#8217;s benefits!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand credibility gain&nbsp;<\/h3>\n\n\n\n<p><strong>Being listed alongside big-name brands, such as Nike, Adidas, Samsung, Apple, etc, on the Google feed<\/strong> <strong>gives your brand some authority and provides strong social proof for online stores<\/strong>. The high quality of products and brands in the shopping tab further enhances this perception.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Metrics tracking&nbsp;<\/h3>\n\n\n\n<p><strong>Google Shopping provides comprehensive reporting and metrics for businesses running Google Shopping ads,<\/strong> such as&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversions<\/li>\n\n\n\n<li>CTR (Click-through Rate)<\/li>\n\n\n\n<li>Impression Share (IS)&nbsp;<\/li>\n\n\n\n<li>Cost Per Conversion<\/li>\n\n\n\n<li>Return on Ad Spend (ROAS)<\/li>\n<\/ul>\n\n\n\n<p>These metrics help seller track performance and optimize their campaigns. The platform\u2019s emphasis on quality businesses and products ensures a higher ROI for investing in the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qualified leads<\/h3>\n\n\n\n<p><strong>Google Shopping users are more intent on purchasing random individuals browsing Google Search<\/strong>, leading to higher chances of conversions and sales. The platform\u2019s focus on displaying product images and features also helps potential buyers make informed decisions, further boosting conversion rates.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.demandsage.com\/google-ads-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Ads &amp; PPC Statistics 2024<\/a>, 63% of people have clicked on Google Ads. People who visit a website after clicking on a PPC ad are 50% more likely to make a purchase compared to visitors who click on an organic search result.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile responsiveness&nbsp;<\/h3>\n\n\n\n<p><strong>Google Shopping\u2019s mobile-first approach ensures that mobile users can see and purchase your products easily. <\/strong>According to Statista, more and more shoppers are turning to their mobile devices to browse and buy products online, which accounts for nearly <a href=\"https:\/\/www.statista.com\/statistics\/568684\/e-commerce-website-visit-and-orders-by-device\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80 percent<\/a> of all retail website visits worldwide. This means that you can reach more customers who prefer to shop on their mobile devices, leading to a higher conversion rate.<\/p>\n\n\n\n<div class=\"table4\">\n<p>Google changed the way we browse the Internet. It allows users to purchase products from anywhere on Google. Understanding these benefits might trigger sellers to find out information about <a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-actions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping Actions: Why We Should Use and How to Get Started<\/a>.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to Add Products to Google Shopping?&nbsp;<\/h2>\n\n\n\n<p>Adding products to Google Shopping involves a few important steps as follows. But before knowing how to add products to Google Shopping, it\u2019s helpful to understand <a href=\"https:\/\/litcommerce.com\/blog\/google-popular-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;s popular products<\/a> and which types of products perform well on the platform. Understanding how to add products to Google Shopping might help you get a clearer picture of \u201cWhat is Google Shopping?\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#Step 1. Create a Google Merchant Center account&nbsp;<\/h3>\n\n\n\n<p>To have your products showcased in the search results, you need to create a Google Merchant Center account. This will serve as a central hub where you can manage how your product catalog appears throughout Google.<\/p>\n\n\n\n<p>Here\u2019s how you create one in 4 simple steps:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to Google Merchant Center and click on<strong> <\/strong>the <strong>Sign up for free<\/strong> button.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Sign-up-for-a-free-Google-Merchant-account-1.webp\" alt=\"Sign up for a free Google Merchant account\" class=\"wp-image-67709\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Sign-up-for-a-free-Google-Merchant-account-1.webp 750w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Sign-up-for-a-free-Google-Merchant-account-1-300x150.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Sign-up-for-a-free-Google-Merchant-account-1-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Sign-up-for-a-free-Google-Merchant-account-1-1140x570.webp 1140w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Next, provide basic information about your business.<\/li>\n\n\n\n<li>It\u2019s time to choose how you want your customers to check out. Then, make sure to verify your website.&nbsp;<\/li>\n\n\n\n<li>Lastly, you\u2019ll also be given the option to opt-in for free product listings.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#Step 2. Create high-quality product images<\/h3>\n\n\n\n<p><strong>All your product images should be of high quality<\/strong>, present the product clearly and accurately, and have a clean background. You should avoid any image overlays, image borders, or multicolored backgrounds. Here are more details about the requirements to create high-quality images:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Background: The product should be shown on a white background or clean background<\/li>\n\n\n\n<li>Frame the product: The product should take up <strong>75\u201390% of the image space<\/strong>&nbsp;<\/li>\n\n\n\n<li>Size: The product should be close and take up most of the image. Google considers images with<strong> more than 1024 pixels<\/strong> high-resolution, but some recommend images that are at least <strong>800 x 800 pixels or larger.