{"id":80816,"date":"2025-05-22T07:44:38","date_gmt":"2025-05-22T07:44:38","guid":{"rendered":"https:\/\/litcommerce.com\/blog\/?p=80816"},"modified":"2026-03-24T08:59:27","modified_gmt":"2026-03-24T08:59:27","slug":"google-shopping-ads","status":"publish","type":"post","link":"https:\/\/litcommerce.com\/blog\/google-shopping-ads\/","title":{"rendered":"The Ultimate Guide to Google Shopping Ads (2026)"},"content":{"rendered":"\n<p>Searched for a product on Google and noticed the product listings with the tiny &#8220;Sponsored&#8221; label at the very top? Those are Google Shopping Ads &#8211; and they\u2019re designed to grab attention fast with visuals, price tags, and your store name, before all other search results.&nbsp;<\/p>\n\n\n\n<p>As a seller scaling your eCommerce store, if you&#8217;re not using them yet, you&#8217;re probably missing out on one of the most powerful ways to put your products directly in front of ready-to-buy customers who are searching for the items you offer and ultimately drive more sales.<\/p>\n\n\n\n<p>In this guide, we\u2019ll break down everything you need to know about Google Shopping Ads, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-ads\/#what-are-google-shopping-ads\">What Google Shopping ads are and how they work<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-ads\/#5-key-benefits-of-google-shopping-ads\">Benefits of Google Shopping ads<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-ads\/#how-to-set-up-google-shopping-ads-in-2025\">How to run Google Shopping ads step-by-step<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-ads\/#how-much-do-google-shopping-ads-cost\">How much do Google Shopping ads cost<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-ads\/#8-google-shopping-ads-optimization-best-practices\">8 best tips to optimize your shopping ads on Google<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n<p><getresponse-form form-id=\"e62c789c-a764-4239-b556-ac407f09a79e\" e=\"1\"><\/getresponse-form><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What are Google Shopping Ads?<\/h2>\n\n\n\n<p>Google Shopping Ads, sometimes called <strong>product listing ads (PLAs)<\/strong>, are <strong>paid ads that show products on Google\u2019s search results page and the Shopping tab<\/strong>. These ads include a product image, name, price, and other key details, making it easy for shoppers to see and compare products at a glance.<\/p>\n\n\n\n<p>One big advantage of Google Shopping Ads is that they appear <strong>above all organic search results<\/strong>, giving your products the best chance to be seen first. You can also highlight special perks like <strong>free shipping<\/strong> or <strong>fast delivery<\/strong>, which can convince shoppers to choose your store over others.<\/p>\n\n\n\n<p>For example, this is the Google Shopping ads for a search for men\u2019s running shoes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-running-shoes-1024x637.webp\" alt=\"Google shopping ads example\" class=\"wp-image-80819\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-running-shoes-1024x637.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-running-shoes-300x187.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-running-shoes-768x478.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-running-shoes.webp 1412w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">How do Google Shopping ads work?<\/h3>\n\n\n\n<p>Unlike traditional search ads, Google Shopping Ads don\u2019t rely on keyword targeting. Instead, Google automatically matches your products to relevant searches based on the information in your feed. This makes the accuracy and quality of your product data essential to getting in front of the right shoppers.<\/p>\n\n\n\n<p>To run Google Shopping Ads, you\u2019ll need two key tools working together: <strong>Google Merchant Center<\/strong> and <strong>Google Ads<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/litcommerce.com\/blog\/what-is-google-merchant-center\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Merchant Center<\/strong><\/a>: This is where you upload your product feed, a file that contains details like your product titles, descriptions, prices, images, and other relevant information. Once your feed is live, you can start <a href=\"https:\/\/litcommerce.com\/blog\/sell-on-google-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">selling on Google Shopping<\/a>.<\/li>\n\n\n\n<li><strong>Google Ads: <\/strong>After that, connect your Google Merchant Center to Google Ads, and you can launch a Shopping campaign, manage your campaigns, set your budget, and control your <a href=\"https:\/\/litcommerce.com\/blog\/ppc-bidding-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">bidding strategy.<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f9e75be3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9e4da35c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20e2a02c\" id=\"cta-mid\"><p class=\"uagb-heading-text\">Set Up Google Shopping Ads Faster<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ec3b401\"><p class=\"uagb-heading-text\">LitCommerce makes it easy to create ready-to-use product feeds for Google Merchant Center, so you can launch your Shopping ads in minutes.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__small-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d502b48a\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4f80297f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" href=\"https:\/\/litcommerce.com\/product-feed-management-tool\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=hazel&amp;utm_content=googleshoppingads_top\" onclick=\"return true;\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\">Try LitCommerce Now<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f18f9899\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c4c8fb1f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png ,https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png 780w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-1024x637.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png\" alt=\"\" class=\"uag-image-54844\" width=\"440\" height=\"220\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Google Shopping ads vs other ad types<\/h3>\n\n\n\n<p>Now that you know how Google Shopping Ads work, it\u2019s helpful to understand how they differ from other types of Google ads, especially <a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-ads-vs-search-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping Ads vs Search Ads<\/a>, which are often used alongside them.<\/p>\n\n\n\n<p>Here are the three key differences between Google Shopping Ads vs Search Ads:<\/p>\n\n\n\n<p><strong>1. Ad appearance<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Search Ads<\/strong> are text-based and usually appear as simple headlines and URLs.<\/li>\n\n\n\n<li><strong>Google Shopping Ads<\/strong> are visual. They show the product image, price, title, and store name, making them more eye-catching and informative at a glance<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"788\" height=\"566\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-vs-search-ads.webp\" alt=\"Google Shopping Ads vs Search Ads\" class=\"wp-image-80820\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-vs-search-ads.webp 788w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-vs-search-ads-300x215.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-vs-search-ads-768x552.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-vs-search-ads-120x86.webp 120w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-vs-search-ads-350x250.webp 350w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure><\/div>\n\n\n<p><strong>2. Targeting<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Ads<\/strong> let you bid on specific keywords. You choose exactly which searches trigger your ad.<\/li>\n\n\n\n<li><strong>Shopping Ads<\/strong>, on the other hand, don\u2019t use keyword-level targeting. Instead, Google uses your product feed to match your listings with relevant search queries.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Offer type<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Ads<\/strong> are flexible; you can promote products, services, landing pages, or lead forms.<\/li>\n\n\n\n<li><strong>Shopping Ads are product-specific and designed only for physical items<\/strong>. If you sell digital goods or services, this format isn\u2019t for you.