The eCommerce industry is thriving, with Amazon’s retail sales projected to reach $491.65 billion in 2024. The great news is that anyone can access this expansive market. Thanks to Amazon FBA and the array of tools for sellers, launching your own eCommerce business has never been simpler. However, what to sell on Amazon FBA?
While you might have what seems like a fantastic product idea, successful sellers prioritize data over gut instincts when deciding which products to invest in. How do you choose the most suitable products to sell on Amazon?
In this sell-on Amazon guide, we’ll address these questions and provide the top 9 products to sell on Amazon FBA:
Stay tuned to learn more.
What to Sell on Amazon FBA?
As we enter the second quarter of the year, customers are actively seeking Spring and Summer items. Hence, many sellers are now sourcing summer goods. Additionally, there are numerous trending products that you can sell year-round. So, if you have no idea about what to sell on Amazon FBA, below is a list of top-selling items to consider.
This list is curated based on best-selling categories and seasonal features. Hence, you can rest assured to rely on it when seeking what to sell on FBA Amazon.
1. Drinkware
If you search for what to sell on Amazon FBA in the Best Seller section, the most shown results are stainless steel tumblers. This could be due to the versatility of stainless steel tumblers, making them suitable for use in any season and appealing to individuals of all ages for their daily needs. Additionally, they serve as popular gifts year-round, appreciated by people across various careers.
We searched for “stainless steel tumblers” in Helium 10 and you can see a big spike in search volume for the keyword and its related ones. There are some trending keywords that you can use when generating ideas for your products.
Creating an Amazon private label for tumblers is a smart choice as it allows you to provide customized options tailored to different preferences. Alternatively, opting for arbitrage enables you to sell in bulk and offer competitive prices.
2. Sheets & Pillowcases
Apart from tumblers, bed sheets consistently rank among the top two in house and kitchen categories in Best Seller products. This is due to their essential role in every household, diverse options catering to varied preferences, seasonal relevance, and the need for replacement.
A bed sheet set offer begins at $10, with notable demand around the $20 and $100 price points. Notably, there’s a rising preference for natural materials such as cotton and flax, especially in linen textures, which can be priced starting from $100. These products can easily be found at $5 to $15 per piece when bought wholesale. Therefore, you can achieve a profit margin of around $85 per item (excluding shipping fees and ad costs). To draw the attention of potential buyers and increase the price, you can offer sheet sets with pillowcases as additional goods.
3. Makeup products
Beauty and Personal care is the second most popular category on Amazon, with makeup products often ranking in the top 10. This shows that people always search for makeup items on Amazon. That means if you are looking for what to sell on Amazon FBA, makeup products can be a profitable one. Sellers can offer a variety of items in this subcategory to meet shoppers’ needs.
Our research on the keyword “makeup” on AMZ Scout supports this point, as all related terms are on the rise. The most popular searches are for makeup bags, organizers, and brushes.
If you are wondering if Amazon is worth selling, this in-depth analysis will help you decide.
4. Skincare products
Just like makeup products, skincare items are also the best choice if you are seeking for what products to sell on Amazon FBA. This is because they rank among the top-selling items in the Beauty and Personal Care category on Amazon. With the growing desire for beautiful skin, anti-aging solutions, and the emergence of various skincare routine trends, the demand for these products consistently remains high.
As the hot weather approaches, people become more concerned about UV rays from the sun, making selling sunscreen the optimal choice. You’ll notice a significant surge in search volume for certain sunscreen products, with increases of 200-300%. In particular, the search term “La Roche-Posay sunscreen” experiences a remarkable rise of 1,190%. Based on these trends, it’s evident that selling sunscreen products can be highly profitable for sellers.
Besides, face moisturizers are also potential products if you are searching for what to sell on Amazon FBA. They are frequently seen on the Amazon Best Seller list, with a highly searched volume of up to 12,000 monthly. The demand for them continues to rise due to the scorching summer weather, which can dry the skin and cause redness. This is why hydrating face moisturizers take the first place when we conduct research on Amz Scout.
