{"id":80565,"date":"2025-05-09T03:46:32","date_gmt":"2025-05-09T03:46:32","guid":{"rendered":"https:\/\/litcommerce.com\/blog\/?p=80565"},"modified":"2026-03-26T07:20:26","modified_gmt":"2026-03-26T07:20:26","slug":"how-to-advertise-on-facebook","status":"publish","type":"post","link":"https:\/\/litcommerce.com\/blog\/how-to-advertise-on-facebook\/","title":{"rendered":"How to Advertise on Facebook: A Complete Facebook Ads Guide (2026)"},"content":{"rendered":"\n<p>Have you ever wondered why some Facebook ads seem to pop up at the perfect moment and actually make you want to click? With over <strong>3 billion active users,<\/strong> Facebook remains a goldmine for businesses wanting to reach the right audience at the right time. But running ads that actually perform isn\u2019t just about boosting a post and hoping for the best.<\/p>\n\n\n\n<p>If you\u2019re a small business owner, marketer, or even just getting started with Facebook for business, knowing how to advertise on Facebook effectively is a must. Done right, Facebook ads can help you drive more traffic, get quality leads, and boost your sales without blowing your budget.<\/p>\n\n\n\n<p>In this guide, we\u2019ll walk you through everything you need to know to start strong and see real results. You\u2019ll learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/how-to-advertise-on-facebook\/#why-advertise-on-facebook-in-2025\">Why advertising on Facebook matters<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/how-to-advertise-on-facebook\/#how-to-advertise-on-facebook-step-by-step-guide-for-beginners\">How to run ads on Facebook in 7 steps<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/how-to-advertise-on-facebook\/#7-other-ways-to-advertise-on-facebook-for-free\">7 other ways to advertise on Facebook for free<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ready to turn your Facebook ads into a powerful growth engine? Let\u2019s dive right in and get you set up for success!<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f9e75be3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9e4da35c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20e2a02c\" id=\"cta-mid\"><p class=\"uagb-heading-text\">Boost Facebook Ads with LitCommerce!<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ec3b401\"><p class=\"uagb-heading-text\">LitCommerce makes it easy to create product feeds to advertise on Facebook, ensures they meet ad requirements with smart checks, and keeps them updated automatically with feed syncs.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__small-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d502b48a\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4f80297f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" href=\"https:\/\/litcommerce.com\/product-feed-management-tool\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=hazel&amp;utm_content=howtoadvertiseonfacebook_top\" onclick=\"return true;\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\">try litCommerce now<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f18f9899\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c4c8fb1f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png ,https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png 780w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-1024x637.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png\" alt=\"\" class=\"uag-image-54844\" width=\"440\" height=\"220\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Advertise on Facebook in 2026?<\/h2>\n\n\n\n<p>If you\u2019re reading this, chances are you\u2019re already thinking about running ads on Facebook. But if you&#8217;re still asking, <strong>&#8220;<\/strong>Is Facebook ads still worth it in 2026?&#8221;. The short answer is <strong>yes, absolutely<\/strong>.<\/p>\n\n\n\n<p>Even though social media platforms like Instagram or TikTok are growing fast, <strong>Facebook is still one of the most powerful advertising places<\/strong> to reach your audience. In fact, according to Statista, <a href=\"https:\/\/www.statista.com\/statistics\/736971\/social-media-ad-spend-usa\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Facebook captures more than 80% of total social media ad spending<\/strong><\/a>, while LinkedIn and Pinterest each only hold about 4% and 2%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"633\" height=\"897\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sponsored-ads-on-Facebook.webp\" alt=\"Sponsored ads on Facebook\" class=\"wp-image-80566\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sponsored-ads-on-Facebook.webp 633w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sponsored-ads-on-Facebook-212x300.webp 212w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/figure><\/div>\n\n\n<p>Here\u2019s why advertising on Facebook still makes a lot of sense in 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build strong brand awareness:<\/strong> With over <strong>3 billion monthly active users<\/strong>, Facebook gives you the chance to use stunning images and videos to tell your story. Even if people aren\u2019t ready to buy right away, good visuals help your brand stay top of mind as they scroll through their feeds.<\/li>\n\n\n\n<li><strong>Stretch your ad budget further: <\/strong>Facebook\u2019s detailed targeting tools help you make every dollar count. Whether you\u2019re trying to reach a very specific group or a wider audience, you can tailor your ads for better results.<\/li>\n\n\n\n<li><strong>Use a wide range of ad options:<\/strong> From carousel ads and video ads to lead forms and dynamic product ads, Facebook gives you plenty of ways to get your message across.&nbsp;<\/li>\n\n\n\n<li><strong>Get valuable customer insights:<\/strong> Facebook isn\u2019t just about posting ads. It\u2019s also packed with data that can help you understand your audience better, what they like, how they behave, and what drives them to buy. These insights can shape not just your Facebook ads, but your entire marketing strategy.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re still not sure, here are some more fresh stats to think about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook has <strong>over <\/strong><a href=\"https:\/\/www.businessdasher.com\/business-on-facebook-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>10 million active advertisers<\/strong><\/a>.