<\/li>\n<\/ul>\n\n\n\n<p>If you sell physical products, running both types of ads can help you cover more ground in search results. But if you&#8217;re promoting a <strong>service or digital download<\/strong>, stick with <strong>Google Search Ads<\/strong>; Shopping Ads are designed strictly for physical goods.<\/p>\n\n\n\n<p>Comparing Google Shopping Ads vs. Display Ads: Shopping ads promote physical products in search results and the shopping tab using images, prices, and titles, which are ideal for reaching shoppers with strong buying intent.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, <strong>Display ads feature visual banners or videos across websites and apps,<\/strong> often using audience or contextual targeting, which may not match a shopper\u2019s immediate interests, making them best for <strong>brand awareness or retargeting<\/strong> based on user behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 types of Google Shopping Ads campaigns<\/h3>\n\n\n\n<p>Before learning how to use Google Shopping Ads, notice that there are two main types of Google Shopping Ads campaigns: <strong>Standard Shopping Campaigns<\/strong> and <strong>Performance Max campaigns.<\/strong><\/p>\n\n\n\n<p><strong>Standard Shopping campaigns give you more manual control over your ads. <\/strong>For example, you can set custom bids for products or product groups, add negative keywords, choose specific networks and devices, etc. This campaign type<strong> is best for advertisers who want to manage targeting, bidding, and structure more closely.<\/strong><\/p>\n\n\n\n<p>Many eCommerce brands now use <strong>Performance Max campaigns<\/strong>. This is an <strong>automated campaign type<\/strong> that uses machine learning to show your ads across all Google channels &#8211; Search, Shopping, Display, YouTube, Gmail, and Discover.&nbsp;<\/p>\n\n\n\n<p>Choosing this campaign type, you provide creative assets (like text and video) and your Google Merchant Center product feed, and Google handles the rest. This is a great way to maximize reach with minimal setup.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5 Key Benefits of Google Shopping Ads<\/h2>\n\n\n\n<p>Now that you know how Shopping campaigns work and how they compare to other ad types, let\u2019s explore why you should use Google Ads Shopping campaigns to promote your products.<\/p>\n\n\n\n<p>Here are 5 standout benefits when it comes to Shopping Google ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Appear at the top of Google\u2019s search results:<\/strong> Google Shopping Ads often get the very top position of the search results page, even above text ads and organic results. This position gives your products a higher chance of reaching more potential customers, right when they\u2019re ready to buy.<\/li>\n\n\n\n<li><strong>Attract qualified leads:<\/strong> Product listing ads Google Shopping allows shoppers to compare prices, images, or even shipping at a first glance among different sellers. Thus, by the time the searcher visits your product page, they\u2019ve already seen what your product offers, which filters out casual browsers and brings buyers who have real purchase intent.<\/li>\n\n\n\n<li><strong>Get a stronger Return on Ad Spend (ROAS): <\/strong>When set up correctly, Shopping ads can offer one of the highest ROAS among paid ad formats. These ads often convert at a lower cost-per-click than search or display ads. Moreover, Google also occasionally showcases your listings for free on <strong>surfaces across Google<\/strong>, giving you extra visibility without paying for every impression.<\/li>\n\n\n\n<li><strong>Optimize your Google Shopping Ads with less effort: <\/strong>With traditional ads, you must research keywords, write headlines, and constantly adjust bids. However, <strong>Google Shopping Ads<\/strong> takes a different approach, using your product data feed to match your ads to searches. So, you just need to keep your product titles, descriptions, and pricing accurate, and Google handles the rest.<\/li>\n\n\n\n<li><strong>Get detailed performance analytics: <\/strong>Google Shopping Ads give you detailed insights by product, like clicks, impressions, and conversions<strong>. <\/strong>With this specific data, you can update and improve your advertising strategies to improve your ad performance and other product strategies.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to Set Up Google Shopping Ads in 2026?<\/h2>\n\n\n\n<p>Ready to promote your products with Google Shopping Ads? Here\u2019s a simple step-by-step guide on how to create Google Shopping Ads and get your product listings in front of your potential shoppers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Set up a Google Merchant Center account<\/h3>\n\n\n\n<p>A <strong>Google Merchant Center<\/strong> account is required to run a Google Shopping Ads campaign. This is where you&#8217;ll upload your product data so Google can display your items in Shopping results.<\/p>\n\n\n\n<p>To create a Google Merchant Center account, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to the<a href=\"https:\/\/merchants.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Google Merchant Center sign-in page<\/a> and click <strong>Get started.<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-get-started-to-create-a-google-merchant-center-account-1024x490.webp\" alt=\"Create a Google Merchant Center account\" class=\"wp-image-80821\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-get-started-to-create-a-google-merchant-center-account-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-get-started-to-create-a-google-merchant-center-account-300x143.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-get-started-to-create-a-google-merchant-center-account-768x367.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-get-started-to-create-a-google-merchant-center-account-1536x734.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-get-started-to-create-a-google-merchant-center-account.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Answer a few questions about your business and add your store domain.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/tell-about-your-business-on-google-merchant-center-1024x490.webp\" alt=\"Tell about your business\" class=\"wp-image-80822\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/tell-about-your-business-on-google-merchant-center-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/tell-about-your-business-on-google-merchant-center-300x143.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/tell-about-your-business-on-google-merchant-center-768x367.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/tell-about-your-business-on-google-merchant-center-1536x734.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/tell-about-your-business-on-google-merchant-center.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>On the next screen, click <strong>Continue to Merchant Center.<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-continue-to-google-merchant-1024x490.webp\" alt=\"Click Continue to Google Merchant\" class=\"wp-image-80823\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-continue-to-google-merchant-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-continue-to-google-merchant-300x143.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-continue-to-google-merchant-768x367.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-continue-to-google-merchant-1536x734.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-continue-to-google-merchant.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Enter your <strong>business name<\/strong> and <strong>registered country<\/strong>, then click <strong>Continue to Merchant Center.<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/enter-your-business-info-on-google-merchant-center-1024x617.webp\" alt=\"Enter your business info to Google Merchant Center\" class=\"wp-image-80824\" style=\"width:771px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/enter-your-business-info-on-google-merchant-center-1024x617.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/enter-your-business-info-on-google-merchant-center-300x181.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/enter-your-business-info-on-google-merchant-center-768x463.