{"id":79104,"date":"2025-03-28T03:55:21","date_gmt":"2025-03-28T03:55:21","guid":{"rendered":"https:\/\/litcommerce.com\/blog\/?p=79104"},"modified":"2025-12-25T09:26:53","modified_gmt":"2025-12-25T09:26:53","slug":"bing-shopping-ads","status":"publish","type":"post","link":"https:\/\/litcommerce.com\/blog\/bing-shopping-ads\/","title":{"rendered":"Bing Shopping Ads: A Complete Guide to Boost Sales in 2026"},"content":{"rendered":"\n<p>With growing competition in eCommerce, sellers need every advantage to reach the right customers,&nbsp;Bing Shopping Ads&nbsp;provide a cost-effective way to do just that. While Google dominates the search ad space,&nbsp;<strong>Bing offers lower competition, competitive CPC rates,<\/strong>&nbsp;and access to high-intent shoppers across Bing Search, the Shopping tab, and Microsoft\u2019s partner network.<\/p>\n\n\n\n<p>In this guide,\u00a0<strong>we\u2019ll explore how Bing Ads are displayed, their key benefits, how to set up a campaign in 4 steps, and expert optimization tips<\/strong>\u00a0to maximize your ROI in 2026!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 1: Create a Microsoft advertising account<\/li>\n\n\n\n<li>Step 2: Set up a Microsoft merchant center account<\/li>\n\n\n\n<li>Step 3: Upload your product feed<\/li>\n\n\n\n<li>Step 4: Create a Microsoft shopping ads campaign<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s dig deeper into it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Bing Shopping Ads?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2-1024x512.webp\" alt=\"\" class=\"wp-image-79105\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2-1024x512.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2-300x150.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2-768x384.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2-1536x768.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2-750x375.webp 750w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2-1140x570.webp 1140w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/Bing-shopping-ads-2.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Bing Shopping Ads, or Product Ads, are a type of advertisement provided by Microsoft Advertising<\/strong>. These ads display product images, titles, prices, and store names visually engagingly, helping businesses attract high-intent shoppers across Bing, Yahoo, AOL, and the Microsoft Audience Network.<\/p>\n\n\n\n<p>To run Microsoft advertising, advertisers upload a product catalog to the <a href=\"https:\/\/litcommerce.com\/blog\/bing-merchant-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Merchant Center<\/a>. Instead of relying on keywords like traditional search ads, Bing Shopping Ads use product feed data to match listings with relevant searches.&nbsp;<\/p>\n\n\n\n<p>Microsoft then determines ad placements using an auction-based system, considering factors like bid amount, product relevance, and ad quality score.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How are Bing Shopping Ads Displayed?<\/h2>\n\n\n\n<p>Bing product Ads are displayed in a visually appealing format that highlights product details such as images, prices, and store names. Below, we\u2019ll explore where these ads appear across different platforms and have an inside look at the setup dashboard:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bing search results<\/h3>\n\n\n\n<p>When users search for products on Bing, these ads appear in multiple placements. Here&#8217;s how they are typically displayed:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top of search results.<\/li>\n\n\n\n<li>Right panel on the SERP.<\/li>\n\n\n\n<li>Dedicated price comparison shopping engine<\/li>\n\n\n\n<li>Shopping tab&nbsp;<\/li>\n\n\n\n<li>Microsoft search network.<\/li>\n\n\n\n<li>Partner sites like MSN.com or Bing.co.uk<\/li>\n<\/ul>\n\n\n\n<p>These placements help businesses reach a diverse audience, including those who prefer visual product displays and those searching for specific products or deals.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f9e75be3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9e4da35c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20e2a02c\" id=\"cta-mid\"><p class=\"uagb-heading-text\">Expand Your Product Reach and Boost Sales!<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ec3b401\"><p class=\"uagb-heading-text\">Simplify your Bing Ads with advanced filtering, smart rules, and more. Ensure your product listings stay accurate and high-performing, increasing ROI.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__small-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d502b48a\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4f80297f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" href=\"https:\/\/apps.shopify.com\/litcommerce-product-feeds?utm_source=bingshoppingads&amp;utm_medium=display&amp;utm_campaign=productfeedapp_shopify&amp;utm_term=latifah&amp;utm_content=\" onclick=\"return true;\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\">try litCommerce now<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f18f9899\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c4c8fb1f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png ,https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png 780w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-1024x637.