You may be a new e-merchant determined to start selling virtually, and you choose Amazon as your reliable eCommerce marketplace to sell your best products. Or, you may be seasoned veterans, already the owner of a standalone web store, and you are interested in expanding your business on Amazon as a going concern.

Whatever experience you have, having no idea what to sell on Amazon can be challenging to you. To help you ease the headaches, we would gladly walk you through these detailed guidelines on the best products to sell on Amazon. Hopefully, they will be of great use to your business in the year to come.

Why should I sell on Amazon?

For starters, you can use a brief rundown on Amazon selling. Among the big names in the eCommerce industry, Amazon always remains the go-to option for customers, suppliers, and sellers. The following key statistics on this online retail giant may be convincing enough for sellers to settle there:

  • Amazon topped the ranking of US’s most downloaded (41 million) shopping apps (Apptopia, 2020).
  • Amazon’s net sales reached comparatively $386 billion in 2020 (Statista, 2021).
  • More than 20% of shoppers visit Amazon when they have time for online window shopping (SellerApp, 2021).
  • Amazon was estimated to hold the largest share of the US eCommerce market (40%) in 2021 (eMarketer, 2021).
  • Amazon received about 2.8 million visitors in June 2021, through desktop and mobile versions altogether, making it the most visited eCommerce site in the US. (Statista, 2021).

Is Amazon selling worth it?

  • Shipping: 80% of US customers surveyed listed fast and free shipping as one of the most impactful reasons to shop on Amazon (Statista, 2020). This e-marketplace also provides numerous attractive offers for economical shipping fees even if consumers aren’t Amazon Prime members. Furthermore, Amazon is able to compete with physical stores thanks to fast shipping (DataFeedWatch).
  • Functionality: Amazon takes care of all finer selling details, from changes in inventory listings, fulfillment to payments. Store owners can even start selling online on Amazon right away without their own eCommerce website.
  • Brand recognition: Amazon has already established its reputation among consumers. Millions of users visit Amazon first when they have something to buy. They then become loyal customers to purchase again after a positive experience.
  • Product diversity: Statista (2020) also remarked that broad selection ranked the second highest (nearly 70%) in US Internet users’ Amazon shopping reasons. While Amazon itself sells 12 million products, coupled with Amazon Marketplace, there are 350 million products there (RepriceExpress, 2021). You will see a huge variety of well-priced items readily available on Amazon because of its constantly active and greatly competitively selling nature.

Amazon or Amazon Marketplace: Which one should you choose?

Functioning on the same platform as Amazon, Amazon Marketplace makes sales mostly from third-party sellers. While there are nearly 10 million sellers active on Amazon globally (SellerApp, 2021), Marketplace Pulse (2021) reported that 1.5 million are on the Marketplace. During the first quarter of 2021, third parties constituted 55% of the whole Marketplace sales (Statista, 2021). During the whole period, Amazon Marketplace sales witnessed a considerable upward trend.

Despite the same platform, there are still differences between Amazon and Amazon Marketplace, check out our article for more detailed information.

Although all mentioned insights prove that Amazon has gained in popularity, it would still do merchants good when they sell on other online marketplaces as well, namely with eBay and Etsy. In specific, they can use a multichannel selling tool to boost their business profitability. An Amazon product listing tool, as their valuable companion, will deliver them a selling journey as pleasant and smooth as possible.

How to find the best products to sell on Amazon

Find non-competitive niches

You will, for sure, go into lots of competition if you decide to sell trending and much-needed products. However, you need to offer something distinctive and different from other sellers like packages, free shipping, and other promotions. This way, you can still profit from trending items but still stand out from the rest of the sellers. Similarly, loyal customers will gradually come to you for the products you offer.

Consider products that are easy to ship

Shipping costs play an important role in the profitability of an online business as they account for a considerable amount of your expenses. Store owners don’t have to spend much on shipping small and lightweight products. One of the categories that have those features is baby items. Bear this in mind if you want to import products from China or you have just started your selling business.

Define your price range

You should factor in the price range when deciding on what sells best on Amazon. Nearly a half of respondents who use the Internet in the US chose the best pricing among the reasons that influence their purchasing decisions on Amazon (Statista, 2020). You must make sure to benefit financially from the sale, or else all hard work of sourcing, packing, and shipping is not as effective as expected.