Building a beauty brand isn’t easy, especially when it comes to getting accepted to sell on Amazon. Therefore, we suggest considering retail or online arbitrage. It’s worth noting that the Beauty and Personal Care category is one of the most popular on Amazon for arbitrage sellers. Thus, selling products in this category through arbitrage is expected to yield high profits.
To learn more
5. Kids summer clothes
Clothing cannot be excluded from this list of what to sell on Amazon FBA, as many sellers have successfully started their businesses with it. This is particularly beneficial when searching for items to sell in April and beyond. During this time, customers begin shopping for spring and summer items as the weather turns warm. Therefore, you can begin selling summer clothing now. Let’s start with kid’s apparel.
If you are allowed to sell the clothing category on Amazon, marketing kids’ summer clothing presents a significant opportunity for profit this month. As summer approaches, parents will seek out fresh apparel for their children.
Searching for best-selling products for girls’ and boys’ clothing, you can see that short-sleeve clothes dominate most of the list.
Plus, the Jungscout Scout keyword search reveals a significant surge in search volume for related keywords like “girls’ summer clothing” and “boys’ summer clothing.”
While creating a private-label clothing product for April may not be feasible, there’s still time to develop a new clothing line for the upcoming summer months. However, for seasonal products like these, retail arbitrage is often the preferred method. You can explore local department stores where you’ll find an abundance of kids’ clothing already discounted and on sale, providing ample inventory to capitalize on the demand.
6. Men’s and women’s swimming suits (Clothing, Shoes & Jewelry)
This time comes again! It’s the season when people buy new clothes and swimsuits for the summer. So, there is no need to look around for what to sell on Amazon FBA if you decide to sell clothing since it is the time for bathing suits. There are many opportunities to buy and resell different swimwear brands without creating your own. However, you can also create your own brand of swimsuits if you want to.
The popularity of almost every keyword related to this topic is increasing. This information tells us that it’s a good time to gather more inventory as the weather gets warmer and people go to the beach or pool.
Take a look at this graph showing the search trend for the keyword “swimsuit for women.” As you can see, the interest in these types of keywords is going up as the weather gets warmer. It’s time to get more stock!
7. Travel accessories
Summer vacation means that it’s time for everyone to gather the necessary supplies before embarking on their next adventure. You can offer a wide range of products to cater to the needs of travelers who are eager to hit the road or take a flight.
When searching for “travel accessories” on AMZ Scout, the search volume exceeds 100K, and the trend is up by 88%. This presents numerous opportunities to sell products that people are actively seeking. Although “travel accessories” is a highly competitive keyword, you can effectively narrow down your focus and explore less competitive subcategories within the broader travel category.
As the picture shows, Amazon customers are paying attention to travel items not only for humans but also for pets. So, you can start research for that niche. At the same time, light, convenient, and portable products are also drawing attention from the public. You can use Amazon keyword tools to further search keywords for items you intend to sell. Dedicate some time to exploring these keyword results to identify a product opportunity that is less saturated and capitalize on it.
8. Golf accessories
There’s always that person we know: as soon as the weather starts to improve and warm up a bit, they’re out on the golf course. Golf has experienced a growing popularity in recent years, and this trend continues into the present year.
After searching for “golf accessories” on AMZ Scout, we saw a sharp increase in this term, with 247% keyword trend increases. This presents a fantastic opportunity to offer golfing products for sale on Amazon.
Take a look at the search results on Amazon to gain an understanding of the types of products you can potentially sell. We also conducted a small search on what are the best golf items that have had an upward trend recently. The ideal results for products you can offer to sell are golf bags, golf nets, golf tees, golf gloves, and golf towels.
While there are numerous possibilities to introduce new private label products for the golf market, if your aim is to seize the opportunity sooner rather than later, there is an unlimited number of retail arbitrage and wholesale opportunities available.
