If you’re looking for ways to earn by recommending products to your followers, you’ve likely come across the Amazon Influencer program. But what is Amazon Influencer program?
Basically, the Amazon Influencer Program is an extension of the Amazon Associates program. It lets influencers earn commissions by promoting products through their customized Amazon storefronts. Influencers can share their storefronts on social media platforms like Instagram, YouTube, and TikTok. When followers buy products from their storefronts, they’ll earn commissions.
In this article, we’ll share some Amazon Influencer Program key takeaways:
Build your social media presence: The Amazon Influencer program prioritizes creators with established accounts on YouTube, Instagram, TikTok, or Facebook and a strong following that actively engages with their content.
Craft compelling content that builds trust: Developing high-quality content that educates, entertains, or inspires your audience is essential for program acceptance and driving sales through your influencer storefront.
Leverage the program for brand building and audience growth: The Amazon Influencer program can help establish you as a trusted source for product recommendations and connect you with a wider audience through Amazon’s vast customer base.
Be aware of commission structures and program requirements: Earnings are based on commissions, with rates varying by product category. To maximize your earnings and avoid content rejection, it’s crucial to understand and follow Amazon’s Influencer Content Guidelines.
Let’s get started!
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What is Amazon Influencer Program & How Does it Work?
The Amazon Influencer program lets social influencers earn commissions while prompting Amazon products to their followers.
Amazon Influencer Program, crafted by Amazon itself, lets influencers earn commissions when customers make qualifying purchases through their affiliate links. Once accepted, influencers set up their own online storefronts to market products. These shops showcase products that influencers have tried, reviewed, and suggested to their followers.
In other words, as an Amazon Influencer Program member, you’re a content creator who inspires your audience with social media recommendations. To reach all your fans, you can share the URL or your Amazon storefront on various social media platforms such as Instagram, TikTok, Facebook, or YouTube.
You know what is Amazon Influencer program. But how does it work?
Through this program, you get a special link to your Amazon influencer storefront. You share this link on your social media so your followers can easily check out and buy the recommended products.
Amazon influencers can also customize their storefronts to add their own touch to their shop’s look and feel. This makes it feel like an extension of their social media presence. Whenever someone buys something through their shop, the influencer gets a cut of the sale. It’s a great way to make money on Amazon and gives influencers a strong reason to encourage their audience to buy the stuff they recommend.
Amazon Influencer Program Requirements
Now that you know about the Amazon Influencer program, you may wonder about its requirements.
To become an Amazon Associate, having your own website or blog is sufficient. However, becoming an Amazon Influencer involves a more thorough review. Amazon evaluates your social media presence to see if you’re a good fit.
Here are the main qualifications for the Amazon Influencer Program:
1. Social media presence:
Amazon’s influencer program integrates with 4 social media platforms, including YouTube, Instagram, TikTok, and Facebook. You’ll need a public account on one of these platforms. However, for Instagram and Facebook, having a business account is a must.
Another requirement for joining this Influencer program is having a certain number of followers. There’s no official minimum follower count, but having a good number of current followers is crucial. The more engaged followers you have, the better.
2. Engagement metrics:
Creating high-quality and consistent content that resonates with your audience.
Having loyal followers who actively interact with their content through likes, comments, shares, and so on.
Gaining a good CTR (Click-through rate) on your product promotions indicates your audience is receptive to your recommendations.
3. Other considerations:
Your brand or niche should ideally align with the products you’d be promoting on Amazon.
To avoid content rejection, you should follow Amazon’s Influencer Content Guidelines.
For instance, let’s say you have around 5,000 followers on Instagram. While that might seem modest, if your audience regularly likes, comments, and shares your posts, it shows strong engagement.
By meeting these criteria, you prove to Amazon that you have the influence and ability to effectively showcase products to their audience, demonstrating their reach and influence.
Now, let’s move on to the next part to learn how to get approved for the Amazon Influencer program.
How to Apply for the Amazon Influencer Program in 4 Steps
In this section, we will find out how to apply for the Amazon Influencer program and start earning money on product recommendations.
Please note that the Amazon Influencer Program may vary slightly depending on your country. This guide was built using the Amazon Influencer Program in Australia.
Step 1: Sign up for the Amazon Influencer Program
If you’re new to Amazon, sign up for its influencer program by creating a new account.
First, visit the Amazon Influencer Program homepage and click “Sign up.” If you’re an existing Amazon customer or have an Amazon Associates account, you can apply with that sign-in.
Otherwise, click on “Create a new account” to sign up for Amazon Influencer program. You are required to provide details such as your name, email, password, and address.
Step 2: Check your eligibility
Choose a social account to apply for the program
Next, you need to link one of your social media accounts so Amazon can check if you’re eligible. As mentioned previously, you can pick Instagram, YouTube, TikTok, or Facebook.
