So, how can you jump into selling Amazon seller bundles? Without further ado, check this article to learn:<\/p>\n\n\n\n
- \n
- What is a Product Bundle on Amazon?<\/a><\/strong><\/li>\n\n\n\n
- Does Amazon allow product bundles?<\/a><\/strong><\/li>\n\n\n\n
- How to bundle products on Amazon?<\/a><\/strong><\/li>\n\n\n\n
- How to sell Amazon product bundles?<\/a><\/strong><\/li>\n\n\n\n
- How to find products to bundle?<\/a><\/strong><\/li>\n\n\n\n
- Pros and cons of selling product bundles <\/a><\/strong><\/li>\n<\/ul>\n\n\n\n
Let’s dive right in!<\/p>\n\n\n\n
\n\n\n\nWhat is a Product Bundle on Amazon?<\/h2>\n\n\n\n
On Amazon, product bundling means combining two or more items that complement each other and selling them as one package<\/strong>. These items might work together, serve a similar purpose, or just make shopping easier for the buyer. Amazon product bundles <\/strong>are like a complete solution for customers. Instead of searching for each item separately, they can get everything they need in one package. This is great for busy shoppers who want a simple shopping experience.<\/p>\n\n\n\n
Amazon bundle examples<\/h3>\n\n\n
\n![\"Example](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Example-of-a-product-bundle-on-Amazon.webp\" "\\"\\"")
<\/figure><\/div>\n\n\nHere’s an example of a men’s travel kit sold as a bundle on Amazon<\/strong>. It includes different toiletry items packaged together for sale. Bundling these items lets customers purchase several related products at a lower price, providing convenience and savings. <\/p>\n\n\n\n
Whether it’s salt and pepper sets or skincare products, there are countless Amazon product bundles to sell on Amazon.<\/p>\n\n\n\n
Bundles vs kits vs multipacks<\/h3>\n\n\n\n
Bundles, kits, and multipacks may appear similar, as they all include multiple items in a single package. However, they have distinct differences. Understanding these variances can prevent issues and potential suspensions from Amazon.<\/p>\n\n\n\n
Bundles vs kits<\/h4>\n\n\n
\n![\"Amazon](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Amazon-kit-example.webp\" "\\"\\"")
<\/figure><\/div>\n\n\nA kit often combines several individual items into a “kit” to create a new product<\/strong>. These items may relate to each other or complement each other, but they’re not sold separately. For instance, a crafting kit might include figurines, paint, and decorations for painting<\/strong>.<\/p>\n\n\n\n
On the other hand, Amazon product bundles<\/strong> consist of multiple single items, each with its own ASIN\/UPC, sold together as a unified package.<\/strong> Bundles offer more flexibility by combining different products from various categories or brands, offering customization and variety. <\/p>\n\n\n\n
Note: <\/strong>If you’re private labeling and wish to group your products into one package, you can create your Amazon seller bundles without adhering to the bundling guidelines.<\/p>\n\n\n\n
\u200dBundles vs multipacks<\/h4>\n\n\n
\n![\"Amazon](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Amazon-multipack-example.webp\" "\\"\\"")
<\/figure><\/div>\n\n\nAmazon product bundles merge various items into one package, whereas multipacks contain multiple units of the same item in a single package. Bundles offer diversity and complementary products, while multipacks provide convenience and cost savings on identical items.<\/p>\n\n\n\n
\n\n\n\nDoes Amazon Allow Product Bundles?<\/h2>\n\n\n\n
Some of you might be curious whether Amazon permits bundling multiple brands and products under one listing. And, YES, it does!<\/p>\n\n\n\n
We wouldn’t advise any business practices that go against Amazon’s Terms of Service. We actually encourage you to thoroughly review Amazon’s Product Bundling Policy if you’re considering selling a product bundle.<\/p>\n\n\n\n
Amazon\u2019s detailed bundle policy<\/h3>\n\n\n
\n![\"Detailed](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Detailed-bundle-guidelines.webp\" "\\"\\"")
<\/figure><\/div>\n\n\nBelow are some of Amazon’s specific bundle guidelines.<\/p>\n\n\n\n
- \n
- Amazon product bundles<\/strong> should include items that complement each other well<\/strong>, meaning they either enhance each other’s use or provide convenience when purchased together. <\/li>\n\n\n\n
- A bundle can include items from different brands<\/strong>.<\/li>\n\n\n\n
- Bundles are made up of multiple individual items<\/strong>, each with its own unique identification code (ASIN\/UPC)<\/strong>, and they are sold together as a single package<\/strong>. <\/li>\n\n\n\n
- The bundle must have its own distinct product identifier or manufacturer part number<\/strong>. Using the UPC of any single product within the bundle to represent the entire bundle may result in removing the listing. You need to get a UPC for each bundle you create.<\/li>\n<\/ul>\n\n\n\n