<\/strong><\/li>\n\n\n\n<li>Image format: Images should be in<strong> JPEG or PNG format<\/strong> and <strong>no larger than 16 MB<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#Step 3. Upload your product feed<\/h3>\n\n\n\n<p>Now, it&#8217;s the perfect time to build your product feed where you tell Google about your products following <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Shopping product feed requirements<\/a>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to create a product feed on Google Merchant Center&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, navigate to your Google Merchant Center account, select <strong>Products,<\/strong> click on <strong>Feeds,<\/strong> and then click the blue <strong>+<\/strong> icon.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"768\" height=\"424\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Upload-your-product-feed-in-the-Google-Merchant-Center-1.webp\" alt=\"Upload your product feed in the Google Merchant Center\" class=\"wp-image-67708\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Upload-your-product-feed-in-the-Google-Merchant-Center-1.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Upload-your-product-feed-in-the-Google-Merchant-Center-1-300x166.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide your business information,<\/strong> such as countries where the products in your data feed are sold and can be delivered, and select a language of the content in your feed.&nbsp; This data is fundamental because it is where customers will see your product. Click \u201cContinue\u201d.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"768\" height=\"678\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/provide-your-business-information.webp\" alt=\"provide your business information\" class=\"wp-image-67700\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/provide-your-business-information.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/provide-your-business-information-300x265.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enter your feed name <\/strong>to help you understand its content, then click <strong>Upload<\/strong> to configure your feed and link your data to the Merchant Center.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"768\" height=\"613\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/enter-feed-name.webp\" alt=\"enter feed name\" class=\"wp-image-67705\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/enter-feed-name.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/enter-feed-name-300x239.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose the input product information method<\/strong> (by Google Sheets, Schedule fetch, or Content API). If you choose Google Sheets, you can either upload your spreadsheet or use a template provided by Google Merchant Center. This spreadsheet is used to assemble the product attribute that Google will use to index and display your product.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"331\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/link-your-google-merchant-center-and-google-ads-accounts.webp\" alt=\"link-your-google-merchant-center-and-google-ads-accounts\" class=\"wp-image-67702\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/link-your-google-merchant-center-and-google-ads-accounts.webp 750w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/link-your-google-merchant-center-and-google-ads-accounts-300x132.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Product listing on Google Shopping &#8211; Laptop example<\/h4>\n\n\n\n<p>In the previous part, I guided you through adding products to the Google Merchant Center to help you get more about Product listing on Google Shopping and \u201cWhat is Google Shopping?\u201d.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry if you might still feel a bit unclear about the process. Hence, in this section, I will guide you through listing a specific product, a laptop for example, to help you visualize the listing process.<\/p>\n\n\n<div class=\"wptb-table-container wptb-table-67848\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-67848\" data-wptb-version=\"2.0.1\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-67848\" data-reconstraction=\"1\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-table-tds-sum-max-width=\"483.63636399999996\" data-wptb-cells-width-auto-count=\"1\" data-wptb-horizontal-scroll-status=\"false\" data-wptb-extra-styles=\"LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8=\" role=\"table\" data-table-columns=\"3\"><tbody><tr class=\"wptb-row\"><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Attribute<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Additional details<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"0\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: rgb(0, 0, 0); font-size: 15px;\"><div class=\"\" style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Example<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Id<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Your product&rsquo;s unique identifier.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"1\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>LAP123<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>title<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Your product&rsquo;s title. It should match the product landing page. Add any specifics that shoppers may search for, such as size, color, or style<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"2\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Acer Swift X &#8211; Ultra-Thin &amp; Light &#8211; Fast Performance &#8211; 14&#8243; Full HD Display<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>description<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>An accurate description of your product. Only information about the product was mentioned.&nbsp;<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"3\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>11th Gen Intel Core i7 processor delivers smooth multitasking and efficient operation.&nbsp;Stunning Visuals: A 14&#8243; Full HD display offers vibrant colors and sharp details for an immersive experience.