If you’re a creative entrepreneur and you want to grow your eCommerce business, you may need to take a look at an ultimate Etsy Pattern review. With Pattern eCommerce, Etsy makes it unique from Etsy competitors by promising to make it easier for any business size to create its own online stores with a unique style. But is the Etsy Pattern really worth it?
Among other Pattern reviews, within this article, we’ll explore:
To boost your online profit, going multichannel selling is more crucial than ever. Try out LitCommerce's solution to integrate your Etsy store with other top online marketplaces effectively and affordably now!
If you are a DIY lover or craft seller, you might hear about Etsy – a marketplace to sell and buy handmade items. Sharing the same ecosystem, Pattern by Etsy was first launched in 2016. Simply stated, artisans who sell online can design their own website with this Etsy website builder.
Etsy Pattern’s Hompage
The Pattern is an additional channel which means when you build a new website with Pattern, your current Etsy store will not be replaced. It’s a great way to grow your brand while staying connected to the Etsy ecosystem. Several successful merchants have adopted it as a growth strategy for their eCommerce businesses in recent years.
How much does Pattern by Etsy cost?
One of the all-time concerns for eCommerce business owners might be the cost charged by providers. You will need to pay some basic fees first which will be mentioned in this Etsy Pattern review and other variation fees.
Like most other eCommerce services, Pattern by Etsy is a subscription-based service, and its pricing starts at $15 per month. It also offers an annual billing option that can save users up to 20% on their total fees.
In addition, sellers might pay annually for the customized domain, otherwise, the default domain will be yourshopname.patternbyetsy.com. For example, if you want the .com domain, you might need to pay $13.00 and the most expensive one is around $98.
The pattern does not charge sellers if they only list on Pattern. However, if you want to list on both the Etsy marketplace and Pattern, you will have to pay $0.20 at first for the listing fee, then it might change based on your chosen services.
The platform also provides users with a free trial period of 30 days, giving them a chance to try out the service before committing to a paid plan. Moreover, you can cancel the subscription at any time.
Pros and Cons of Etsy Pattern for Creative Entrepreneurs
From an unbiased aspect, Etsy is a qualified online marketplace to sell crafts since we can see there are thousands of success stories about Etsy sellers who went from zero to hero. Hence, most artists can evaluate whether is an Etsy shop worth it.
So is it worth selling on Etsy? How potential is Etsy website builder? Let’s find out the highlighted pros and cons of the platform for artisans, creators, or vintage lovers in this Etsy Pattern review.
The pros and cons of Etsy Pattern
What are the advantages?
The most wanted merit of an eCommerce service might be the ability or features to boost sales. However, there will be more than just pushing up revenue so that Etsy Pattern can benefit its users.
Pattern eCommerce is developed to become a comprehensive service for creative sellers. The coolest points of the platform are
Set up quickly without advanced technical skills. Setting up a website is not an easy task to complete. In a normal process, store owners are expected to work for a while to finish a ready-to-sell online store. However, with Pattern by Etsy, you just need to focus on creating amazing artwork and designing a stunning interface. Other complicated tasks are likely solved by the power of Etsy.
Bring your own style to your online store. The digital space of the Internet is a huge market with a large number of sellers. Therefore, in order to stand out among other competitors, it is essential to focus on branding. By delivering the vibe of your brand clearly and consistently, your business will be more likely to attract customers and represent your brand awareness in mentioned space. The available customization of Pattern eCommerce allows creative users freely design their online store with personal style.
Share your value and creative motivation with blog content. Building attractive blog content will help you boost your business rank on search engines, increase traffic to your site, and turn those visitors into customers. With the blog functionality of sites made with Pattern, you can share more about your products, passion, motivation, and your story. Moreover, it is also the space to keep your buyers informed on the latest updates in your shop.
What are the disadvantages?
Every eCommerce service will potentially come with some drawbacks. So does Etsy Pattern. Here are the disadvantages of the platforms that might be the main obstacles for sellers:
Pay a big amount for a little customization. User-friendliness is definitely a double-edged sword. Users can build their own site without advanced technical skills; instead, they might pay a deposit for little configuration.
Face challenges in managing both stores on Etsy and Etsy Pattern. As mentioned above, your existing Etsy store will not be replaced or impacted when you create a website from Pattern. Therefore, you will need to manage each store separately, and sometimes it will become a mess.