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png\" alt=\"\" class=\"uag-image-54844\" width=\"440\" height=\"220\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1199\" height=\"674\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-ads-results-dji-drones-1-edited.webp\" alt=\"Bing search ads result\" class=\"wp-image-79130\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-ads-results-dji-drones-1-edited.webp 1199w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-ads-results-dji-drones-1-edited-300x169.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-ads-results-dji-drones-1-edited-1024x576.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-ads-results-dji-drones-1-edited-768x432.webp 768w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Bing Shopping Ads dashboard<\/h3>\n\n\n\n<p>To maximize the effectiveness of Bing Shopping Ads across these multiple placements, businesses need a robust strategy for monitoring and optimization.&nbsp;<\/p>\n\n\n\n<p>The Microsoft Shopping Ads dashboard serves as a central hub where advertisers can track performance, refine targeting, and make data-driven adjustments to enhance their campaign results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-4-1024x493.webp\" alt=\"Bing Shopping Ads dashboard\" class=\"wp-image-79106\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-4-1024x493.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-4-300x145.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-4-768x370.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-4-1536x740.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-4.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using Microsoft Shopping Ads<\/h2>\n\n\n\n<p>Microsoft Shopping Ads offer businesses a powerful way to connect with shoppers actively searching for products online. Here are the key benefits of Bing Shopping Ads provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower competition:<\/strong> Compared to Google, Bing has fewer advertisers, resulting in lower costs per click (CPC) and potentially higher conversion rates, allowing businesses to achieve a better return on investment.<\/li>\n\n\n\n<li><strong>Higher click-through rates (CTR):<\/strong> Bing ads often achieve higher CTRs compared to text ads due to their visual appeal, making it an ideal platform for retailers targeting serious buyers.<\/li>\n\n\n\n<li><strong>Wider reach across Microsoft\u2019s network:<\/strong> Shopping ads appear not only on Bing but also on Yahoo, AOL, and the Microsoft Audience Network, extending visibility beyond search results.<\/li>\n\n\n\n<li><strong>Easy campaign management:<\/strong> No keywords are required; ads are managed using product data feeds from the Microsoft Merchant Center.&nbsp;<\/li>\n\n\n\n<li><strong>Seamless Google Shopping feed import: <\/strong>Businesses already using Google Shopping Ads can easily import their product feed into Microsoft Merchant Center, simplifying campaign setup.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create a Bing Shopping Ads Campaign<\/h2>\n\n\n\n<div class= \"table3\">\n<p>To set up Bing Shopping ads campaigns, follow these steps:<\/p>\n<p>Step 1: Create a Microsoft advertising account<\/p>\n<p>Step 2: Set up a Microsoft merchant center account<\/p>\n<p>Step 3: Upload your product feed<\/p>\n<p>Step 4: Create a Microsoft shopping ads campaign<\/p> \n<\/div>\n\n\n\n<p>Let&#8217;s scroll down to dive into each step!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Create a Microsoft advertising account<\/h3>\n\n\n\n<p>Go to <a href=\"https:\/\/ads.microsoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Microsoft advertising login<\/a> and sign up for an account. If you have a Microsoft account (e.g., Outlook or Hotmail), you can use it to speed up the process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-5-1024x350.webp\" alt=\"\" class=\"wp-image-79108\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-5-1024x350.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-5-300x103.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-5-768x263.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-5-1536x525.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-5.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fill in your company name, company website, currency, and time zone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-6-1024x562.webp\" alt=\"\" class=\"wp-image-79109\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-6-1024x562.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-6-300x165.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-6-768x421.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-6.webp 1375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Set up a Microsoft merchant center account<\/h3>\n\n\n\n<p>Navigate to Merchant Center, go to <strong>Tools <\/strong>and select<strong> Merchant Center<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"891\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-7.webp\" alt=\"Choose merchant center on microsoft ads\n\" class=\"wp-image-79111\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-7.