{"id":79400,"date":"2025-04-01T04:04:35","date_gmt":"2025-04-01T04:04:35","guid":{"rendered":"https:\/\/litcommerce.com\/blog\/?p=79400"},"modified":"2026-03-10T04:21:04","modified_gmt":"2026-03-10T04:21:04","slug":"walmart-keyword-research","status":"publish","type":"post","link":"https:\/\/litcommerce.com\/blog\/walmart-keyword-research\/","title":{"rendered":"Walmart Keyword Research: Guide to Ranking and Conversions"},"content":{"rendered":"\n<p>Getting your products in front of Walmart shoppers isn\u2019t just about having great images or competitive prices. It\u2019s about getting discovered in the first place\u2014and that starts with <strong>Walmart keyword research<\/strong>.<\/p>\n\n\n\n<p>Whether you\u2019re selling household staples or trending gadgets, the right keywords can elevate your listing\u2019s visibility, improve click-through rates, and ultimately drive conversions. In this guide, we\u2019ll explore how to research, apply, and optimize keywords to win on Walmart Marketplace in 2024.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Walmart Keyword Research Matters for Marketplace Success<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How Keywords Influence Walmart&#8217;s Search and Buy Box Rankings<\/h3>\n\n\n\n<p>Walmart uses a mix of <strong>relevance<\/strong> and <strong>performance-based signals<\/strong> to rank listings in search results. Keywords play a central role in defining that relevance. When your listing content matches what shoppers are typing into the search bar, you improve your chances of appearing on the first page\u2014and closer to the Buy Box.<\/p>\n\n\n\n<p>Walmart&#8217;s Buy Box is awarded to listings with competitive pricing, fast shipping, and strong seller metrics, but even the best-performing listings won\u2019t win if they\u2019re invisible. Strategic keyword placement increases your odds of being seen <em>and<\/em> selected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Role of Keywords in Product Visibility and Conversions<\/h3>\n\n\n\n<p>Just like SEO for Google, keyword optimization determines whether your product gets found\u2014or buried. If you&#8217;re using vague, outdated, or highly competitive keywords, you&#8217;re losing out on traffic. Proper keyword research helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show up for high-intent shopper queries<\/li>\n\n\n\n<li>Match buyer expectations<\/li>\n\n\n\n<li>Improve click-through and conversion rates<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Real Results: How Optimized Listings Drive Up to 12x More Sales<\/h3>\n\n\n\n<p>Studies have shown that sellers who optimize their listings with relevant, high-converting keywords can experience up to <strong>12x more visibility<\/strong>. Better visibility leads to more impressions, clicks, and ultimately, sales.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding How Walmart\u2019s Search Algorithm Works<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Walmart\u2019s Relevance and Performance-Based Ranking Model<\/h3>\n\n\n\n<p>Walmart&#8217;s algorithm (often called the <strong>&#8220;Walmart Search Relevance Engine&#8221;<\/strong>) evaluates listings based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword relevance<\/li>\n\n\n\n<li>Listing quality<\/li>\n\n\n\n<li>Price competitiveness<\/li>\n\n\n\n<li>Stock availability<\/li>\n\n\n\n<li>Fulfillment method<\/li>\n\n\n\n<li>Historical performance (CTR, conversions, etc.)<\/li>\n<\/ul>\n\n\n\n<p>Unlike Amazon, Walmart places more weight on operational metrics like <strong>on-time delivery<\/strong> and <strong>inventory reliability<\/strong>. But if your listing isn&#8217;t optimized with the right keywords, it won&#8217;t even make the cut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Importance of Content Quality and Backend Keywords<\/h3>\n\n\n\n<p>Content quality includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear and keyword-rich product titles<\/li>\n\n\n\n<li>Accurate product descriptions<\/li>\n\n\n\n<li>Bullet-pointed key features<\/li>\n\n\n\n<li>High-quality images<\/li>\n<\/ul>\n\n\n\n<p>Walmart also allows sellers to input <strong>backend keywords<\/strong> in Seller Center. These are not visible to shoppers but are indexed for search\u2014making them a secret weapon for relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Keyword Placement Matters More Than You Think<\/h3>\n\n\n\n<p>Walmart\u2019s algorithm prioritizes keywords in the following order:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Product Title<\/strong> \u2013 Always lead with your most important keywords.