{"id":51631,"date":"2024-10-30T03:50:30","date_gmt":"2024-10-30T03:50:30","guid":{"rendered":"https:\/\/litcommerce.com\/blog\/?p=51631"},"modified":"2025-12-26T07:01:57","modified_gmt":"2025-12-26T07:01:57","slug":"etsy-offsite-ads-guide","status":"publish","type":"post","link":"https:\/\/litcommerce.com\/blog\/etsy-offsite-ads-guide\/","title":{"rendered":"Etsy Offsite Ads: A Seller&#8217;s Guide to Drive Traffic and Increase Sales"},"content":{"rendered":"\n<p>Etsy has a program called \u201cEtsy offsite ads,\u201d promoting sellers\u2019 items on other websites. If someone sees the ad and then buys from the seller\u2019s Etsy shop, Etsy takes a part of that sale as a fee. The fee amount depends on how much the seller made before.<\/p>\n\n\n\n<p><strong>The tricky thing is that these ads are automatically set up for all sellers<\/strong>. So many sellers who just started selling on Etsy may not know about this hidden fee that Etsy charges them monthly. That\u2019s why we write this article to help you understand this hidden marketing program. We will go through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are Etsy offsite ads?<\/li>\n\n\n\n<li>How do they work?<\/li>\n\n\n\n<li>How much do they cost?<\/li>\n\n\n\n<li>How to turn off Etsy offsite ads?&nbsp;<\/li>\n\n\n\n<li>Etsy ads vs Etsy offsite ads: Which are better?&nbsp;<\/li>\n\n\n\n<li>Best practices for Etsy offsite ads&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are Etsy Offsite Ads?<\/strong><\/h2>\n\n\n\n<p>Etsy offsite ads promote your listings on third-party platforms like Google Shopping, driving traffic to your shop. You\u2019re automatically enrolled if you earn over $10,000 in a year and incur a fee only when a sale occurs, ranging from 12% to 15% of the total order value.<\/p>\n\n\n\n<p>Offsite ads Etsy may display your products on:<\/p>\n\n\n\n<p><strong>Etsy offsite ads<\/strong><strong> channels:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>Bing<\/li>\n<\/ul>\n\n\n\n<p><strong>Etsy publishing partner sites<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BuzzFeed<\/li>\n\n\n\n<li>Martha Stewart<\/li>\n\n\n\n<li>Real Simple<\/li>\n\n\n\n<li>MyWedding<\/li>\n\n\n\n<li>Better Homes and Gardens<\/li>\n\n\n\n<li>Lyst<\/li>\n\n\n\n<li>Shape<\/li>\n<\/ul>\n\n\n\n<p><strong>Google Display Network (GDN)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube<\/li>\n\n\n\n<li>Zillow<\/li>\n\n\n\n<li>Weather.com<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-etsy-offsite-ads-work\">How do Etsy Offsite Ads Work?&nbsp;<\/h2>\n\n\n\n<p>Using Etsy offsite ads program is one of the most effective <a href=\"https:\/\/litcommerce.com\/blog\/etsy-marketing-strategies\/\">Etsy marketing strategies<\/a> to help sellers promote their items and enhance the Etsy branding of their shop on other websites and platforms.<\/p>\n\n\n\n<p>Both Etsy and the advertising platforms use data like user searches to determine the most relevant ads to display.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Etsy sends listing details like photos, titles, and descriptions.<\/strong><\/li>\n\n\n\n<li><strong>The platform\u2019s algorithms match these details to users to decide where to place the ads based on profiles and search queries.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This helps drive traffic from other sites to Etsy.<\/p>\n\n\n\n<div class=\"table3\">\n<p><strong>Important note<\/strong>: With these ads, sellers can\u2019t choose what is promoted on other sites. This best-selling platform controls all advertising decisions. All active listings can get advertised based on what does best on each platform.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"776\" height=\"512\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-1.webp\" alt=\"Etsy offsite ads\" class=\"wp-image-51640\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-1.webp 776w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-1-300x198.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-1-768x507.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-1-150x99.webp 150w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-1-750x495.webp 750w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><figcaption class=\"wp-element-caption\">Etsy offsite ads<\/figcaption><\/figure><\/div>\n\n\n<p>If you want your listing to have more chances of being promoted through Etsy offsite ads, you should improve listing quality. Most sites have standards for ads. So, you can have a better match if you study the advertising criteria of these sites before optimizing your listings.&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-are-orders-attributed-to-etsy-offsite-ads\"><strong>How Are Orders Attributed to Etsy Offsite Ads?&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>When someone clicks on an ad that promotes your listing and buys from your shop within 30 days, that sale is linked to the ad<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>You\u2019ll be billed only when a shopper clicks on your listing\u2019s ad and makes a purchase<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If a person clicks an ad and makes multiple purchases from your shop within 30 days, each order can incur the Offsite Ad fee.