The main difference between Wix and Etsy is that while Wix is an eCommerce platform, Etsy is an eCommerce marketplace. To be specific, Wix offers you tools to build your own websites to your liking, while Etsy lets you sell your products on its platform, to its specified audience. Besides, one of the critical factors of having a successful business is to know how to broaden your customer reach. And if you are using either Wix or Etsy, Wix Etsy integration is exactly what you need.

In this article, we will include:

  • How to integrate Wix with Etsy Manually
  • How to integrate Wix with Etsy with LitCommerce
  • Why you should use LitCommerce for Wix Etsy integration
  • Advantages of Wix Etsy integration

Let’s dive in!

How to Integrate Wix with Etsy Manually 

When you integrate Wix with Etsy manually, be aware that you might come across the following problems: 

  • Overwhelming process due to the complicated and technical knowledge
  • A lot of time and effort required to export and import data manually between channels
  • Risks of missing or overselling products since you can’t update frequently

Nevertheless, this detailed guide will help you with the manual Wix Etsy Integration, making the process as seamless as possible.

Step 1: Add the Etsy Shop app to your Wix site

First, create your Etsy shop unless you have one already. Now, to add the Etsy app to your Wix site: 

  • To go to the Wix App Market, Click the Add Apps icon on the left side of the Editor
  • Type “Etsy” in the search bar
  • Click Etsy Shop, click Add to Site then click OK

    Wix Etsy Integration Etsy Shop
    Etsy Shop

Step 2: Connect your Etsy account

After adding the Etsy Shop app to your Wix site, you can connect the app to your Etsy account in the app Settings panels.

To connect your account: 

  • Click the app in your Editor.
  • Click Settings. 
  • You can either create a new Etsy account or connect to your existing Etsy account

Step 3: Customize the app’s design

Finally, you will need to customize the design of your Etsy shop app so that it matches your Wix site. To customize the design: 

  • Click the Display tab.
  • Select the toggles to select whether or not to display a header or search bar on the app
  • Click the Layout tab.
  • Choose either a left, center, or right alignment for your app’s header text. 
  • Click the Design tab.
  • Customize the app’s text and background color under General.
  • Customize the text style, color, and border of the app’s buttons under Buy on Etsy Button

The process might be quite time-consuming, for you have to import all the data manually. Not to mention, the Wix customer support will be very limited when it comes to apps. 

Wix Etsy Integration with LitCommerce

Step 1: Integrate Wix with Etsy

  • At the App Market, find and download the LitCommerce app.

    Wix Etsy Integration LitCommerce
    LitCommerce app
  • Follow the instructions and connect Wix with LitCommerce 

After that, you will be redirected to the LitCommerce website to integrate with Etsy. At the Setup First Channel, select Etsy and click on the Connect button.

Step 2: Import and Link Etsy Products

To import products from Etsy, first, go to All Products from the left sidebar menu. Choose the products you want to list on your channel, then select Etsy. 

You will then be redirected to the draft listings created by the system, along with a notification saying “Draft listings successfully created”. After that, sellers can make any final edits or customization before publishing the listings.

Step 3: Turn on Wix and Etsy Synchronization 

In order to finish the Wix Etsy Integration, you will need to turn on prices and inventory synchronization. First, select Wix from your main dashboard and choose Channel Settings at the top right corner. To turn on the synchronizations, click on the switches next to the 3 sections: Pricing, Inventory, and Order, then click on the Save Setting at the bottom of the page to save all changes. 

  • Pricing Synchronization:

    Wix Etsy Integration LitCommerce Pricing Synchronization
    Pricing Synchronization

When using the Pricing Synchronization, any changes you made to the pricing will be updated and displayed automatically on both Wix and Etsy. Not only so, but you can also make your own pricing rules making sales more effective, either increase or decrease the prices by a percentage or a fixed amount. And once you click on the Save button, the changes will be automatically updated to all products.

