While Wix belongs to the top eCommerce platforms, Amazon strikes as one of the most dynamic online marketplaces. To be specific, Wix offers you tools to build your own websites to your liking, while Amazon lets you sell on its designed marketplace beside other sellers. And why not take advantage of both selling through Wix Amazon integration?
If you still hesitate to connect Wix to Amazon because you aren’t familiar with coding and complex navigation on these two selling sites, you’ve come to the right place. Let LitCommerce be your accompany in this multi-selling chapter and help you integrate Wix with Amazon in 5 steps, including:
Want to minimize manual efforts when selling multi-channel? Try out LitCommerce – The Multichannel Selling Tool to list products on Amazon and integrates your Wix store with other selling channels.
What have Wix and Amazon achieved to become the best selling platforms in the 2023 eCommerce landscape? Let’s find out in our brief reviews of Wix and Amazon right below!
To begin with, Wix reputes itself as the world leader in website building. In detail, Wix stands out from the competition for its intuitive drag-and-drop website builder. If you ever use Wix, you have probably come across Wix’s powerful site-building toolset, including Wix Editor, Wix ADI (Artificial Design Intelligence), and Velo by Wix.
Moreover, Wix pays incredible attention to the user’s experience and ease of maneuvering through their highly constructive instructions and relevant user resources. Based on those grounds, we highly recommend newbies to eCommerce or simply those who want to build their websites give Wix a try.
Continuing learning the basic of Wix and Amazon, here are some highlights about this top online marketplace. Briefly, Amazon is well-known for being the market leader in the field with a massive audience, diverse product ranges, solid seller protection, and flexible order fulfillment methods.
Speaking more about the benefits of selling on Amazon, once you have gone live on this marketplace, you’ll get access to various powerful eCommerce tools such as Amazon ads, Amazon A+ Content, and Amazon Brand Registry. Given these advantages, what’s holding you back from selling on Amazon?
3 key benefits of Wix Amazon Integration
To know more about selling on multi-channels, here is a list of the advantages that come from Wix Amazon integration:
Exposure to a larger customer base
Instead of solely focusing on getting traffic to your Wix store, you can now focus on optimizing listings to outrank competitors on Amazon instead.
Promote your store branding
Selling on both channels can help Amazon merchants boost their brand awareness. Thanks to having a website on Wix, you can drive traffic to your own website instead, boosting your store branding instead of striking customers as just another store on Amazon.
Conversion Optimization
With Wix Amazon integration, you can list products, control inventory, and manage orders in one centralized location, smoothly and efficiently.
Wix Amazon Integration with LitCommerce
Here we are, landing at the most awaited part. Without any delay, let’s start the process of Amazon Wix integration. Here are 4 steps to easily connect Wix to Amazon using LitCommerce:
#Step 1: Link Wix store to Amazon
#Step 2: Import and link Amazon listing to Wix (for sellers currently selling on Amazon)
#Step 3: List products on Wix and Amazon
#Step 4: Turn on Wix Amazon data synchronization
#Step 5: Manage Wix Amazon order flow
Step 1: Integrate Wix with Amazon
From Wix’s app market, find and download the LitCommerce app.
Apart from Amazon, you can choose among 12+ more marketplaces as your sales channels
Follow the instructions and connect Wix with LitCommerce
After that, you will be redirected to the LitCommerce website to integrate with Amazon. At the Setup First Channel, select Amazon, name your store, and click on the Connect button.
Note: With LitCommerce, you do not need to connect to Amazon through the API key, the app will connect through cookies to remember the Amazon log in.
Once you’ve finished connecting Wix to Amazon, LitCommerce will automatically import all Wix products to the main dashboard.
Step 2: Import and link Amazon products
Next on the Wix Amazon integration guide, let’s learn how you can import and link products on both channels. This additional step is served for sellers who are currently selling certain products on Amazon.
This step will help you manage the same products on both platforms more accurately and effectively.
1. Import Amazon Products
From the left-sidebar menu, choose the Amazon channel. From here, click on Import from Amazon button.
On the importing page, you’re allowed to automatically create your listings on the Wix store. Once you’ve clicked on the button, LitCommerce will import all Amazon listings and list them on Wix.