<\/li>\n\n\n\n<li><strong>93% of marketers<\/strong> use Facebook advertising regularly.<\/li>\n\n\n\n<li>Facebook ads reach <strong>62.2% of the U.S. population starting at age 13<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to Advertise on Facebook: Step-by-Step Guide for Beginners<\/h2>\n\n\n\n<p>Now that you know why Facebook advertising is still a smart move in 2026, let\u2019s dive into how to advertise on Facebook step-by-step. If you\u2019ve never posted an ad before, don\u2019t worry. It\u2019s much easier than it sounds once you understand the basics.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a quick look at the steps we\u2019ll cover:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a Facebook Page<\/li>\n\n\n\n<li>Set up your Facebook Ads Manager account<\/li>\n\n\n\n<li>Start a new Facebook ad campaign<\/li>\n\n\n\n<li>Set up an Ad set<\/li>\n\n\n\n<li>Select a budget and schedule for your ad<\/li>\n\n\n\n<li>Pick your target audience<\/li>\n\n\n\n<li>Create your Facebook ad and go live<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Create a Facebook Page<\/h3>\n\n\n\n<p>Before you can run ads on Facebook, you need to <strong>create a Business Page<\/strong>; you can\u2019t advertise on Facebook using a personal account.<\/p>\n\n\n\n<p>If you haven\u2019t owned a Facebook Page yet, let\u2019s create one.&nbsp;<\/p>\n\n\n\n<p>To create a Facebook Page, follow these steps:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click on your Facebook avatar profile &gt; Click <strong>See all profiles.<\/strong><\/li>\n\n\n\n<li>Select <strong>Create new profile or Page.<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1442\" height=\"1024\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-new-profile-or-Page-on-Facebook.webp\" alt=\"Create new profile or Page on Facebook\" class=\"wp-image-80568\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-new-profile-or-Page-on-Facebook.webp 1442w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-new-profile-or-Page-on-Facebook-300x213.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-new-profile-or-Page-on-Facebook-1024x727.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-new-profile-or-Page-on-Facebook-768x545.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-new-profile-or-Page-on-Facebook-120x86.webp 120w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-new-profile-or-Page-on-Facebook-350x250.webp 350w\" sizes=\"(max-width: 1442px) 100vw, 1442px\" \/><\/figure><\/div>\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Choose <strong>Public Page <\/strong>and click <strong>Next.<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"935\" height=\"843\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-a-public-page.webp\" alt=\"Choose-public-page\" class=\"wp-image-80570\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-a-public-page.webp 935w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-a-public-page-300x270.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-a-public-page-768x692.webp 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/figure><\/div>\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Fill in your Page name, category, and a short description.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/fill-in-your-Page-information-1024x540.webp\" alt=\"Fill in your Facebook Page information\" class=\"wp-image-80571\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/fill-in-your-Page-information-1024x540.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/fill-in-your-Page-information-300x158.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/fill-in-your-Page-information-768x405.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/fill-in-your-Page-information-1536x809.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/fill-in-your-Page-information.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Complete your contact and business details. Then, add a profile picture and cover photo that represent your brand.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-a-profile-picture-for-your-Facebook-page-1024x540.webp\" alt=\"Add a profile picture for your Facebook page\" class=\"wp-image-80572\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-a-profile-picture-for-your-Facebook-page-1024x540.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-a-profile-picture-for-your-Facebook-page-300x158.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-a-profile-picture-for-your-Facebook-page-768x405.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-a-profile-picture-for-your-Facebook-page-1536x809.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-a-profile-picture-for-your-Facebook-page.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Finally, click <strong>Done<\/strong> to create your Facebook Page.<\/li>\n<\/ol>\n\n\n\n<p>This Facebook Page will run as the foundation for all your Facebook advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Set up your Facebook Ads Manager account<\/h3>\n\n\n\n<p>Once your Facebook page is live, go to<a href=\"https:\/\/www.facebook.com\/adsmanager\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Meta Ads Manager<\/a>. Meta Ads Manager is a unified tool that allows you to create, manage, and track all your ads in one place.<\/p>\n\n\n\n<p>An Ads Manager account is automatically created with your Page, but you\u2019ll need to add more information to be able to start running ads on Facebook, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirm your business and account details<\/li>\n\n\n\n<li>Add a payment method<\/li>\n\n\n\n<li>Save your settings<\/li>\n<\/ul>\n\n\n\n<p>Once set up, you can start advertising on Facebook and track their performance from this Meta Ads Manager dashboard.<\/p>\n\n\n\n<p>To effectively use Meta Ads Manager, it\u2019s useful to get familiar with some Facebook Ads terms and understand Facebook Ads\u2019 three-level structure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign level: <\/strong>Here, you can choose your ad objective (e.g., traffic, engagement, conversions). A campaign can include multiple ad sets.<\/li>\n\n\n\n<li><strong>Ad set level<\/strong>: Define your audience, placements, budget, and schedule. Each ad set can contain multiple ads.