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/enter-your-business-info-on-google-merchant-center.webp 1507w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Once finished, you have successfully created your Google Merchant Center account. To complete your business profile, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add your <strong>business address<\/strong><\/li>\n\n\n\n<li>Verify your <strong>phone number<\/strong><\/li>\n\n\n\n<li>Confirm your <strong>online store website<\/strong><\/li>\n\n\n\n<li>Enter your <strong>shipping details<\/strong><\/li>\n\n\n\n<li>Set up <strong>sales tax information<\/strong> (if applicable)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Create a Google product feed<\/h3>\n\n\n\n<p>Your product feed is the heart of any successful Shopping Ads Google campaign. It\u2019s a file containing all your product information, which can tell Google what your products are, how they\u2019re priced, and how they should appear in search results.<\/p>\n\n\n\n<p>There are 2 main ways to create a Google product feed:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manually create a product feed using a spreadsheet.<\/strong><\/li>\n\n\n\n<li><strong>Generate a feed using product feed tools.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>I will walk you through each way.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Google Shopping feed manually<\/h4>\n\n\n\n<p>To create a feed with the Merchant Center spreadsheet template for Google Shopping Ads, follow these steps:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your <strong>Google Merchant Center<\/strong> dashboard, click <strong>Products<\/strong> from the left-hand menu.&nbsp;<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-product-feed-1024x490.webp\" alt=\"Create a Google product feed\" class=\"wp-image-80826\" style=\"width:766px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-product-feed-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-product-feed-300x144.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-product-feed-768x368.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-product-feed-1536x735.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-product-feed.webp 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Then, select <strong>Add products.<\/strong><\/li>\n\n\n\n<li>Choose <strong>Use Google Sheets<\/strong> and click <strong>Use template.<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-use-google-sheets-to-add-a-product-feed-1024x490.webp\" alt=\"Choose Use Google Sheets\" class=\"wp-image-80827\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-use-google-sheets-to-add-a-product-feed-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-use-google-sheets-to-add-a-product-feed-300x144.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-use-google-sheets-to-add-a-product-feed-768x368.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-use-google-sheets-to-add-a-product-feed-1536x735.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-use-google-sheets-to-add-a-product-feed.webp 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You will be redirected to a Google Sheet file where you can enter product details. Here is a Google product feed example:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-merchant-center-feed-example-1024x490.webp\" alt=\"Google merchant center feed example\" class=\"wp-image-80828\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-merchant-center-feed-example-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-merchant-center-feed-example-300x143.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-merchant-center-feed-example-768x367.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-merchant-center-feed-example-1536x734.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-merchant-center-feed-example.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>To get your product feed approved by Google Merchant Center, you will need to include all the required product attributes as specified by Google.&nbsp;<\/p>\n\n\n\n<p>Here are the key product feed requirements for Google Shopping Ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ID<\/strong>: Unique SKU or product identifier<\/li>\n\n\n\n<li><strong>Title<\/strong>: Should match your product page title<\/li>\n\n\n\n<li><strong>Description<\/strong>: Clear, keyword-rich product info<\/li>\n\n\n\n<li><strong>Link<\/strong>: The product page URL<\/li>\n\n\n\n<li><strong>Condition<\/strong>: New, used, refurbished, etc.<\/li>\n\n\n\n<li><strong>Price<\/strong>: As shown on your store<\/li>\n\n\n\n<li><strong>Availability<\/strong>: This mean your product is In stock, out of stock, or pre-order<\/li>\n\n\n\n<li><strong>Image_link<\/strong>: Direct link to your product image<\/li>\n\n\n\n<li><strong>GTIN\/MPN<\/strong>: Product identifiers<\/li>\n\n\n\n<li><strong>Brand<\/strong>: Product brand name<\/li>\n\n\n\n<li><strong>Google_product_category<\/strong>: Google\u2019s assigned category<\/li>\n<\/ul>\n\n\n\n<p>Add all these required product attributes, ensure your feed complies with Google Merchant Center\u2019s standards, and get approved.&nbsp;<\/p>\n\n\n\n<p>This manual feed option is quite easy and appropriate if you only have a few products. However, if you have a large product catalog, updating everything by hand can be overwhelming. That\u2019s where product feed tools come in.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Generate a Google Shopping feed with product feed tools<\/h4>\n\n\n\n<p>When you have plenty of products, especially if you are using popular eCommerce platforms such as Shopify, WooCommerce, or Wix, product feed tools make creating a feed much easier and faster.&nbsp;<\/p>\n\n\n\n<p>Among Shopping engine feed management apps, <a href=\"https:\/\/litcommerce.com\/product-feed-management-tool\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=hazel&amp;utm_content=googleshoppingads\" target=\"_blank\" rel=\"noreferrer noopener\">LitCommerce Shopping Feeds<\/a> is a powerful one<strong> <\/strong>that helps you <strong>create, optimize, and sync feeds<\/strong> for Google Shopping. LitCommerce ensures your products stay <strong>accurate, up to date<\/strong>, and fully meet <strong>Google\u2019s Shopping ad requirements<\/strong>, without the hassle of manual spreadsheets.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Litcommerce-shopping-feeds-1024x498.webp\" alt=\"LitCommerce shopping feeds\" class=\"wp-image-80829\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Litcommerce-shopping-feeds-1024x498.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Litcommerce-shopping-feeds-300x146.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Litcommerce-shopping-feeds-768x373.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Litcommerce-shopping-feeds-1536x747.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Litcommerce-shopping-feeds.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Here\u2019s how to create a Google Shopping feed using LitCommerce in 5 easy steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Connect your online store to LitCommerce<\/li>\n\n\n\n<li>Choose <strong>Google Shopping<\/strong> as your sales channel<\/li>\n\n\n\n<li>Build your feed using smart categorization, custom field mapping, and automation rules<\/li>\n\n\n\n<li>Validate the feed with LitCommerce\u2019s built-in quality checker<\/li>\n\n\n\n<li>Copy the feed URL for Google Shopping Ads.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f9e75be3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9e4da35c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20e2a02c\" id=\"cta-mid\"><p class=\"uagb-heading-text\">Create a Google Product Feed Easily<br><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ec3b401\"><p class=\"uagb-heading-text\">Skip the manual work, LitCommerce helps you generate clean, categorized product feeds ready for Google Shopping. So, you can start running your Google Shopping ads campaign faster!<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__small-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d502b48a\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4f80297f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" href=\"https:\/\/litcommerce.com\/product-feed-management-tool\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=hazel&amp;utm_content=googleshoppingads_mid\" onclick=\"return true;\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\">Try LitCommerce Free<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f18f9899\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c4c8fb1f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png ,https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png 780w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-1024x637.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png\" alt=\"\" class=\"uag-image-54844\" width=\"440\" height=\"220\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Once your product feed is ready, the next step is to upload it to <strong>Google Merchant Center<\/strong>. In your Merchant Center account, instead of choosing <strong>Using Google Sheets, <\/strong>select <strong>Add products from file.