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Connect WooCommerce to Amazon – A 4-Step Guide to Success

by David Do
Nov 2023
in Integration Guide, Multichannel Selling
connect woocommerce to amazon

Where should you launch your online business – WooCommerce or Amazon? Why not connect WooCommerce to Amazon and sell on both? Then, you can access incredible eCommerce capabilities, including endless customization possibilities, monthly traffic, and so much more!

So, are you ready to go multichannel selling with these two powerful eCommerce giants? If yes, let LitCommerce walk you through 4 steps to integrate WooCommerce with Amazon using our app:

  • Step 1: Connect Amazon to WooCommerce 
  • Step 2: List products on both channels
  • Step 3: Turn on Amazon WooCommerce sync 
  • Step 4: Manage WooCommerce Amazon integrated order flow 

Wait no further! Let’s dive right into the detailed instructions below to process WooCommerce Amazon integration smoothly.

Connect WooCommerce to Amazon Turned Effortless


Don’t miss out on LitCommerce – The Multichannel Selling Tool! We allow listing WooCommerce products on Amazon stores quickly and easily.

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WooCommerce Amazon Integration in 4 Steps with LitCommerce

Ready to discover how you can connect WooCommerce to Amazon yet? However, you’ll need a tool to sync WooCommerce Amazon smoothly. In this case, LitCommerce – a multichannel selling app, is more than happy to accompany you! Now, why don’t we go through the steps?

Integrating Amazon into your WooCommerce store is easy with LitCommerce. Using the API technology, our multichannel tool sync WooCommerce and Amazon for you in just 4 steps.

Step 1: Connect Amazon to WooCommerce

Step 2: List products to WooCommerce and Amazon

Step 3: Turn on synchronization

Step 4: Manage WooCommerce Amazon integrated order flow

Let’s kick it!

connect woocommerce to amazon
Connect WooCommerce to Amazon in 4 steps

#Step 1. Sync WooCommerce with Amazon

To start WooCommerce Amazon integration, your first step is to create an account in our LitCommerce app. You can sign up for a new account or just use either your Google or Facebook account to log in.

sign up in litcommerce to connect woocommerce to amazon
Sign up in LitCommerce app

Moving on, you need to connect LitCommerce to your WooCommerce store. Now, go to your WooCommerce dashboard, on the left side menu bar, navigate to Plugin, and click Add new.

add litcommerce plugin to connect woocommerce to amazon
Add plugin LitCommerce on WooCommerce

Next, install the LitCommerce app by typing in LitCommerce, clicking Install Now, and activating it.

install app Litcommerce
Install LitCommerce to WooCommerce

Return to your main dashboard to find the LitCommerce app from the left navigation bar.

woocommerce amazon integration - litcommerce plugin
LitCommerce plugin on WooCommerce

Click on the Connect to LitCommerce. After that, the system will automatically perform the whole WooCommerce Amazon integration process.

connect to litcommerce on woocommerce
Connect to LitCommerce app

When the process is completed, click on the provided Connect URL, and you will be redirected to the LitCommerce App to continue the setup process.

directing link to litcommerce
Link to LitCommerce home page

Now you have successfully connected your Main Store on WooCommerce with LitCommerce for later Amazon WooCommerce integration. Apart from Amazon, LitCommerce supports several other marketplaces in terms of WooCommerce integration. This also refers to our Multichannel Connect features, which allows you to integrate more than 20 dynamic sales channels!

connect woocommerce to amazon - choose your marketplaces
Choose Amazon as your connected marketplace

Check this video if you still need more details:

After setting up WooCommerce as your Main Store, it’s time to integrate with Amazon. Select Amazon at the Setup First Channel stage and click the Connect button. Following that, log in to your Amazon Seller account and allow access for LitCommerce to integrate with your Amazon store. You will then be redirected to the LitCommerce main dashboard.

connect woocommerce to amazon - seller dashboard
Seller dashboard

#Step 2. List products on WooCommerce and Amazon

Once you have used LitCommerce to connect WooCommerce to Amazon, all your products from the Main Store will be automatically uploaded to the app and found in All Products section. 

connect woocommerce to amazon - all products
All Products section

Now, you can choose to list all products or particular ones on Amazon. In either case, select your Amazon store in the dropdown menu from the List Products on the Channel. 

amazon woo integration

After that, a draft listing will be available for editing before you publish it on Amazon and start selling. In this stage, you can choose to edit listings individually or use our multi-edit mode. 