With YouTube or Facebook, you’ll need to have a business account, and you’ll get instant approval. But if you choose Instagram or TikTok, it might take up to 5 days for a decision. So, it’d be better to apply with the accounts that have the most followers and engagement to improve your chance of approval.
Step 3: Design your Amazon Influencer Storefront
Enter your storefront details.
After getting Amazon’s approval, you can start crafting your storefront, where you’ll display your favorite Amazon products.
Here, you can upload a storefront logo and a background image, then add your storefront title and tagline. These four elements are basic but can especially help you set your storefront apart. So, use them wisely. They should be able to show your target audience what your brand is about.
When it comes to marketing products, it’s best to recommend the ones that you actually use yourself. This not only makes it easier for you to create content related to them but also increases authenticity.
Once finishing these steps above, click on “Continue” to head to the next step.
Step 4: Complete your account information
Provide your account information
Finally, input your account details, such as business name, address, phone number, etc.
However, ensure your business account information is accurate and consistent to expedite Amazon’s review process. If inconsistencies arise after approval, Amazon may temporarily suspend your account for verification purposes.
After that, hit “Next” to move to the operating agreement page. Agree on the program terms and conditions, then click on “Done”. Now, you can access your Amazon influencer storefront.
While your application is pending, feel free to start setting up your Amazon influencer storefront. And once approved, you can start earning commissions from product recommendations on Amazon. But how much do you earn as an Amazon influencer? Let’s explore the exact commission rates in the next part.
How Much Do Amazon Influencers Get Paid?
Many aspiring influencers ask this question, in addition to the question of how many followers for Amazon influencer program are necessary to be approved. As an Amazon influencer, you’ll have a chance to get offsite and onsite commissions.
1. Offsite commission
Amazon offers fixed commission rates for different product categories, ranging from 1% to 20% per qualifying sale.
For example, the Amazon Games category has a 20% commission rate, the Luxury Beauty, Luxury Stores Beauty, and Amazon Explore categories offer a 10% commission rate. But the Television and Digital Video Games categories have only 2% commission rate.
So, besides understanding what is Amazon Influencer program, it’s essential to research Amazon’s Commission Income Statement well before you decide which category to promote. For more details, check out the table below with the specific Amazon influencer commission rates for all Amazon product categories:
Amazon influencer commission rates
For example, you promote a popular $2,000 OLED TV, which earns you a 2% commission rate, to your 5,000 followers. If just 1% of them would buy it, you’d earn $2,000 just by linking it in your Instagram bio! Incredible, right?
However, there’s a downside. Amazon takes time to process payments. You’ll receive commissions 60 days after the month the products were bought. So if you sold a TV in May, you’d get paid in July.
Also, if a customer cancels an order or it hasn’t shipped yet, you won’t get paid.
Some bounty events Amazon influencers can promote to get extra commissions
Furthermore, you might not know that in addition to promoting products on Amazon, you can also recommend Amazon services, known as Bounties, in the Amazon Associates program.
The Amazon Bounty Program provides fixed commissions for each service promoted by an affiliate or influencer. For instance, if you guide a visitor to your influencer page to sign up for Amazon Baby Register, you’ll earn a $3 commission/referral from Amazon.
2. Onsite commission
In addition to earning by promoting products to your audience, Amazon influencers can also make money through Onsite Earnings. This means your shoppable content and product recommendations might show up to customers while they search and browse Amazon.
If your content is chosen, you’ll earn onsite rates if customers click on it and make a qualifying purchase. Onsite earnings don’t include any traffic you send directly to Amazon. You still get your regular influencer commission rates and credit for the traffic you drive.
As part of Amazon’s Influencer Program, you automatically get an Onsite Store ID to track your earnings from your content on Amazon. You can click here to learn more about this opportunity.
Now you understand what is Amazon Influencer program, how to sign up for the program, and how much you can earn as an Amazon influencer. The next question is how to promote your influence page to your followers effectively.
Here are some tips for sharing your storefront URL across various platforms:
1. Instagram/TikTok
An example of an Amazon influencer storefront on Instagram’s link in bio
First, make the most of your bio by adding a link to your influencer page. Your bio on social media is a short description that introduces you and your brand. Including a link to your storefront in your bio makes it easier for your followers to find your products or content, which can increase engagement and sales.
You can mention this link in posts about specific products so your followers know where to find your page.
In posts about products, tell your followers they can shop for everything you feature by clicking the link in your bio.
Instagram/TikTok stories are also a popular way to connect with followers. They last for 24 hours and are a great way to showcase products and earn great Amazon influencer commission rates.
Moreover, with the Instagram Stories highlight feature, you can keep stories permanently on your profile. This lets you showcase products and talk about your page indefinitely.
2. Facebook
For the Facebook platform, you can include your storefront page link in the “About” section of your profile.