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/add-a-product-feed-to-google-merchant-center-1024x490.webp\" alt=\"Add a product feed to Google Merchant Center\" class=\"wp-image-80830\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/add-a-product-feed-to-google-merchant-center-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/add-a-product-feed-to-google-merchant-center-300x144.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/add-a-product-feed-to-google-merchant-center-768x368.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/add-a-product-feed-to-google-merchant-center-1536x735.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/add-a-product-feed-to-google-merchant-center.webp 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Then, set your country and language preferences for where your products will appear.<\/p>\n\n\n\n<p>Once finished, click <strong>Continue <\/strong>to finish the process. Your product data will now be visible in your Google Merchant Center account.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/finish-adding-a-product-feed-to-google-merchant-center-1024x490.webp\" alt=\"Your product feed are successfully uploaded to Google Merchant Center\" class=\"wp-image-80831\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/finish-adding-a-product-feed-to-google-merchant-center-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/finish-adding-a-product-feed-to-google-merchant-center-300x144.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/finish-adding-a-product-feed-to-google-merchant-center-768x368.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/finish-adding-a-product-feed-to-google-merchant-center-1536x735.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/finish-adding-a-product-feed-to-google-merchant-center.webp 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>To see a more visual walkthrough of how to add products to Google Merchant Center, check out the video guide below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"target=\"_blank\" rel=\"noreferrer noopener nofollow\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"How to Add Products to Google Merchant Center in 4 Ways [Simple Guide]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/m8JR5vhOAgY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Link Google Merchant Center to Google Ads<\/h3>\n\n\n\n<p>Once your product feed is approved, your items will appear for free on the Google Shopping tab and will also be <strong>eligible for<\/strong><strong> Google Shopping Ads<\/strong>.<\/p>\n\n\n\n<p>Before launching any campaigns, you\u2019ll need to <strong>link your Google Ads account to your Merchant Center<\/strong>. Here&#8217;s how to do it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In Merchant Center, click the <strong>Tools &amp; Settings<\/strong> (gear icon).<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/link-google-merchant-center-to-google-ads-1024x490.webp\" alt=\"Link Google Merchant Center to Google Ads\" class=\"wp-image-80825\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/link-google-merchant-center-to-google-ads-1024x490.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/link-google-merchant-center-to-google-ads-300x144.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/link-google-merchant-center-to-google-ads-768x368.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/link-google-merchant-center-to-google-ads-1536x735.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/link-google-merchant-center-to-google-ads.webp 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Go to the <strong>Apps and services<\/strong> section.<\/li>\n\n\n\n<li>Under <strong>Google services<\/strong>, click <strong>Add service<\/strong>.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-Add-service-to-link-merchant-center-to-google-ads-1024x582.webp\" alt=\"Click Add service to link Google Merchant Center to Google Ads\" class=\"wp-image-80832\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-Add-service-to-link-merchant-center-to-google-ads-1024x582.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-Add-service-to-link-merchant-center-to-google-ads-300x170.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-Add-service-to-link-merchant-center-to-google-ads-768x436.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-Add-service-to-link-merchant-center-to-google-ads-1536x873.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/click-Add-service-to-link-merchant-center-to-google-ads.webp 1598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>In the pop-up, choose <strong>Google Ads <\/strong>and click <strong>Next<\/strong>.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-Google-Ads-1024x580.webp\" alt=\"Choose Google Ads\" class=\"wp-image-80833\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-Google-Ads-1024x580.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-Google-Ads-300x170.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-Google-Ads-768x435.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-Google-Ads-1536x871.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-Google-Ads.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Click <strong>Link<\/strong> to complete linking your Google Ads account to Business Manager.<\/li>\n<\/ol>\n\n\n\n<p>If you only want to connect Google Ads to Merchant Center (without Business Manager), select <strong>&#8220;Link to Merchant Center Only&#8221;<\/strong> and confirm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Create a Google Shopping ad campaign<\/h3>\n\n\n\n<p>So now your Google Merchant Center and Google Ads are linked, let\u2019s create a campaign for your Google Shopping Ads.<\/p>\n\n\n\n<p>Follow these steps to set up your first campaign in your Google Ads account:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign in to <strong>Google Ads<\/strong>, click the <strong>\u201c+\u201d<\/strong> button, and select <strong>\u201cNew campaign.\u201d<\/strong><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1025\" height=\"738\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-shopping-ad-campaign.webp\" alt=\"Create a Google Shopping ad campaign\" class=\"wp-image-80834\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-shopping-ad-campaign.webp 1025w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-shopping-ad-campaign-300x216.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-shopping-ad-campaign-768x553.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/create-a-google-shopping-ad-campaign-120x86.webp 120w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/figure><\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Choose your campaign objective, such as <strong>Sales<\/strong>, <strong>Leads<\/strong>, <strong>Website Traffic<\/strong>, <strong>Local Store Visits<\/strong>, or select <strong>Create a campaign without guidance<\/strong> for more control.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-google-shopping-ad-campaign-objective-1024x538.webp\" alt=\"Choose your Google Shopping Ads campaign objective\" class=\"wp-image-80835\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-google-shopping-ad-campaign-objective-1024x538.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-google-shopping-ad-campaign-objective-300x158.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-google-shopping-ad-campaign-objective-768x403.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-google-shopping-ad-campaign-objective-1536x806.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-google-shopping-ad-campaign-objective.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Choose <strong>Shopping<\/strong> as your campaign type.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-Shopping-as-your-campaign-type-1024x556.webp\" alt=\"Choose Shopping as your campaign type\" class=\"wp-image-80836\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-Shopping-as-your-campaign-type-1024x556.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-Shopping-as-your-campaign-type-300x163.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-Shopping-as-your-campaign-type-768x417.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-Shopping-as-your-campaign-type-1536x833.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Choose-Shopping-as-your-campaign-type.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Select the <strong>Merchant Center account<\/strong> linked to the products you want to promote.