&nbsp;All-Day Battery Life: Up to 17 hours on a single charge keeps you productive on the go.&nbsp;Lightweight Design: Weighs only 2.76 lbs for effortless portability. Fingerprint Reader: Secure login with one-touch<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>link<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>The URL of your product landing page or website.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"4\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>https:\/\/www.accer-14inch.com<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>availability<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Your product&rsquo;s availability<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"5\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>In stock<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>price<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Your product&rsquo;s price. Match the price from the product website and the currency of the country in which the product is predominately sold.<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"6\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>$3000.00<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Google product category<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>The Google-defined product category for your product. Include the single most relevant category<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"7\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Electronics &gt; Laptop<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row\" style=\"--hover-bg-color: undefined;\"><td class=\"wptb-cell\" data-y-index=\"8\" data-x-index=\"0\" style=\"border: 1px solid rgb(209, 209, 209); width: 67px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>brand<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"8\" data-x-index=\"1\" style=\"border: 1px solid rgb(209, 209, 209); width: 223px;\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-622\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Your product&rsquo;s brand name<\/p><\/div><\/div><\/td><td class=\"wptb-cell\" data-y-index=\"8\" data-x-index=\"2\" style=\"border: 1px solid rgb(209, 209, 209);\" data-wptb-css-td-auto-width=\"true\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-623\" style=\"color: rgb(0, 0, 0); font-size: 13px;\"><div class=\"\" style=\"position: relative;\"><p>Acer<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div><\/div>\n\n\n\n<div class=\"table3\">\n<p><strong>Note: <\/strong>If you choose to use the template provided by Google Merchant Center, the spreadsheet will already give each product its row and specify the product attributes in different columns<strong>.<\/p><p><\/strong>Struggling to fill in product information for your numerous listings? LitCommerce can help! Our <a href=\"https:\/\/litcommerce.com\/google-merchant-integration\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=latifah&amp;utm_content=whatisgoogleshopping\" target=\"_blank\" rel=\"noreferrer noopener\">Google Merchant listing tool<\/a> streamlines the process with its advanced listing management feature called &#8220;Template and Recipe.&#8221; This feature allows you to create a set of product attributes and settings that can be quickly applied to multiple listings at once. Say goodbye to manual data entry and hello to a faster, more efficient listing experience!<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#Step 4. Link your Google Merchant Center and Google Ads accounts&nbsp;<\/h3>\n\n\n\n<p>To promote your products through Google Shopping ads, you\u2019ll need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up an Ads account (if you haven\u2019t already) and connect it to Google Merchant Center.&nbsp;<\/li>\n\n\n\n<li>Click the <strong>Account Linking<\/strong> option within the Google Merchant Center settings menu to link both accounts.<\/li>\n\n\n\n<li>Create a Google AdWords account if you don\u2019t have one. Or click on <strong>Link Account<\/strong> and enter your Google AdWords customer ID.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Once done, your AdWords account will be successfully linked.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"331\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/link-your-google-merchant-center-and-google-ads-accounts.webp\" alt=\"link-your-google-merchant-center-and-google-ads-accounts\" class=\"wp-image-67702\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/link-your-google-merchant-center-and-google-ads-accounts.webp 750w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/link-your-google-merchant-center-and-google-ads-accounts-300x132.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">#Step 5. Set up your Google Shopping campaign<\/h3>\n\n\n\n<p>To create a campaign, you can utilize your Google Merchant Center account. <strong>Once you link your Google AdWords account through the Account linking page, you can easily access it from the same location<\/strong>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simply click on <strong>Create Shopping Campaign<\/strong> to initiate the process.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"230\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/set-up-your-campaign.webp\" alt=\"set-up-your-campaign\" class=\"wp-image-67701\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/set-up-your-campaign.webp 750w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/set-up-your-campaign-300x92.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Specify your campaign settings, including campaign name, locations, bidding strategy, daily budget, and schedule.&nbsp;<\/li>\n\n\n\n<li>Choose which type of ad group you want to build for your campaign, name your ad group, specify your maximum CPC bid, and save!