2. Link Amazon Products
It is mandatory to match Amazon listings with the same SKUs from Wix products to avoid duplication. Linking allows data to seamlessly transfer from LitCommerce to your listings, ensuring that your Amazon channel remains constantly updated with the latest information and other vital data.
Note: The chain icon next to the listing’s image indicates the linking status if that listing. A blue dot means the listing is linked to a product, while a red dot means there’s no product linked to this listing, and the price or quantity will not be automatically updated.
This linking process will be performed in 2 different ways: automatically and manually
Auto-linking
You can link listings to products when running a listing import for the first time. When you import listings from Amazon to LitCommerce, select the option to Build products from these imported listings (as shown in the picture above). LitCommerce will create products with the information retrieved from the listings (image, title, etc.) and automatically link listings to the created products.
Choosing this option enables LitCommerce to use your product information (SKUs, Title, Description…) to automatically build your product and also, create all the linking between your listings and inventory.
Your Listing’s SKUs will be retrieved by Auto-Build, which will automatically connect your Listings to the newly created Products. Therefore, you don’t need to worry about product linking anymore.
Manual linking
If your SKU numbers don’t match across your channels, or the listing is missing an SKU, you’ll need to manually create the linking yourself.
The following are some potential root causes of this issue:
The product SKU numbers are mismatched between channels.
Your product listing is missing some SKUs.
If you are in these cases, then you’ll have to manually create the linking for these products:
Simply hover above the red unlinked icon and choose Link to a Product.
Then, type the SKU of the product you wished to link to in the field.
Select the product when it appears on the screen.
A notification will appear when the link listing is completed.
Once you’ve finished this step, all listings from Amazon will be matched to Wix products for better inventory management.
Step 3: List Wix products on Amazon
First of all, you need to create a new draft listing. Please look at the left sidebar menu and navigate to All products.
Now, simply tick the corresponding checkbox next to the products you want to list on Amazon. Click List products on a channel, then choose Amazon from the list.
You will be redirected to your new channel draft listings, along with a notification confirming that Draft listings were successfully created. You can continue to customize your listings to your liking before going live.
LitCommerce allows you to use Amazon templates and recipes to edit multiple listings at once:
Navigate from the left sidebar menu, go through the Listing section, and find your Amazon channel.
Choose the templates you want to apply, then tick the checkboxes and click Apply a template.
If you want to edit your listings in Simple Mode, you can click on the listing title. An editing page will appear on the screen with 4 tabs including Product Identifiers, Vital Info, Pricing, and Offer.
In case wanting to edit listings in Multi-edit Mode, you can use our Quick Grid feature, which is quicker and easier to use than manual editing.
Please keep in mind that, LitCommerce QuickGrid is only available for premium plans. Once you have access to this feature, you can edit listings in bulk to save you even more time and effort.
To save all your changes to the listing, look at the bottom right corner and click on one of the buttons below:
Save & Publish – Save and publish all your changes immediately on Amazon.
Save & Close – Your listing will be saved as a draft with all your changes.
Save Change – Save your changes but stay on the page to continue editing.
Once you have finished editing your listings, you can choose Active listing from the Select Action list to publish it on Amazon. Your listing will be transferred from the Draft tab to the Active tab correspondingly.
Step 4: Turn on Wix Amazon synchronization
To fully finish Wix Amazon integration with LitCommerce, you need to turn on prices and inventory synchronization. Here are the steps:
#1. Select Wix from your main dashboard and choose Channel Settings at the top right corner.
#2. To enable the Synchronization, click on the switches beside the 3 sections: Pricing, Inventory, and Order.
#3. Click on the Save Setting at the bottom of the page to save all changes.
Pricing synchronization: All pricing updates you make from your Wix store will be updated and displayed automatically on Amazon. On top of that, you can now create your own rules with the prices, making it more effective. You can increase or decrease the listing prices by either a percentage or a fixed amount and once you hit the Save button, it will be automatically updated to all Amazon listings.
