Selling digital products on Etsy has recently become popular as a lucrative business model with low upfront costs. You can “make once, sell forever,” which is an excellent source of passive income. Etsy especially makes it easier by offering digital downloads as a product type. But which digital products can you sell on Etsy?
Here are the top 33 best digital products to sell on Etsy, with real examples and new ideas that work in 2024:
- 1. Printable planners
- 2. Digital planners
- 3. Excel budget templates
- 4. Social media templates
- 5. Websites templates & themes
- 6. AI & Chat GPT prompts
- 7. Digital artwork
- 8. Meal planner
- 9. Calendars
- 10. Lightroom presets
- 11. Clip art
- 12. Fonts
- 13. Wallpapers
- And 20+ other popular digital products to sell on Etsy
Let’s wait no longer and get the ball rolling!
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33+ Best Digital Products to Sell on Etsy in 2024
1. Printable planners
Let’s start our list with printable planners.
When searching “planner” on Etsy – one of the top online marketplaces in the world, some are astonished by the almost 1.6 million results. Moreover, many planners have become the top digital products on Etsy when reaching almost 20,000+ sales. This solely proves how popular planners are on the Etsy marketplace. Speaking the truth, we believe that designing printable planners for diets, workouts, study plans, etc., is undoubtedly potential for any new or experienced seller.
If you want to create a planner to sell, the following pages might get you some ideas:
- Daily, weekly, monthly, and yearly planner
- Gratitude journals
- Goals tracker, dream life vision
- Vision board templates
- Affirmation bundle
- To-do lists
- Productivity checklists
- Habit trackers, morning and evening routine
- ADHD planner
Is this your first time selling on Etsy? Don’t miss out on our How to Sell on Etsy article for a straightforward guide and insightful advice!
2. Digital planners
Digital planners are also among the most popular digital products to sell on Etsy. If printable planners are for those preferring the writing experience, digital versions are for shoppers who love the convenience of making their plans directly on their devices.
You can create digital planners using Notion, Google Notes, and Notability. Notion is more likely for those who want to check their planner on their phone and laptop, while Google Notes and Notablily are favored by iPad users.
PixelPerfectPlanners shop might be a successful case study if you want to sell digital planners. Created their shop in 2023, with various products with keyword-oriented product titles, this shop made 20 153 sales in March 2024. Similar to printable planners, some products of this digital planner shop are:
- Student digital planner
- 2024 Digital planner
- That Girl digital planner
- Dark mode planner
- Minimalist planner
If you are wondering how to land your products on the top pages of Etsy, LitCommerce has revealed all Etsy SEO tips right here!
However, as you might notice, planners are slightly seasonal products that are more popular at the beginning of the year when we tend to wrap up the year or set “New Year, New Me” goals. For more evergreen digital products to sell on Etsy, let’s scroll down.
3. Excel budget templates
Some more Etsy digital product ideas? Let’s continue with the Excel budget templates. The buyers want templates that help them better manage their revenues, expenses, or their financial life in general. These paycheck calculators or budget spreadsheets can be created with Excel or Google Sheets.
Focusing on “a no-fuss approach to budgeting and planning with spreadsheets,” The Weekly Crew generated over 62,000 sales with only 29 listings. Some of their budget planner listings are:
- Income and Expense Tracker Spreadsheet
- 50/30/20 Monthly Budget Spreadsheet
- Excel Paycheck Budget Spreadsheet
You might want to check out How to sell templates on Etsy!
4. Social media templates
Social media templates would be a great section to kick off if you are wondering what digital products to sell on Etsy first due to their endless potential. With low resources, small business owners prefer something eye-catching and brand-aligning to attract their customers, so the beautfiful templates that are ready to post and easily editable can be obviously their choice.
Moreover, TikTok, Instagram reals, and YouTube shorts are currently great and trending channels for brands to reach their potential customers. As a result, the Reels bundle, and videos bundle can be very potential to sell. We suggest that you create an all-in-one package since it may have a higher purchase chance.
5. Website templates & themes
Next on our list of digital products to sell on Etsy, website templates and themes are popularly purchased Etsy digital items. The templates and themes offer buyers a quick way to launch their websites.
You can build the templates and themes right on popular website-building platforms or eCommerce platforms like WordPress, Shopify, Wix, and Squarespace. Otherwise, if you are more familiar with design tools, you can go for Figma or Adobe Photoshop. Canva or Sketch still helps.
6. AI & ChatGPT prompts
Tapping into the trend of artificial intelligence, AI&ChatGPT prompts are some of the trending digital products on Etsy. Sellers providing this kind of product aim to guide users in mastering AI tools. There is a wide range of ideas for these products. You can create prompts based on specific AI generators like ChatGPT, Dall-E, or MidJourney, as well as tailored to targeted results.