<\/li>\n\n\n\n<li><strong>Ad level<\/strong>: This is where you design your ad content, including format, images, text, links, and more.<\/li>\n<\/ul>\n\n\n\n<p>Now, let\u2019s move to the main step on how to advertise on Facebook: Create a new Facebook ad campaign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Start a new Facebook ad campaign<\/h3>\n\n\n\n<p>As I mentioned above, Facebook uses a three-level ad structure: <strong>Campaign &gt; Ad Set &gt; Ad<\/strong>. At the campaign level, you\u2019ll define your objective.<\/p>\n\n\n\n<p>To create an advertising campaign on Facebook with Meta Ads Manager, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Click the green <strong>&#8220;Create<\/strong>&#8221; button &gt; select <strong>Create new campaign<\/strong> to launch a new campaign.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"992\" height=\"439\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-an-ads-campaign-on-facebook.webp\" alt=\"Create an ads campaign for your Facebook Page\" class=\"wp-image-80573\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-an-ads-campaign-on-facebook.webp 992w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-an-ads-campaign-on-facebook-300x133.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-an-ads-campaign-on-facebook-768x340.webp 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure><\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Choose your <strong>Buying type<\/strong> and a <strong>campaign objective<\/strong>, and click <strong>Continue.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Choosing the right advertising campaign objective helps Facebook optimize your ad for the result you want. Some popular objectives include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness<\/strong><\/li>\n\n\n\n<li><strong>Traffic<\/strong><\/li>\n\n\n\n<li><strong>Engagement<\/strong><\/li>\n\n\n\n<li><strong>Leads<\/strong><\/li>\n\n\n\n<li><strong>App promotions<\/strong><\/li>\n\n\n\n<li><strong>Sales<\/strong><\/li>\n<\/ul>\n\n\n\n<p>For example, if your goal is to get more people to visit your website, select &#8220;Traffic&#8221; as your objective. Facebook will guide you to enter your site URL and suggest relevant ad formats.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"805\" height=\"861\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-ads-campaign-objective.webp\" alt=\"Choose your ads campaign objective\" class=\"wp-image-80574\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-ads-campaign-objective.webp 805w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-ads-campaign-objective-280x300.webp 280w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-ads-campaign-objective-768x821.webp 768w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/figure><\/div>\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Then, you will see the Campaign page. Here, add your campaign name, categories, turn on A\/B tests if you want, and click <strong>Next<\/strong>.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-your-ad-campaign-name-1024x515.webp\" alt=\"Add your ad campaign name\" class=\"wp-image-80575\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-your-ad-campaign-name-1024x515.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-your-ad-campaign-name-300x151.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-your-ad-campaign-name-768x386.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-your-ad-campaign-name-1536x773.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-your-ad-campaign-name-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-your-ad-campaign-name.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>And that\u2019s how you can create a new Facebook Ads campaign. In the next steps, let\u2019s learn how to set up an Ad set and an Ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;4. Set up your Ad set<\/h3>\n\n\n\n<p>After creating an advertising campaign, let\u2019s set up your Ad set.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Name your Ad Set<\/strong>: Enter a clear, descriptive name in the <em>Ad Set Name<\/em> field to help you stay organized.<\/li>\n\n\n\n<li><strong>Select a Performance Goal (if available)<\/strong>: Choose a goal that aligns with your campaign objective. For example, you can choose <strong>Maximize reach of ads.<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-your-ad-set-1024x509.webp\" alt=\"Set up your Ad set\" class=\"wp-image-80576\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-your-ad-set-1024x509.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-your-ad-set-300x149.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-your-ad-set-768x382.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-your-ad-set-1536x764.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-your-ad-set-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-your-ad-set.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Choose your Business Page<\/strong>:&nbsp; If your ad account is linked to multiple Pages, from the drop-down menu, select the Facebook Page you want to promote.<\/li>\n\n\n\n<li><strong>Enable Dynamic Creative (optional)<\/strong>: If available, you can toggle on <em>Dynamic Creative<\/em>, which automatically generates optimized ad combinations using different images, headlines, and calls-to-action to improve performance.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">5. Set a budget for your ad and schedule<\/h3>\n\n\n\n<p>Next, on how to advertise page on Facebook, scroll down this Ad set page. Here, you can decide how much to spend and when to run your ad.&nbsp;<\/p>\n\n\n\n<p>You can select between 2 types of budget:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daily Budget<\/strong>: Facebook spends up to a set amount per day.&nbsp; Keep in mind that Facebook requires a minimum of $1\/day for ad sets.<\/li>\n\n\n\n<li><strong>Lifetime Budget<\/strong>: Facebook spreads your total budget over the campaign\u2019s full duration.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-a-budget-for-your-ad-and-schedule-1024x509.webp\" alt=\"Set a budget for your ad and schedule\" class=\"wp-image-80577\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-a-budget-for-your-ad-and-schedule-1024x509.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-a-budget-for-your-ad-and-schedule-300x149.