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Select-the-Merchant-Center-account-linked-to-google-ads-1024x566.webp\" alt=\"Select the Merchant Center account linked to Google Ads\" class=\"wp-image-80837\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Select-the-Merchant-Center-account-linked-to-google-ads-1024x566.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Select-the-Merchant-Center-account-linked-to-google-ads-300x166.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Select-the-Merchant-Center-account-linked-to-google-ads-768x425.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Select-the-Merchant-Center-account-linked-to-google-ads-1536x850.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Select-the-Merchant-Center-account-linked-to-google-ads.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Select <strong>a<\/strong> <strong>specific product feed<\/strong> if you\u2019re targeting a product group or country. Otherwise, you can assign feed labels in your Merchant Center to help with this.<\/li>\n\n\n\n<li>Choose your campaign type between <strong>Performance Max campaign or Standard Shopping campaign,<\/strong> and click <strong>Continue. <\/strong>In this guide, I will select the latter for a hands-on approach.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-google-shopping-ad-campaign-type-1024x553.webp\" alt=\"Choose between Performance Max campaign or Standard Shopping campaign\" class=\"wp-image-80838\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-google-shopping-ad-campaign-type-1024x553.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-google-shopping-ad-campaign-type-300x162.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-google-shopping-ad-campaign-type-768x415.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-google-shopping-ad-campaign-type-1536x829.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/choose-google-shopping-ad-campaign-type.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Set your campaign preferences:\n<ul class=\"wp-block-list\">\n<li><strong>Campaign name<\/strong>: Give it a clear, descriptive name.<\/li>\n\n\n\n<li><strong>Bidding<\/strong>: Pick a bidding option based on your campaign goals<strong>:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Maximize Clicks: <\/strong>This option is great for driving traffic. Google automatically gets you the most clicks within your daily budget. No individual bid control.<\/li>\n\n\n\n<li><strong>Target ROAS (tROAS &#8211; target Return On Ad Spend)<\/strong>: Best for increasing conversion value. Google aims to meet your target return on ad spend.<\/li>\n\n\n\n<li><strong>Manual CPC<\/strong> <strong>(Cost per click): <\/strong>Rather than letting Google automatically adjust your bids, you can set your own bids for each ad group to focus on specific traffic goals. <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-bid-strategy-1024x586.webp\" alt=\"Select your bid strategy\" class=\"wp-image-80839\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-bid-strategy-1024x586.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-bid-strategy-300x172.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-bid-strategy-768x439.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-bid-strategy-1536x879.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/select-your-bid-strategy.webp 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daily budget<\/strong>: Set how much you\u2019re willing to spend each day for this campaign.<\/li>\n\n\n\n<li><strong>Networks<\/strong>: Decide whether to include Google Search Partners.<\/li>\n\n\n\n<li><strong>Locations<\/strong>: Select countries or regions where you want your ads to show.<\/li>\n\n\n\n<li><strong>Start and end dates: <\/strong>Set how long you want your campaign to run. By default, ads run continuously unless you choose an end date.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-locations-for-your-google-shopping-ads-campaign-1024x586.webp\" alt=\"Set up Locations for your ads campaign\" class=\"wp-image-80840\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-locations-for-your-google-shopping-ads-campaign-1024x586.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-locations-for-your-google-shopping-ads-campaign-300x172.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-locations-for-your-google-shopping-ads-campaign-768x439.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-locations-for-your-google-shopping-ads-campaign-1536x879.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/set-up-locations-for-your-google-shopping-ads-campaign.webp 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li>Create your <strong>ad group<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Name your ad group.<\/li>\n\n\n\n<li>Set a bid amount that will apply to all products in the ad group, you can update it later.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-ad-group-1024x586.webp\" alt=\"Create an ad group\" class=\"wp-image-80841\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-ad-group-1024x586.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-ad-group-300x172.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-ad-group-768x439.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-ad-group-1536x879.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Create-your-ad-group.webp 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li>Click <strong>Start Campaign<\/strong> to launch your Google Shopping ads.<\/li>\n<\/ol>\n\n\n\n<p>Follow the steps above; you\u2019ve successfully run Google Shopping Ads for eCommerce.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Do Google Shopping Ads Cost?<\/h2>\n\n\n\n<p>One of the most common questions from sellers is: How much do Google Shopping Ads actually cost? The good news: there\u2019s no fixed price.<\/p>\n\n\n\n<p>Just like Search Ads, <strong>Google Shopping Ads <\/strong><strong>use a cost-per-click (CPC)<\/strong> model. This means you set your own budget and you&#8217;re charged only when a shopper clicks on your product ad, not when it\u2019s displayed. You can control costs by setting manual bids or using automated strategies to maximize performance.<\/p>\n\n\n\n<p><strong>The average CPC for Google Shopping Ads is $0.66, significantly lower than the $2.69 average for Google Search Ads. <\/strong>This makes <strong>Google Shopping Ads a more cost-effective choice<\/strong>, especially if you&#8217;re promoting physical products and want to drive more traffic for less money.<\/p>\n\n\n\n<p>Several factors affect how much you pay per click:<strong> your bidding amount, product category, competition, and the quality of your product data feed<\/strong>. A well-optimized product feed helps improve ad relevance and may lower your CPC over time.<\/p>\n\n\n\n<p>Start a Google Shopping ads setup? You can start small with a daily budget as low as <strong>$5 to $50<\/strong>, then scale as you track performance and ROAS. Since you&#8217;re only paying for actual clicks, it&#8217;s easy to manage costs and measure your results.<\/p>\n\n\n\n<div class=\"table4\">\n<p>For a deeper breakdown and real pricing examples, check out our detailed guide: <a href=\"https:\/\/litcommerce.com\/blog\/google-shopping-pricing\/\" target=\"_blank\" rel=\"no opener\">Google Shopping Pricing: How Much Do They Cost in 2026?<\/a><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8 Google Shopping Ads Optimization Best Practices<\/h2>\n\n\n\n<p>Want your Google Shopping Ads to work better? Try these 8 simple strategies to get more views, clicks, and sales, without overspending on ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Define clear goals and know your metrics&nbsp;<\/h3>\n\n\n\n<p>Before launching your Shopping Ads, it\u2019s important to set clear goals. This helps you stay focused, make smart decisions, and measure whether your campaigns are working.<\/p>\n\n\n\n<p>Start with a key question: <strong>What return on ad spend (ROAS) do you want to achieve?<\/strong><strong><br><\/strong>Your target ROAS depends on factors like your profit margins, customer lifetime value, and how quickly you want to grow.<\/p>\n\n\n\n<p>For example, suppose you sell a product for <strong>$80<\/strong>, and your cost to produce or source it is <strong>$40<\/strong>. If you spend <strong>$80 on ads<\/strong> to make one sale, you\u2019ll end up with:<\/p>\n\n\n\n<p>$80 (revenue) \u2013 $80 (ad spend) \u2013 $40 (cost) = <strong>\u2013$40 loss<\/strong><\/p>\n\n\n\n<p>To break even, you\u2019d need to make <strong>$120 in sales<\/strong> for every $80 spent, equal to a <strong>150% ROAS<\/strong>.