  • Inventory Synchronization:

    Wix Etsy Integration LitCommerce Inventory Synchronization
    Inventory Synchronization

With Inventory Synchronization, you can also make custom rules to the inventory, and the displayed quantities on Wix and Etsy. Remember, this feature is only viable if you make the changes through LitCommerce’s dashboard.

  • Order Synchronization:

    Wix Etsy Integration Order Synchronization
    Order Synchronization

LitCommerce offers you a special feature that can help you reduce the risk of overselling by displaying the respective correct product quantity on each channel. Every time someone places an order on any of the websites, the system will automatically reduce the amount of the items on other websites accordingly. However, you can turn this feature off at any time if you need to monitor the orders on each website manually.

Step 4: Manage Orders 

After turning on the Synchronizations for Wix Etsy Integration, use LitCommerce to also manage your orders, apart from Wix, just go to Orders, from the left sidebar menu. The system will show you information like the buyer’s name, order status, channel order number, and other important components. This will allow you to monitor and manage orders from all sales channels in one place. 

Why LitCommerce is best for Wix Etsy Integration

Wix Etsy Integration LitCommerce

By using LitCommerce, Wix Etsy integration will be easily monitored through a single dashboard. Here are some notable LitCommerce features for multi-channel sellers to look for:

  • Bulk listing: easily create and publish listings on Wix and Etsy with products from your central catalog.
  • Smart Bulk Editor: effortlessly views, edit, and manage all listings on one single screen, make any changes to your listing information without switching back and forth. 
  • Real-time synchronization: automatically update any changes you made to your product attribute in your Wix store to your Etsy store (name, price, inventory, photos, etc. ), reduce repetitive tasks to a minimum
  • Advanced customization: bulk edit your listing info such as price, quantity, product title, description, etc.

LitCommerce Pricing:

Wix Etsy Integration LitCommerce Pricing
LitCommerce Pricing

For the Wix Etsy integration fees, we offer 5 prime plans, suitable for all business sizes:

  • Free Plan: starts with 20 listings for anyone who wants to try LitCommerce
  • Basic Plan: $29/month, covers 500 listings, perfect for starting businesses
  • Standard Plan: $49/month, includes 2000 listings, ideal for medium-sized online retailers
  • Advance Plan: $69/month, 10.000 listings included, also free to list and sell on numerous selling channels, perfect for larger-scale companies
  • Enterprise Plan: If you operate an enterprise-level store and wish to use LitCommerce with specific requirements, don’t hesitate to get in touch with us and our staff will create a plan that is well-customized for you.

Customer Reviews 

Quick support time and understanding representatives…

Quick support time and understanding representatives. Support was able to help me through problems with product imports that ended up being user error, and they were fast and courteous throughout the whole process. My representative, Ember, provided me with screenshots of the correct process I should be using so I could replicate it myself, and fixed an issue with a missing SKU.

From Diane Mueller-U.S

FAQs – Wix Etsy Integration

Can Wix integrate with Etsy?

Yes, you can integrate Wix with Etsy. Just add the Etsy app to your Wix account, and then link the app to your Etsy to finish the integration.

How do I link my Etsy site to my Wix website?

To link Etsy to Wix, you can manually integrate Wix with Etsy by using the Etsy app on the Wix site, however, the process will be time-consuming as well as troublesome since problems can happen anytime. Or you can use LitCommerce for a safe and swift integration, not only that, but you can also use LitCommerce to manage orders and other details from both Wix and Etsy all at once.

Which is better: Wix vs Etsy

Wix is a hosted eCommerce platform that can help you create your own store from scratch. Meanwhile, Etsy is an eCommerce marketplace, on which you can have a store like having a stall in a mall. Depending on your need, Wix can be a better choice if you want to have full control over your store, and Etsy will be best if you want to sell in a popular marketplace instead


It will take some time and effort to start selling on multiple channels, but it also brings more profit and business growth. And with Wix Etsy integration, you can sell on both a top eCommerce platform and a top marketplace, ensuring a huge customer base and plenty of growth potential for your business. 

Keep in mind that LitCommerce is the best choice when it comes to multichannel selling tools. Don’t hesitate to leave us a message if you have any questions.

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