Take, for instance, the Fexyl shop, which launched in 2022 and has already achieved around 20,000 sales. Felyl offers various ChapGPT prompt solutions, such as ChapGPT prompts for social media marketing, Chat GPT prompts for AI chatbots and ChatGPT prompts for web page design. As for text-to-image prompts, some of their products are Landscape AI Art prompts, Bauhaus poster AI art prompts, and Boho Poster AI Art prompts.
Selling AI and ChatGPT prompts might be very competitive on Etsy; check out our hacks on how to get more sales on Etsy!
7. Digital artwork
Digital artwork can be one of the best-selling digital downloads on Etsy. They vary from art form to another, and the purchase figure for one artwork can reach thousands. In most cases, buyers, after purchasing artwork, can print them by themselves to save cost and time.
Digital artwork you can sell on Etsy:
- Art gallery wall set;
- Customized drawing lines;
- Paintings (Bohemian, Scandinavian, Botanical, etc);
- Family/ couple portraits;
- Pet portraits.
8. Meal planner
Women care about staying healthy and fit. With these insights, meal planners can be great digital products to sell on Etsy for shoppers who are looking to lose weight or simply have a healthy diet. You can offer printable and digital versions of the planner to suit different preferences.
9. Calendars
Remember to list calendars for your digital products to sell on Etsy. Creating eye-catching printable calendar templates will likely attract a vast audience willing to pay for them.
Not to mention, calendars are among the most practical Etsy digital download ideas. For example, you can create blank calendars that help shoppers note events, deadlines, etc. Most importantly, they are perfect for sellers who want to run wild in creativity and self-customize.
10. Lightroom presets
Who doesn’t crave stunning pictures on Instagram? For years, people have been relying on tools, including Lightroom, to create impressive images on social media or anywhere else. However, it was not until June 2018 that Lightroom announced the term “presets.”
If you have presets highlighting certain aesthetics, they would be perfect digital items to sell on Etsy. Especially, the best sellers in Etsy presets are Sunset, Neutral, Film, Bright & Airy, Dark & Moody, and Bohemian. If you are going to kick off these digital products, consider our suggestions.
11. Clip art
If you’re a skilled illustrator or graphic designer, why not leverage your talents by crafting your own clip art and selling it on Etsy? Clip art is made up of small pictures that people buy in big sets to use in their projects or to print out and decorate things. The potential for these Etsy digital product ideas is endless—from gothic-inspired designs to whimsical creations and beyond.
12. Fonts
Continuing our topic of the top digital products to sell on Etsy, we cannot go without fonts. With half a million search results and thousands of purchases, fonts are becoming more popular with any Etsy seller.
Usually, digital fonts on Etsy are sold in a bundle of 40 or 50 items. Their price ranges are between $4 to $17. Although these aren’t luxurious price tags, don’t underestimate fonts’ potential, especially when some of them have 20,000+ purchase time.
13. Wallpapers
Wallpapers surely belong to the list of best-selling digital products on Etsy. With over 10,000+ sales, selling wallpapers on Etsy can be a gold mine for designers.
When discussing these Etsy downloads further, you may notice the most popular searches are for neutral, bohemian, floral, or custom wallpapers. Also, they vary in size and version (for mobile and desktop).
14. Zoom background
Following wallpapers, Zoom backgrounds are one more suggestion for digital products to sell on Etsy. However, we don’t consider these items beginner-friendly for new designers as they appear quite challenging to customize. But if you still go for this section, a bookcase, office, library, and blurred background are the most promising.
15. Ebooks
In this modern era, conventional paper-based books are no longer the only way writers can publish their writing pieces. Instead of finding a publishing house, they can now customize everything and share it with others effortlessly.
You can find 68,000+ results when searching for “ebooks” on Etsy. For that reason, ebooks gradually become one of the most trending digital products to sell on Etsy. In detail, there are items reaching 100,000+ sales. Moreover, ebook Canva, ebook templates, ebook covers, and ebook kids are this category’s most popular search queries.
16. Children learning materials
Our list of digital products to sell on Etsy will continue with children’s learning materials. Notably, flashcards, alphabetical letters, coloring books, and educational posters are extremely popular with Etsy shoppers. As evidence, some educational posters are achieving incredible revenue with 161,000+ sales.
17. Coloring pages
With the digital coloring book, shoppers can experience the convenience of an instant download and then simply print to begin coloring the pictures right from the comfort of their homes. Moreover, coloring pages are not just for kids but also adults. That’s why they become one of the popular digital products on Etsy.