<br>To generate profit, you&#8217;d need an even higher ROAS.<\/p>\n\n\n\n<p>Once you know your break-even point, set a ROAS target that matches your business model:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>lower ROAS<\/strong> allows more aggressive bidding and wider reach.<\/li>\n\n\n\n<li>A <strong>higher ROAS<\/strong> means leaner, more efficient campaigns with a focus on profitability.<\/li>\n<\/ul>\n\n\n\n<p>For <strong>Google Shopping Ads<\/strong>, a good benchmark is a <strong>4:1 ROAS or 400%<\/strong>, meaning you earn $4 in revenue for every $1 spent. However, this can vary depending on your industry, audience, and ad strategy. Some businesses may need a higher ROAS to stay profitable, while others are comfortable with lower margins to scale faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Study your competitors<\/h3>\n\n\n\n<p>Looking at what your competitors are doing can give you valuable insights into which keywords, product titles, descriptions, and pricing strategies are performing well in your niche.<\/p>\n\n\n\n<p>Check out their listings to see how they write product titles and descriptions, which keywords they target, and how they position their pricing compared to yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Optimize your product feed<\/h3>\n\n\n\n<p>Since <strong>Google Shopping Ads don\u2019t rely on keyword bidding<\/strong>, Google uses your product feed and landing page content to decide when and where your ads appear. That\u2019s why Google product feed optimization is essential for getting your products in front of the right shoppers.<\/p>\n\n\n\n<p>Here are the key elements to focus on:<\/p>\n\n\n\n<p><strong>Product title<\/strong><\/p>\n\n\n\n<p>This is the most important part of your feed. A strong, keyword-rich title helps Google understand what you\u2019re selling and match it to relevant searches.<\/p>\n\n\n\n<p>For instance, instead of using a vague title like <em>\u201cWireless Headphones,\u201d<\/em> go for something more specific like: <strong>\u201cSony WH-1000XM5 Wireless Noise-Canceling Headphones with Mic \u2013 Black \u2013 Bluetooth 5.2.\u201d<\/strong><\/p>\n\n\n\n<p>Using feed tools, like LitCommerce, you can create rules that combine product attributes into more detailed titles. Remember: Google prioritizes the words at the beginning of your title, so structure it wisely.<\/p>\n\n\n<p><getresponse-form form-id=\"e62c789c-a764-4239-b556-ac407f09a79e\" e=\"1\"><\/getresponse-form><\/p>\n\n\n\n<p><strong>Product description<\/strong><\/p>\n\n\n\n<p>Though it&#8217;s mainly shown on the Shopping tab, Google also scans your description for important keywords. Write clear, engaging descriptions that highlight your product\u2019s key features, especially if you&#8217;re targeting free listings.<\/p>\n\n\n\n<p><strong>Google product category<\/strong><\/p>\n\n\n\n<p>Use Google\u2019s predefined categories and be as specific as possible. For example, instead of just <em>\u201cApparel &amp; Accessories,\u201d<\/em> choose: <strong>Apparel &amp; Accessories &gt; Clothing &gt; Dresses.<\/strong> This helps Google classify and display your product accurately.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f9e75be3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9e4da35c alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-20e2a02c\" id=\"cta-mid\"><p class=\"uagb-heading-text\"><strong>Create Better Google Product Feeds for Better Ads<br><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ec3b401\"><p class=\"uagb-heading-text\">With smart rules, quality checks, and easy categorization, <strong>LitCommerce<\/strong> helps you build ready-to-use product feeds for Google Merchant Center, so your <strong>Google Shopping Ads<\/strong> are better optimized.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__small-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-d502b48a\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4f80297f wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" href=\"https:\/\/litcommerce.com\/product-feed-management-tool\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=ctabox&amp;utm_term=hazel&amp;utm_content=googleshoppingads_bot\" onclick=\"return true;\" rel=\"follow noopener\" target=\"_blank\"><div class=\"uagb-button__link\">Try LitCommerce Now<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f18f9899\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c4c8fb1f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png ,https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png 780w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-1024x637.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2023\/04\/Try-LitCommerce-for-free-main@150x-300x187.png\" alt=\"\" class=\"uag-image-54844\" width=\"440\" height=\"220\" title=\"\" loading=\"lazy\"><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Choose click-worthy images<\/h3>\n\n\n\n<p>Your product image is often the first thing shoppers notice, so it needs to be clear, professional, and eye-catching. <strong>High-quality images are essential for successful Google Shopping Ads<\/strong>, as they not only attract clicks but also help your ads get approved. If your images are low quality or don\u2019t follow Google\u2019s guidelines, your campaign may not run at all.<\/p>\n\n\n\n<p>To ensure your images meet Google Shopping Ads requirements, follow these best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use high-resolution images that meet size requirements: <strong>at least 100\u00d7100px for non-apparel<\/strong> and <strong>250\u00d7250px for apparel<\/strong><\/li>\n\n\n\n<li>Show the <strong>entire product<\/strong> with minimal background or props<\/li>\n\n\n\n<li>Use a <strong>white or transparent background<\/strong> to keep the product in focus<\/li>\n\n\n\n<li>Avoid using <strong>placeholders<\/strong>, <strong>generic images<\/strong>, or any <strong>promotional text<\/strong> (like \u201cSale\u201d or \u201cLimited Offer\u201d)<\/li>\n\n\n\n<li>Submit <strong>unique images for each variant<\/strong> (e.g., color or size)<\/li>\n\n\n\n<li>Make sure the image reflects the correct <strong>product variant<\/strong> shown in your feed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Use negative keywords<\/h3>\n\n\n\n<p>Using <strong>negative keywords<\/strong> in your Google Shopping Ads helps block irrelevant or low-quality traffic that can waste your budget and lower your performance. By filtering out poor matches, you can improve click-through rates, boost conversions, and increase your return on ad spend (ROAS).<\/p>\n\n\n\n<p>For <strong>Standard Shopping campaigns<\/strong>, review your <strong>Search Terms Report<\/strong> to see which queries triggered your ads. Look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Irrelevant searches<\/strong> that don\u2019t relate to your products<\/li>\n\n\n\n<li><strong>Competitor brand names<\/strong> that may attract unqualified clicks<\/li>\n\n\n\n<li><strong>Products you don\u2019t sell<\/strong>, which may confuse potential buyers<\/li>\n\n\n\n<li><strong>Generic terms<\/strong> (like &#8220;shoes&#8221;) with low intent and low conversion rates<\/li>\n<\/ul>\n\n\n\n<p>Add these as negative keywords to keep your ads focused and cost-effective.<\/p>\n\n\n\n<p>For <strong>Performance Max campaigns<\/strong>, use the <strong>Search Terms Insights<\/strong> tool to see what search queries are triggering your ads. While direct negative keyword control is limited, you can use <strong>brand exclusions<\/strong> to refine targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Add product ratings and promotions<\/h3>\n\n\n\n<p>Want your Shopping ads to stand out and drive more clicks? <strong>Adding product ratings and special promotions<\/strong> can give your listings the edge they need.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"990\" height=\"813\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-product-ratings-and-promotions-to-optimize-your-google-merchant-ads.webp\" alt=\"Add product ratings and promotions\" class=\"wp-image-80842\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-product-ratings-and-promotions-to-optimize-your-google-merchant-ads.webp 990w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-product-ratings-and-promotions-to-optimize-your-google-merchant-ads-300x246.