Etsy holiday sale
Can you believe it? We are entering the last quarter of the year. This is the start of the amazing Holiday season, which is rapidly approaching. The Etsy Holiday sales tend to be the most profitable time for small and medium home-based businesses, that’s why you should start making plans now.
While there are certain do’s as well as don’ts, there is no one-size-fits-all approach to Etsy holiday sales, store preparations, or marketing. Hence, each Etsy seller should begin their journey and create specialized plans to meet their brand needs.
Let’s look through for Etsy holiday sales strategies to help your shop shine during the pre-festive shopping season.
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The next few months open a window of opportunity to reach widespread shoppers. People are celebrating Thanksgiving (in Canada) and Halloween this month.
If you take a look at Etsy’s Christmas season last year, it’s one of the busiest and most exciting times of the year. Here’s a look at the last Christmas season on Etsy:
As an Etsy seller, you might also want to read:
The holiday season offers many shopping opportunities, including the opportunity to host Thanksgiving parties and toast New Year’s Eve. Hence, analyze the important dates when planning your holiday offerings.
Remember that decorative items are often first, followed by gifts. You must stock your product before these special occasions to maximize the traffic. To increase your sales, you can also target several unofficial Holidays besides BFCM or Christmas.
Green Monday (December 10th): Green Monday is identical to Cyber Monday. Most postal services consider the second Monday of each month the cut-off day for shipping packages. Customers will receive their packages by Christmas.
Free Shipping Day (Mid-December): Free Shipping Day takes place in mid-December. Participants in this event receive free shipping and assurance of delivery before Christmas from merchants.
Super Saturday (December 22, 2012): Also known as Panic Sunday, Super Saturday is the last Saturday before Christmas. Super Saturday is an important day for last-minute shoppers. A great way to spark a sale for a single day.
You will see that almost every week from October to December has a Holiday you can take part in and boost your sales.
What should you do right now to make sure your year ends with a bang? It’s time to prepare your store for the Etsy holiday sales. Here’s your seller manual for preparing your Etsy store for surviving the Holiday rush. This guide will give you the information you need to prepare for holiday traffic.
Before the busiest season arrives, make sure you have enough shipping labels and boxes. Prepare an inventory sheet for office supplies and creative materials. Make sure you review it before publishing.
The best-sellers are those who plan and use multi-channel selling strategies to promote their products for the holidays. Make sure you will have time to build your social media and email lists before you start promoting.
It is essential to have a big amount of stock available for the holiday season, so this amount of stock shall play an essential role in vendor negotiation. A well-stocked store encourages customers to browse the shop’s hearted content. This can result in more bundle sales.
Additionally, the thumbnails on item listing pages now include thumbnails from additional stock from your shop. This way, you can ensure customers have every opportunity to find what they want.
A minimum of one page of listings is recommended for your shop to increase your chances of customers finding your items on the Internet. Also, your store will be more relevant to search engines, making it easier for them to find your products.
In the event of Etsy holiday sales, you will want your store to be ready for online shoppers who are looking for the best deals. It is your online showroom, regardless of whether you’re an eCommerce retailer or merchant. You should make sure your store is holiday-ready.
These are some tips to help you with this:
It doesn’t matter if you are planning for Etsy holiday sales or general marketing, it is important to choose your channels carefully. Just pick two to three channels that will best serve your shop and give you the highest return.
These marketing channels are great for holiday promotions
Blog Posts: The reach of good content can help you increase visibility and promote your products. You can use this opportunity to create blog posts for each product.
Facebook Ads: Facebook Ads will allow you to place your promotion in front of your targeted audience. You can specify the location, age, and interests you would like to reach.
Social Media: If your social media account is already active, you can use this option. Make good use of your social media platforms by posting your offers.
Email Marketing: Email marketing is one of the most effective ways to reach your target audience. You can reach your customers and make sales with ease, which is the most important ROI.
Etsy allows you to list as many items in stock as you can. If you are down to “one in stock” and the listing sells, it will automatically deactivate. This indicates the Etsy search engine is no longer reading the listing, and all the momentum you had for SEO has been lost.
You will have to rerank it every time you activate it. Make sure your listings don’t expire, sell out or go inactive during the busy Etsy Holiday sales.
As much as possible, make sure you have items in stock before you sell them. Do not sell items that have not been made, designed, manufactured, or created yet. In addition, your shop brochure should include information about your custom work.
Customers will be happy if you communicate clearly with them. It will also help you to stay on top of their requests.
You will need to practice taking great photos of your products when selling on Etsy. Even though it takes time, you’ll soon master the art and skill of visually presenting your products. You want your product to look amazing, regardless of whether it is on a shelf in your office or photographed in your office corner.
Take clear, well-lit photographs. Make sure they are both functional and scaled. And don’t forget to create great listing descriptions and tags so you can keep your focus on customer service and fulfilling orders during this Etsy holiday sales.
Are you willing to accept returns? Can you ship worldwide? What happens when the post office mysteriously eats your buyer’s package? Your Shop policies are your safety net and fine print. They can also be an asset to your business as it booms. Hence, it’s a good idea to answer buyers’ questions in advance. This will save you headaches later.
In the same streak, make it clear to shoppers where you’re ready and able to ship your products by incorporating all available countries within your ship-to information. You can make your shop searchable for international shoppers by including countries in your shipping profiles. And don’t be surprised if you have shop traffic that goes global.
Despite the Holiday sales season being lots of work and chaos, it can be well worth it — both financially and for fostering long-term success. You still have plenty of time to make the most of these wonderful days if you haven’t yet planned your Etsy holiday sales.
And if you’re looking for a way to boost your store management productivity, a multichannel selling tool like LitCommerce can offer great help. LitCommerce can simplify your management system so you can monitor everything with ease.
If you need more info, leave us a message. We’re always ready to help.
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This post was last modified on Aug 2024 9:12 am
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