If you’re an online seller, having a website that’s fast, reliable, and secure is crucial to your success. Wix website builder comes with a range of features specifically designed for eCommerce, including templates, payment options, and shipping settings. But is it the right choice for your online store?
This Wix review will take a deep dive into the platform’s eCommerce capabilities. We’ll discuss the following aspects:
Before diving into the in-depth Wix review, we’ll take a quick look at the platform and find out its strengths & weaknesses.
What is Wix?
Wix is a website-building platform that was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Today, Wix boasts more than 200 million registered users from 190 countries worldwide, a testament to its user-friendly approach and feature-rich platform.
Unlike other open-source eCommerce platforms, Wix is designed with creators in mind, allowing them to turn their ideas into a reality without any coding knowledge.
Selling online with Wix is easier than ever
Wix pros and cons
The Wix review covers both the bright sides and downsides of the platform. Here are some advantages:
Intuitive drag-and-drop editor: Wix website editor is easy to use and allows sellers to see their changes in real-time.
Wide selection of 250+ free and paid apps: Wix’s app market offers a variety of apps that can enhance an online store’s functionality.
Multichannel selling: Wix allows eCommerce sellers to sell on Instagram, expanding their reach and potential customer base.
Affordable pricing: Wix has cheap Wix pricing plans for every business, even those with limited budgets.
Beginner-friendly interface with mobile responsive templates: The interface is easy to navigate, and the templates are designed to look great on any device.
Advanced eCommerce tools: Wix offers advanced eCommerce tools that help sellers optimize their sales, such as abandoned cart recovery.
Multilingual sites: Wix’s multilingual capabilities allow eCommerce sellers to create tailored shopping experiences for customers in different countries.
Meanwhile, there are some disadvantages of Wix you might consider:
No stock management alerts: Unlike some other eCommerce platforms, Wix does not have a feature to notify you when your inventory levels are running low. You will have to keep track of the inventory levels manually or integrate third-party tools to monitor your stock levels.
Laggy experience: While Wix offers a great website-building experience, it can become slow and laggy when users attempt to edit multiple pages simultaneously.
No switching templates: Once you have chosen a template on Wix, you are unable to switch to a new one without rebuilding your site from scratch. Therefore, it’s important to choose a template that suits your needs from the outset.
A friendly note: For newbies who have just landed at Wix, here is our complete Wix tutorial for you to maneuver through every challenge!
The Ultimate Wix Review: Is It the Right Choice for You?
Before digging into the detail, you can take a quick look at the brief Wix review below.
Now we’ll explore the detailed features of the Wix eCommerce platform.
1 – Ease of use
Wix is renowned for its user-friendly design and easy-to-navigate interface. Wix Editor is a pure drag-and-drop building tool that offers complete control over the design of a website. Additionally, the website builder ensures that everything created on the platform is exactly how it will appear on the live website.
For beginners who may feel overwhelmed by the Wix Editor,WixADI is available to help them create a website with a few simple questions. WixADI is an AI-powered website builder that automatically designs a website based on the user’s preferences.
Wix helps build an online store with unlimited possibilities
The platform designs various tiers, offering flexibility and affordability for businesses looking to create an online presence. In this Wix review, we’ll focus on pricing plans for Business & eCommerce.
The Business Basic plan, priced at $17 per month, allows businesses to access 20GB of online storage, unlimited bandwidth, and a free domain for one year. The Business Basic Plan is suitable for those who just sell a few products with low sales volume.
The Business Unlimited plan, priced at $25 per month, includes all the features of the Business Basic plan plus more storage, pro eCommerce features, and a professional logo. The Business Unlimited plan is great for a small store that targets a number of monthly sales, about 100 transactions/month.
The Business VIP plan, priced at $35 per month, offers priority and VIP support along with all the features of the Unlimited plan. The Business VIP plan is for those who are serious with their business or those who have high sales volume.
It’s noticeable that all plans come with a 14-day free trial, allowing businesses to test out the platform before making a decision.
3 – Themes & customizations
The next part of this review is about Wix templates and customizations.
Wix is known for its impressive range of over 800 templates, with over 100 templates specifically designed for online stores. The best part is that all templates are free of charge and can be customized easily using the drag-and-drop editor.
Hundreds of decent Wix templates are available for you to choose from
You can preview Wix templates to make sure they fit your business needs, but once you publish your site, you can’t switch templates. However, the customization options are endless, so you can create a unique and recognizable brand for your business using Wix.
Moreover, if you need a more complex site, you can use Velo by Wix, which lets you create a database of information without any coding skills.
4 – Sales tools & features
As an online seller, eCommerce capabilities are essential to your success. If you’re interested in learning more about the sales tools and features available on this platform, keep reading the Wix review for a detailed breakdown.
I. Inventory management
Wix’s inventory management system offers a simple and efficient way to sell unlimited products. While it may not be the most powerful tool available, it is a great option for small and medium-sized businesses. With Wix, you can easily mass import products and their variants using a CSV file. This makes it easy to manage large inventories without the need for manual data entry.
Moreover, the Wix App Market provides several features for product management. With it, you can track your inventory, set stock alerts, and mark products as out of stock automatically. These features are important for preventing overselling and ensuring that customers only purchase items that are in stock.
II. Payment methods
Wix offers a diverse range of payment methods to ensure that customers can easily make transactions. With over 50 payment options available, including PayPal, Stripe, and Square, Wix supports all traditional payment gateways. While it doesn’t support Amazon or Apple Pay, the available options make up for it.
Noticeably, Wix’s own payment gateway, Wix Payments, streamlines the transaction process and centralizes payment management in one place. This feature makes it easier to manage payments and ensure that everything is organized in one place.