Inventory synchronization:You can also set new rules for your listing inventory, displaying the quantities of the products on both Wix and Amazon. Notably, this feature can only be viable if you make the changes through LitCommerce’s dashboard.
Inventory sync
Order synchronization: Here comes another special by LitCommerce that can help you with the risk of overselling by displaying the respective correct product quantity on each channel. When an order is placed on any channel, the quantity of those products on all other channels will be decreased by the same amount to match. In case you want to monitor orders on separate channels, this feature can be disabled at any time.
Order synchronization
Step 5: Manage Amazon orders
After enabling the Order Sync feature for Wix Amazon Integration, you can use Wix to fulfill orders from both Wix and Amazon, all order details will also be listed on your LitCommerce dashboard for convenient management.
On the sidebar menu at the left of your LitCommerce dashboard, click on Orders. This will serve as your order management center to regulate and keep track of all orders placed on your channels, as well as all the information on buyers, order statuses, channels’ order numbers, and other significant information.
Automated Wix Amazon Integration - Why Not?
Instead of integrating Wix with Amazon manually, you can now streamline a smooth process in just 4 steps with LitCommerce. We help to integrate Wix with Amazon quickly and affordably!
In case you want to integrate Wix with Amazon manually, here are our detailed instructions. However, keep in mind that you might encounter some of the following problems:
Overwhelming process and complex technical knowledge
A lot of time and effort required to export and import data manually between channels
Risks of missing or overselling products since you can’t update frequently
Despite the potential obstacles, we provide you with this detailed guide so that you can still connect Wix to Amazon manually with as little trouble as possible.
Step 1: Link your Wix store to Amazon.com
First of all, you need to create an Amazon seller account unless you already have one. Next, to connect your Wix store to Amazon, follow the steps:
Go to the Amazon tab in your site’s dashboard.
Click Start Now
Sign in to your Amazon sellers account then hit Confirm when you are done
Step 2: List Wix store’s products for sale on Amazon
In order to sell on Amazon with Wix, first you have to find and match the products in your Wix store to the matching products in Amazon’s catalog of existing products.
In case the products have variants, you can match each variant to the corresponding Amazon variant – as long as they exist in the Amazon product catalog.
Click Unpublished to view only products that aren’t on Amazon yet
Select a product and click Manage Products
Next click Find Products, type in either the products’ name or id and click Select
You can select Customize for Amazon to customize your products if needed
Then click Publish and Accept &Publish
Amazon will take about 15 minutes to approve your listings, in the meanwhile, you can continue to list your other Wix products for sale on Amazon.
Step 3: Link Amazon products to the Wix store
If you have been selling on Amazon, you can use Wix integration with Amazon and sell from Amazon instead. Next on manual Wix Amazon integration, here are the steps to link Wix to Amazon:
At the Amazon tap, click on Unlinked to Wix
Select a product.
Select Choose Product.
Choose the Wix product you want to link to.
Click Save & Update
After you integrate Wix with Amazon, make sure you should double-check all your product settings and details thoroughly. This process will be relatively time-consuming, but it’s extremely important if you want to minimize the possible troubles to come.
Step 4: Manage Amazon orders from Wix dashboard
In your Wix dashboard, go to Store Orders
To view Amazon orders, click More Filter, then Sales Channels and choose Amazon.
Now you can select any order and view all order details, take any needed action. Or if you want to view the order on Amazon, click on the icon next to Amazon logo.
That’s everything on manual Wix Amazon integration.
Why Choose LitCommerce for Wix Amazon Integration?
With LitCommerce – Multichannel Selling Tool for Sellers, Wix Amazon integration will be so much easier to monitor through a single dashboard. Here are some significant LitCommerce features for multichannel sellers to look for:
Multichannel Connect: LitCommerce offers various integration packages, including Wix store integrations, Amazon integrations, and more for 20+ most dynamic selling channels. By using our multichannel selling tool, you can seamlessly list and sell your products on multiple platforms in ONE place, with ONE click, and at ONE time.
LitCommerce QuickGrid: This is our state-of-the-art feature that saves you a great deal of time and effort in listing thousands of products on different marketplaces. With an intuitive spreadsheet-styled interface, you can now bulk list and edit products without switching tabs. Adding to that, we provide sellers with mass-applicable templates and recipes that allow much faster product listings or editions.