<\/li>\n\n\n\n<li>If they click but don\u2019t buy, you won\u2019t be charged.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Much Are Etsy Offsite Ads Fees?<\/strong><\/h2>\n\n\n\n<p>The offsite ads Etsy fee percentage depends on your annual revenue.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For under $10,000 in revenue in the past year, sellers pay 15% per order from ads.&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Above $10,000 annual revenue, the fee is 12% becomes compulsory rather than optional.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Some additional points to keep in mind:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The maximum fee per order is $100.&nbsp;<\/li>\n\n\n\n<li>The fees are calculated and settled every month.&nbsp;<\/li>\n\n\n\n<li>The cost is based on the total order value.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"776\" height=\"512\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/6-1.webp\" alt=\"Etsy offsite ads fees\" class=\"wp-image-51641\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/6-1.webp 776w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/6-1-300x198.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/6-1-768x507.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/6-1-150x99.webp 150w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/6-1-750x495.webp 750w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><figcaption class=\"wp-element-caption\">Etsy offsite ads fees<\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-uagb-container uagb-block-f9e75be3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9e4da35c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20e2a02c\" id=\"cta-mid\"><p class=\"uagb-heading-text\">Save on Etsy Management Costs!<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ec3b401\"><p class=\"uagb-heading-text\">LitCommerce allows you to connect and manage all your sales channels, including Etsy, from one easy-to-use dashboard, helping you llower your management fees while keeping your business running smoothly across all platforms.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__small-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d502b48a\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4f80297f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" href=\"https:\/\/litcommerce.com\/etsy-integration\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=hazel&amp;utm_content=etsyoffsiteads_mid\" onclick=\"return true;\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\">try litCommerce now<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f18f9899\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c4c8fb1f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png ,https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png 780w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-1024x637.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png\" alt=\"\" class=\"uag-image-54844\" width=\"440\" height=\"220\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-to-find-your-etsy-offsite-ads-statistics\"><strong>Where to Find Your Etsy Offsite Ads Statistics?&nbsp;<\/strong><\/h2>\n\n\n\n<p>If you want to see your Etsy offsite ads sales and fees, follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigate to <strong>Settings<\/strong>, click on the <strong>Offsite ads<\/strong> tab,&nbsp;<\/li>\n\n\n\n<li>Then, choose the &#8220;<strong>See Offsite Ad Stats<\/strong>&#8221; button.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"776\" height=\"512\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-7.webp\" alt=\"Etsy offsite ads statistics\" class=\"wp-image-51639\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-7.webp 776w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-7-300x198.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-7-768x507.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-7-150x99.webp 150w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-7-750x495.webp 750w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><figcaption class=\"wp-element-caption\">Etsy offsite ads statistics<\/figcaption><\/figure><\/div>\n\n\n<p>There, you&#8217;ll see the details related to your Etsy Offsite Ads, including;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total clicks;<\/strong><\/li>\n\n\n\n<li><strong>Total sales from ads;<\/strong><\/li>\n\n\n\n<li><strong>Listing name;<\/strong><\/li>\n\n\n\n<li><strong>Platforms where ads were placed;<\/strong><\/li>\n\n\n\n<li><strong>Sale dates.<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"table3\">\n<p><strong>Important note: <\/strong>If offsite ad fees appear higher than expected, maybe not all items from purchases linked to ads may be displayed. You can check your orders to verify costs match correctly to purchases credited to ads.