<\/li>\n<\/ul>\n\n\n\n<p>You can also use Google AdWords to set up your campaign. Simply sign in to your account, go to the <strong>Campaigns<\/strong> tab, click the blue \u201c<strong>+<\/strong>\u201d icon, and select<strong> New Campaign<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcs6Xpmca2GlB8JQwKrpJdfd5-5W-0k-ixgJr2HtG9rb9y-HDLz_f3fwQbiFIKdDUD0JijGNX6HGtakBzvuWXDjz0JQxZKdHanZYJEVVdg3K4bHyIiBZ1XSF_o1C2oR7bktBh2G8zJCjIeEqfTEsx-qQqN-?key=hLwEYcbNXLNndpmAbGtjGw\" alt=\"\" title=\"\"><\/figure><\/div>\n\n\n<div class=\"table4\">\n<p>Understanding what Google Shopping is gives you a clear view of how your products appear to high-intent shoppers across Google\u2019s network. Once you know how this ecosystem works, you can better tailor your ads to reconnect with users who previously viewed your items. To expand this strategy, take the next step with our guide on <a href=\"https:\/\/litcommerce.com\/blog\/google-remarketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google remarketing campaigns<\/a>, where you\u2019ll learn how to re-engage those shoppers effectively.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices to Boost Sales on Google Shopping&nbsp;<\/h2>\n\n\n\n<p>In this part, I\u2019m sure you will get a clearer answer to the question, \u201cWhat is Google Shopping?\u201d&nbsp;<\/p>\n\n\n\n<p>After that, understand \u201cHow to make your products stand out, maximize your reach across Google\u2019s channels?\u201d and find out \u201cHow to optimize Google shopping campaign?\u201d. Let\u2019s dive into some of the best practices. By following these best practices, you can make the most of this channel and drive sales for your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Ensure the most up-to-date and accurate data&nbsp;&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<p><strong>Accurate and up-to-date information is your secret weapon to optimize the performance of your Google Shopping campaigns.<\/strong> Sellers need to make sure they display the most up-to-date and complete information to build trust with their customers, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use an automated feed to provide up-to-date prices and availability, including tax and shipping. Customers will leave your site if they don\u2019t see the price or availability they expect.&nbsp;<\/li>\n\n\n\n<li>Detailed product type values. Arrange your product type to start with a broad group and end with a more specific group. It helps buyers find the accurate items they searching for (Apparel &amp; Accessories &gt; Clothing &gt; Outerwear &gt; Coats &amp; Jackets &gt; Denim Jackets)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/merchants\/answer\/6324461\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GTIN [gtin]<\/a> (Global Trade Item Numbers) attributes. It helps Google understand exactly what product you&#8217;re showing and supports. From that, Google will boost your performance by adding valuable details about the product and serving your Shopping ads and free listings in more relevant ways. This means that our ads and free listings can appear in more places on Google, YouTube, and our partner sites.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create appealing product titles&nbsp;&nbsp;<\/h3>\n\n\n\n<p><strong>Creating appealing product titles is a critical Google Shopping best practice that can significantly impact your campaign\u2019s performance.<\/strong> Keeping your titles to the optimal length of 75-100 characters, using digits instead of spelling out numbers, capitalizing titles, and adding relevant keywords and symbols can help increase your click-through rate and improve your campaign&#8217;s overall success.<\/p>\n\n\n\n<p>Example of a good product title:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NIKE Air Zoom Pegasus 39 Sneakers (Men&#8217;s)<\/li>\n\n\n\n<li>Summer Breeze Dress (Floral, Light &amp; Flowy)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Additionally, including your brand name in the title can help build brand recognition and loyalty among shoppers.<\/p>\n\n\n<p><getresponse-form form-id=\"e62c789c-a764-4239-b556-ac407f09a79e\" e=\"1\"><\/getresponse-form><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Improve product imagery&nbsp;<\/h3>\n\n\n\n<p>Having high-quality product imagery is crucial for the success of your Google Shopping Ads. Google will block campaigns with low-quality visuals, and people are less likely to click on ads that don\u2019t have good imagery. Read this \u201c<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6008942?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Ads policies<\/a>\u201d to prevent being blocked or restricted.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>To improve your product imagery, follow these guidelines from Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a solid, light-colored background (preferably white or light gray).<\/li>\n\n\n\n<li>Ensure that your images are clearly and evenly lit.<\/li>\n\n\n\n<li>Show your product at the right scale (75-90% of the full image).<\/li>\n\n\n\n<li>Don\u2019t overly edit your images (avoid blurring, pixelation, and vignetting).<\/li>\n\n\n\n<li>Depict the product sold clearly (avoid using close-ups and rear views as the main image).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Eliminate unprofitable keywords<\/h3>\n\n\n\n<p>Eliminating unprofitable keywords is essential in optimizing your Google Shopping campaigns. The <a href=\"https:\/\/www.investopedia.com\/terms\/p\/paretoprinciple.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pareto Principle<\/a> applies here, meaning that a small subset of keywords is likely driving the majority of your returns. <strong>By identifying and excluding keywords that aren\u2019t performing well, you can focus your budget on the keywords that are generating sales and revenue.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>There are many reasons why a keyword might be unprofitable. <\/strong>For example, it could be out of season or out of stock. It could also be that the product is only available in obscure sizes or colors that aren\u2019t popular with your target audience. By excluding these keywords, you can ensure that your budget is being used to target only the most relevant and profitable keywords.