  • Single edit mode: When editing your listings with Single mode, you will fill in the required product details and images in a pop-up board.

single edit mode
Single edit mode

  • Multi-edit mode: This is the QuickGrid feature by LitCommerce that lets you edit listings in bulk. It will help you manage and make changes effectively and more quickly. 

multi- edit mode
Multi-edit mode

When you deem the products acceptable to publish, go to the Select Action dropdown menu, select Publish to Amazon, and click Action. You will find the published listings in the Active tab.

publish listings to amazon - woocommerce amazon integration
Publish your listings

In this step, remember that you can choose to list products from WooCommerce on Amazon or import Amazon products to WooCommerce.

A friendly reminder: As you connect Amazon to WooCommerce, it is also necessary to link existing products from the imported listings so they will have the same SKU in the central catalog.

#Step 3. Turn on WooCommerce Amazon Integration

Connecting WooCommerce to Amazon with LitCommerce also lets you synchronize prices and inventory quantities. This is also known as our LitCommerce LiveSync feature. Now, go to WooCommerce on your main dashboard and choose Channel Settings at the top right corner.

There you will find 3 sections: Pricing, Inventory, and Order. Click on the switches beside all the options, confirm to enable these features, and you are good to go!

Once you are finished with any changes you have just made, click on Save Setting at the bottom of the page to save them all.

1. Pricing synchronization

pricing sync
Pricing Sync

All pricing updates from your WooCommerce store will be displayed on Amazon. More importantly, your selling operations on Amazon get more effective as we enable you to create your own rules.

This way, you can decide how much your prices can be shown on your Amazon store during Amazon WooCommerce integration. You are free to increase or decrease all Amazon listing prices by a fixed amount or percentage. When you save the rule, it will automatically apply to all Amazon listings.

2. Inventory synchronization

inventory sync
Inventory Sync

LitCommerce also allows you to set inventory regulations to establish the quantities displayed on Amazon relative to those on WooCommerce. You can even choose to show the minimum and maximum amounts on your Amazon store.

If you have already enabled this feature for WooCommerce Amazon inventory sync, LitCommerce will promptly update changes made in your central catalog to correspond with your WooCommerce listings. Subsequently, it will adjust the inventory quantity on Amazon to stay consistent with that on your LitCommerce account.

Nonetheless, this feature is only workable if you make quantity changes on WooCommerce rather than Amazon.

In this way, you can decide how much your prices can be shown on your Amazon store. You are free to increase or decrease all Amazon listing prices by a fixed amount or percentage. Once you have completed adjusting and saved, your settings will automatically apply to all Amazon listings.

3. Order synchronization

order sync
Order Sync

We provide another feature to help you prevent overselling by displaying the respective correct product quantity on each channel as you connect WooCommerce to Amazon. When an order is placed on a channel, the numbers will decrease by the same amount for all channels to match.

LitCommerce will proceed to collect and import new Amazon orders into WooCommerce for you to fulfill from your WooCommerce dashboard.

Notes: You can deactivate this feature if you wish to handle and manage orders on separate channels.

#Step 4. Manage Amazon WooCommerce integrated order flow

When you enable the Order Sync feature after integrating WooCommerce with Amazon, you will use WooCommerce to fulfill all orders from both WooCommerce and Amazon. Your LitCommerce dashboard will instantly receive all order details for your convenient management.

On the left sidebar menu of your LitCommerce dashboard, choose Orders.

WooCommerce Amazon orders
WooCommerce Amazon orders

There you can view buyers’ names, WooCommerce and Amazon order status, order numbers, and other important information. This will be your order management center to monitor and keep track of all orders placed on your channels.

Last but not least, when you use LitCommerce to connect WooCommerce to Amazon, we will be responsible for: 

  • Import and track orders from a central dashboard.
  • Update real-time inventory and transferred items.
  • Keep you tuned for shipment updates on Amazon and WooCommerce. 