Facebook stories last for 24 hours, just like Instagram Stories. They’re a great way to attract attention to your profile and content authentically. Stories also offer a casual way to let your followers know about the products you recommend and showcase your personality.
Another way is to connect the “Shop Now” button to your influencer page. To do this, click “Add a button” below your cover photo and choose the “Shop” option from the menu. If you don’t see this option, visit Facebook’s customization help page and select “Call to action.”
When posting about products, include a link to your storefront URL along with a link to the product you’re discussing.
3. YouTube
An example of adding an Amazon storefront link on YouTube description
You can start by placing a link to your Amazon influencer storefront in the “About” section of your YouTube channel. You can also include a product URL in your video descriptions and share links to products you feature in your videos.
And don’t forget to mention your link in your videos and use a banner ad that links to your storefront page.
4. Website & Blog
Your blog and website visitors often come to your blog to read about the products you suggest. So, it’s essential to tailor your content to meet their needs.
Although older posts remain valuable, regularly adding new content is advantageous. Then, include links to discussed products and your storefront URL to create a comprehensive recommendation hub on your site.
5. Other channels
Besides TikTok, Instagram, Facebook, Youtube, and Blog or website, you also can consider promote your Amazon storefront through these following platforms:
Twitter: Tweets are usually short and simple, making it easy to promote your page regularly. If there’s space, include a link to your storefront. Otherwise, inform your followers they can find the link in your bio. Just ensure to place a link to your influencer page in your Twitter bio first.
Snapchat: Snapchat stories, similar to Instagram stories, offer a fast and distinctive method to tease your followers about your Amazon storefront. You can capture a video or snap a photo of your preferred products to generate excitement about your influencer page.
Podcasts: If you host a podcast or use other audio platforms to connect with fans, take advantage of it to inform them about your Amazon influencer storefront. Consider including your Amazon storefront link in the podcast description. This makes iit easily accessible to listeners who want to explore the products you recommend while listening to your episodes.
To boost your Amazon influencer storefront’s promotion, concentrate on a few social media platforms that match your business goals and attract your audience. By focusing on these platforms, you’ll strengthen your online presence, attract more followers, and boost sales over time.
What is the Difference between an Amazon Influencer and an Amazon Affiliate?
The key difference between the Amazon Influencer and Amazon Associates programs is how members guide their audience traffic to endorsed products.
Feature
Amazon Influencer
Amazon Affiliate
Platform focus
Social media (YouTube, Instagram, TikTok, Facebook)
Website/Blog
Minimum requirements
Established social media presence, engaged followers
Website/Blog with content
Specific requirements
High-quality, engaging content
Content creation is flexibile
Product promotion
Curated storefront on Amazon
Individual product links and banners
Link sharing flexibility
Limited (platform restricted)
Flexible (can be placed anywhere on your platform)
Benefits
Brand building, early access to products, potential for higher commisions (on specific categories)
Lower barrier to entry, wider product range
For the Associates Program, you can share affiliate links for specific products on your websites or social media. However, in the Influencer Program, you can craft personalized storefronts on Amazon.
Though similar in commission rates, account management, and reporting features, influencers have a slight edge in traffic and engagement over affiliates. This is because it can build a loyal audience and make custom stores, providing a better shopping experience than affiliate links scattered across various platforms.
Amazon Influencer Program – FAQs
What does an Amazon influencer do?
As an Amazon Influencer, you’ll receive tools to build your storefront, choose Amazon products and services, effortlessly suggest them to your followers, and earn commissions on eligible purchases.
Is the Amazon influencer program free?
Yes, the Amazon influencer progrma is completely free to join. This program is designed to let content creators and influencers earn commissions by promoting Amazon products. So, there’s no fee to join.
How many followers do you need to be an Amazon influencer?
Amazon doesn’t specify a minimum follower count for influencers, but they do consider your number of followers. Don’t worry – while a large following might boost your chances, it’s not mandatory.
Can anyone be an Amazon influencer?
If you don’t have a significant social media following yet, this program may not suit you. If your follower count increases later, you can apply for the Influencer Program.
How much money do Amazon Influencers make?
Amazon Influencers’ earnings vary depending on factors like audience size, engagement, and promoted products. Typically, they earn commissions ranging from 1% to 20% for each sale they recommend.
Ready to Become an Amazon Influencer?
Now you know what is Amazon Influencer program. Becoming an Amazon Influencer means you can earn by showcasing your favorite products on your personalized Amazon influencer storefront.
If you have a significant following on social media, whether it’s Instagram, Facebook, or YouTube, why hesitate? Apply now and turn your influence into income with the Amazon Influencer Program. It’s a smart move for monetizing your social media presence effortlessly.
Got any questions about the Amazon Influencer program? Feel free to contact us for help.