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/Add-product-ratings-and-promotions-to-optimize-your-google-merchant-ads-768x631.webp 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/figure><\/div>\n\n\n<p>You can highlight discounts, free shipping, or other limited-time deals in your ads using <strong>promotional feeds<\/strong>. These appear as a \u201c<strong>Special offer<\/strong>\u201d label directly in your ad, often with a callout like <strong>\u201c25% off\u201d<\/strong> or <strong>\u201cFree Shipping Today.\u201d<\/strong> When clicked, a pop-up reveals the promo code or deal details, making your ad more eye-catching and click-worthy.<\/p>\n\n\n\n<p>These offers not only make your ad more attractive, but they can <strong>boost your click-through rate (CTR)<\/strong> significantly. To learn more about using promotions in your Shopping ads, check out this full guide on<a href=\"https:\/\/litcommerce.com\/blog\/google-merchant-center-promotions\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Google Merchant Center Promotions<\/a>.<\/p>\n\n\n\n<p>Moreover, product reviews and star ratings act as social proof that helps build trust. To show them in your Shopping ads, you\u2019ll need to apply through Google.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start by filling out the Product Ratings Interest Form.<\/li>\n\n\n\n<li>Google will typically respond within <strong>10\u201315 business days<\/strong> with next steps.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Optimize your landing pages<\/h3>\n\n\n\n<p>Getting clicks is just the first step; your landing page needs to be optimized to turn those visitors into buyers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/optimize-your-product-landing-pages-1024x415.webp\" alt=\"Optimize your product landing pages\" class=\"wp-image-80843\" style=\"width:776px\" title=\"\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/optimize-your-product-landing-pages-1024x415.webp 1024w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/optimize-your-product-landing-pages-300x122.webp 300w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/optimize-your-product-landing-pages-768x311.webp 768w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/optimize-your-product-landing-pages-1536x622.webp 1536w, https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/optimize-your-product-landing-pages.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Keep Your CTA Visible<\/strong><strong><br><\/strong>Place your <strong>\u201cAdd to Cart\u201d<\/strong> or <strong>\u201cBuy Now\u201d<\/strong> button near the top of the page (above the fold). Most users won\u2019t scroll far, so make the next step easy and immediate.<\/p>\n\n\n\n<p><strong>Speed Up Your Page<\/strong><strong><br><\/strong>Page speed plays a big role in conversion rates. A page that loads in 1 second can convert up to <strong>3x better<\/strong> than one that loads in 5 seconds. To improve load speed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compress images or use the WebP format<\/li>\n\n\n\n<li>Remove unnecessary scripts<\/li>\n\n\n\n<li>Use a CDN (Content Delivery Network) to deliver content faster<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Fix feed errors quickly<\/h3>\n\n\n\n<p>To keep your <strong>Google Shopping Ads<\/strong> running smoothly, fix feed errors and disapprovals as soon as they appear. Poor or outdated data can limit ad visibility and hurt performance.<\/p>\n\n\n\n<p><strong>Common issues to watch for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Out-of-stock products:<\/strong> Always include one of three availability statuses: <em>in stock<\/em>, <em>out of stock<\/em>, or <em>preorder<\/em>.<\/li>\n\n\n\n<li><strong>GTIN errors:<\/strong> While not always required, correct GTINs improve ad performance. Invalid or missing GTINs may trigger disapprovals. Use a GTIN validator to ensure accuracy.<\/li>\n\n\n\n<li><strong>Price mismatches:<\/strong> If your site price doesn\u2019t match the price in your ad, your product may be disapproved. Regularly update product data and use microdata on landing pages to align pricing.<\/li>\n\n\n\n<li><strong>Image quality issues:<\/strong> Avoid using low-res images. Minimum sizes are 100\u00d7100 px (general) and 250\u00d7250 px (apparel). If images are too small, temporarily exclude those products, fix the images, then re-upload.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. Run Standard Shopping and Performance Max Ads together<\/h3>\n\n\n\n<p>To get the most from your Google Shopping Ads, consider running a <strong>Performance Max (PMax)<\/strong> campaign alongside your Standard Shopping campaign.<\/p>\n\n\n\n<p>Performance Max uses <strong>Google\u2019s AI<\/strong> to automatically optimize your ads across all channels, including Search, Display, YouTube, Gmail, and Discover. It uses a different bidding approach and requires more creative assets, such as headlines, descriptions, and images.<\/p>\n\n\n\n<p>While setup takes a bit more effort, combining both campaign types allows you to <strong>expand your reach<\/strong>, benefit from automation, and increase your chances of capturing high-intent shoppers across multiple platforms.<\/p>\n\n\n\n<p>Running them together gives you the best of both worlds: <strong>manual control<\/strong> with Standard Shopping and <strong>smart automation<\/strong> with Performance Max.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Google Shopping Ads &#8211; FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1747896792164\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is Google Shopping Ads?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p><strong>Google Shopping Ads, formerly Product Listing Ads, are online ads that help you show your product listings on Google\u2019s search results and across its network<\/strong>. These ads include pictures, product names, prices, and other details, so they stand out more than regular text-only ads.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747896802235\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Is $10 a day enough for Google Ads?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p><strong>Yes, $10 a day can be enough for Google Ads<\/strong>, especially if you&#8217;re running a small campaign with niche targeting or just starting out. However, there\u2019s no one-size-fits-all answer. Budgets can range from $10 to $50 per day or $7,000+ monthly, depending on your industry, competition, and goals. Start small, test, and adjust as needed.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747896811143\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How does bidding work in Google Shopping ads?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Unlike Google text ads, you don\u2019t bid on specific keywords. Instead, <strong>with Google Shopping ads, you set bids for products or product groups. <\/strong>Google then matches your ads to relevant searches based on your product feed. You can choose manual bidding or use automated strategies to let Google adjust your bids for the best results.<br \/>In other words, Google Ads runs an auction whenever there\u2019s an available ad space. When you run Google Shopping ads, your bid enters you into that auction, and Google uses your product data, bid amount, and ad quality to decide if your ad will appear.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747896826315\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What are the types of Google ads?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Google offers several ad formats, each with unique placements and features to help you reach the right audience. Here are the main types:<br \/>&#8211; <strong>Search Ads:<\/strong> Search ads are text ads that appear on Google search results.<br \/>&#8211; <strong>Google Shopping Ads:<\/strong> Visual product ads with images, prices, and store info.<br \/>&#8211; <strong>Display Ads:<\/strong> Image or banner ads are shown across websites in Google\u2019s Display Network.<br \/>&#8211; <strong>Video Ads:<\/strong> Ads that run on YouTube before or during videos.<br \/>&#8211; <strong>App Ads:<\/strong> Promote mobile apps across Google Search, YouTube, Play Store, and more.<br \/>&#8211; <strong>Performance Max Ads:<\/strong> Automated ads that run across all Google platforms using AI.<br \/>&#8211; <strong>Local Ads:<\/strong> Drive foot traffic by showing your business on Google Maps and local search.<br \/>&#8211; <strong>Discovery Ads:<\/strong> Visual ads shown in Gmail, YouTube Home, and the Discover feed.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1747896874021\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How to bid on Google Shopping ads?