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-a-budget-for-your-ad-and-schedule-768x382.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-a-budget-for-your-ad-and-schedule-1536x764.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-a-budget-for-your-ad-and-schedule-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-a-budget-for-your-ad-and-schedule.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Then, you can also optionally schedule when to start running your ads and set an end date for your ad. If you don\u2019t set an end date, the ad will run continuously until you manually turn it off.<\/p>\n\n\n\n<p>If you\u2019d like to control when your ads run, you can use <strong>budget scheduling<\/strong> with daily budgets or <strong>ad scheduling<\/strong> with lifetime budgets. Ad scheduling lets you choose specific days or hours to show your ads, ideal if you know when your audience is most active.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Choose your target audience<\/h3>\n\n\n\n<p>Audience targeting is one of Facebook\u2019s most powerful advertising features. In this step, complete the <strong>Audience controls<\/strong> and <strong>Advantage+ Audience<\/strong> sections to customize who sees your ads.<\/p>\n\n\n\n<p>You can define your audience based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location<\/strong><\/li>\n\n\n\n<li><strong>Age and gender<\/strong><\/li>\n\n\n\n<li><strong>Interests and behaviors<\/strong><\/li>\n\n\n\n<li><strong>Job title, education<\/strong>, and more<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-target-audience-1024x509.webp\" alt=\"Choose your target audience\" class=\"wp-image-80578\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-target-audience-1024x509.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-target-audience-300x149.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-target-audience-768x382.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-target-audience-1536x764.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-target-audience-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-your-target-audience.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Facebook also offers <strong>Advantage+ Audience<\/strong>, a smart targeting option that uses machine learning to automatically find the people most likely to engage with your ad, even beyond the audience you specify.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Advantage-Audience-1024x509.webp\" alt=\"Advantage+ Audience\" class=\"wp-image-80579\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Advantage-Audience-1024x509.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Advantage-Audience-300x149.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Advantage-Audience-768x382.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Advantage-Audience-1536x764.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Advantage-Audience-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Advantage-Audience.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Once you have completed selecting your target audience, click <strong>Next <\/strong>to move on to the next step: Create an Ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Create and publish your Facebook ad<\/h3>\n\n\n\n<p>Now that your campaign and ad set are ready, it\u2019s time to build and launch your ad &#8211; the final step in learning how to advertise on Facebook.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Name your ad: <\/strong>Start by entering a clear, descriptive name in the <strong>Ad Name<\/strong> field. This helps keep your campaigns organized, especially if you\u2019re running multiple ads.<\/li>\n\n\n\n<li><strong>Choose your identity: <\/strong>Select the Facebook Page and Instagram account representing your business in the ad. If you&#8217;ve already chosen a Page at the ad set level, it will appear here automatically.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-and-publish-your-Facebook-ad-1024x509.webp\" alt=\"Create and publish your Facebook ad\" class=\"wp-image-80580\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-and-publish-your-Facebook-ad-1024x509.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-and-publish-your-Facebook-ad-300x149.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-and-publish-your-Facebook-ad-768x382.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-and-publish-your-Facebook-ad-1536x764.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-and-publish-your-Facebook-ad-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-and-publish-your-Facebook-ad.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Set up your Ad: <\/strong>You can<strong> <\/strong>choose how you want to create your ad among 3 options:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create ad<\/strong>: Build a new ad from scratch. Choose from formats like:\n<ul class=\"wp-block-list\">\n<li><em>Single Image or Video<\/em><\/li>\n\n\n\n<li><em>Carousel (multiple scrollable cards): A great format to showcase multiple products or features.<\/em><a href=\"https:\/\/litcommerce.com\/blog\/facebook-carousel-ads-best-practices\/\"><em> <\/em><em>Check out Facebook Carousel Ads best practices<\/em><\/a><em> to make the most of this format.<\/em><\/li>\n\n\n\n<li><em>Collection (requires a product catalog)<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use existing post<\/strong>: Turn a published Facebook or Instagram post into an ad.<\/li>\n\n\n\n<li><strong>Use Creative Hub mockup<\/strong>: Use a mockup you designed in Meta\u2019s Creative Hub.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-facebook-ad-1024x509.webp\" alt=\"How to advertise on Facebook: Set up your ad\" class=\"wp-image-80581\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-facebook-ad-1024x509.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-facebook-ad-300x149.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-facebook-ad-768x382.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-facebook-ad-1536x764.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-facebook-ad-360x180.webp 360w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-facebook-ad.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Add your Ad Creative: <\/strong>Depending on the format you choose, here\u2019s how to add content among: Single image or video, carousel, or collection.