Good times to post on TikTok by location<\/figcaption><\/figure><\/div>\n\n\nThe optimal TikTok posting times can vary slightly depending on a brand’s target audience location. Generally, peak hours on TikTok tend to be in the evenings and mornings across different time zones. To convert the recommended posting schedule to your own location, simply add or subtract the time difference from EST<\/strong>.<\/p>\n\n\n\nFor example, if a brand’s main followers are in California, they are 3 hours behind EST. So, a suggested 1-3 pm EST would be 10 am-12 pm PST. In London, 8-10 pm EST translates to 1-3 am GMT the next morning.<\/p>\n\n\n\n
Some location-specific insights:<\/p>\n\n\n\n
\nBrands in<\/strong> Europe<\/strong> see high engagement posting between 7-9 am and 6-8 pm GMT<\/strong> to catch morning and evening audiences.<\/li>\n\n\n\nAustralian companies<\/strong> find success at 4-6 pm and 9-11 pm AEST<\/strong> as users unwind from work and school.<\/li>\n\n\n\nAccounts based in Asia<\/strong> should target 8-10 am and 9-11 pm China Standard Tim<\/strong>e to align with daily schedules.<\/li>\n<\/ul>\n\n\n\nThe key is understanding your users’ routines and time zones and translating what time to post on TikTok accordingly. Testing different time blocks can also provide customized insights for your target region.<\/p>\n\n\n\n
When is the Best Time to Post on TikTok by Industry <\/h2>\n\n\n\n While general posting times apply, certain industries may see higher engagement during niche windows. Here are some industry-specific guidelines for when to post on TikTok:<\/p>\n\n\n\n
For consumer goods brands<\/h3>\n\n\n\n The best time to post on TikTok for the consumer goods industry is in the mornings between 7-9 am on weekdays<\/strong>, allowing time for users to discover your products throughout the day. Research shows this morning window is the most effective for driving product awareness and consideration. <\/p>\n\n\n\nWeekend mornings at 9-11 a.m.<\/strong> also work well as audiences browse for leisure activities and purchases. <\/p>\n\n\n\nFor restaurant brands<\/h3>\n\n\n\n For restaurants, lunchtime 12-2 p.m. on weekdays<\/strong> will reach a captive audience looking for new dining spots nearby. Additionally, 6-8 p.m.<\/strong> sees high viewership as users search for dinner ideas. <\/p>\n\n\n\nLate nights at 10 pm-12 am on Fridays and Saturdays<\/strong> are optimal times to attract audiences seeking post-dinner entertainment and cravings. <\/p>\n\n\n\nFor travel and tourism<\/h3>\n\n\n\n Travel brands should target evening slots like 5-7 p.m. throughout the week<\/strong> when users dream of vacations while winding down from work. Specifically, Tuesdays through Thursdays see heightened engagement as audiences mid-week and plan weekend getaways. Weekend mornings from 9-11 a.m.<\/strong> can also inspire wanderlust as people leisurely explore.<\/p>\n\n\n\nFor hospitality brands<\/h3>\n\n\n\n Hotel chains should post during commute windows 6:30-9 am and 5-7 pm evenings<\/strong> for maximum exposure to business travelers and vacation planners. Specifically, Wednesdays and Thursdays<\/strong> are high-consideration days. Weekends target brunch audiences from 9-11 a.m.<\/strong>, browsing for staycation ideas.<\/p>\n\n\n\nGenerally, the best time to post on TikTok for media companies is between 12 and 2 p.m. on weekdays<\/strong>. This window is considered ideal for catching lunchtime scrollers catching up on current events. Evenings 7-9 p.m.<\/strong> also perform well as users unwind with entertainment content, specifically on Mondays, Tuesdays, and Thursdays<\/strong>.<\/p>\n\n\n\nFor school and education<\/h3>\n\n\n\n Educational accounts aim for 7-9 a.m. mornings<\/strong> to reach students transitioning before class. Afternoons from 2-4 p.m.<\/strong> can also engage audiences as projects and homework take focus, especially Wednesdays through Fridays.<\/p>\n\n\n\nFor nonprofit brands<\/h3>\n\n\n\n Nonprofits should post 6-9 am and 5-7 pm on weekdays<\/strong>. Weekend mornings between 9-11 a.m.<\/strong> allow maximum reach for causes throughout relaxed routines, with Saturdays and Sundays engaging broad audiences.<\/p>\n\n\n\nNo matter your business type, having a TikTok Shop and strategically scheduling posts during peak engagement windows can maximize sales from TikTok traffic.<\/p>\n\n\n\n
How to Find the Best Time to Post on TikTok?<\/h2>\n\n\n\n To find the best time to post on TikTok, you’ll need to try posting at different times of the day to discover what works best for your target audience. You can also use TikTok’s built-in analytics to see exactly when your current followers are most active.<\/p>\n\n\n\n
Here’s our step-by-step guide to help you see TikTok Analytics<\/a> and find the best time to post on TikTok for your business.<\/p>\n\n\n\nStep 1: Switch to a TikTok business account<\/h3>\n\n\n\n To access TikTok Analytics, you will already convert your TikTok account to a Business Account. This will give you access to TikTok’s analytics tools.<\/p>\n\n\n\n
\nOpen TikTok and go to your profile picture.<\/li>\n\n\n\n Click on Settings<\/strong> and select Business Account<\/strong>.<\/li>\n\n\n\nThen, tap on Switch to Business Account<\/strong>.<\/li>\n\n\n\nFollow the prompts to complete the setup.<\/li>\n<\/ol>\n\n\n\n
Switch to a TikTok business account<\/figcaption><\/figure><\/div>\n\n\nIf you\u2019re new to a business or pro account, our guide on how to use TikTok for business<\/a> will be helpful. <\/p>\n\n\n\nStep 2: Access TikTok analytics<\/h3>\n\n\n\n
Access TikTok analytics<\/figcaption><\/figure><\/div>\n\n\nOnce you have a Business Account, you can access analytics by:<\/p>\n\n\n\n
\nGo to your profile<\/strong> and tap the three dots<\/strong> in the top right corner.<\/li>\n\n\n\nSelecting Analytics<\/strong>.<\/li>\n<\/ul>\n\n\n\nStep 3: Navigate to audience activity<\/h3>\n\n\n\n\nSelect the Audience<\/strong> tab<\/li>\n\n\n\nScroll down to see the Activity <\/strong>section.<\/li>\n<\/ul>\n\n\n\n
Analyze your follower activity data<\/figcaption><\/figure><\/div>\n\n\nStep 4: Analyze your audience activity data<\/h3>\n\n\n\n In this Activity<\/strong> section, you’ll find data on the days and the times when your followers are most active on TikTok. This information is crucial for determining the best time to post on TikTok. <\/p>\n\n\n\nNow, let’s break down how to interpret the data:<\/p>\n\n\n\n
\nPeak Days<\/strong>: Identify the days when your followers are most active. These are the days you should prioritize for posting.<\/li>\n\n\n\nPeak Hours<\/strong>: Determine the specific times when activity is highest within those days. These are your prime posting slots.<\/li>\n<\/ul>\n\n\n\nOnce you find the best time to post on TikTok that matches your audience’s scrolling time, schedule posts at the times indicated as “peak<\/strong>” in your analytics. Keep track of the performance metrics for each post, including likes, comments, shares, and views.<\/strong><\/p>\n\n\n\nMoreover, don’t forget to check your TikTok analytics regularly so you can find and update your best posting times since your audience’s active hours might change over time.<\/p>\n\n\n\n
Best TikTok Posting Times – FAQs<\/h2>\n\n\n
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