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Introduction To keep up with global competition that’s constantly on the rise, multichannel selling is the strategy that many retailers are currently relying on. The larger consumer groups grow, the more flexible retailers have to be in order to cater to those increasing needs. They have to start thinking about ways to expand their commercial power and sell on multiple platforms as a result. Multichannel selling will give customers more…

The omnichannel customer service approach has long surpassed the multi-channel one as something all businesses should strive for. In a world where modern technology has given consumers more choice than ever before, adopting a customer-focused management strategy is essential. So what’s it all about? The old multi-channel approach offers a range of services for customers, but an omnichannel strategy integrates them. The whole philosophy aims to provide the same level…