Although the above demerits, sellers should put everything on the scale and then build a strategic approach to leverage the strength and limit the weakness. A smart strategy could be multichannel selling which can help you satisfy your expectations from many advantages of platforms or services, and a tool to help you manage everything in a dashboard like LitCommerce.
Why Should You Choose Etsy Pattern?
The right time will be the key to your eCommerce success, even Etsy Pattern can provide the tools and resources you need to succeed. If you are in the bellow circumstances, it is a yes to go for Etsy Pattern.
#1. Expanding your online business
In 2023, there are many forecasts showing the potential of eCommerce. Growing a 6-figure business online is no longer impossible. If you want to deliver your stunning artwork to more people, it’s time for you to go for Etsy Pattern. With advanced functions and long-time experience in selling craft items, this platform can help you expand your business by reaching wider buyers as well as the places to sell or present your business.
In detail, more and more firms want to approach worldwide customers, so the digital market seems more promising to business owners. In addition, compared to the traditional business, an online store might reach a larger customer group at a lower cost. Also, a smart platform like Etsy Pattern could allow sellers to understand more about their customers, segment them and satisfy them better.
Mentioning the growth in the digital space, Etsy Pattern sellers can have access to multiple abilities to connect and promote on social media. It could impact the new strategies for eCommerce sellers. The first effort that any eCommerce seller can perform might be engaging more with customers on those channels and building a clear and optimized path from social media to the Etsy Pattern.
#2. Improving brand images
When it comes to Etsy Pattern review, it provides your online shop with an excellent storefront for communicating with customers. By increasing your presence online, your brand will be more familiar to customers forming the habit of customers consuming your content and engaging.
Etsy Pattern is the most suitable for creative entrepreneurs who want to build an engaging store that stands out from the competition on digital platforms. Sellers can build an online store with their own branding elements and share their stunning content or photos representing their name around the Internet space.
There are some tips that you can improve if you are a creative seller on Etsy or Etsy Pattern:
Take stunning photos. Visual aid is extremely necessary if you sell artwork or craft. Eye-catching and consistent style can make your shop become more aesthetic. Whenever a buyer visits your shop, they will see everything is displayed well in a concept. Moreover, you can optimize and use these photos to share on social media to reach more audiences, such as Pinterest or Instagram.
Optimize search ranking. It sounds a little technical; however, it is worth trying. If your store is in the top 10, your brand will be more recognizable and attractive to customers. It’s very important for sellers to learn how to build a strategic plan leveraging Etsy SEO.
Multichannel selling enables people to buy things in the most convenient method for them, boosting customer happiness. Businesses may benefit from multichannel selling by better-analyzing consumer data and developing more successful marketing tactics.
On the one hand, Etsy Pattern can help sellers create an online store with trustworthiness. However, creative sellers might expect to spread their masterpieces around multiple platforms and approach different audiences. For example, it will be best if they can develop a strategic plan to sell both on the Etsy marketplace and the Etsy Pattern website.
Businesses may benefit from multichannel selling
On the other hand, selling multichannel requires a complicated process to manage and operate the business flow. Sometimes, it will be difficult or even conflict if every selling channel is not probably controlled. For instance, your Etsy store and Pattern website do not synchronize the inventory information, so when purchase actions are made, it will be challenging to monitor the in-stock items to update on the storefront or even fulfill the order, which might lead to more serious issues.
To solve mentioned obstacles, smart tools to integrate all your selling channels should be considered. The most efficient way to try out any app is that you should start with a free trial or free plan and choose a tier later. LitCommerce is a powerful solution that offers a free plan with many advanced features to manage or streamline data. Moreover, you can choose a plan based on your needs, which is more cost-effective.
Read more about integrating Etsy with some of the top eCommerce platforms:
With its powerful features, Etsy Pattern is the perfect platform for artisans, especially the ones who are selling on Etsy and want to create a successful eCommerce business. Aspiring shop owners will find everything they need to get started.
However, with a long time of working with many providers, we would like to deliver the most helpful Etsy Pattern review. In this Etsy Pattern review, we will point out the segmentations and recommendations for future Pattern users to refer to.
Etsy beginners
If you are selling your artwork somewhere else before, the Etsy marketplace is quite a good choice. The marketplace has a long-time reputation and is recognized as a market for creative stuff. Or else, try Etsy Plus – a subscription-based service that provides additional tools and resources to sellers on the Etsy marketplace – can help you leverage your business performance.
As mentioned above, a strategic plan will help you grow your online business. You can keep your current store, open an Etsy store, and then use Pattern later. By doing this, the limits of a store can be fulfilled by others and reach out to different customers with different behavior.