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-7-300x167.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-7-1024x570.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-7-768x428.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-7-1536x855.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Click on <strong>Create store<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"827\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-8.webp\" alt=\"Use Bing Webmaster Tools or a Universal Event Tracking (UET) tag to verify your website ownership.\" class=\"wp-image-79113\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-8.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-8-300x155.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-8-1024x529.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-8-768x397.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-8-1536x794.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Provide your store name, website URL, and choose domain validation options<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-9-2-1024x574.webp\" alt=\"\" class=\"wp-image-79176\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-9-2-1024x574.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-9-2-300x168.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-9-2-768x431.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-9-2-1536x861.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-9-2.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Use Bing Webmaster Tools or a Universal Event Tracking (UET) tag to verify your website ownership.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-10-1024x574.webp\" alt=\"\" class=\"wp-image-79175\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-10-1024x574.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-10-300x168.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-10-768x431.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-10-1536x861.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-10.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Switch the <strong>Yes <\/strong>button next to Use SSL checkout to confirm that your checkout process is secure, then click <strong>Next<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"720\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-11.webp\" alt=\"Add URL and store description \" class=\"wp-image-79116\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-11.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-11-300x135.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-11-1024x461.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-11-768x346.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-11-1536x691.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Enter your preferred language and email address for notifications, then choose <strong>Create store.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-12-1024x572.webp\" alt=\"\" class=\"wp-image-79117\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-12-1024x572.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-12-300x167.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-12-768x429.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-12-1536x857.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-12.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class= \"table4\">\n<p>Read more: <a href=\"https:\/\/litcommerce.com\/blog\/list-products-on-google-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to List Products on Google Shopping: A Complete Guide<\/a><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Upload your product feed<\/h3>\n\n\n\n<p>In the Merchant Center, go to<strong> Feeds<\/strong> and select <strong>Create feed<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"685\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-13.webp\" alt=\"Create product feed \" class=\"wp-image-79118\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-13.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-13-300x128.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-13-1024x438.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-13-768x329.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-13-1536x658.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Follow the wizard to upload your product feed file. Note that processing can take up to three business days.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"854\" height=\"400\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-14.webp\" alt=\"Upload your product feed file\" class=\"wp-image-79119\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-14.webp 854w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-14-300x141.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-14-768x360.webp 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f9e75be3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9e4da35c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20e2a02c\" id=\"cta-mid\"><p class=\"uagb-heading-text\">Smart Feed Listing for Better Ad Performance!<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ec3b401\"><p class=\"uagb-heading-text\">Save time and simplify your Bing feed management with smart rules, automated quality checks, and seamless updates. Focus on growing your business while we handle the details.