<\/p>\n<\/div>\n\n\n\n<div class=\"table4\">\n<p><strong>As an Etsy seller, you might also want to read:<\/p><\/strong>\n<li><a href=\"https:\/\/litcommerce.com\/blog\/advertising-on-etsy\/\" target=\"_blank\" rel=\"noopener\">Advertising on Etsy: The 2026 Complete Handbook for Success<\/a><\/li>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-turn-off-offsite-ads-on-etsy\">How to Turn Off Offsite Ads on Etsy?&nbsp;<\/h2>\n\n\n\n<p><strong>Etsy enrolls you in their offsite ads program by default<\/strong>. For some, a possible 15% fee without expecting this cost is such a concern. That&#8217;s why lots of sellers want to know how to opt out of this program.<\/p>\n\n\n\n<p>Unfortunately, your eligibility to opt out of Offsite Ads is based on your shop&#8217;s sales over the past year.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your Etsy store has generated <strong>over $10,000 <\/strong>in the last year, participating in offsite advertising is <strong>mandatory<\/strong>. You&#8217;ll receive a reduced advertising fee, and it&#8217;s a long-term commitment for your shop.<\/li>\n\n\n\n<li>If your Etsy store has earned <strong>less than $10,000 <\/strong>on the platform in the last year, you <strong>can turn off<\/strong> this ad. Nevertheless, if you decide to utilize this service, you&#8217;ll benefit from expert-run advertising without any initial costs to expand your business.<\/li>\n<\/ul>\n\n\n\n<p>Sellers can see earnings from the past 365 days by accessing their <strong>stats<\/strong> page and selecting a <strong>custom date range<\/strong> that looks at the last year of sales data.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To turn off Etsy offsite ads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Shop Manager<\/strong> and click <strong>Settings<\/strong>.<\/li>\n\n\n\n<li>Choose <strong>Offsite Ads<\/strong>.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"776\" height=\"512\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-4.webp\" alt=\"Choose Offsite Ads\" class=\"wp-image-51636\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-4.webp 776w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-4-300x198.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-4-768x507.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-4-150x99.webp 150w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-4-750x495.webp 750w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><figcaption class=\"wp-element-caption\">Choose Offsite Ads<\/figcaption><\/figure><\/div>\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Select <strong>Stop promoting my products<\/strong>.<\/li>\n\n\n\n<li>Click on the &#8220;<strong>Stop promoting my products<\/strong>&#8221; button to confirm.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"776\" height=\"512\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-5.webp\" alt=\"Select Stop promoting my products\" class=\"wp-image-51637\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-5.webp 776w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-5-300x198.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-5-768x507.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-5-150x99.webp 150w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-5-750x495.webp 750w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><figcaption class=\"wp-element-caption\">Select Stop promoting my products<\/figcaption><\/figure><\/div>\n\n\n<div class=\"table3\">\n<p><strong>Important note:<\/strong> If you want to use this ad again, you can revisit the Offsite ads page and select restart ads. When offsite ads are in activation, no further action is needed.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-etsy-ads-vs-etsy-offsite-ads-which-are-better\">Etsy Ads vs Etsy Offsite Ads: Which are better? <\/h2>\n\n\n\n<p>Advertising features like onsite and offsite are commonly on most top marketplaces for selling products. The same for <a href=\"https:\/\/litcommerce.com\/blog\/how-to-promote-etsy-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">promoting your Etsy shop<\/a>, and <strong>there are many differences between Etsy onsite and offsite ads<\/strong>. Below are some of the outstanding points.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"776\" height=\"512\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-vs-etsy-onsite-ads.webp\" alt=\"\" class=\"wp-image-74412\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-vs-etsy-onsite-ads.webp 776w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-vs-etsy-onsite-ads-300x198.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-vs-etsy-onsite-ads-768x507.webp 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ads-placements\">Ads placements<\/h3>\n\n\n\n<p>Etsy&#8217;s onsite ads are mainly <strong>visible within Etsy platform&#8217;s regular search results<\/strong>. When you do a basic search on Etsy, you&#8217;ll notice that some listings display &#8220;Ads by Shopname.&#8221; These are <strong>paid advertisements<\/strong>.