Apart from Amazon WooCommerce integration, we also support other sync solutions, considering each sales channel.


Seamlessly Connect WooCommerce to Amazon in 4 Steps


What's holding you back from integrating WooCommerce with Amazon in 4 simple steps using the LitCommerce Multichannel Sync tool? Start today for FREE!

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FAQs – WooCommerce Amazon Integration


  • 1. Which is better: WooCommerce or Amazon?

    Both Amazon and WooCommerce have powerful and effective features in store for your online selling business. 

    As a WordPress plug-in, WooCommerce adds eCommerce functions to your website, allowing you to create an online store with endless customization possibilities. You can also conveniently add more functionalities from over 6,000 plugins as you think fit.

    On the other hand, Amazon is known as the most popular online marketplace in the world. With approximately 2.3 billion visits per month, you can easily reach more potential shoppers globally. Additionally, Amazon is famous for excellent shipping and logistics services – Amazon FBA, which gains trust among the most effective and reliable fulfillment services.

  • 2. How to integrate WooCommerce with Amazon?

    Amazon WooCommerce Integration has never been easier with the help of LitCommerce when you follow these 4 steps:

    • Syncing WooCommerce to Amazon
    • Import and link WooCommerce with Amazon products
    • Turn on WooCommerce Amazon sync
    • Manage WooCommerce Amazon integrated orders

    In case you need help with customizations regarding WooCommerce Amazon integration, please do not hesitate to contact LitCommerce’s support team.

  • 3. How do I sync my WooCommerce inventory with Amazon?

    Inventory synchronization is among LitCommerce’s most important features, and WooCommerce Amazon inventory sync is no exception. Navigate to WooCommerce on the left sidebar menu on your LitCommerce dashboard, go to Channel Settings and you will see the function in the middle. Turn it on, set the rule until you see fit and LitCommerce will sync your WooCommerce inventory with Amazon for you.

  • 4. How can I bulk list my WooCommerce products to my Amazon store?

    Using LitCommerce, you can easily import WooCommerce products into Amazon in large quantities with simple clicks. Go to All Products > Import from WooCommerce. Then, choose the products you want to list or them all, then click on your Amazon store from the List Products on the Channel dropdown menu.

    Once you consider the products ready to publish, go to the Select Action dropdown menu in the Draft tab > Publish to Amazon > Action.



Connect WooCommerce to Amazon – Final Words

We have just walked through a detailed guide on how to connect WooCommerce to Amazon. Just in case you need a recap, here are 4 steps to integrate these two sales channels: 

1: Connect Amazon to WooCommerce

2: List products to WooCommerce and Amazon

3: Turn on synchronization

4: Manage WooCommerce Amazon integrated order flow

Doubtlessly, going multichannel means you need to handle a larger amount of work, and the management tasks are going to be much more complicated. However, connecting WooCommerce to Amazon can really help to boost your productivity, reduce repetitive work, and save you tons of time and effort.

In that case, LitCommerce can be a good choice if you’re looking for a multichannel tool that is simple to use at an affordable price. You can easily connect to multiple selling channels such as Amazon, WooCommerce, eBay, Shopify, Etsy, and more. If you need more info, leave us a message, and our support team will be more than happy to help.

Finally, don’t forget to follow LitCommerce Retail Blog and join our community for more exciting eCommerce insights. Happy selling!

David Do

David Do

David is an eCommerce writer at LitCommerce. He has over 3 years of experience writing online content for small business owners and the marketing industry. He specializes in evaluating eCommerce platforms, plugins, and tools that help businesses grow. David also has experience writing about marketing, SEO, and technology for eCommerce businesses. He is passionate about helping businesses succeed online.

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Table of Contents

  1. WooCommerce Amazon Integration in 4 Steps with LitCommerce
    1. #Step 1. Sync WooCommerce with Amazon
    2. #Step 2. List products on WooCommerce and Amazon
    3. #Step 3. Turn on WooCommerce Amazon Integration
    4. #Step 4. Manage Amazon WooCommerce integrated order flow
  2. FAQs – WooCommerce Amazon Integration
  3. Connect WooCommerce to Amazon – Final Words

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