60 percent of online product searches start with marketplaces. Are you currently running an online store? If yes, expanding your online presence to other marketplace channels is a good way to broaden your reach and boost your business. By using marketplace integration systems, you can let advanced technology do the heavylifting and focus on more important tasks.
Through this blog, I will explain what eCommerce marketplace Integration is and why it is so important for online/multichannel sellers. Have a look at all the major topics we will be covering:
- What is an eCommerce marketplace Integration?
- Major features of eCommerce marketplace integration
- The benefit of eCommerce marketplace integration
So without any further ado, let’s dive in…
Understanding eCommerce marketplace Integration
A marketplace integration system (also known as a marketplace connector or marketplace synchronizer) is an API-based eCommerce solution that connects several online marketplace accounts to a single selling platform.
To put it another way, an eCommerce marketplace integration is a technology that integrates several eCommerce operations and unifies data from numerous sources (or platforms) into a single location. It is an excellent tool for merchants to syndicate their product listings (or product catalogs) to online marketplaces such as Amazon, eBay, Walmart, and many more.
The tool handles all the major activities involved in selling on marketplaces, such as uploading new products, keeping stock of inventory, tracking orders, and managing orders, etc.
How does it work?
eCommerce Integration work in a 5 step process:
- Connect API.
- Create a connection with Inventory.
- Transfer data (Product Upload with proper category mapping).
- Enable real-time Sync between all platforms.
- Control everything from a single dashboard.
Now let’s explain in detail:
Step 1: Connect API
An eCommerce Integration’s most important component is its APIs.
If the shop is based on an eCommerce platform such as Shopify, this tool will first communicate with its APIs before establishing a connection to one or more marketplaces.
Step 2: Create a connection with Inventory
If you want to sell on more than one platform, you need a secure link between the Inventory and the Store. It’s a good thing that the eCommerce marketplace connection ensures that the livestock numbers are updated on the shop as well as on the connected marketplaces.
Step 3: Transfer data (Product Upload with proper category mapping)
It’s time to move on to the most essential part of all. This is the step that sets this connection apart from others.
A link between APIs is created and the eCommerce marketplace integration sends data (selected by the seller) such as items and their details (including price, description, pictures, and quantity) from your shop to the marketplace. A lot of time and work is saved by automating the entire procedure.
Step 4: Enable Real-time Sync
Until there are real-time updates in numbers and statistics, listing the items isn’t going to cut it. This is what the following step of the eCommerce Integration is going to do for you.
All changes occur in real-time, ensuring a bi-directional flow of data between the platforms. To guarantee that data from and on the platforms is updated on time, you should ensure the marketplace integration has data sync or real-time synchronization.
Step 5: Control everything from a management hub
Now that everything is in place, all that’s left is a centralized platform to manage it all.
Marketplace integration offers a central dashboard to handle all the actions involved in selling through eCommerce. From all connected marketplaces, the orders and information are integrated into a single platform.
What functions can you have?
Sellers may sell on 3rd party marketplaces with ease thanks to the eCommerce marketplace integration, which includes all the required and newest capabilities.
1. Centralized dashboard with an overview of your store
Take advantage of the most efficient eCommerce dashboard with one view of all the data.
The Integration provides a single dashboard where you can monitor inventory numbers, new orders received dispatch of those orders, or make modifications to the product.
Merchants may also use this easy dashboard to evaluate the success of their selling campaigns on marketplaces. On the site, you’ll find records of top-selling items on the market, recent order summaries by account, lifetime revenue totals for each customer, and much more!
2. Real-time updates
Marketplace integration establishes perfect real-time communication between the connected platforms. It ensures that all the figures including Inventory numbers, Orders, and Product Details are updated on all ends in real-time.
This is a very important feature as it eliminates all the possibilities of overselling and underselling. Those are two of the biggest challenges that multichannel sellers have to face. Fortunately, the real-time synchronization makes sure that any such mishappening never occurs by updating figures on all ends in real-time.
3. Automated Crons
When integrating with the eCommerce marketplace, you’ll have the option of using automated cron jobs to eliminate manual mistakes. A cron is a series of instructions or commands that inform the server to run a pre-defined procedure in a pre-determined time. When sellers can focus on more essential problems, this tool eliminates the burden of doing the same tasks repeatedly. Data exchange across various systems is also accelerated.
For example, let’s say you receive 20 orders each hour. To find out if there are any new orders, you have been visiting your seller panel every 5-10 minutes till now. It is possible to set up an automatic import of orders from the marketplace into your shop panel on a 5-minute basis by using this connection. Your business will get all orders received from marketplaces and you won’t have to lift a finger.