<\/p>\n\n\n\n<p><strong>In contrast, Etsy offsite ads appear outside of Etsy<\/strong>. Etsy promotes product listings on well-known websites through partnerships with platforms like Google, Facebook, Instagram, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ads-management\">Ads management<\/h3>\n\n\n\n<p><strong>You can manage your onsite ads within your Etsy dashboard<\/strong>, specifically under &#8216;Marketing&#8217; and &#8216;Etsy Ads.&#8217; There are options you can control, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adjusting your budget;&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Turning it on or off;&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Selecting which listings to promote<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Importantly, <strong>it&#8217;s not mandatory<\/strong>, and you have the flexibility to start or stop it at your convenience.<\/p>\n\n\n\n<p>On the other hand, <strong>offsite ads on Etsy offer less control<\/strong>. <strong>You cannot select the listings you want to advertise and change the budget<\/strong>. If your yearly earnings are below $10,000, you can opt out. If they are above $10,000, this ad are no longer optional.<\/p>\n\n\n\n<p>You do have control over which countries&#8217; customers see your ads. <strong>Your ads will only be visible to customers in the countries where you provide shipping<\/strong>. To manage this, you can add or remove countries by going to the shipping &#8220;profiles&#8221; under &#8220;settings&#8221; in your dashboard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ads-fees\">Ads fees<\/h3>\n\n\n\n<p><strong>When customers click on your onsite listing ads, you&#8217;re charged based on the cost per click<\/strong>. You will not pay for simply seeing your ad or resulting sales. Most sellers typically spend between $0.2 and $0.5 per click for the onsite ad.<\/p>\n\n\n\n<p><strong>With offsite ads, you only incur charges when a customer clicks on your ad and makes a purchase<\/strong>. Etsy fee for sale made through offsite ads &nbsp;is 12% &#8211; 15% for each successful order.,&nbsp;<\/p>\n\n\n\n<p>It&#8217;s important to note that this ad fee is separate from the transaction, listing, and Etsy Payment fees you may also encounter.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-etsy-offsite-ads\">Best Practices for Etsy Offsite Ads <\/h2>\n\n\n\n<p>Any success on an eCommerce platform requires eCommerce strategies best practices, the same for Etsy offsite ads. If you want to convert high sales via offsite ads, here are some Etsy tips for you when optimizing your products listing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-titles-concise\">Keep titles concise<\/h3>\n\n\n\n<p><strong>It&#8217;s better to have concise and straightforward listing titles rather than long and keyword-packed ones.<\/strong> This helps shoppers quickly grasp the nature of your product. The perfect length of a listing title is within 40 characters or fewer, and you should ensure it starts with the most relevant keywords. For instance, a title like &#8220;Live Edge Rustic Wood Coffee Table&#8221; is much clearer than &#8220;Custom-made, Live Edge table, vintage coffee table, wooden farmhouse living room furniture.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"776\" height=\"512\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-3.webp\" alt=\"Keep Etsy listing titles short\" class=\"wp-image-51635\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-3.webp 776w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-3-300x198.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-3-768x507.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-3-150x99.webp 150w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/Etsy-Offsite-Ads-3-750x495.webp 750w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><figcaption class=\"wp-element-caption\">Keep Etsy listing titles short<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adhere-to-the-guidelines\">Adhere to the guidelines<\/h3>\n\n\n\n<p>Many highly-visited advertising platforms like Google, Pinterest, Facebook, and Instagram have strict promotion policies. Hence,<strong> it&#8217;s crucial to ensure your listings are in compliance before starti<\/strong>ng<strong>.<\/strong> You should remove any products that might infringe upon Etsy&#8217;s policies to ensure they will be promoted on these platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-mindful-of-watermarks-and-distractions\">Be mindful of watermarks and distractions<\/h3>\n\n\n\n<p>Regarding your listing photos, <strong>ensure that your product takes center stage, not your logo<\/strong>. Advertising platforms typically disallow watermarks or any other promotional text on images. So, <strong>you should make sure that the photos have clear backgrounds with no borders and clutter<\/strong>. <strong>The best dimensions for your photos are in square shape<\/strong> (e.g., 2000px x 2000px), as it displays well on both mobile and desktop devices.