Accordingly, doing some research will be of great help to you. First, figure out what the wholesale prices of the intended products are. Then calculate your selling price in accordance with how much it costs to sell on Amazon to decide on a reasonable but still profitable price.

Normally, a safe price range is between £10-50. £10 guarantees a decent profit for you even if you sell in bulk, and products with £50 can still entice shoppers to your stores and ensure enough profit for you. Likewise, products at this price range are cheap enough to encourage quick decisions and spot purchasing.

Choose how you source your top-selling products:

Another important point of consideration to selling on Amazon successfully is choosing how to source products. Here are several product sourcing options for you to choose from:

By choosing this product sourcing strategy, you require no inventory at all. When a customer makes an order on your website, your suppliers will fulfill and drop ship it for you.

Is dropshipping worth it? This method can be an ideal option for new sellers who don’t have enough money to operate inventory upfront when selling on Amazon. What’s more, you can quickly distribute goods when orders come in and bear no storage responsibilities at all.

The most frequently drop-shipped categories are Computers & Accessories, Collectibles, Electronics, and Fine Art, while the least are Travel, Luggage, and Food. This method also happens a lot among generic products rather than branded ones.

  • Wholesaling:

Wholesale product sourcing means buying products in bulk from wholesale companies like Alibaba and eBay. All wholesalers require minimum order quantities, therefore, the more you buy the greater deals you will get. However, you have to make sure you have sufficient capital for this method of product sourcing initially.

Wholesaling remains popular among Musical Instruments and Food products, but less among Vinyl, CDs, and Books.

  • Private labeling:

Private labeling entails designing and creating unique products under your own brand name and label. It is often employed among Handmade and Home & Kitchen items.

When you source your products this way, you need to go straight to the manufacturers and buy them in large amounts. You take charge of the packing and shipping steps when you sell as well.

On the other hand, if the products you create stand out long enough, you can still stay ahead of the competition and achieve strong sales. In addition, attracting a large number of customers will be easier than before, thus earning strong customer retention afterward.

Best products to sell on Amazon: Top categories

We have compiled a list of both approved and best products you can sell on Amazon as follows:

best products to sell on Amazon
Best products to sell on Amazon

1. Books

Originally founded as an online book retailer by Jeff Bezos, Amazon is still a trustworthy address for bookaholics. Despite the constant technological advancement, nobody can deny the appeal of print books. The pleasure of reading physical books serves to promote this item as one of the best products both to buy and to sell on Amazon.

Sell books on Amazon
Books are the best category to sell on Amazon

Coincidentally, sellers may make a substantial profit from books, courtesy of its ease of selling compared to other products’ more complex processes. You can easily find them available in multiple locations, from garage sales, wholesalers, retailers to your house. Selling new items is already a norm but may be difficult for sellers who are either inexperienced or short of capital. As an alternative, used ones can conveniently serve as a book-selling market entry without huge investments.

For good measure, Amazon offers a diverse range of book genres for store owners to sell. You can choose to sell books of different genres or to handle one particular niche.

2. Baby items

This baby and child-specific category include baby clothes, pampers, diapers, baby wipes, etc. Baby items are unsurprisingly in high demand all the time as parents have the tendency to go online shopping, particularly for these items. It, additionally, doesn’t cost much to ship baby items because of their small and lightweight advantages as mentioned above. Children also outgrow their old items soon so parents have to buy new ones regularly.

sell baby items on Amazon
Baby Items with high demand on Amazon

Those combined make selling baby items one of the best products to sell on Amazon when doing business.

3. Electronics

Among the most sought-after items on Amazon, electronics and device accessories are ideal categories to sell. JungleScout emphasized that profit margins of computers and video games averaged 28% and 26% respectively, making electronics the most profitable category purchased to sell in. With the latest versions constantly released all the time, you can still use this product type to its full potential. Particularly, during the COVID-19 pandemic era, where social distancing and technology utilization is required, people are on the constant lookout for electronic products.

sell electronics on Amazon
Electronics are among the best selling items on Amazon

Nevertheless, a word of caution here: Certain electronics companies, namely Apple and Sony, introduce branding restrictions upon products with their brand name on them. Only their authorized retailers are allowed to sell their products under an obligation. Amazon itself also takes prompt action to stop the massive duplication and ensure the legitimacy of its sellers and products.