<\/li>\n\n\n\n<li><strong>Key Features (Bullets)<\/strong> \u2013 Highlight secondary and complementary keywords.<\/li>\n\n\n\n<li><strong>Product Description<\/strong> \u2013 Reinforce your primary keywords naturally.<\/li>\n\n\n\n<li><strong>Backend Attributes<\/strong> \u2013 Fill in synonyms, long-tail keywords, and misspellings.<\/li>\n<\/ol>\n\n\n\n<p>Strategic placement ensures your product ranks for a variety of search terms.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What Defines a High-Quality Walmart Keyword?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding Search Intent on Walmart vs. Amazon<\/h3>\n\n\n\n<p>Walmart shoppers tend to be <strong>more price-sensitive and practical<\/strong>, while Amazon shoppers often browse for premium features or niche brands. Your keywords on Walmart should reflect this by focusing on <strong>value, utility, and clarity<\/strong>.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon: \u201chigh-fidelity waterproof Bluetooth speaker\u201d<\/li>\n\n\n\n<li>Walmart: \u201cbudget Bluetooth speaker with waterproof design\u201d<\/li>\n<\/ul>\n\n\n\n<p>Understanding intent allows you to target shoppers more effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Competition: Finding the Right Balance<\/h3>\n\n\n\n<p>A good keyword balances <strong>relevance<\/strong> with <strong>competition<\/strong>. High-volume keywords are tempting but often saturated. Mid-volume and long-tail keywords (like \u201cBluetooth speaker for shower\u201d) may bring fewer searches but higher conversion rates\u2014and less competition.<\/p>\n\n\n\n<p>Use <a href=\"https:\/\/litcommerce.com\/blog\/best-walmart-seller-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart-focused tools<\/a> to find the <strong>sweet spot<\/strong> between traffic and ranking potential. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monthly Search Volume: How to Gauge Demand<\/h3>\n\n\n\n<p>Search volume gives you insight into how many Walmart shoppers are typing in a particular phrase. While Walmart doesn\u2019t publish this data directly, tools like <strong>Trellis<\/strong>, <strong>Keyword Tool Dominator<\/strong>, and <strong>Sellegr8<\/strong> provide reliable estimates.<\/p>\n\n\n\n<p>Prioritize keywords with steady or growing search volume to align with market demand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion Rate: Measuring a Keyword\u2019s Sales Potential<\/h3>\n\n\n\n<p>High search volume is useless if shoppers don\u2019t convert. Use your Walmart Seller Center analytics or keyword tracking tools to identify which keywords result in actual purchases\u2014and double down on those.<\/p>\n\n\n\n<p>Monitor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-through rate (CTR)<\/li>\n\n\n\n<li>Conversion rate (CR)<\/li>\n\n\n\n<li>Return on ad spend (RoAS) if running campaigns<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Walmart Keywords You Need to Target<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Branded Keywords<\/strong><\/h3>\n\n\n\n<p><em>Used when shoppers search for a specific brand name.<\/em><\/p>\n\n\n\n<p><strong>What they are:<\/strong><br>Branded keywords include the name of a well-known brand that the customer is intentionally looking for, such as \u201cNike,\u201d \u201cApple,\u201d or \u201cSamsung.\u201d<\/p>\n\n\n\n<p><strong>Why they matter:<\/strong><br>These shoppers already have a strong buying intent. If you are an <strong>authorized reseller<\/strong>, using branded terms in your titles, bullet points, or ads can significantly boost visibility and sales.