The last point is crucial:<\/strong> if you’re selling a bundle of individual products, you need to obtain a unique UPC specifically for that bundle.<\/p>\n\n\n\n
There are more rules set by Amazon for bundles. These rules are:<\/p>\n\n\n\n
- \n
- Sellers need to have a good history on Amazon and at least a 3-star rating.<\/strong><\/li>\n\n\n\n
- None of the items in the bundle should be restricted or offensive.<\/strong><\/li>\n\n\n\n
- The bundle needs to be eligible for Prime shipping in all regions.<\/strong><\/li>\n\n\n\n
- All items in the bundle must be brand new.<\/strong><\/li>\n\n\n\n
- The bundle needs to follow Amazon’s rules for customer reviews.<\/strong><\/li>\n\n\n\n
- The bundle’s pricing needs to be fair, and it must have a valid reference price.<\/strong><\/li>\n\n\n\n
- The bundle needs to meet Amazon’s requirements for how often deals can be offered.<\/strong><\/li>\n<\/ul>\n\n\n\n
How to get a UPC for your bundle<\/h3>\n\n\n\n
Every branded product in your Amazon seller bundles will have its own distinct UPC, but you can’t utilize those when setting up the listing. Here’s how you can do it:<\/p>\n\n\n\n
- \n
- Visit the GS1<\/a> website and buy a UPC for your specific brand name. Previously, obtaining a UPC from GS1 for 1-10 UPCs cost at least $250<\/strong>. However, you can now buy a one-time use UPC for only $30<\/strong>, without any yearly renewal charges. <\/li>\n\n\n\n
- Once you have the UPC, you can create your own distinct bundled listing on Amazon!<\/li>\n<\/ul>\n\n\n
\n![\"Get](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Get-UPC-from-GS1.webp\" "\\"\\"")
<\/figure><\/div>\n\n\n
\n\n\n\nHow to Bundle Products on Amazon?<\/h2>\n\n\n\n
Ready for the next steps? Keep scrolling down for our detailed guide on how to bundle products to sell on Amazon<\/p>\n\n\n\n
Step 1: Finding the right products to bundle<\/h3>\n\n\n
\n![\"Find-the-right-product-to-bundle\"](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Find-the-right-product-to-bundle.webp\" "\\"\\"")
<\/figure><\/div>\n\n\n- \n
- Look for complementary Products:<\/strong> Think about items that customers typically buy together. For example, a coffee maker could be bundled with coffee filters and mugs.<\/li>\n\n\n\n
- Utilize the “Frequently Bought Together” section:<\/strong> Amazon offers valuable insights into buying habits through this feature. See what products are frequently purchased alongside your main product and consider bundling them.<\/li>\n\n\n\n
- Research with product databases:<\/strong> Tools like Jungle Scout can help you identify popular products and analyze their sales trends. This can guide your bundle creation.<\/li>\n<\/ul>\n\n\n\n
Step 2: Building your product bundle<\/h3>\n\n\n\n
Now that you completed choosing the products to bundle, here are a few suggestions that we think might help:<\/p>\n\n\n\n
- \n
- Brand consistency:<\/strong> The bundle should be branded according to the highest-priced item within it. You can include different brands, but ensure it’s clear which takes precedence. Maintain a clear brand identity for a cohesive and trustworthy bundle.<\/li>\n\n\n\n
- Avoid restricted products:<\/strong> Video games and BMVD (Books, Music, Videos, DVDs) cannot be the primary item in a bundle. They can be secondary if they complement the main product. Be aware of Amazon’s restrictions to avoid any hiccups in listing your bundle.<\/li>\n\n\n\n
- No duplicates or pre-existing kits:<\/strong> Don’t confuse your bundle with existing multi-packs or pre-made kits already available on Amazon. Offer something unique and avoid replicating what’s already there.<\/li>\n<\/ul>\n\n\n\n
Step 3: Obtaining a UPC or GTIN exemption<\/h3>\n\n\n
\n![\"UPC-and-GTIN-for-Amazon-product-bundles\"](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/UPC-and-GTIN-for-Amazon-product-bundles.webp\" "\\"\\"")
<\/figure><\/div>\n\n\nAs mentioned above, you’ll need a special code to officially list your bundle on Amazon:<\/p>\n\n\n\n
- \n
- Unique UPC:<\/strong> If your bundle consists of various brands, you’ll need a unique UPC code. You can purchase one from GS1. This code acts like a unique fingerprint for your one-of-a-kind bundle.<\/li>\n\n\n\n
- GTIN exemption:<\/strong> If the products are all from the same brand, you can request a GTIN exemption from Amazon. If your bundle features a single brand, you can potentially avoid purchasing a UPC code by requesting an exemption.<\/li>\n<\/ul>\n\n\n\n
Step 4: Creating your bundle listing<\/h3>\n\n\n\n
Now it’s time to bring your Amazon product bundles in front of your potential buyers. At this step, you will need to:<\/p>\n\n\n\n
- \n
- Fill in your product info:<\/strong> Gather details like product names, descriptions, and high-quality images showcasing the bundled products together. Compelling descriptions and high-quality visuals are essential to grab attention and convince customers.<\/li>\n\n\n\n