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>When setting a budget for your Google Shopping ads, you can select how you want your ads to bid against other ads. Here are 3 main ways to set up your bidding:<br \/><strong>&#8211; Maximize Clicks:<\/strong> Ideal for boosting website traffic. Google will try to get as many clicks as possible within your set daily budget, but you won\u2019t be able to control individual bids.<br \/>&#8211; <strong>Target ROAS (tROAS):<\/strong> Best for maximizing the value of conversions. Google works to hit your desired return on ad spend automatically.<br \/>&#8211; <strong>Manual CPC:<\/strong> Gives you full control over your bids. You can set specific bid amounts for each ad group to better align with your traffic and budget goals.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion &#8211; Start a Google Ads Shopping Campaign Today!<\/h2>\n\n\n\n<p>Google Shopping Ads are one of the most effective tools out there, allowing retailers to visually showcase their products to searchers. With their image-rich format and smart targeting based on product data, these ads help <strong>your products stand out and connect with high-intent shoppers across Google\u2019s platforms<\/strong>.&nbsp;<\/p>\n\n\n\n<p>With this ultimate guide, we hope that you have learned how to set a campaign with Google Shopping ads. Apply our tips to maximize your Google Shopping ad&#8217;s performance.&nbsp;<\/p>\n\n\n\n<p>However, to make the most of Google Shopping Ads, you need a well-optimized, high-quality product feed. <a href=\"https:\/\/litcommerce.com\/?utm_source=blog&amp;utm_medium=display&amp;utm_campaign=anchor_text&amp;utm_term=hazel&amp;utm_content=googleshoppingads\" target=\"_blank\" rel=\"noreferrer noopener\">LitCommerce<\/a> is a powerful <strong>product feed management tool<\/strong> that helps sellers create and manage feeds for Google Shopping and other top advertising platforms. With features like <strong>easy categorization<\/strong>, <strong>smart rules<\/strong>, <strong>quality checks<\/strong>, and <strong>real-time feed syncs<\/strong>, you can ensure your product data is always optimized and up to date, without the hassle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Searched for a product on Google and noticed the product listings with the tiny &#8220;Sponsored&#8221; label at the very top? Those are Google Shopping Ads &#8211; and they\u2019re designed to grab attention fast with visuals, price tags, and your store name, before all other search results.&nbsp; As a seller scaling your eCommerce store, if you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":80818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","_uag_custom_page_level_css":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[10631,10669],"tags":[],"table_tags":[],"class_list":["post-80816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketplaces","category-google"],"tpgb_featured_images":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1.webp",1442,1024,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-700x700.webp",700,700,true],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-300x213.webp",300,213,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-768x545.webp",768,545,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-1024x727.webp",1024,727,true],"default":"https:\/\/litcommerce.com\/blog\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"May 2025","category_list":{"category":[{"term_id":10631,"name":"Online Marketplaces","slug":"online-marketplaces","term_group":0,"term_taxonomy_id":10631,"taxonomy":"category","description":"Grow your business with Online Marketplaces! Tap into millions of potential customers, increase brand visibility, and boost your sales on top eCommerce sites.","parent":0,"count":362,"filter":"raw"},{"term_id":10669,"name":"Google","slug":"google","term_group":0,"term_taxonomy_id":10669,"taxonomy":"category","description":"Explore tips, strategies, and step-by-step guides to help you succeed on Google Marketplace\u2014from product listings to Merchant Center setup.","parent":10631,"count":25,"filter":"raw"}],"post_tag":false,"post_format":false,"table_tags":false},"author_name":"Lynsey Phung","author_url":"https:\/\/litcommerce.com\/blog\/author\/lynsey\/","author_email":"lynsey@litcommerce.com","author_website":"","author_description":"Lynsey Phung is an experienced <strong>eCommerce Writer at LitCommerce<\/strong> with over 3 years in the industry. She specializes in crafting high-quality, insightful content about Google and Facebook, helping businesses make the most of these platforms.","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["editor"],"author_firstname":"Lynsey","author_lastname":"Phung","user_login":"Lynsey","author_avatar":"<img alt=\"Avatar of Lynsey Phung\" src=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/12\/litcommerce-lynsey-phung-writer.jpg\" srcset=\"https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2024\/12\/litcommerce-lynsey-phung-writer.jpg 2x\" class=\"avatar avatar-200 photo sab-custom-avatar\" height=\"200\" width=\"200\">","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/7e90706365cf1540f94792bdbc114d45?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/litcommerce.com\/blog\/online-marketplaces\/\" alt=\"Online Marketplaces\" class=\"category-online-marketplaces\">Online Marketplaces<\/a> <a href=\"https:\/\/litcommerce.com\/blog\/online-marketplaces\/google\/\" alt=\"Google\" class=\"category-google\">Google<\/a> "},"uagb_featured_image_src":{"full":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1.webp",1442,1024,false],"thumbnail":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-150x150.webp",150,150,true],"medium":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-300x213.webp",300,213,true],"medium_large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-768x545.webp",768,545,true],"large":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-1024x727.webp",1024,727,true],"1536x1536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1.webp",1442,1024,false],"2048x2048":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1.webp",1442,1024,false],"tp-image-grid":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-700x700.webp",700,700,true],"jnews-360x180":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-360x180.webp",360,180,true],"jnews-750x375":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-750x375.webp",750,375,true],"jnews-1140x570":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-1140x570.webp",1140,570,true],"jnews-120x86":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-120x86.webp",120,86,true],"jnews-350x250":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-350x250.webp",350,250,true],"jnews-750x536":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-750x536.webp",750,536,true],"jnews-1140x815":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-1140x815.webp",1140,815,true],"jnews-360x504":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-360x504.webp",360,504,true],"jnews-75x75":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-75x75.webp",75,75,true],"jnews-350x350":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1-350x350.webp",350,350,true],"jnews-featured-750":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1.webp",750,533,false],"jnews-featured-1140":["https:\/\/litcommerce.com\/blog\/wp-content\/uploads\/2025\/05\/google-shopping-ads-1.webp",1140,810,false]},"uagb_author_info":{"display_name":"Lynsey Phung","author_link":"https:\/\/litcommerce.com\/blog\/author\/lynsey\/"},"uagb_comment_info":0,"uagb_excerpt":"Searched for a product on Google and noticed the product listings with the tiny &#8220;Sponsored&#8221; label at the very top? Those are Google Shopping Ads &#8211; and they\u2019re designed to grab attention fast with visuals, price tags, and your store name, before all other search results.&nbsp; As a seller scaling your eCommerce store, if you&#8217;re&hellip;","_links":{"self":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/80816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/comments?post=80816"}],"version-history":[{"count":0,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/posts\/80816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/media\/80818"}],"wp:attachment":[{"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/media?parent=80816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/categories?post=80816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/tags?post=80816"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/litcommerce.com\/blog\/wp-json\/wp\/v2\/table_tags?post=80816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}