<\/p>\n\n\n\n<p><strong>Example Case:<\/strong><br>Let\u2019s say you&#8217;re authorized to sell <strong>\u201cColumbia jackets.\u201d<\/strong> A shopper searching for <em>\u201cColumbia waterproof men\u2019s jacket\u201d<\/em> is likely ready to buy. Including that full branded keyword phrase in your listing title will make you more discoverable and match the shopper\u2019s search exactly.<\/p>\n\n\n\n<p><strong>Important:<\/strong> Only use branded keywords if you are officially licensed or authorized to sell those products\u2014Walmart has strict brand compliance policies.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Product-Specific Keywords<\/strong><\/h3>\n\n\n\n<p><em>These define exactly what your product is.<\/em><\/p>\n\n\n\n<p><strong>What they are:<\/strong><br>These are clear, direct descriptions of your product, often including its type, features, or specifications.<\/p>\n\n\n\n<p><strong>Why they matter:<\/strong><br>They should form the core of your keyword strategy. Product-specific terms help you rank organically and attract the right customer. These keywords belong in your product title, bullets, and backend attributes.<\/p>\n\n\n\n<p><strong>Example Case:<\/strong><br>If you sell a <strong>\u201c10-cup programmable drip coffee maker with auto shut-off\u201d<\/strong>, then your product-specific keywords could include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cprogrammable coffee maker\u201d<\/li>\n\n\n\n<li>\u201cdrip coffee machine\u201d<\/li>\n\n\n\n<li>\u201c10-cup coffee maker\u201d<\/li>\n<\/ul>\n\n\n\n<p>These terms match exactly what your product is and how shoppers would describe it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Substitute Keywords<\/strong><\/h3>\n\n\n\n<p><em>Alternative terms customers might search for instead.<\/em><\/p>\n\n\n\n<p><strong>What they are:<\/strong><br>These are keywords for alternative products or synonyms that your ideal customer might also consider. Think: different styles, shapes, or closely related items.<\/p>\n\n\n\n<p><strong>Why they matter:<\/strong><br>They help you <strong>expand your reach<\/strong> to buyers who aren\u2019t searching for your exact product\u2014but are open to similar ones.<\/p>\n\n\n\n<p><strong>Example Case:<\/strong><br>Suppose you sell \u201cmen\u2019s trail running sneakers.\u201d A customer might search for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201chiking shoes for men\u201d<\/li>\n\n\n\n<li>\u201coutdoor athletic shoes\u201d<\/li>\n\n\n\n<li>\u201coff-road sneakers\u201d<\/li>\n<\/ul>\n\n\n\n<p>Even though your product isn\u2019t labeled as \u201chiking shoes,\u201d including these substitute keywords (where relevant) can attract adjacent customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Complementary Keywords<\/strong><\/h3>\n\n\n\n<p><em>Related products that pair well with yours.<\/em><\/p>\n\n\n\n<p><strong>What they are:<\/strong><br>These are products that your ideal customer might purchase alongside your main item. Complementary keywords help you identify bundling or cross-selling opportunities.<\/p>\n\n\n\n<p><strong>Why they matter:<\/strong><br>They help increase your <strong>average order value (AOV)<\/strong> and allow you to rank for adjacent search terms. Walmart shoppers love convenience\u2014offering a bundle can set your listing apart.<\/p>\n\n\n\n<p><strong>Example Case:<\/strong><br>If you sell an electric toothbrush, consider keywords like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201creplacement toothbrush heads\u201d<\/li>\n\n\n\n<li>\u201ctoothbrush travel case\u201d<\/li>\n\n\n\n<li>\u201ctoothpaste for sensitive gums\u201d<\/li>\n<\/ul>\n\n\n\n<p>Even if these aren\u2019t the main item, adding them to your bullet points or bundling can improve discoverability and increase sales.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Audience-Based Keywords<\/strong><\/h3>\n\n\n\n<p><em>Keywords that speak directly to who the product is for.<\/em><\/p>\n\n\n\n<p><strong>What they are:<\/strong><br>These are keywords that identify a specific buyer persona, group, or occasion. They go beyond describing the product and focus on <strong>who<\/strong> it\u2019s for or <strong>why<\/strong> they\u2019re buying it.