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__small-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d502b48a\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4f80297f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" href=\"https:\/\/apps.shopify.com\/litcommerce-product-feeds?utm_source=bingshoppingads&amp;utm_medium=display&amp;utm_campaign=productfeedapp_shopify&amp;utm_term=latifah&amp;utm_content=\" onclick=\"return true;\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\">try it now<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f18f9899\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c4c8fb1f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png ,https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png 780w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-1024x637.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png\" alt=\"\" class=\"uag-image-54844\" width=\"440\" height=\"220\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Create a Microsoft Shopping Ads campaign<\/h3>\n\n\n\n<p>In the Microsoft Advertising dashboard, click on the Microsoft logo in the top-left and click on <strong>Create campaign.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-15-1024x533.webp\" alt=\"In the Microsoft Advertising, create campaign \" class=\"wp-image-79120\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-15-1024x533.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-15-300x156.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-15-768x400.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-15-1536x800.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-15.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Choose <strong>Sell products from your catalog<\/strong> as the campaign goal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"641\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-16.webp\" alt=\"Choose the campaign goal.\" class=\"wp-image-79121\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-16.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-16-300x120.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-16-1024x410.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-16-768x308.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-16-1536x615.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Next, choose the kind of ads you want to run for this campaign and click <strong>Next<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"799\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17.webp\" alt=\"Choose the kind of ads in Bing shopping ads \" class=\"wp-image-79122\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17-300x150.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17-1024x511.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17-768x384.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17-1536x767.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17-750x375.webp 750w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-17-1140x570.webp 1140w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Fill in the required fields, including <strong>campaign name, budget, bid, time, and location targeting.&nbsp;<\/strong><\/p>\n\n\n\n<p>If you are not an advertiser, a bit might be new to you. It is the price an advertiser sets for their ad campaign, determining how much they&#8217;re willing to spend for each click or impression.&nbsp;<\/p>\n\n\n\n<div class= \"table3\">\n<p><strong>Tips: <\/strong>For Microsoft Advertising, bids should be at least $0.01 for the shopping tab and $0.05 elsewhere. Bids under $0.05 are exclusively eligible for display in the shopping tab. Bid values can be set and applied at the product group, ad group, or campaign level<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"892\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-18.webp\" alt=\"\" class=\"wp-image-79123\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-18.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-18-300x167.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-18-1024x571.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-18-768x428.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-18-1536x856.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Enter the country name name and select the country where your product is based. This determines the currency.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"852\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-19.webp\" alt=\"\" class=\"wp-image-79124\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-19.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-19-300x160.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-19-1024x545.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-19-768x409.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-19-1536x818.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Click<strong> Save<\/strong> to save your new shopping campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"885\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-20.webp\" alt=\"\" class=\"wp-image-79125\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-20.webp 1600w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-20-300x166.