<\/li>\n\n\n\n<li><strong>Preview your Ad: <\/strong>Toggle the <strong>Ad Preview<\/strong> option to see how your ad will appear across different placements. Use the preview thumbnails to view how your ad will look on Facebook, Instagram, Messenger, and more.<\/li>\n\n\n\n<li><strong>Publish your Ad: <\/strong>Once everything looks good, click <strong>Publish<\/strong> to launch your ad. Facebook will review your ad, and if it meets the platform\u2019s policies, it\u2019ll go live shortly.<\/li>\n<\/ol>\n\n\n\n<p>This step brings your entire strategy together. With your ad now live, you\u2019ve completed the process of how to advertise on Facebook, from setting up your Page to targeting the right audience and launching your ad.<\/p>\n\n\n\n<p>From here, keep an eye on your performance metrics in Ads Manager. Track your CPC, impressions, engagement, and conversions. Based on the data, you can tweak your ads to improve results over time. With practice, you\u2019ll get better at creating cost-effective campaigns that connect with your audience and drive real results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7 Other Ways to Advertise on Facebook For Free<\/h2>\n\n\n\n<p>While paid ads are a powerful way to reach your audience, they aren\u2019t your only option. If you&#8217;re just starting out or want to promote your business on Facebook without spending money, there are plenty of free methods you can use to boost visibility.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s explore <strong>7 smart ways to advertise on Facebook for free<\/strong> while still building engagement and trust with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set up a Facebook shop<\/h3>\n\n\n\n<p><strong>Creating a Facebook Shop is a free and effective way to advertise on Facebook and showcase your products directly on your page.<\/strong> A Facebook Shop showcases your product catalog to Facebook users, allowing them to browse and save without needing to visit your website.\u00a0<\/p>\n\n\n\n<p>They can browse a product\u2019s photos, description, and price &#8211; all within the Facebook app. This makes the shopping experience seamless and helps reduce friction for potential buyers. Moreover, you can also <strong>tag products from your Facebook Shop<\/strong> in your posts. This lets followers explore featured items directly, guiding them from content to conversion more easily.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"433\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-up-a-Facebook-shop-1024x433.webp\" alt=\"Set up a Facebook shop\" class=\"wp-image-80582\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-up-a-Facebook-shop-1024x433.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-up-a-Facebook-shop-300x127.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-up-a-Facebook-shop-768x325.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-up-a-Facebook-shop-1536x650.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Set-up-a-Facebook-shop.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>While setting up a Facebook shop, you can use Facebook integration tools like <strong>LitCommerce<\/strong> to automatically sync your inventory between your online store and your Facebook Shop. This helps ensure stock levels stay accurate and always up-to-date across platforms.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f9e75be3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9e4da35c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20e2a02c\" id=\"cta-mid\"><p class=\"uagb-heading-text\">Get a Free Store Audit for Shopify<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ec3b401\"><p class=\"uagb-heading-text\">Identify growth blockers and get actionable optimization insights &#8211; at no cost.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__small-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d502b48a\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4f80297f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" href=\"https:\/\/litcommerce.com\/facebook-shops-integration\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=jessie&amp;utm_content=alternativestofacebookmarketplace_mid\" onclick=\"return true;\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\">Claim your free audit<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f18f9899\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c4c8fb1f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/12\/Litos-Banner-04.png ,https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/12\/Litos-Banner-04.png 780w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/12\/Litos-Banner-04.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/12\/Litos-Banner-04.png\" alt=\"\" class=\"uag-image-87299\" width=\"440\" height=\"220\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Sell on Facebook Marketplace<\/h3>\n\n\n\n<p>Facebook\u2019s Marketplace is another excellent way to boost your business\u2019s visibility and start advertising on Facebook without spending a single penny. This platform helps sellers reach local shoppers who are actively searching for items in their area.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sell-on-Facebook-Marketplace-1024x495.webp\" alt=\"Sell on Facebook Marketplace\" class=\"wp-image-80583\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sell-on-Facebook-Marketplace-1024x495.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sell-on-Facebook-Marketplace-300x145.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sell-on-Facebook-Marketplace-768x372.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sell-on-Facebook-Marketplace-1536x743.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Sell-on-Facebook-Marketplace.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Much like a Facebook Shop, Marketplace lets users view item photos, descriptions, and prices directly within the app. <\/strong>But unlike a shop, it prioritizes local discovery, buyers can see listings based on their near location and choose to pick up purchases nearby or have them shipped directly to their homes.<\/p>\n\n\n\n<p><strong>How to get started:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on \u201c<strong>Marketplace<\/strong>\u201d and select \u201c<strong>Create New Listing<\/strong>.