<\/p>\n\n\n\n<p>Here are examples of unprofitable keywords and good keywords:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unprofitable keywords: Assuming you\u2019re targeting a region with warm summer but you choose the keyword &#8220;Winter gloves&#8221; or you\u2019re aiming at a very niche audience might not be profitable to \u201csize XXXXL running shoes\u201d<\/li>\n\n\n\n<li>You should use keywords which is relevant, specific, and high search volume such as \u201cbest wireless noise-canceling headphones under $200.&#8221; or \u201cwomen&#8217;s running shoes\u201d, etc.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-shopping-faqs\">What is Google Shopping: FAQs<\/h2>\n\n\n<style type=\"text\/css\"><\/style><section id='' class='helpie-faq accordions custom-styles groupSettings-10267__enabled ' data-collection='' data-pagination='0' data-search='0' data-pagination-enabled='0'><article class=\"accordion \"><div class='helpie-faq-row'><div class='helpie-faq-col helpie-faq-col-12' ><ul><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-42538\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Which can you sell on Google Shopping?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p><span style=\"font-weight: 400\">Google Shopping allows retailers to list their products and showcase them in front of potential customers who are searching for relevant products on Google. <\/span><b>Almost any product can be sold on Google Shopping, including clothing, electronics, home goods, beauty products, and more.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">However, <\/span><b>there are some restrictions on certain products<\/b><span style=\"font-weight: 400\">, such as adult-oriented or illegal items, which cannot be sold on the platform.<\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-42539\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Who can use Google Shopping?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p><span style=\"font-weight: 400\">Google Shopping is available to retailers and businesses who sell products online. <\/span><b>Both small and large businesses can use Google Shopping to promote their products to a wide audience of potential customers.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Retailers must have a website with an eCommerce platform that enables the sale of products, as well as a Google Merchant Center account to connect to Google Shopping.<\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-42540\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Is Google Shopping free?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p><span style=\"font-weight: 400\">While it is free to create a Google Merchant Center account and set up a Google Shopping campaign, there are costs associated with advertising on the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Retailers are charged on a cost-per-click (CPC) basis, which means they only pay when a user clicks on their ad. The amount charged per click varies based on several factors, including the competition for the specific product, the bid amount, and the quality of the ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition, merchants also use Google Shopping Actions that allows selling product directly on Google. Selling on the platform is free of membership fees, and unlike Google Shopping which operates on a pay-per-click model, Google Shopping Actions only charges retailers when a product is sold. <\/span><b>Retailers on Google Shopping Actions pay a commission fee ranging from 5-15%, with the average rate being 12%.<\/b><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-67695\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">What is the difference between Google Search and Google Shopping?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p>While both Google Search and Google Shopping help you find what you need, they take different approaches. Google Search acts like a library catalog, using keywords to point you towards relevant websites. It might show product listings, but that&#8217;s not its main focus. On the other hand, Google Shopping is like an online mall directory. You can browse by category or search for specific products, and it displays listings with pictures, prices, and seller info from various stores. So, use Google Search for general information or browsing, and Google Shopping when you have a product in mind and want to compare options.<\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-67696\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">What is Google Shopping used for?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p>Google Shopping is a free service that allows users to search for, compare, and purchase products from online retailers and local businesses. It helps businesses get their products and stores in front of potential customers searching for what they offer.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/article><\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Start Selling with Google Shopping Today!<\/h2>\n\n\n\n<p>To sum up,<strong> <\/strong>I will answer this basic question: \u201cWhat is Google Shopping?\u201d, <strong>Google Shopping is a key player in the world of eCommerce<\/strong>, offering a unique platform for retailers to showcase their products and reach new audiences. With its advanced targeting options, easy-to-use interface, and integration with other Google services, Google Shopping is a valuable tool for any business looking to boost its online sales.