The gadgets which often make it to the top-selling list are smart devices, headphones, Bluetooth devices, TV & Video, wireless speakers, monitors, tablets, etc.

4. Household and kitchen items

We can’t definitely miss household and kitchen appliances in our Amazon bestseller list. People are starting to take more notice of the food they eat and stay most of their time at home because of COVID-19, which creates a great demand for these items. Similarly to baby items’ advantages, you don’t have to spend much of your capital on them. Household and kitchen essentials constantly receive a number of positive reviews and regular purchases, so you should totally add these items to your list.

sell household and kitchen items on Amazon
Household and Kitchen Items

5. Toys

Kids will never resist the temptation of toys and games, making kid-themed items ideal for individual sellers. The trend for manufacturers to design movie- and entertainment-inspired toys and games raise their demand for parents.

JungleScout listed Toys as among the most popular products on Amazon (19%) and the average profit margin was 21%.

You can take a look at the following product category list: card games, table games, memory games, multicolored toys, lego sets, puzzles and crosswords, and so on.

sell toys on Amazon
Toys are also a hot category on Amazon

Sell your high-demand products on other channels

When Amazon alone is not enough for your selling business, you may search for other virtual options to diversify your eCommerce strategies by selling on other marketplaces and/or combining with their standalone web stores.

Store owners are looking to sell the best products on a wide variety of other online marketplaces besides Amazon. One of them is eBay. Considering eBay as another selling channel, they need to stay up to date with both Amazon and eBay’s client capabilities to devise respective selling strategies. In addition, 39% of Amazon sellers plan to expand their eCommerce business on Walmart in 2021 (Jungle Scout, 2021).

Plenty of new eCommerce opportunities is also present. Jungle Scout (2021) reported that in 2021, 33% of Amazon sellers were thinking about selling on other eCommerce platforms while 21% wanted to launch their own eCommerce site. Whichever platform you pick, break down their noteworthy features and align them with your store for your business outcomes.

Amazon gains dominance over other online marketplaces or eCommerce platforms. It will, however, mean no harm selling on different channels at the same time. You can both make a profit and circumvent the competition. 80% of sellers have already followed this trend (SellerApp, 2021). To ease the process of listing products and managing all attributes, LitCommerce is within your reach to optimize your multichannel selling business as efficiently as possible.

Best products to sell on Amazon for 2022: Q&A

1.   Are there any Amazon products that are under restrictions?

Shop owners need to pay close attention to Amazon Selling Rules on which categories are ungated and restricted. You may need to examine the gated categories list besides the best ungated products at the same time. Amazon defines restricted products as “illegal, unsafe, or other restricted products listed on these pages, including products available only by prescription”.

You must be in business long enough or have experience in dealing with the product type above. Otherwise, you’d better stay clear of them and choose the approved ones. Amazon can close your store in an instant. Still interested in them? Be sure to do some research or ask for expert advice before exploring them and taking the risks.

2.   Should you integrate Amazon with other eCommerce platforms or online marketplaces?

It is advisable to list products on multiple platforms to maximize business performance. You can even expand the customer base and boost sales. That’s when listing tools enter the picture and play their part in eCommerce. Deciding to become multichannel merchants, you should refer to the benefits of multi-channel listing tools to know how to fully exploit them and profit from your business.


We truly hope that you have grasped the fundamentals of how to find best-selling products on Amazon. Finding the best products to sell on Amazon is undoubtedly an important step to move towards your dream of an ever-expanding selling business.

In case you are interested in finding out more about product listing tools, let us proudly introduce LitCommerce – the most user-friendly and reasonably-priced multichannel selling tool for online sellers to run stores on the largest marketplaces out there.

Should you have any questions about our services, please feel free to enlist our help and our trusted Customer Support team will come to your rescue as fast as we can. You can also pay some visits to our online community to have access to millions of relevant and expert-sharing content on a regular basis. We truly wish for your favorable experience with us!


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