<\/p>\n\n\n\n<p><strong>Why they matter:<\/strong><br>These keywords perform particularly well for <strong>seasonal marketing, gifting, and niche targeting<\/strong>.<\/p>\n\n\n\n<p><strong>Example Case:<\/strong><br>Let\u2019s say you sell compression socks. Instead of just targeting \u201ccompression socks,\u201d you could use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201ccompression socks for nurses\u201d<\/li>\n\n\n\n<li>\u201cgift for runners\u201d<\/li>\n\n\n\n<li>\u201cstocking stuffers for elderly parents\u201d<\/li>\n<\/ul>\n\n\n\n<p>These audience-specific keywords connect emotionally and practically with the shopper&#8217;s intent, increasing your chances of conversion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-Step Walmart Keyword Research Process<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Start With a Solid Seed Keyword List<\/h3>\n\n\n\n<p>Begin by brainstorming the most basic terms that describe your product. Think like a customer. What would they type in the search bar? For a coffee maker, your seed list might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201ccoffee machine\u201d<\/li>\n\n\n\n<li>\u201cdrip coffee maker\u201d<\/li>\n\n\n\n<li>\u201cprogrammable coffee maker\u201d<\/li>\n<\/ul>\n\n\n\n<p>This forms the foundation for deeper exploration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Spy on Competitors\u2019 Top Performing Keywords<\/h3>\n\n\n\n<p>Search your category on Walmart and look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product titles of top-ranking listings<\/li>\n\n\n\n<li>Key feature bullets<\/li>\n\n\n\n<li>Descriptions<\/li>\n\n\n\n<li>Reviews (customers often use natural language here)<\/li>\n<\/ul>\n\n\n\n<p>Use tools like <strong>Trellis<\/strong> or <strong>Sellegr8<\/strong> to extract competitor keywords at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Expand Your List With Long-Tail and Semantic Variations<\/h3>\n\n\n\n<p>Long-tail keywords capture niche queries with high purchase intent. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cbest coffee maker for dorm rooms\u201d<\/li>\n\n\n\n<li>\u201ccoffee machine with timer and auto shutoff\u201d<\/li>\n<\/ul>\n\n\n\n<p>These may have lower volume, but the conversion potential is higher. Also include semantic variations, synonyms, and buyer-language phrases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Filter and Prioritize Keywords Based on Relevance and ROI<\/h3>\n\n\n\n<p>Not every keyword deserves a spot in your listing. Use a filtering system:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 Is it highly relevant to your product?<\/li>\n\n\n\n<li>\u2705 Does it have a decent search volume?<\/li>\n\n\n\n<li>\u2705 Is competition moderate or low?<\/li>\n\n\n\n<li>\u2705 Has it shown positive conversions?<\/li>\n<\/ul>\n\n\n\n<p>Rank them by priority and group similar terms together to target them efficiently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Map Keywords to Walmart Listings (Titles, Descriptions, Backend)<\/h3>\n\n\n\n<p>Assign keywords to specific areas of your listing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Title<\/strong>: 1\u20132 primary keywords<\/li>\n\n\n\n<li><strong>Bullets<\/strong>: Secondary and feature-specific keywords<\/li>\n\n\n\n<li><strong>Description<\/strong>: Supporting terms and storytelling<\/li>\n\n\n\n<li><strong>Backend<\/strong>: Hidden terms, common misspellings, alternative phrases<\/li>\n<\/ul>\n\n\n\n<p>Keyword mapping ensures you&#8217;re covering all bases without keyword stuffing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Best Walmart Keyword Research Tools in 2024<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Trellis: Full-Funnel Walmart SEO and PPC Tool<\/h3>\n\n\n\n<p>Trellis is an all-in-one Walmart tool that combines SEO, product optimization, and ad automation. It tracks keyword performance, competitor movement, and suggests high-converting terms based on real data.