- Create your listing:<\/strong> Through Seller Central, navigate to “Inventory” and choose “Add a product.” Specify you’re adding a new product and follow the prompts. Follow Amazon’s guidelines to create a smooth and successful listing process.<\/li>\n\n\n\n
- Highlight the bundles<\/strong>: Clearly emphasize in the title, description, and bullet points that you’re selling a bundle. Make it crystal clear to shoppers that they’re getting a value-packed bundle.<\/li>\n<\/ul>\n\n\n\n
Who wants to spend hours just listing everything? LitCommerce – a powerful multichannel selling tool<\/a> is here to help! Our easy-to-use listing tool lets you upload and manage your Amazon listings.<\/p>\n\n\n\n
Step 5: Optimize your bundle for sales<\/h3>\n\n\n\n
People are naturally drawn to good deals. By offering your bundle at a discounted price compared to buying the items individually, you create a clear incentive for customers to choose your bundle. That’s why this bonus step is vital for turning your Amazon product bundle into a bestseller.<\/p>\n\n\n\n
- \n
- Price your package smartly<\/strong>: Offer the bundle at a discounted price compared to buying the items individually. This entices customers to choose the bundle for better value.<\/li>\n\n\n\n
- Write a compelling description<\/strong>: Explain why the products work well together and the benefits of purchasing them as a bundle. Don’t just list features, tell a story! Craft a description that highlights the convenience and value proposition of your bundle.<\/li>\n\n\n\n
- Do marketing and promotion<\/strong>: Promote your bundle listings through Amazon PPC ads and other marketing channels to reach target audiences. Don’t wait for customers to find you. Proactively promote your bundle to get it in front of interested buyers.<\/li>\n<\/ul>\n\n\n\n
Bonus tip:<\/strong> Why don’t you encourage satisfied customers to leave reviews for your bundle listing? Positive reviews can significantly improve the conversion rate, build trust and social proof, and influence future buyers.<\/p>\n\n\n\n
\n\n\n\nHow to Sell Amazon Product Bundles?<\/h2>\n\n\n\n
If you want to sell Amazon product bundles, below are three main ways:<\/p>\n\n\n\n
1. Selling wholesale bundles on Amazon<\/h3>\n\n\n\n
This unique wholesale approach is easier than launching a new private-label product on Amazon. Especially when you have already purchased and resold other brands wholesale.<\/p>\n\n\n\n
If you’re new to selling wholesale products on Amazon, here’s a quick explanation:<\/p>\n\n\n\n
- \n
- Find a popular brand on Amazon.<\/strong><\/li>\n\n\n\n
- Create a wholesale account with that brand.<\/strong><\/li>\n\n\n\n
- Resell their products on Amazon without creating new listings or launching new products.<\/strong><\/li>\n<\/ul>\n\n\n\n
Selling wholesale Amazon seller bundles is an excellent strategy, although you might face competition for the buy box from other sellers sharing the same listing. <\/p>\n\n\n\n
For instance, if you aimed to sell a box of RITZ Crackers alone, you’d need to list it alongside numerous other sellers (at least 3 for now). However, bundling compatible branded items together lets you create a unique listing where you’re the sole seller. This eliminates competition for the buy box entirely!<\/p>\n\n\n
\n![\"RITZ](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/RITZ-crackers-number-of-sellers.webp\" "\\"\\"")
<\/figure><\/div>\n\n\n2. <\/strong>Selling your own private-label products<\/h3>\n\n\n\n
If you’re selling your own stuff on Amazon, it’s easier to pack things together in bundles<\/strong>. You can make special packaging for your bundle so it stands out. You can also mix your items with products of other brands, but only if you have their permission<\/strong>. Plus, just make sure everything follows Amazon’s selling rules. <\/p>\n\n\n\n
If you can’t pack everything yourself, you can use a third-party FBA prep center<\/strong>. They’ll take care of labeling, repackaging, and shipping your Amazon product bundles. Selling product bundling for Amazon FBA makes running your Amazon business much easier.<\/p>\n\n\n\n
3. <\/strong>Amazon\u2019s Virtual Product Bundles (VPB)<\/h3>\n\n\n\n
Amazon has introduced the Virtual Product Bundles (VPB) <\/strong>program to streamline bundle creation for sellers on the platform. This program allows brand owners to digitally bundle up to five of their FBA ASINs into a listing<\/strong>. Virtual Amazon product bundles must consist of at least two ASINs, with each ASIN representing a separate product available on Amazon<\/strong>.<\/p>\n\n\n\n