LitCommerce LiveSync: Our third noble feature is LitCommerce LiveSync, which helps you gain ultimate control over their pricing, inventory, and order flow. Now that you go multi-selling with LitCommerce LiveSync, overselling or being out-of-stock on any sales channel won’t be a concern anymore. We’ll keep you updated 24/7!
Integrated Order Flow: The last missing piece to complete your Wix Amazon integration process as well as many others is LitCommerce Integrated Order Flow. Briefly, it lets you process and fulfill orders from all sales channels in one central dashboard. Also, LitCommerce will help you import, track, sync, and update constantly while you are with us.
LitCommerce pricing
For the Wix Amazon integration fees, we offer 5 prime plans, suitable for all business sizes:
LitCommerce Pricing Plans (30% Off for Yearly Plans)
The LitCommerce team always listens to customer feedback in order to improve our app and service, and every case is a valuable lesson to us.
Great customer service
I had an issue when first setting up the app and Ember contacted me and walked me through the whole thing and we were able to get over 200 products listed on multiple channels! I’m very pleased with the service and help that I received! Thank you!!
I firstly have to start with the excellent customer service provided to me by Hanah which was 10/10 – absolutely brilliant! She was very helpful, knowledgeable, and very, very patient which trying to resolve my issue.
The app has a very clean, easy-to-navigate user interface and is quite straightforward and easy to use. It has many time-saving functions, like being able to create listing templates to enable you to export and sync with your chosen sales channel quickly and efficiently. The sync itself works flawlessly.
For marketing tools, Wix offers many integration options such as Google Analytics, Facebook Pixels, Google Tag Manager, and many more found on Wix App Market.
For Wix store integrations, LitCommerce is now offering packages with 15 dynamic marketplaces, including:
Amazon
eBay
Etsy
Walmart
Google Merchant
Facebook Shop
Wish
Sears
Bonanza
Reverb
OnBuy
Catch
NewEgg
TikTok Shop
Shopee
2. Which is better: Wix vs Amazon?
Wix is a hosted eCommerce platform that can help you create your own store from scratch. Meanwhile, Amazon is an eCommerce marketplace, on which you can have a store like a stall in a mall. Depending on your need, Wix can be a better choice if you want to have full control over your store, and Amazon will be best if you want to sell in a popular marketplace instead.
3. How do I add Amazon to my Wix website?
To add Amazon to your Wix website, especially link Wix products to Amazon, you can either integrate Wix with Amazon manually or you can use the automated integration tool by LitCommerce.
By using the LitCommerce tool, you can create, edit and publish products in bulks, sync your settings automatically or bulk customize your listing information.
The process only took 4 simple steps:
Connect Wix to Amazon
Import and link Wix Amazon products
List products on Wix and Amazon
Turn on Wix Amazon synchronization
Manage Amazon Wix orders
4. How to integrate Wix with more e-Marketplaces?
You can look for more e-Marketplaces apps in the app store, or you can use LitCommerce to integrate Wix with multiple e-Marketplaces at once and manage all from a single dashboard.
5. Does Wix integrate with AWS?
Wix actually runs on AWS (Amazon Website Services) rather than integrates with it. Amazon Website Services is a cloud computing platform offered by Amazon that provides services for computing power, databases process, machine learning, and many more!
Wix Amazon Integration – Final Words
Does Wix integrate with Amazon? Yes, it surely does, and the Wix Amazon integration becomes so seamless when you are with LitCommerce!
Speaking more of multichannel selling, it is arguable that the journey will be challenging but rewarding. Doubtlessly, selling on multiple channels means more work for you to handle, but it also means more profits and growth. As you go multichannel selling on Wix and Amazon or any channel, it is recommended that you apply winning eCommerce strategies simultaneously.
Besides, remember that LitCommerce is the number one choice when it comes to multichannel selling tools. Don’t hesitate to leave us a message if you have any questions. Finally, remember to stay tuned to our Retailer Blog and join our Facebook community today for more insightful eCommerce news!