<\/p>\n\n\n\n<p>Great for sellers who want <strong>data-driven insights and automation<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Tool Dominator: Simple and Fast Walmart Keyword Extractor<\/h3>\n\n\n\n<p>This lightweight tool helps uncover real customer search phrases using Walmart\u2019s autocomplete data. It\u2019s perfect for beginners or quick brainstorming sessions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sellegr8: Walmart-Specific ASIN and Search Term Tracker<\/h3>\n\n\n\n<p>Designed specifically for Walmart, Sellegr8 allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track search term rankings by SKU<\/li>\n\n\n\n<li>Identify underperforming keywords<\/li>\n\n\n\n<li>Compare against competitors<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts: Mastering Walmart Keyword Research for Growth<\/h2>\n\n\n\n<p>Walmart keyword research isn\u2019t optional\u2014it\u2019s a foundational part of any successful marketplace strategy.<\/p>\n\n\n\n<p>To recap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on <strong>relevance, intent, and performance<\/strong><\/li>\n\n\n\n<li>Continuously <strong>optimize<\/strong> your listings with new keyword insights<\/li>\n\n\n\n<li>Use a mix of <strong>short-tail and long-tail<\/strong> keywords<\/li>\n\n\n\n<li>Leverage Walmart-specific tools for accurate tracking and planning<\/li>\n<\/ul>\n\n\n\n<p>As Walmart Marketplace continues to expand, sellers who invest in smart keyword strategies will gain a lasting competitive edge. Start researching today, and stay visible tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting your products in front of Walmart shoppers isn\u2019t just about having great images or competitive prices. It\u2019s about getting discovered in the first place\u2014and that starts with Walmart keyword research. Whether you\u2019re selling household staples or trending gadgets, the right keywords can elevate your listing\u2019s visibility, improve click-through rates, and ultimately drive conversions. In [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":79401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[10636,10631],"tags":[],"table_tags":[],"class_list":["post-79400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-walmart","category-online-marketplaces"],"tpgb_featured_images":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/04\/Walmart-Keyword-Research.webp",1442,1024,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/04\/Walmart-Keyword-Research-700x700.webp",700,700,true],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/04\/Walmart-Keyword-Research-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/04\/Walmart-Keyword-Research-300x213.webp",300,213,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/04\/Walmart-Keyword-Research-768x545.webp",768,545,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/04\/Walmart-Keyword-Research-1024x727.webp",1024,727,true],"default":"https:\/\/litcommerce.com\/blog\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"Apr 2025","category_list":{"category":[{"term_id":10636,"name":"Walmart","slug":"walmart","term_group":0,"term_taxonomy_id":10636,"taxonomy":"category","description":"Explore tips and strategies to grow your Walmart store, boost sales, and succeed as an online seller\u2014simple guides made for every level.","parent":10631,"count":25,"filter":"raw"},{"term_id":10631,"name":"Online Marketplaces","slug":"online-marketplaces","term_group":0,"term_taxonomy_id":10631,"taxonomy":"category","description":"Grow your business with Online Marketplaces! Tap into millions of potential customers, increase brand visibility, and boost your sales on top eCommerce sites.","parent":0,"count":362,"filter":"raw"}],"post_tag":false,"post_format":false,"table_tags":false},"author_name":"David Do","author_url":"https:\/\/litcommerce.com\/blog\/author\/david-do\/","author_email":"daviddo.litc@gmail.com","author_website":"","author_description":"David Do is an\u00a0<b>E-Commerce Writer at LitCommerce<\/b>. He has over 3 years of experience writing online content for small business owners and the marketing industry. 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