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-20-1024x566.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-20-768x425.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-20-1536x850.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bing Product Ads Targeting and Optimization Tips&nbsp;<\/h2>\n\n\n\n<p>To maximize the effectiveness of your Bing Shopping Ads, you need a combination of precise targeting and smart optimization. <\/p>\n\n\n\n<p>Below are the most important strategies to help you refine your campaigns, attract the right audience, and improve conversions.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Effective Targeting Strategies<\/h3>\n\n\n\n<p>To ensure your ads reach the most relevant audience, consider these key targeting techniques:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conduct thorough keyword research<\/strong> using Bing\u2019s Keyword Planner to identify high-performing, relevant search terms. Focus on long-tail keywords to attract a more specific audience while reducing competition.<\/li>\n\n\n\n<li><strong>Refine your targeting<\/strong> by setting up audience segments based on demographics, location, and device type. This helps you reach users who are more likely to engage with your ads.<\/li>\n\n\n\n<li><strong>Optimize your budget <\/strong>by running ads during peak hours when your audience is most active. Regular performance analysis can help you adjust your schedule for the best results.<\/li>\n\n\n\n<li><strong>Regularly update your negative keyword list <\/strong>to filter out irrelevant searches and prevent wasted ad spend.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Optimization Techniques<strong>&nbsp;<\/strong><\/h3>\n\n\n\n<p>Once you have targeted the right audience, optimizing your campaign is crucial for driving conversions and improving ROI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimized Product Titles and Descriptions. <\/strong>Ensure your product titles and descriptions are clear, keyword-rich, and accurately describe your products to improve visibility and engagement.<\/li>\n\n\n\n<li><strong>Regularly analyze performance metrics like click-through rates and conversions<\/strong> to adjust bids strategically. Consider using Bing\u2019s automated bidding options, such as Enhanced CPC or Target ROAS, to improve efficiency.<\/li>\n\n\n\n<li><strong>Smart shopping campaigns <\/strong>by taking advantage of Bing\u2019s Smart Shopping Campaigns, which use automatic bidding and audience targeting to maximize conversions and revenue.<\/li>\n\n\n\n<li><strong>Continuously test different versions of your ads<\/strong>, including variations in images, headlines, and descriptions, to determine what resonates best with your audience. Write persuasive ad copy that highlights your product\u2019s benefits and includes strong calls to action to encourage clicks.<\/li>\n\n\n\n<li><strong>Regularly review campaign performance<\/strong>, identify areas for improvement, and make necessary adjustments to maintain strong results.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>By implementing these targeted strategies and optimization techniques, you can enhance your Microsoft &nbsp;Shopping Ads&#8217; relevance, performance, and overall return on investment.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Which is better Google Ads or Bing Shopping Ads?<\/h2>\n\n\n\n<p>Deciding between Google Ads and Bing Ads depends on your specific goals, budget, and target audience. Here&#8217;s a breakdown of the comparison between these two platforms to help you determine which one is better for your needs:&nbsp; <\/p>\n\n\n<div class=\"wptb-table-container wptb-table-79143\"><div class=\"wptb-table-container-matrix\" id=\"wptb-table-id-79143\" data-wptb-version=\"2.0.1\" data-wptb-pro-status=\"false\"><table class=\"wptb-preview-table wptb-element-main-table_setting-79143\" style=\"border-spacing: 3px 3px; border-collapse: collapse !important; min-width: 442px; border: 1px solid black; \" data-border-spacing-columns=\"3\" data-border-spacing-rows=\"3\" data-reconstraction=\"1\" data-wptb-table-directives=\"eyJpbm5lckJvcmRlcnMiOnsiYWN0aXZlIjoiYWxsIiwiYm9yZGVyV2lkdGgiOjEsImJvcmRlclJhZGl1c2VzIjp7ImFsbCI6MCwicm93IjowLCJjb2x1bW4iOjB9fX0=\" data-wptb-responsive-directives=\"eyJyZXNwb25zaXZlRW5hYmxlZCI6ZmFsc2UsInJlc3BvbnNpdmVNb2RlIjoiYXV0byIsInJlbGF0aXZlV2lkdGgiOiJ3aW5kb3ciLCJwcmVzZXJ2ZVJvd0NvbG9yIjpmYWxzZSwiaGVhZGVyRnVsbHlNZXJnZWQiOmZhbHNlLCJicmVha3BvaW50cyI6eyJkZXNrdG9wIjp7Im5hbWUiOiJkZXNrdG9wIiwid2lkdGgiOjEwMjR9LCJ0YWJsZXQiOnsibmFtZSI6InRhYmxldCIsIndpZHRoIjo3MDB9LCJtb2JpbGUiOnsibmFtZSI6Im1vYmlsZSIsIndpZHRoIjozMDB9fSwibW9kZU9wdGlvbnMiOnsiYXV0byI6eyJkaXNhYmxlZCI6eyJkZXNrdG9wIjpmYWxzZSwidGFibGV0IjpmYWxzZSwibW9iaWxlIjpmYWxzZX0sInRvcFJvd0FzSGVhZGVyIjp7ImRlc2t0b3AiOmZhbHNlLCJ0YWJsZXQiOnRydWUsIm1vYmlsZSI6dHJ1ZX0sInJlcGVhdE1lcmdlZEhlYWRlciI6eyJkZXNrdG9wIjp0cnVlLCJ0YWJsZXQiOnRydWUsIm1vYmlsZSI6dHJ1ZX0sInN0YXRpY1RvcFJvdyI6eyJkZXNrdG9wIjpmYWxzZSwidGFibGV0IjpmYWxzZSwibW9iaWxlIjpmYWxzZX0sImNlbGxTdGFja0RpcmVjdGlvbiI6eyJkZXNrdG9wIjoicm93IiwidGFibGV0Ijoicm93IiwibW9iaWxlIjoicm93In0sImNlbGxzUGVyUm93Ijp7ImRlc2t0b3AiOjEsInRhYmxldCI6MiwibW9iaWxlIjoyfX19fQ==\" data-wptb-cells-width-auto-count=\"3\" data-wptb-extra-styles=\"\" data-wptb-pro-pagination-top-row-header=\"false\" data-wptb-rows-per-page=\"10\" data-wptb-pro-search-top-row-header=\"false\" data-wptb-searchbar-position=\"left\" role=\"table\" data-table-columns=\"3\" data-wptb-table-alignment=\"center\" data-wptb-td-width-auto=\"120\" data-wptb-table-tds-sum-max-width=\"442\" data-wptb-header-background-color=\"#4a4aff\"><tbody