<\/p>\n\n\n\n<p>Looking for more insights on how to optimize your eCommerce strategy? Check out the <a href=\"https:\/\/litcommerce.com\/blog\/category\/online-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">LitCommerce Retailers Blog<\/a> for the latest tips and trends in the industry. Join the LitCommerce Community to connect with like-minded retailers and share your own experiences and expertise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When most hear the word \u201cGoogle,\u201d their immediate first thought might be a simple search engine. But Google is far more than that. This platform allows users to search for and purchase products. So, if you are thinking about selling your product on Google, I\u2019m sure the first question that might pop into your mind [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":67872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[10669,10631],"tags":[],"table_tags":[],"class_list":["post-42526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-online-marketplaces"],"tpgb_featured_images":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping.webp",1552,1024,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-700x700.webp",700,700,true],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-300x198.webp",300,198,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-768x507.webp",768,507,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-1024x676.webp",1024,676,true],"default":"https:\/\/litcommerce.com\/blog\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"Jun 2024","category_list":{"category":[{"term_id":10669,"name":"Google","slug":"google","term_group":0,"term_taxonomy_id":10669,"taxonomy":"category","description":"Explore tips, strategies, and step-by-step guides to help you succeed on Google Marketplace\u2014from product listings to Merchant Center setup.","parent":10631,"count":25,"filter":"raw"},{"term_id":10631,"name":"Online Marketplaces","slug":"online-marketplaces","term_group":0,"term_taxonomy_id":10631,"taxonomy":"category","description":"Grow your business with Online Marketplaces! Tap into millions of potential customers, increase brand visibility, and boost your sales on top eCommerce sites.","parent":0,"count":362,"filter":"raw"}],"post_tag":false,"post_format":false,"table_tags":false},"author_name":"Lynsey Phung","author_url":"https:\/\/litcommerce.com\/blog\/author\/lynsey\/","author_email":"lynsey@litcommerce.com","author_website":"","author_description":"Lynsey Phung is an experienced <strong>eCommerce Writer at LitCommerce<\/strong> with over 3 years in the industry. She specializes in crafting high-quality, insightful content about Google and Facebook, helping businesses make the most of these platforms.","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["editor"],"author_firstname":"Lynsey","author_lastname":"Phung","user_login":"Lynsey","author_avatar":"<img alt=\"Avatar of Lynsey Phung\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/12\/litcommerce-lynsey-phung-writer.jpg\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/12\/litcommerce-lynsey-phung-writer.jpg 2x\" class=\"avatar avatar-200 photo sab-custom-avatar\" height=\"200\" width=\"200\">","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/7e90706365cf1540f94792bdbc114d45?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/litcommerce.com\/blog\/online-marketplaces\/google\/\" alt=\"Google\" class=\"category-google\">Google<\/a> <a href=\"https:\/\/litcommerce.com\/blog\/online-marketplaces\/\" alt=\"Online Marketplaces\" class=\"category-online-marketplaces\">Online Marketplaces<\/a> "},"uagb_featured_image_src":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping.webp",1552,1024,false],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-300x198.webp",300,198,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-768x507.webp",768,507,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-1024x676.webp",1024,676,true],"1536x1536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-1536x1013.webp",1536,1013,true],"2048x2048":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping.webp",1552,1024,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-700x700.webp",700,700,true],"jnews-360x180":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-360x180.webp",360,180,true],"jnews-750x375":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-750x375.webp",750,375,true],"jnews-1140x570":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-1140x570.webp",1140,570,true],"jnews-120x86":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-120x86.webp",120,86,true],"jnews-350x250":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-350x250.webp",350,250,true],"jnews-750x536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-750x536.webp",750,536,true],"jnews-1140x815":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-1140x815.webp",1140,815,true],"jnews-360x504":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-360x504.webp",360,504,true],"jnews-75x75":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-75x75.webp",75,75,true],"jnews-350x350":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping-350x350.webp",350,350,true],"jnews-featured-750":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping.webp",750,495,false],"jnews-featured-1140":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/06\/what-is-google-shopping.webp",1140,752,false]},"uagb_author_info":{"display_name":"Lynsey Phung","author_link":"https:\/\/litcommerce.com\/blog\/author\/lynsey\/"},"uagb_comment_info":0,"uagb_excerpt":"When most hear the word \u201cGoogle,\u201d their immediate first thought might be a simple search engine. But Google is far more than that. This platform allows users to search for and purchase products. So, if you are thinking about selling your product on Google, I\u2019m sure the first question that might pop into your mind&hellip;","_links":{"self":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/42526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/comments?post=42526"}],"version-history":[{"count":0,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/42526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/media\/67872"}],"wp:attachment":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/media?parent=42526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/categories?post=42526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/tags?post=42526"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/table_tags?post=42526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}