\u201d<\/li>\n\n\n\n<li>Choose your listing type, upload product images, and fill in details<\/li>\n\n\n\n<li>Publish your listing and engage with interested buyers through Messenger<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-new-listing-on-facebook-marketplace-1024x538.webp\" alt=\"Create a new listing on Facebook Marketplace\" class=\"wp-image-80584\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-new-listing-on-facebook-marketplace-1024x538.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-new-listing-on-facebook-marketplace-300x158.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-new-listing-on-facebook-marketplace-768x404.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-new-listing-on-facebook-marketplace-1536x807.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-new-listing-on-facebook-marketplace.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>To improve your visibility and ensure your listings show up in Marketplace results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write clear, keyword-rich product descriptions<\/li>\n\n\n\n<li>Use competitive pricing to attract attention<\/li>\n\n\n\n<li>Upload high-quality, vertically framed images (ideal for mobile users)<\/li>\n\n\n\n<li>Re-share your Marketplace listings to your business Page for extra reach<\/li>\n<\/ul>\n\n\n\n<p>If you want to accept payments directly through Facebook Marketplace, you\u2019ll need to activate <strong>Checkout on Facebook<\/strong>, which is currently only available for U.S.-based sellers.<\/p>\n\n\n\n<div class=\"table4\">\n\n<p>Before you start selling, make sure you&#8217;re aware of the platform&#8217;s fees. Learn more about<strong><a href=\"https:\/\/litcommerce.com\/blog\/facebook-marketplace-fees\/\" target=\"_blank\" rel=\"noopener\"> Facebook Marketplace fees here<\/a><\/strong>.<\/p>\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Post free and helpful content<\/h3>\n\n\n\n<p>Once your Facebook page is set up, another way to advertise on Facebook for free is by sharing helpful and engaging content consistently. This kind of organic content keeps your audience interested and builds trust over time.<\/p>\n\n\n\n<p>What you share can vary; it could be educational posts showing how to use your products, a tip related to your niche, or photos of real customers using your items. Aim to offer value first before asking for anything in return.<\/p>\n\n\n\n<p><strong>Timing also really matters when posting on Facebook. <\/strong>Sharing content while your audience is offline won\u2019t do much to boost engagement. Thus, you can use Facebook page insights to find when your audience is most active and skip low-engagement times to make the most of your content.<\/p>\n\n\n\n<p>Moreover, s<strong>hort-form video content continues to dominate Facebook engagement trends in 2026.<\/strong> So, make sure to incorporate quick tutorials, behind-the-scenes clips, or product teasers into your content plan.<\/p>\n\n\n\n<p>Pro tips<strong>:<\/strong> Posts with visuals get 2.3x more engagement than those without. So, invest in high-quality images and videos to advertise on Facebook more effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ask to share your Facebook page<\/h3>\n\n\n\n<p>Word-of-mouth still works, especially on social media. <strong>Asking others to share your page is a powerful method when it comes to promoting your business on Facebook. <\/strong>Especially, this type of organic reach often comes with more trust since it&#8217;s being shared by someone the viewer already knows.&nbsp;<\/p>\n\n\n\n<p><strong>Take the initiative to share your business page&#8217;s posts on your own personal Facebook profile. <\/strong>This helps you tap into your existing connections and exposes your brand to people who already know and trust you.<\/p>\n\n\n\n<p>Additionally, your personal network is a golden asset. Friends, family, loyal customers, and even team members often want to support you; they just need a button. <strong>Invite them to share your Facebook page and its content on their timelines.<\/strong> Every share introduces your brand to a wider audience, boosting visibility and social proof.<\/p>\n\n\n\n<p>Here are some other campaigns to ask others to share your page, and how to advertise Facebook page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Run a giveaway that rewards sharing<\/strong><\/li>\n\n\n\n<li><strong>Personally ask loyal customers to spread the word<\/strong><\/li>\n\n\n\n<li><strong>Include a CTA in your post asking followers to tag a friend<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s an example of how McKenna\u2019s Creations ran a giveaway that encouraged participants to share the post and tag friends in the comments to enter.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"748\" height=\"792\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Giveaway-to-ask-to-share-your-Facebook-page.webp\" alt=\"Giveaway to ask to share your Facebook page\" class=\"wp-image-80585\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Giveaway-to-ask-to-share-your-Facebook-page.webp 748w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Giveaway-to-ask-to-share-your-Facebook-page-283x300.webp 283w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">5. Join Facebook community groups<\/h3>\n\n\n\n<p>Many communities use Facebook groups as a space to connect with locals, ask for recommendations, and support small businesses. These groups also offer a golden opportunity to advertise on Facebook for free, especially if you&#8217;re trying to get the word out about your online store.<\/p>\n\n\n\n<p><strong>Start by joining several Facebook community groups that are relevant to your niche or local area.<\/strong> These could be neighborhood forums, interest-based communities, or buy-and-sell groups. Once you&#8217;re accepted, participate with value-first posts before promoting your business.<\/p>\n\n\n\n<p>Here\u2019s how to advertise in groups effectively:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write a short, friendly promo that introduces your business or online store.<\/li>\n\n\n\n<li>Include a small incentive, like 10% off for group members or free local shipping.<\/li>\n\n\n\n<li>Offer helpful insights or answers to common questions to build trust.