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-etsy-offsite-ads-faqs\">Etsy Offsite Ads &#8211; FAQs <\/h2>\n\n\n<style type=\"text\/css\"><\/style><section id='' class='helpie-faq accordions custom-styles groupSettings-10443__enabled ' data-collection='' data-pagination='0' data-search='0' data-pagination-enabled='0'><article class=\"accordion \"><div class='helpie-faq-row'><div class='helpie-faq-col helpie-faq-col-12' ><ul><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-51644\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Is Etsy offsite ads worth it?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p><b>Whether <\/b><b>Etsy offsite ads<\/b><b> are worth it depends on each shop&#8217;s situation<\/b><span style=\"font-weight: 400\">. It could be worthwhile for those wanting broader reach and accepting huge ad fees on sales. However, those preferring more ad control or low margins may find it less ideal. Instead, you can opt for <\/span><a href=\"https:\/\/litcommerce.com\/blog\/marketplace-integration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">marketplace integration<\/span><\/a><span style=\"font-weight: 400\"> if you wish your products reach different groups of customers.<\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-51645\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Why is Etsy charging for offsite ads?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p><b>Etsy charges for offsite ads because their team of advertising experts promotes your items on popular websites<\/b><span style=\"font-weight: 400\"> like Google, Instagram, and Facebook to broaden your reach across the internet. <\/span><b>They cover the initial advertising costs<\/b><span style=\"font-weight: 400\">; so you should pay them a 12-15% ad fee when you generate a sale through these ads.<\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-51646\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Should I turn off Etsy offsite ads?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p><span style=\"font-weight: 400\">It depends. <\/span><b>If you are a new seller with minimal traffic, you can continue using Etsy offsite ads to generate some sales<\/b><span style=\"font-weight: 400\">. This is because it costs you nothing until a sale is made. <\/span><b>However, if you find that the fees you incur exceed your budget, you can opt out of offsite ads<\/b><span style=\"font-weight: 400\">. On the other hand, if your annual sales exceed $10,000, you can consider continuing to use this service.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/article><\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-etsy-offsite-ads-worth-it\">Are Etsy Offsite Ads Worth it? <\/h2>\n\n\n\n<p><strong>Etsy offsite ads can be beneficial, but it alone will not save a business if you don&#8217;t properly optimize<\/strong> your listings. Whether on or off Etsy, paid promotions require solid listings to generate sales. We advise you to disable offsite ads, pick best selling items on Etsy to sell,&nbsp; and optimize listings first to ensure the best results.<\/p>\n\n\n\n<p>Besides, you can subscribe to our blog if you want to know if It is selling on Etsy worth it and other Etsy guides. You can also take part in our <a href=\"https:\/\/www.facebook.com\/groups\/litextensioncommunity\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook community<\/a> to learn from and discuss with other e-sellers.&nbsp;<\/p>\n\n\n\n<p>If you are seeking the best eCommerce tool and solution, <a href=\"https:\/\/litcommerce.com\/contact-us\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=hazel&amp;utm_content=etsyoffsiteads\" target=\"_blank\" rel=\"noreferrer noopener\">LitCommerce<\/a> is your go-to choice. <a href=\"https:\/\/litcommerce.com\/contact-us\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=hazel&amp;utm_content=etsyoffsiteads\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> anytime if you need any assistance.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etsy has a program called \u201cEtsy offsite ads,\u201d promoting sellers\u2019 items on other websites. If someone sees the ad and then buys from the seller\u2019s Etsy shop, Etsy takes a part of that sale as a fee. The fee amount depends on how much the seller made before. The tricky thing is that these ads [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":74410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"hide","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"0","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[10634,10631],"tags":[],"table_tags":[],"class_list":["post-51631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etsy","category-online-marketplaces"],"tpgb_featured_images":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads.webp",776,512,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-700x700.webp",700,700,true],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-300x198.webp",300,198,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-768x507.webp",768,507,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads.webp",776,512,false],"default":"https:\/\/litcommerce.com\/blog\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"Oct 