18. Resume templates
Selling Etsy templates, including resumes, is becoming a trend. Clean, professional, and neutral-colored CV templates are the best sellers on Etsy marketplaces. In case you don’t know, Star Sellers in the resume category often have 4,000+ to 5,000+ purchases. Given those specific numbers, does the idea of selling a digital CV template sound compelling to you yet?
19. Business cards/ greetings cards
Business or greeting cards are becoming more relevant digital products to sell on Etsy nowadays with the development of technology. In fact, they are even more crucial these days because remote working is now a social norm. With the help of platforms like Wepik or Canva, you can easily find business card examples/inspirations to start your own design template and customize them according to your needs.
As you design computer-based cards, adding functionality to your items is highly recommended. The features can support your customers in making phone calls or sending emails by clicking the address on the cards or scanning QR codes.
20. Logos & branding kits
More of our recommendations for digital items to sell on Etsy are logos & branding kits. Relevant price ranges only from $10 to $35 when selling logos. The case, however, is not the same for branding packages.
On the other hand, deluxe branding kits are sold for approximately $200 to $1500 (customization is available). In detail, expensive branding kits usually have high levels of visual guidance and an incredible sense of aesthetics.
Additionally, a branding package must cover every factor that relates to online presence. Even though many branding kits cost thousands of dollars, the number of items purchased on Etsy in this business section would not let you down. Some of these have achieved more than 15,000 purchases.
21. Invoice templates
We believe invoice templates may be the best digital products to sell on Etsy for their endless capabilities.
You are gazing at a simple boho-style invoice template with almost 290,000 sales on Etsy. Apart from the great purchase rate, another reason to sell invoice digital templates is their ease of creation. Apparently, invoices don’t require your expertise in design or challenging maneuverings to create. Thus, why not give them a try?
22. Etsy shop banners
New sellers don’t always know how to make an Etsy banner that impresses customers. Therefore, shop banners are another popular digital items to sell on Etsy on our list.
As a banner creator, you can customize banners according to buyers’ orders to achieve greater compatibility. Such Etsy digital downloads are convenient for business owners and become affordable solutions for supporting small and new businesses. More about banners, you can sell a single banner or a full set from $7 to $50, depending on the design, quality, and quantity per deal.
23. Cosmetic labels
For cosmetic retailers with little or no designing skills, they should pay for a designer to create labels rather than do it themselves. In fact, soap, jars, bottle labels, and many more are in hot searches on marketplaces with thousands of sales monthly. That’s exactly why cosmetic labels are recommendable digital products to sell on Etsy.
In many cases, hiring a designer takes less money and time to complete new labels. If you have a talent for making beautiful cosmetic labels, you can target your potential customers with handmade and small cosmetic stores. Also, keep in mind that when designing cosmetic labels, you need to deeply understand your audience’s needs to bring out the best items that align with their brands.
24. Wedding printables
Do you know that wedding stationery is one of the best selling items on Etsy and wedding printables get 5,000+ sales on Etsy? For that number, these are certainly one remarkable niche among the best digital products to sell on Etsy. Specifically, wedding printables are so diverse that they come in the form of a welcome board, table menu, seat organizer, invitation, and decorator. Full sets of compulsory wedding printables of different styles would certainly attract e-shoppers as digital products to sell on Etsy in 2023.
25. Menu templates
Menu templates are among our last suggested digital products to sell on Etsy. You can sell your templates to customers, including owners or organizers of restaurants, coffee shops, weddings, parties, bars, etc. Thus, choose any section that you are most confident about.
26. Invitations
Parties, weddings, gatherings, and numerous other occasions need invitations, which makes them one of the best digital products to sell on Etsy. As e-sellers create an invitation using templates, they can charge a bit more if customization is available.
Facts you may not know:
- Simple invitation templates can reach up to 13,000+ purchases.
- Sophisticatedly designed invitations (for certain occasions) can make beyond 7,000 sales.
- Customized orders may cost up to $20 per item.
So, how much can you make from selling digital downloads on Etsy? We’re sure that there is no limit to that!
27. Recipe cards
Here is one more simple and beginner-friendly recommendation for digital products to sell on Etsy. Similar to invoice templates, recipe cards are almost effortless to create. All you need to focus on is the content. Once you have finished the content, choose a clean font with a minimal layout to complete your recipe cards and start making money!
28. Thank you cards
Thank-you cards rank 28th on our list of the best digital products to sell on Etsy. As far as we know, thank-you cards have never become outdated. Businesses often attach thank-you cards to products sent to customers to express appreciation for the support and gain positive customer feedback. Therefore, having impressive card and envelope layouts will help you earn quite a lot.