<\/li>\n<\/ul>\n\n\n\n<p>When joining any Facebook group,<strong> read the group rules before posting<\/strong>. Some allow promotions only on certain days or require admin approval. Ignoring the rules could get your posts deleted, or worse, get you kicked out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Get customer reviews on Facebook<\/h3>\n\n\n\n<p>Social proof is powerful, and 72% of customers won\u2019t take action until they\u2019ve read a review. When visitors land on your Facebook Page, positive Facebook reviews play a major role in the consideration stage of the <a href=\"https:\/\/litcommerce.com\/blog\/marketing-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing funnel<\/a>, helping potential buyers feel confident before making a purchase. That\u2019s why collecting reviews is one of the most effective ways to advertise on Facebook for free. <\/p>\n\n\n\n<p>Encourage happy customers to leave a review after their purchase by setting up an automated post-purchase email. Thank them for their order and kindly ask for their feedback. Make it easy for them by linking directly to your Facebook Page\u2019s review section. To boost response rates, consider offering a small incentive, like a discount on their next order, in exchange for an honest review.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"996\" height=\"746\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Get-customer-reviews-on-Facebook.webp\" alt=\"Get customer reviews on Facebook\" class=\"wp-image-80586\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Get-customer-reviews-on-Facebook.webp 996w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Get-customer-reviews-on-Facebook-300x225.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Get-customer-reviews-on-Facebook-768x575.webp 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/figure><\/div>\n\n\n<p><strong>Tips to increase Facebook reviews:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create an automated thank-you email with a review link<\/li>\n\n\n\n<li>Use friendly language that shows appreciation<\/li>\n\n\n\n<li>Offer perks like discounts or freebies for honest feedback<\/li>\n<\/ul>\n\n\n\n<p>When done consistently, this tactic helps you build social proof that can sway new visitors and improve your brand\u2019s credibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Partner with micro-influencers<\/h3>\n\n\n\n<p>In today\u2019s creator-driven world, <strong>collaborating with micro-influencers is one of the most accessible ways to bring your business to the attention of new audiences<\/strong>. Platforms like TikTok and Instagram have made content creation mainstream, and many of these creators are also active on Facebook.<\/p>\n\n\n\n<p>Micro-influencers, typically creators with fewer than 10,000 followers, often partner with small businesses in exchange for free products. While it\u2019s not entirely free (since it involves sending out product), this is a low-cost way to expand your reach through relatable and trusted voices.<\/p>\n\n\n\n<p>Here are some ways to start working with micro-influencers to promote your business on Facebook:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Look for influencers whose audience aligns with your niche<\/li>\n\n\n\n<li>Reach out with a clear, friendly collaboration offer<\/li>\n\n\n\n<li>Provide your product and ask them to tag your Facebook Page in a post or story<\/li>\n<\/ul>\n\n\n\n<p>The key is to find creators who genuinely like your product and would be excited to share it. Their shoutouts often come across as more authentic than traditional ads, helping you build brand trust and drive traffic, all while learning how to advertise on Facebook without breaking the bank.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to Run Ads on Facebook in 2026 &#8211; FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1746760845739\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How much does it cost to advertise on Facebook?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Facebook advertising costs can vary widely, but on average, businesses typically spend between <strong>$0.50 and $3.50 per click (CPC)<\/strong> or <strong>$12 to $20 for every 1,000 impressions (CPM)<\/strong>. Facebook ad cost is influenced by several factors, such as your industry, how precisely you target your audience, the quality of your ad content, and the level of competition in your niche.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746760859088\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How to run ads on Facebook?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To run ads on Facebook, follow these 7 steps:<\/p>\n<p><strong>Step 1: Create your Facebook page<\/strong><br \/><strong>Step 2: Set up your Facebook Ads Manager account<\/strong><br \/><strong>Step 3: Start a new Facebook ad campaign<\/strong><br \/><strong>Step 4: Select your objective\u00a0<\/strong><br \/><strong>Step 5: Set a budget for your ad and schedule<\/strong><br \/><strong>Step 6: Pick your target audience\u00a0<\/strong><br \/><strong>Step 7: Publish your Facebook ad<\/strong><\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746760878985\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How to advertise on Facebook for free?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Here are some ways to advertise on Facebook for free:<\/p>\n<p><strong>1. Set up a Facebook shop\u00a0<br \/>2. Sell on Facebook Marketplace\u00a0<br \/>3. Post free and helpful content\u00a0<br \/>4. Ask to share your Facebook page\u00a0<br \/>5. Join Facebook community groups\u00a0<br \/>6. Get customer reviews\u00a0<br \/>7. Partner with micro-influencers<\/strong><\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1746760963048\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How can I get free Facebook ad credits?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You can receive free Facebook ad credits in two main ways: <strong>through special in-platform promotions or by partnering with Meta-approved programs. <\/strong>These credits can be applied directly within Meta Business Manager to help you run Facebook ads.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Start Advertising on Facebook Today!