data-global-font-color=\"#000000\" data-global-link-color=\"#000000\" data-global-font-size=\"15\"><tr class=\"wptb-row \" style=\"background-color: #4a4aff; \"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-597\" style=\"color: #ffffff; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Features<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-598\" style=\"color: #f4f1f1; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Google Ads (Shopping)<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"0\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-599\" style=\"color: #ffffff; \"><div style=\"position: relative;\"><p style=\"text-align: center;\"><strong>Bing Ads (Shopping)<\/strong><\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-600\" style=\"\"><div style=\"position: relative;\"><p><strong>Market share<\/strong><\/p><p><strong>\/reach<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-601\" style=\"\"><div style=\"position: relative;\"><p>Dominates with approximately 90% of the global search market share: unmatched global reach and diverse audience.<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"1\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-602\" style=\"\"><div style=\"position: relative;\"><p>Smaller reach, capturing around 12% of the search market. Reaches over 63 million searchers not reached by Google.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-603\" style=\"\"><div style=\"position: relative;\"><p><strong>Audience Demographics<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-604\" style=\"\"><div style=\"position: relative;\"><p>Large, diverse market, skews slightly younger.<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"2\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-605\" style=\"\"><div style=\"position: relative;\"><p>Skews older, more affluent, professional, and B2B-focused<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-606\" style=\"\"><div style=\"position: relative;\"><p><strong>Cost per click (CPC)<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-607\" style=\"\"><div style=\"position: relative;\"><p>Higher CPC averages around $2.85.<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"3\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-608\" style=\"\"><div style=\"position: relative;\"><p>Lower CPC averages around $1.45 The average shopping cost per click across all industries is $0.46.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-609\" style=\"\"><div style=\"position: relative;\"><p><strong>Click-through rate (CTR)<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-610\" style=\"\"><div style=\"position: relative;\"><p>Google Ads leads with a CTR of 3.25%. <\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"4\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-611\" style=\"\"><div style=\"position: relative;\"><p>Follows closely at 3.10%. Bing Ads shine with about 2.80% CTR.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"5\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-612\" style=\"\"><div style=\"position: relative;\"><p><strong>Conversion rate<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"5\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-613\" style=\"\"><div style=\"position: relative;\"><p>Higher conversion rate at 4.10%.<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"5\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-614\" style=\"\"><div style=\"position: relative;\"><p>Conversion rate is 3.50%.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"6\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-615\" style=\"\"><div style=\"position: relative;\"><p><strong>Targeting options<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"6\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-616\" style=\"\"><div style=\"position: relative;\"><p>Broader range, including affinity, in-market, remarketing, and custom intent audiences.<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"6\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-617\" style=\"\"><div style=\"position: relative;\"><p>Unique features like LinkedIn profile targeting and detailed device targeting. Demographic, geographic, device-based, LinkedIn, and in-market.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"7\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-618\" style=\"\"><div style=\"position: relative;\"><p><strong>Privacy &amp; data<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"7\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-619\" style=\"\"><div style=\"position: relative;\"><p>Adapted to privacy regulations.<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"7\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-620\" style=\"\"><div style=\"position: relative;\"><p>Relies on first-party data from Microsoft products, giving it an edge in privacy-compliant targeting.