Besides, selling your digital thank you cards in sets at competitive prices may draw more customers’ attention to your store on Etsy. Lastly, when listing your digital products on Etsy, you should use an effective tool to empower your business to make more profit.
29. Patterns
Creating patterns and selling them on Etsy can be fun, time-saving, and beneficial as a passive income. Your target customers can be businesses from any field, including fashion, F&B, crafts, art supplies, etc.
For example, embroidery patterns may surprise you with over 700 thousand search results. As a matter of fact, lots of e-sellers have listed embroidery patterns on their Etsy shops and got some impressive sales.
30. Digital stickers
Both digital and physical stickers are amusing, which is partly why they have become the best digital products to sell on Etsy. In particular, digital stickers can be used on social media like Facebook and Telegram. Indeed, they make conversations more delightful with various animations and expressions. Meanwhile, physical stickers are excellent decorators. Why are people so hesitant to create stickers?
31. Digital bookmarks
Here is another best-selling digital download on Etsy: Digital bookmarks. If you have done some research, you must have realized that digital bookmarks have no limits. When you produce these Etsy digital downloads, remember to add “personalization” options to increase sales. Besides Etsy, Amazon and eBay are other potent marketplaces for selling digital bookmarks.
32. Editable flyers
Editable flyers shouldn’t be missing from our list of digital products to sell on Etsy. Speaking the truth, this section is not the most popular digital download on Etsy. Nonetheless, using a flyer editor to create editable flyers and sell them on Etsy is filled with possibilities now that demands are increasing daily.
33. Gift tags
Printable gift tags make top-notch Etsy digital products and are in high demand by numerous shoppers, including businesses and individuals. The most competitive sections are for gift tags for special occasions such as weddings, birthdays, and Christmas.
To conclude, we have generated a list of best-selling digital products on Etsy based on common and popular digital products that are often sold on this marketplace. The list includes a variety of digital products that are in high demand and have proven to be successful on the Etsy platform.
However, It’s important to note that the success of your digital products on Etsy will depend on various factors, including the quality and uniqueness of your products, your marketing efforts, and customer demand.
To sum up, there are a variety of digital products to sell on Etsy; some of the most popular ones in 2024 include:
- Printable planners
- Digital planners
- Excel budget templates
- Website templates & themes
- AI & ChatGPT prompts
- Digital artwork
- Meal planner
- Calendars
- Lightroom presets
Best Tools for Creating Digital Etsy Products
So, you’ve got the best digital products to sell on Etsy. To make your product ideas come to life, here are some best tools to create digital products.
- Canva – for creating digital designs in general
- Adobe Photoshop/ Illustrator/ InDesign – for creating designs
- Adobe Lightroom – for making Lightroom presets
- Corjl – for hosting editable templates
- Apple Keynote – for creating digital planners for Goodnotes
- PicMonkey – alternative to Canva
- Photopea – alternative to Canva, Photoshop
- PDFEscape – for creating and editing ebooks
- Figma – for building website themes and templates
- Pexels, Freepik – photos & videos stock
For those selling Excel budget templates or financial planners, a PDF converter to Excel can be an invaluable tool for converting these digital products into usable formats for your customers, enhancing usability and customer satisfaction.
Why Selling Digital Products on Etsy Is the Right Choice?
Discover the goldmine of digital products – they’re not just a hit on Etsy but across multiple selling platforms! Expand your reach by listing your items on Etsy and beyond. Watch your business thrive in every corner of the market!
Digital Products to Sell on Etsy – FAQs
Some of the best digital items to sell on Etsy include: Selling digital products on Etsy should begin with deciding what to list on your shop and what target audience you are heading to. Once you have decided on these two factors, get down to your digital items and list them on Etsy like physical ones. You can choose between instant download or made-to-order options. Yes, selling digital products on Etsy can be really profitable. This business model requires low upfront investment or doesn’t require any stocking fees. Moreover, “make one, sell forever.” Once you’ve created your digital products, they can be a great source of passive income. Some of the best-selling printable products on Etsy are: Etsy supports these file types for digital products: .png, .jpg, .jpeg, .pdf, .doc, .bmp, .gif, .mobi .mov, .mp3, .mpeg, .psp, .rtf, .stl, .txt, .zip, .ePUB, .iBook.
Start Selling Digital Products on Etsy Today!
The digital section on Etsy is thriving more than ever, but this also means the competition is getting tougher. To achieve your desired success, along with creativity, ensure that you choose the right digital products to sell on Etsy. However, it is essential to remember that consistency and quality updates are key to increasing sales. And that’s exactly how to create passive income from Etsy digital products!
Happy Selling!
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