<\/h2>\n\n\n\n<p>In a nutshell, learning how to advertise on Facebook is one of the smartest steps you can take to grow your business in 2026. Whether you&#8217;re using paid ads or exploring free methods like community groups and customer reviews, Facebook offers powerful tools to reach the right people at the right time.<\/p>\n\n\n\n<p>And if you&#8217;re looking to advertise on Facebook and more, <strong><a href=\"https:\/\/litcommerce.com\/product-feed-management-tool\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=hazel&amp;utm_content=howtoadvertiseonfacebook\" target=\"_blank\" rel=\"noreferrer noopener\">LitCommerce<\/a><\/strong> can help. It\u2019s a powerful <strong>product feed management tool<\/strong> designed to simplify how you list and manage your product feed across multiple channels. With features like <strong>smart categorization, automated rules, quality checks, and real-time feed syncing<\/strong>, LitCommerce ensures your listings are always optimized and up-to-date.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why some Facebook ads seem to pop up at the perfect moment and actually make you want to click? With over 3 billion active users, Facebook remains a goldmine for businesses wanting to reach the right audience at the right time. But running ads that actually perform isn\u2019t just about boosting [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":80599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[10792,10631],"tags":[],"table_tags":[],"class_list":["post-80565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketplace","category-online-marketplaces"],"tpgb_featured_images":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook.webp",1442,1024,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-700x700.webp",700,700,true],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-300x213.webp",300,213,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-768x545.webp",768,545,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-1024x727.webp",1024,727,true],"default":"https:\/\/litcommerce.com\/blog\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"May 2025","category_list":{"category":[{"term_id":10792,"name":"Facebook Marketplace","slug":"facebook-marketplace","term_group":0,"term_taxonomy_id":10792,"taxonomy":"category","description":"Step-by-step Facebook selling tips, marketing guides, and smart strategies to help you grow your audience and drive real results","parent":10631,"count":17,"filter":"raw"},{"term_id":10631,"name":"Online Marketplaces","slug":"online-marketplaces","term_group":0,"term_taxonomy_id":10631,"taxonomy":"category","description":"Grow your business with Online Marketplaces! Tap into millions of potential customers, increase brand visibility, and boost your sales on top eCommerce sites.","parent":0,"count":362,"filter":"raw"}],"post_tag":false,"post_format":false,"table_tags":false},"author_name":"Lynsey Phung","author_url":"https:\/\/litcommerce.com\/blog\/author\/lynsey\/","author_email":"lynsey@litcommerce.com","author_website":"","author_description":"Lynsey Phung is an experienced <strong>eCommerce Writer at LitCommerce<\/strong> with over 3 years in the industry. She specializes in crafting high-quality, insightful content about Google and Facebook, helping businesses make the most of these platforms.","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["editor"],"author_firstname":"Lynsey","author_lastname":"Phung","user_login":"Lynsey","author_avatar":"<img alt=\"Avatar of Lynsey Phung\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/12\/litcommerce-lynsey-phung-writer.jpg\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/12\/litcommerce-lynsey-phung-writer.jpg 2x\" class=\"avatar avatar-200 photo sab-custom-avatar\" height=\"200\" width=\"200\">","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/7e90706365cf1540f94792bdbc114d45?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/litcommerce.com\/blog\/online-marketplaces\/facebook-marketplace\/\" alt=\"Facebook Marketplace\" class=\"category-facebook-marketplace\">Facebook Marketplace<\/a> <a href=\"https:\/\/litcommerce.com\/blog\/online-marketplaces\/\" alt=\"Online Marketplaces\" class=\"category-online-marketplaces\">Online Marketplaces<\/a> "},"uagb_featured_image_src":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook.webp",1442,1024,false],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-300x213.webp",300,213,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-768x545.webp",768,545,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-1024x727.webp",1024,727,true],"1536x1536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook.webp",1442,1024,false],"2048x2048":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook.webp",1442,1024,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-700x700.webp",700,700,true],"jnews-360x180":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-360x180.webp",360,180,true],"jnews-750x375":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-750x375.webp",750,375,true],"jnews-1140x570":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-1140x570.webp",1140,570,true],"jnews-120x86":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-120x86.webp",120,86,true],"jnews-350x250":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-350x250.webp",350,250,true],"jnews-750x536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-750x536.webp",750,536,true],"jnews-1140x815":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-1140x815.webp",1140,815,true],"jnews-360x504":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-360x504.webp",360,504,true],"jnews-75x75":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-75x75.webp",75,75,true],"jnews-350x350":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook-350x350.webp",350,350,true],"jnews-featured-750":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook.webp",750,533,false],"jnews-featured-1140":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/how-to-advetise-on-facebook.webp",1140,810,false]},"uagb_author_info":{"display_name":"Lynsey Phung","author_link":"https:\/\/litcommerce.com\/blog\/author\/lynsey\/"},"uagb_comment_info":0,"uagb_excerpt":"Have you ever wondered why some Facebook ads seem to pop up at the perfect moment and actually make you want to click? With over 3 billion active users, Facebook remains a goldmine for businesses wanting to reach the right audience at the right time. 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