The VPB program is exclusive to brand-owning sellers using FBA<\/strong>. Quantities are automatically adjusted based on the lowest-stock item in the FBA inventory. Creating a VPB is free<\/strong>, enabling sellers to modify the product title, description, price, and images as needed.<\/p>\n\n\n\n
When setting prices, sellers must ensure that their <\/strong>Amazon seller bundles<\/strong> are priced either lower than or equal to the combined prices of the individual products<\/strong>. Typically, sellers offer attractive discounts for bundle purchases compared to individual item purchases. However, Amazon cautions that bundles priced higher than the sum of their component prices may lose eligibility for the Featured Offer status.<\/p>\n\n\n\n
\nRead more: Amazon Pricing Strategies<\/a>.<\/p>\n<\/div>\n\n\n
\n![\"Example](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Example-of-Amazons-Virtual-Product-Bundles.webp\" "\\"\\"")
<\/figure><\/div>\n\n\n\nFor more methods of finding products to sell, check our guide on how to source products to sell on Amaz<\/a>o<\/a>n.<\/a><\/p>\n<\/div>\n\n\n\n
\n\n\n\nHow to Find Products to Bundle?<\/h2>\n\n\n\n
Just like with any business model on Amazon FBA, thorough product research is vital when selling Amazon product bundles. It’s crucial to ensure that the products you’re bundling not only complement each other in function or purpose but also have a high likelihood of selling well together. Here’s how to conduct product bundle research.<\/p>\n\n\n\n
1. Search \u201cBundle\u201d on Amazon<\/h3>\n\n\n\n
Sellers typically include the keyword “bundle<\/strong>” in the title of their product bundle listings, which makes it easy to identify them. This strategy often generates favorable results when searched properly. Instead of searching across all of Amazon, you can search to a specific product category and then use keywords like “bundle,” “kit,” or “pack.<\/strong>” <\/p>\n\n\n\n
For instance, if you’re interested in browsing Amazon product bundles in the Electronic <\/strong>category, you can enter these keywords to find relevant listings. Analyzing these results can provide insights into which types of products tend to sell well together within that category.<\/p>\n\n\n
\n![\"Search](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Search-Bundle-on-Amazon.webp\" "\\"\\"")
<\/figure><\/div>\n\n\n2. Look at the \u201cFrequently bought together\u201d section<\/h3>\n\n\n\n
If you’re not ready to invest in a tool, you can manually explore the “Frequently Bought Together<\/strong>” section. Your product detail page is an excellent starting point, as the suggested products will likely align well with your brand. Additionally, for broader options, it’s beneficial to examine the product pages within your niche. This broader approach can provide more insights and potential product pairing opportunities.<\/p>\n\n\n
\n![\"Look](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Look-at-the-Frequently-bought-together-section.webp\" "\\"\\"")
<\/figure><\/div>\n\n\n3. Use Amazon tools<\/h3>\n\n\n\n
- Create a wholesale account with that brand.<\/strong><\/li>\n\n\n\n
- Write a compelling description<\/strong>: Explain why the products work well together and the benefits of purchasing them as a bundle. Don’t just list features, tell a story! Craft a description that highlights the convenience and value proposition of your bundle.<\/li>\n\n\n\n
- Create your listing:<\/strong> Through Seller Central, navigate to “Inventory” and choose “Add a product.” Specify you’re adding a new product and follow the prompts. Follow Amazon’s guidelines to create a smooth and successful listing process.<\/li>\n\n\n\n
- GTIN exemption:<\/strong> If the products are all from the same brand, you can request a GTIN exemption from Amazon. If your bundle features a single brand, you can potentially avoid purchasing a UPC code by requesting an exemption.<\/li>\n<\/ul>\n\n\n\n
- Avoid restricted products:<\/strong> Video games and BMVD (Books, Music, Videos, DVDs) cannot be the primary item in a bundle. They can be secondary if they complement the main product. Be aware of Amazon’s restrictions to avoid any hiccups in listing your bundle.<\/li>\n\n\n\n
- Utilize the “Frequently Bought Together” section:<\/strong> Amazon offers valuable insights into buying habits through this feature. See what products are frequently purchased alongside your main product and consider bundling them.<\/li>\n\n\n\n
- Once you have the UPC, you can create your own distinct bundled listing on Amazon!<\/li>\n<\/ul>\n\n\n
- None of the items in the bundle should be restricted or offensive.<\/strong><\/li>\n\n\n\n
- A bundle can include items from different brands<\/strong>.<\/li>\n\n\n\n
- Does Amazon allow product bundles?<\/a><\/strong><\/li>\n\n\n\n
![\"Use](\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/05\/Use-Amazon-tools.webp\" "\\"\\"")
<\/figure><\/div>\n\n\n