2024","category_list":{"category":[{"term_id":10634,"name":"Etsy","slug":"etsy","term_group":0,"term_taxonomy_id":10634,"taxonomy":"category","description":"Helpful Etsy tips, step-by-step guides, and smart strategies to make your shop stand out, sell more, and keep customers coming back.","parent":10631,"count":82,"filter":"raw"},{"term_id":10631,"name":"Online Marketplaces","slug":"online-marketplaces","term_group":0,"term_taxonomy_id":10631,"taxonomy":"category","description":"Grow your business with Online Marketplaces! Tap into millions of potential customers, increase brand visibility, and boost your sales on top eCommerce sites.","parent":0,"count":362,"filter":"raw"}],"post_tag":false,"post_format":false,"table_tags":false},"author_name":"Hazel Nguyen","author_url":"https:\/\/litcommerce.com\/blog\/author\/hazel\/","author_email":"hazel@litcommerce.com","author_website":"","author_description":"Hazel Nguyen is a Content Writer for LitCommerce. She has 3 years of experience working in eCommerce and creating high-quality content relating to Etsy. Hazel Nguyen is also appreciated for her deep knowledge of selling on Etsy when sharing with other entrepreneurs in the eCommerce field.","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["editor"],"author_firstname":"Hazel","author_lastname":"Nguyen","user_login":"hazel","author_avatar":"<img alt=\"Avatar of Hazel Nguyen\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/11\/hazel-nguyen-litc-350.jpg\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/11\/hazel-nguyen-litc-350.jpg 2x\" class=\"avatar avatar-200 photo sab-custom-avatar\" height=\"200\" width=\"200\">","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/56e8bca1d44c36b139a4cf425c22346a?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/litcommerce.com\/blog\/online-marketplaces\/etsy\/\" alt=\"Etsy\" class=\"category-etsy\">Etsy<\/a> <a href=\"https:\/\/litcommerce.com\/blog\/online-marketplaces\/\" alt=\"Online Marketplaces\" class=\"category-online-marketplaces\">Online Marketplaces<\/a> "},"uagb_featured_image_src":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads.webp",776,512,false],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-300x198.webp",300,198,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-768x507.webp",768,507,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads.webp",776,512,false],"1536x1536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads.webp",776,512,false],"2048x2048":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads.webp",776,512,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-700x700.webp",700,700,true],"jnews-360x180":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-360x180.webp",360,180,true],"jnews-750x375":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-750x375.webp",750,375,true],"jnews-1140x570":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-1140x570.webp",1140,570,true],"jnews-120x86":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-120x86.webp",120,86,true],"jnews-350x250":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-350x250.webp",350,250,true],"jnews-750x536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-750x536.webp",750,536,true],"jnews-1140x815":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-1140x815.webp",1140,815,true],"jnews-360x504":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-360x504.webp",360,504,true],"jnews-75x75":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-75x75.webp",75,75,true],"jnews-350x350":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads-350x350.webp",350,350,true],"jnews-featured-750":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads.webp",750,495,false],"jnews-featured-1140":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/10\/etsy-offsite-ads.webp",776,512,false]},"uagb_author_info":{"display_name":"Hazel Nguyen","author_link":"https:\/\/litcommerce.com\/blog\/author\/hazel\/"},"uagb_comment_info":0,"uagb_excerpt":"Etsy has a program called \u201cEtsy offsite ads,\u201d promoting sellers\u2019 items on other websites. If someone sees the ad and then buys from the seller\u2019s Etsy shop, Etsy takes a part of that sale as a fee. The fee amount depends on how much the seller made before. The tricky thing is that these ads&hellip;","_links":{"self":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/51631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/comments?post=51631"}],"version-history":[{"count":0,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/51631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/media\/74410"}],"wp:attachment":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/media?parent=51631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/categories?post=51631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/tags?post=51631"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/table_tags?post=51631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}