With the arrival of warmer weather, it’s time to return to gardening tasks like replanting flowers and tidying up the yard, offering various products to consumers. We searched for “gardening tools” and found that the keywords are trending upwards, indicating active consumer interest and purchase intent. Buyers also care about gardening tools for kids, a good sign for you to offer a kid gardening kit this time.
If you’re unable to launch a private label gardening product due to time or budget constraints, you can browse Amazon search results for product ideas. You can also explore wholesale and arbitrage opportunities instead.
How to Know What to Sell on Amazon FBA?
There are several ways to find what to sell on Amazon FBA. The easiest method is to use the Amazon marketplace itself to search for products. However, for professional sellers willing to invest money in sourcing products, there are various Amazon seller tools available to find the most profitable items to sell.
Search on Amazon Best Sellers list
The Amazon Best Sellers list displays the top-selling Amazon FBA items, making it an excellent resource for identifying high-demand products. Explore relevant departments and item categories to gauge the potential of your ideas. Since the list is regularly updated, make sure to check it frequently to guide your procurement strategy without risking plagiarism.
Find on Amazon’s Hot New Releases
Amazon’s Hot New Releases section highlights the latest collections on this platform, making it an ideal resource for discovering fresh and innovative products. If you’re brainstorming a new product, exploring this section can provide valuable insights into what to sell on Amazon FBA. Keep track of the hourly updates on Amazon Hot New Releases to assess the performance of similar products and gauge the potential market for your idea.
Look for Amazon movers and shakers
The Amazon Movers & Shakers section showcases products that have experienced significant sales surges within the last 24 hours, offering a valuable resource for identifying trending items.
By clicking on any category within the list, you can uncover:
- The top 100 trending products based on their performance
- The extent of the increase in sales rank
- Previous rankings of products
- The number of reviews and their corresponding ratings
- Pricing ranges
This information can help you stay updated on emerging trends and make informed decisions about product selection and market research.
Product Opportunity Explorer is an Amazon tool that provides detailed analytics reports for trending products across different niches. By using this tool, you can gain insights into:
- Customer purchasing behavior
- Seasonality of the product
- Search volume and growth for the product
- Average price of the product
- Number of sellers in a specific niche
Once you identify a product of interest, you can click on it to gather more information and learn from it.
Last but not least, you can utilize product research tools to identify what products to sell on Amazon FBA. These tools assist in researching market trends and tracking competitor products, enabling you to formulate a solid plan for your upcoming product offerings. Some of the most popular tools include:
- JungleScout
- Helium 10
- AMZ Scout
What Products to Sell on Amazon FBA: FAQs
What you shouldn’t sell on Amazon includes hazardous items, such as dangerous materials and weapons, as well as products that break copyright laws or contain inappropriate content.
Amazon FBA wholesalers can still make between 15% to 20% net profit margin per product. While the competition has increased on Amazon and other e-commerce platforms, so has the demand for online shopping. More than half of new sellers were profitable within the first year of launching their Amazon business.
When selecting what to sell on FBA Amazon, yon should:
- Search for trending items in high demand;
- Prioritize low-cost items priced between $20 and $50, as they are often impulsively bought;
- Opt for smaller, lighter items with lower shipping costs to preserve profit margins.
Frankly, having your own brand isn’t a requirement for Amazon FBA. Numerous sellers have attained success by sourcing and selling generic or unbranded products. Nonetheless, establishing your own brand can distinguish your products and foster customer loyalty.
When utilizing FBA (Fulfillment by Amazon), there is no minimum inventory requirement. You have the flexibility to send in as little as one unit if that is your preference. However, it is important to monitor your restock limits as there is a maximum limit imposed.
What to Sell on FBA Amazon: Final Words
We hope this guide provides you with some great ideas for what to sell on Amazon FBA this time of year. Don’t forget to bookmark this page for updates next season — we’ll continue to share more ideas for months moving forward. Now, go out there and make it happen!
LitCommerce would love to hear your thoughts on these categories. If you have any questions, feel free to contact us. Don’t forget to check out our eCommerce blog for more helpful guides like this one.
This post was last modified on Jun 2024 2:55 am