In addition, an SSL certificate comes with every Wix site, which, when activated, ensures the security of your site. SSL encryption is essential for online stores to make it safe to process payments and secure your visitors’ information.
Furthermore, the “My Wallet” feature on Wix allows customers to store their credit card details for future purchases. This feature makes it easier for visitors to make purchases in the future and encourages them to return to your site for additional purchases.
III. Shipping options
In this Wix review, we’ve seen that Wix offers a variety of options for managing to ship, making the process easier for businesses. By integrating with the ShipStation app, Wix provides a seamless shipping experience for customers. That is particularly helpful when delivering to different regions with varying shipping rules and prices.
IV. Wix dropshipping
You can consider taking advantage of Wix dropshipping, which saves time and is an excellent solution for busy entrepreneurs. Businesses can connect their online store to a dropshipping company on Wix App Market and sell a broad range of items without worrying about packaging or shipping.
Furthermore, personalized shipping labels are available on Wix, which helps to build brand image and recognition. Plus, businesses can track orders from Wix’s dashboard and set shipping and tax rules for their products. With this feature, businesses can quickly manage their products, track their sales, and offer a seamless customer experience.
V. Store analytics
Wix gives businesses various tools to track their performance and optimize their sales strategies. With customizable reports on business, customer, and website traffic, Wix provides businesses with a comprehensive overview of their store’s performance. These reports can include data on revenue breakdowns, customer behavior, traffic, and conversion rates, allowing businesses to identify areas for improvement and tailor their strategies to their most important data.
What’s more, businesses can export these reports to a CSV file, making it easy to share data with other members of their team or analyze the data further. Also, Wix’s top products feature enables businesses to monitor their store’s performance in real-time. By reviewing their best and worst-performing products, businesses can make informed decisions on inventory, pricing, and marketing. last but not least, don’t forget to apply the best Wix tricks to boost your sales and overall rankings.
VI. Others
Our Wix review on sales tools and features does not just stop here. Wix is also a top-notch selling platform with powerful capabilities such as abandoned cart recovery and multichannel selling. Read on to explore more!
One such feature is Wix’s abandoned cart recovery. That allows businesses to automatically email customers who have left items in their cart but left the site before completing their checkout. With a staggering 69% of online carts abandoned, this feature can help businesses recover lost revenue and boost their sales.
Another useful feature is multichannel selling, which enables businesses to sell across social channels such as Instagram, Facebook, Pinterest, and Amazon. By leveraging these channels, businesses can expand their reach and appeal to a wider audience.
Wix multiple selling supports selling across different social media platforms.
5 – Marketing & SEO
According to many reviews on Wix websites, the platform provides an array of marketing & SEO tools to help you promote your website and attract more customers.
This eCommerce platform offers a powerful set of SEO features, including fast loading times, mobile responsiveness, and an auto-generated XML sitemap. These features can help boost your search engine rankings and increase your visibility online.
Wix covers a lot of excellent SEO tools for your eCommerce store
In addition, Wix integrates with Facebook and Instagram Ads, making it easy to manage your advertising campaigns directly from your Wix dashboard. The AI-powered platform can even automate targeting to potential customers and ongoing A/B testing.
What’s more, customer loyalty and engagement are also essential for the success of your online business. The platform allows you to create newsletters, add a Wix blog, interact via live chat, and create loyalty programs to keep your customers coming back. Also, Wix’s eCommerce platform offers high-quality email marketing tools, including customizable templates and the ability to create your own from scratch.
6 – Security & Support
With its emphasis on security and support, Wix offers a reliable and easy-to-use selling platform for businesses of all sizes.
Wix takes website security seriously and offers a range of built-in features, ensuring your site and your customer’s data is protected. This includes an in-built SSL certificate, customer login areas, and PCI compliance. Double payment authentication for online payments further reduces the risk of fraudulent payment attempts.
Moreover, Wix’s help and support stand out with its question mark feature, which provides step-by-step guides and helpful tips throughout the building process. Users can also access 24/7 phone and live chat support, and VIP care is available with higher premium plans.
Wix Review: FAQs
1. How much does Wix cost?
Wix has multiple pricing plans ranging from $17 to $35 per month to suit different needs and budgets.There is also a free plan available, but it comes with limitations and Wix branding. Herein are all the paid plans for you to take a look at:
Business Basic;
Business Unlimited;
Business VIP.
2. What are the alternatives to Wix?
There are several alternatives to Wix, including Shopify, BigCommerce, WooCommerce, Squarespace, and Weebly. Each platform has its own strengths and weaknesses, so it’s important to evaluate your business needs and compare the features and pricing of each option before making a decision.
3. What is the downside of Wix?
The downside of Wix is that it can be somewhat limiting in terms of customization and flexibility, especially for more advanced users. While it offers a wide range of templates and drag-and-drop design options, there are some restrictions when it comes to integrating third-party apps or modifying the HTML code.
Additionally, the Wix editor can be slow to load and can be difficult to navigate for some users. Finally, some users have reported issues with Wix customer service and support, which can be frustrating if you encounter technical difficulties or have questions about your account.
Final Words
That’s everything about Wix review. Wix offers a user-friendly platform with a variety of features that make it a great choice for online sellers. With a range of customizable templates, easy-to-use store management tools, and numerous payment and shipping options, it’s a solid option for those looking to start an online store.
Last but not least, with an appropriate multichannel selling strategy, you can even grow beyond a site like Wix. Drop us a message to figure out how you can expand your selling site into top marketplaces at a glance using LitCommerce.
Want to stay up-to-date on the latest eCommerce trends and insights? Check out LitCommerce Retailers Blog for expert advice and practical tips to help grow your business. And if you want to connect with a community of fellow eCommerce sellers, join our Facebook group today!