<\/p><\/div><\/div><\/td><\/tr><tr class=\"wptb-row \" style=\"\"><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; width: 136px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"8\" data-x-index=\"0\" data-wptb-css-td-auto-width=\"true\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-621\" style=\"\"><div style=\"position: relative;\"><p><strong>Best for<\/strong><\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"8\" data-x-index=\"1\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-622\" style=\"\"><div style=\"position: relative;\"><p>Retail &amp; eCommerce, global reach, dynamic campaigns leveraging video ads on YouTube.<\/p><\/div><\/div><\/td><td class=\"wptb-cell \" colspan=\"1\" rowspan=\"1\" style=\"padding: 10px; border-width: 1px; border-color: #000000; border-style: solid; \" data-y-index=\"8\" data-x-index=\"2\" data-wptb-css-td-auto-width=\"false\" data-wptb-css-td-auto-height=\"false\" data-wptb-cell-vertical-alignment=\"center\"><div class=\"wptb-text-container wptb-ph-element wptb-element-text-623\" style=\"\"><div style=\"position: relative;\"><p>Niche marketing, budget-friendly campaigns, localized focus, B2B campaigns. Targeting high-income professionals.<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n\n\n\n<div class= \"table4\">\n<p>Read more: <a href=\"https:\/\/litcommerce.com\/blog\/sell-on-google-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Sell on Google Shopping: 6 Best Practices for Beginner<\/a><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bing Shopping Ads: FAQs<\/h2>\n\n\n<style type=\"text\/css\"><\/style><section id='' class='helpie-faq accordions custom-styles groupSettings-10766__enabled ' data-collection='' data-pagination='0' data-search='0' data-pagination-enabled='0'><article class=\"accordion \"><div class='helpie-faq-row'><div class='helpie-faq-col helpie-faq-col-12' ><ul><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-79133\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">How do I stop Bing Ads?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p>To stop Bing Ads, you can block the cookies used for tracking, use an ad blocker to prevent ads from appearing in search results or ask your internet service provider to block them from your IP address. If you have an account, you can also contact Bing Ads customer support to request its closure.<\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-79134\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">How much does Bing Ads cost?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p class=\"c0\"><span class=\"c3\">The cost of Bing Ads varies depending on several factors, including industry, competition, and targeting options. However, the average CPC on Bing Ads is approximately $1.54 across all industries.<\/span><\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-79135\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">What are Bing Ads called now?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p>Microsoft Advertising. Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings, and videos to web users.<\/p>\n<\/div><\/li><li class=\"accordion__item \"><div class=\"accordion__header \" data-id=\"post-79136\" data-item=\"\" style=\"background:#FFFFFF;\" data-tags=\"\"><div class=\"accordion__title\">Is Bing Shopping better than Google Shopping?<\/div><\/div><div class=\"accordion__body\" style=\"background:#FCFCFC;\"><p>It depends. Google Shopping has a larger market share, more extensive ad targeting options, and a more robust merchant center. Bing Shopping, on the other hand, generally has lower CPCs, but the performance can be lower as well.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/article><\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap up!&nbsp;<\/h2>\n\n\n\n<p>By now, you have a complete understanding of Bing Shopping Ads, how they work, where they appear, and how to create and optimize a campaign for maximum sales. With lower competition and cost-effective bidding, Bing product Ads offer a valuable opportunity to reach high-intent shoppers and grow your business.&nbsp;<\/p>\n\n\n\n<p>For more expert insights, you can visit the LitCommerce <a href=\"https:\/\/litcommerce.com\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=latifah&amp;utm_content=bingshoppingads\" target=\"_blank\" rel=\"noreferrer noopener\">Retailer Blog<\/a>, and feel free to <a href=\"https:\/\/litcommerce.com\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=latifah&amp;utm_content=bingshoppingads\" target=\"_blank\" rel=\"noreferrer noopener\">reach out<\/a> if you need any assistance!