However, manually managing multiple stores will be challenging for sellers, especially small businesses.
Selling Multichannel Without Struggling
To implement this idea, integration tools will be excellent to
Don’t worry if you want to try Pattern eCommerce after a period of time using Etsy. Etsy Pattern is still ideal, thanks to its powerful marketing tools, educational resources, and expert advice.
Etsy sellers
It is best if you already know about Etsy and you are a truly handmade seller. It’s time for you to add your colors to the canvas. Start selling on Etsy Pattern to unlock new eCommerce chances and grow your brand.
Is Etsy Pattern Worth It? – Key Features
#1. Competitiveness
Etsy Pattern provides an extremely competitive marketplace for creative sellers on the digital market. There are roughly 7.5 million sellers in 2022 and Etsy has long been known as a marketplace for buying and selling handmade products since 2005. Therefore, if you want to sell craft things, Etsy and Etsy Pattern are the best for you.
Besides the best setting options and policies to sell DIY products, you can also add product descriptions, photos, and videos, create marketing campaigns, set up discounts and promotions, track customer data, and even use analytics to optimize your store performance. With all of these features, Etsy Pattern allows sellers to easily stand out from the competition and maximize their sales potential.
#2. Selling features
The platform offers a wide variety of tools and features that make it easy to create and manage your store such as:
Building a website in minutes
The pattern allows you to create a website that is as distinct as your brand and expand your online sales beyond the Etsy marketplace. When you build a website with Pattern, it will automatically transfer the majority of your content and products from your Etsy shop. You can make changes to the imported content and listings for your website.
Listing without limits
You can list as many products on Etsy as you want to sell and there is no limit to that. The pattern also inherits Etsy pros and cons, so sellers can access the same listing function. In addition, Pattern sellers can have unlimited products in their store to sell, they just need to pay based on the services used. There are some ultimate listing service options, including auto-renew sold, multi-quantity, and private listing.
Building a professional store with a custom domain
Having your own domain name is a fundamental factor in maintaining your brand. The Pattern allows you to create a unique domain name that is related to your site, and the platform will charge based on your choice (from $13 to $98). You can also use that domain to generate business emails. Instead of name.yourshopname@gmail.com, name@yourshopname.com will be more professional.
Managing shipping and fulfillment
An Etsy shop or website also shares the same shipping and fulfillment function. The platform provides tools to help you manage along with your shipping strategies and third-party logistic service. The insightful tools include creating a shipping profile, setting competitive shipping prices, and offering Etsy shipping labels. In detail, you will find it easier to streamline your shipping operations, manage shipment alternatives, and effectively communicate with consumers regarding shipping updates and arrivals.
#3. Marketing tools
Etsy Stats provides information about your business. Stats allow you to see how your store is performing, where your traffic is coming from, and how customers engage with your listings. Your shop-level statistics, such as visits, orders, conversion rate, and revenue, may be seen in your metrics overview.
Most of the metrics you’re used to viewing for your Etsy shop are also available for your Pattern site. The platform also provides advanced connections to the most reliable metric, report, and analysis systems which assist sellers in implementing marketing tactics such as:
Connecting to Google Analytics
Creating a blog for SEO purposes
Collecting emails for email marketing
Integrating Google AdWords
Promoting with Facebook & Pinterest
Try LitCommerce and explore all the features you need to manage your listings, orders, and inventory across multiple channels.
Can you manage the inventory from Etsy store and Pattern website in the same time?
No! You can only manage each store separately. If you plan to sell multichannel, it is suggested to try the LitCommerce app. With LitCommerce you can observe the inventory count from every store and get up-to-date data.
Is Etsy worth it in 2023?
If you are an artisan, DIY lover, or simply into the market, Etsy is still a good choice in 2023.
Pattern Etsy pricing?
After the trial, the hosting fee for your Pattern site will be $15 per month. In addition, you may pay for a customized domain which costs from $13 to $98.
Final Words
Etsy Pattern is a powerful eCommerce platform that offers an array of features to help sellers create, manage, and promote their online stores. By reading this Etsy Pattern review, creative business owners can be able to find a reliable way to increase their sales and develop a store that wins.
Whether you’re just starting out or already have a thriving business, you can successfully implement your creative store with our advanced tool. Are you ready to become a 6-figure business? Drop us a message! Enjoy reading our blogs and learn the newest eCommerce trends and share some eCommerce knowledge with other sellers.