In addition, users have the option of scheduling a certain function to be done (repeatedly) after a given length of time. An illustration will help clarify the situation:
4. Management and Upload of Products in Bulk
As part of the eCommerce marketplace integration, you may bulk-upload and manage items on both your shop and the online marketplace.
There’s no doubt that merchants have much more important things to do than running a store. In just a single click, merchants can upload tens of thousands of goods from their stores to the marketplaces.
Take this as an example, a seller with more than 100K goods on his website, Tom, wants to publish things on only one marketplace. To complete the process, he will have to personally submit each of those goods to the marketplace. For this, he’ll need aid from a few individuals, and it’ll take more than a week.
Suppose, however, that Tom needs to publish the identical items to ten other comparable markets.
Do you have any idea how huge of an issue this is going to be? It’s a godsend for vendors who have to deal with such issues.
Choose the goods you want to upload in bulk with marketplace integration systems. In addition, the extension allows users to bulk-create, modify, and remove products, resulting in a fully automated product management process overall.
5. Unified Orders management
After that, you’ll be able to manage orders from numerous markets in one location (or selling platforms).
Management of orders from numerous platforms may be a real challenge. As a result of many marketplaces or platforms, merchants often lose prospective consumers by failing to accept and execute orders on time.
The marketplace integration, on the other hand, makes it easy for sellers to accept, reject, ship, and remove orders from a single spot.
A single platform handles all marketplace orders, so there’s no need to log into different platforms for order management.
The eCommerce marketplace Integration ensures that none of the orders remain unattended and you never miss a single order.
You can set an advanced option to acknowledge orders received on the orders automatically. By opting for this, orders from your seller panel are automatically received, accepted, rejected, or shipped based on the parameters you set.
6. Multiple User Account
With the integration, numerous seller accounts connected with the same marketplace may be managed in a streamlined manner.
When the same marketplace is operating in different countries, this functionality comes in useful as well. The marketplace requires us to create several seller accounts in different countries to sell there.
In the Americas (US, Canada, Mexico & Brazil), Europe (Spain France Italy Germany Sweden Netherlands Poland Turkey & UK) and the Middle East (UAE & Saudi Arabia) and Asia-Pacific, Amazon has 18 markets (Japan, Singapore & Australia).
You can employ the same inventory and identical items to sell with numerous accounts from one single location. And the greatest part is that the statistics will be balanced on all ends with possibilities of zero mistakes.
7. Live Notifications
With real-time alerts, you’ll never be out of the loop. With the eCommerce marketplace connection, vendors can keep track of new orders, rejected orders, low inventory statistics, and more.
In case you need any further changes to your shop or want to include any new features to better the selling process, I’d want to add one more thing: Personalization has been added as a new feature. You will be given a dedicated developer who will incorporate the requested functionality into your selling campaign.
Now, let’s look at some perks that will help you see the difference between the two options.
Benefits of Marketplace Integration Extension
No more manual selling
eCommerce marketplace integration streamlines a difficult process due to its automation. Because everything is automated, the entire process is streamlined from start to end.
High-speed data transfer
A real-time link across all of the platforms’ APIs allows data to travel between them quickly and safely. Each data transmission call is subject to validation. It’s easier to avoid mistakes when there’s less friction between markets, shops, and inventory.
Saves time and effort
As a result, the seller saves a great deal of time and effort by streamlining the selling process. A store visit is not required for vendors who have more important tasks.
Control every channel from one place
With this connection, you won’t be switching back and forth from platform to platform to manage activities. It is possible to handle all the operations from a single location (or dashboard).
Cover more channels to sell
Products that are listed in several eCommerce marketplaces are more visible. Your firm may be linked to any number of markets because the platform is open-ended.
To Beat the Competition
In addition, you may easily beat the competition on marketplaces with this technology. A variety of factors may be used to adjust the price to ensure that you get the Buy Box every time.
Improves your SEO
You may rank your products higher in search results by using an eCommerce marketplace. This allows consumers to customize their descriptions in different languages, depending on where they want to go.
To reach more and more customers
A new audience may be easily reached with this technology since it allows you to display your products on several channels. Hence, it’s an excellent method for building an international brand with minimum effort.
Let me conclude with a simple thought: eCommerce is growing, and buyers no longer stay on a single platform for the transaction. An automated solution, such as an eCommerce Integration, allows you to reach your clients wherever they may be. This is a difficult moment to be an internet vendor. Integration with the main markets is the perfect choice for small, medium, and big enterprises.
LitCommerce is a great option when it comes to choosing ease to use and affordable eCommerce integration for your business. LitCommerce allows you to list and sell products on the world’s largest online marketplaces such as Amazon, Etsy, eBay,… and make the management work more efficiently and simply than ever before.
If you like to find out more about LitCommerce, leave us a message, we’re always ready to help.
Also, join our community for more eCommerce tips and tricks!
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