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With growing competition in eCommerce, sellers need every advantage to reach the right customers,&nbsp;Bing Shopping Ads&nbsp;provide a cost-effective way to do just that. While Google dominates the search ad space,&nbsp;Bing offers lower competition, competitive CPC rates,&nbsp;and access to high-intent shoppers across Bing Search, the Shopping tab, and Microsoft\u2019s partner network. In this guide,\u00a0we\u2019ll explore how [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":79127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[10790],"tags":[],"table_tags":[],"class_list":["post-79104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-strategies"],"tpgb_featured_images":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads.webp",776,512,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-700x700.webp",700,700,true],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-300x198.webp",300,198,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-768x507.webp",768,507,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads.webp",776,512,false],"default":"https:\/\/litcommerce.com\/blog\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"Mar 2025","category_list":{"category":[{"term_id":10790,"name":"Growth Strategies","slug":"growth-strategies","term_group":0,"term_taxonomy_id":10790,"taxonomy":"category","description":"Discover simple growth strategies to help your online store grow faster. Easy tips for boosting sales and reaching more customers.","parent":0,"count":49,"filter":"raw"}],"post_tag":false,"post_format":false,"table_tags":false},"author_name":"Kevin Nguyen","author_url":"https:\/\/litcommerce.com\/blog\/author\/kevin\/","author_email":"kevin@litcommerce.com","author_website":"","author_description":"Kevin Nguyen is the <strong>CEO and Co-founder of LitCommerce<\/strong>. He brings over a decade of unparalleled dedication to eCommerce businesses, marking more than 12 years of an illustrious journey in eCommerce and technology.","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["editor"],"author_firstname":"Kevin","author_lastname":"Nguyen","user_login":"Kevin","author_avatar":"<img alt=\"Avatar of Kevin Nguyen\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/12\/kevin-nguyen-litc.jpg\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/12\/kevin-nguyen-litc.jpg 2x\" class=\"avatar avatar-200 photo sab-custom-avatar\" height=\"200\" width=\"200\">","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e86e153d4ea5c5a012e093ca4f9eca4d?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/litcommerce.com\/blog\/growth-strategies\/\" alt=\"Growth Strategies\" class=\"category-growth-strategies\">Growth Strategies<\/a> "},"uagb_featured_image_src":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads.webp",776,512,false],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-300x198.webp",300,198,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-768x507.webp",768,507,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads.webp",776,512,false],"1536x1536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads.webp",776,512,false],"2048x2048":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads.webp",776,512,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-700x700.webp",700,700,true],"jnews-360x180":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-360x180.webp",360,180,true],"jnews-750x375":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-750x375.webp",750,375,true],"jnews-1140x570":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-1140x570.webp",1140,570,true],"jnews-120x86":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-120x86.webp",120,86,true],"jnews-350x250":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-350x250.webp",350,250,true],"jnews-750x536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-750x536.webp",750,536,true],"jnews-1140x815":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-1140x815.webp",1140,815,true],"jnews-360x504":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-360x504.webp",360,504,true],"jnews-75x75":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-75x75.webp",75,75,true],"jnews-350x350":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads-350x350.webp",350,350,true],"jnews-featured-750":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads.webp",750,495,false],"jnews-featured-1140":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/03\/bing-shopping-ads.webp",776,512,false]},"uagb_author_info":{"display_name":"Kevin Nguyen","author_link":"https:\/\/litcommerce.com\/blog\/author\/kevin\/"},"uagb_comment_info":0,"uagb_excerpt":"With growing competition in eCommerce, sellers need every advantage to reach the right customers,&nbsp;Bing Shopping Ads&nbsp;provide a cost-effective way to do just that. While Google dominates the search ad space,&nbsp;Bing offers lower competition, competitive CPC rates,&nbsp;and access to high-intent shoppers across Bing Search, the Shopping tab, and Microsoft\u2019s partner network. In this guide,\u00a0we\u2019ll explore how&hellip;","_links":{"self":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/79104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/comments?post=79104"}],"version-history":[{"count":0,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/79104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/media\/79127"}],"wp:attachment":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/media?parent=79104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/categories?post=79104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/tags?post=79104"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/table_tags?post=79104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}