Listing your products on multiple channels can be a great way to attract potential buyers and generate more sales. But with a sea of available options on the market, which multichannel listing software best suits your business? Which one gives you the most value for money, and which offers state-of-the-art features?
In this article, we will point out and give a detailed analysis of the 7 best multichannel listing software:
- #1. LitCommerce
- #2. Sellbrite
- #3. CedCommerce
- #4. Codisto
- #5. Ecwid
- #6. Sellbery
- #7. ChannelAdvisor
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Multichannel Listing Software: At a Glance
What is multichannel listing software?
For those who don’t know, multichannel listing software is a program that helps automate the product listing process on various eCommerce sales channels. This listing software provides a central place for all your listings, so you can easily manage, update and optimize them in sync when doing multichannel selling.
To be more specific, the best multichannel listing software is a comprehensive tool that enables online sellers to manage their inventory and listings across multiple eCommerce platforms seamlessly. It simplifies the process of selling on various channels, streamlining operations, and maximizing reach, ultimately boosting sales and brand visibility.
Some multi-channel product listing software even enables eCommerce businesses to track inventory and fulfill orders on some of the best selling platforms from a single dashboard. This allows online merchants to save countless hours and devote them to more important tasks.
About to start selling on multiple platforms? You may want to read our detailed guidelines on multichannel selling.
How does multichannel listing software work?
In this section, let’s find out how multichannel listing tools help eCommerce businesses tackle difficult challenges when selling on multiple platforms and make it an easy experience like never before.
Integration
First off, it’s important to integrate the listing software with every sales channel you are on. This involves connecting your eCommerce store or personal accounts on existing marketplaces to the multi-channel eCommerce software.
Listing
After that, the multichannel listing software will automatically sync listings between the central sales channel and several eCommerce platforms.
For example, suppose you are running a Shopify store and also sell on eBay, Etsy, or Walmart. In that case, the software will automatically sync the product details from your Shopify store across these top marketplaces. In case you are new to online selling, you can always create new product listings using the listing software template. The listing tool will then handle the rest of the process by pushing the information to all parts of your sales funnel.
Synchronization
If you change any details in product prices or descriptions, the multi-channel product listing software will update these pieces of information on every sales channel. It’s to make sure that all versions are consistent with one another.
Inventory management
Once there’s a purchase, the multi-channel software will automatically deduct the inventory level and update the inventory between your central sales channel and other eCommerce platforms.
Order fulfillment
When an order is placed, the listing software will automatically import the order details to the central dashboard so that multichannel sellers can manage and process orders effectively in one place. Some even generate a shipping label and route the orders to the appropriate warehouse or fulfillment center for processing.
Analytics report
Multichannel listing tool sometimes comes with advanced features that allow sellers to track sales performance across all channels, monitor inventory levels, and identify trends and opportunities. This not only helps multichannel sellers simplify the listing process but also aids in making informed inventory decisions.
The 7 Best Multichannel Listing Software You Shouldn’t Miss
When considering the best multichannel listing software, it’s essential to look for features such as centralized inventory management, real-time synchronization of listings, and automated order fulfillment. These functionalities ensure accurate inventory tracking, prevent overselling, and save valuable time by automating repetitive tasks.
Here is an overview of the best multichannel eCommerce software:
Software | Pros & Cons | Rating |
LitCommerce Forver FREE plan available ● Starter: $29/mo. ● Basic: $49/mo. ● Standard: $69/mo. ● Plus: $99/mo. ● Advanced: $149/mo. | + Support 6 eCommerce platforms and 12 marketplaces + Connect multiple channels at once - "All-in-One" dashboard + Feature a spreadsheet-style interface to quickly edit listings in bulk + Provide Templates & Recipes that allow creating listings quicker than ever before + Sync data in real-time across sales channels + Import orders from other sales channels into your main dashboard for better order management + Offer a free plan to experience the app. | Ease of Use Feature Scalability |
Sellbrite Free plan available ● Pro 100: $19/mo. ● Pro 500: $59/mo. ● Pro 2K: $99/mo. | + Support 4 eCommerce platforms and 7 marketplaces + Feature a visual-friendly interface for new users + Apply auto synchronization for better risk management + Receive multi-warehouse support for printing shipping labels + Have a reasonable pricing plan. - Little support for customers outside the US - No support for kitting & bundled products. | Ease of Use Feature Scalability |
CedCommerce Free plan available ● Lite: $29/mo. ● Basic: $39/mo. ● Standard: $59/mo. ● Premium: $99/mo. ● Pro Basic: $119/mo. ● Pro Standard: $159/mo. ● Pro Premium: $259/mo. | + Support 6 eCommerce platforms & various marketplaces + Allow integration for shipping, accounting, email marketing, and EPOS + Allow integration for marketing solutions. - Do not come with an all-in-one multichannel selling experience - Have a high cost, not the best value. | Ease of Use Feature Scalability |
Codisto 14-day free trial ● Starter: $29/mo. ● Growth: $59/mo. ● Pro: $99/mo. ● Power: $249/mo. ● Elite: $499/mo. | + Support 6 eCommerce platforms & 9 marketplaces + Sync data quickly across multiple channels + Support shipping and fulfillment solutions + Provide up-to-date shipment status with tracking. | Ease of Use Feature Scalability |
Edwid by Lightspeed Free plan available ● Venture: $19/mo. ● Business: $39/mo. ● Unlimited: $99/mo. ● Venture: $19/mo. ● Business: $39/mo. ● Unlimited: $99/mo. | + Have an affordable pricing plan with great support + Support mobile point-of-sale + Provide an easy setup for newcomers. | Ease of Use Feature Scalability |
Sellbery ● 7-day free trial ● Price: $195/mo. | + Sync data with advanced automation to minimize data loss risk + Have an easy-to-navigate user interface that allows simple access + Allow integration to Facebook & Google Ads. | Ease of Use Feature Scalability |
ChannelAdvisor ● Subscription fee: $12,000 - $18.000 ● Implementation fee: $750/module ● Commission charge: 2% - 4% ● Extra launch charge: $3000. | + Have operational support and consulting for dropship programs + Support 5+ platforms & various marketplaces with different business approaches + Have an expensive, heavily overpriced pricing structure. - Expensive - Have no free trial or free plan. | Ease of Use Feature Scalability |
#1. LitCommerce
Developed by the reputable eCommerce brand LitExtension – the #1 shopping cart migration expert, LitCommerce is a powerful multichannel selling tool with amazing capabilities and reasonably priced plans.
One crucial criterion for the best multichannel listing software is its integration capabilities. It should seamlessly integrate with popular marketplaces like Amazon, eBay, and Etsy, allowing sellers to manage their listings, orders, and customer data from a single interface, enhancing efficiency and reducing manual effort.
So to speak, the business has a forever-free plan available for small sellers and several paid plans for those who want to scale up. In detail, the Starter plan costs $29 per month and lets you list up to 500 items, while the Advanced option runs $149 per month for 10000 listings. All paid plans also have unlimited order syncs to prevent data loss, and once you can determine which works best for your business, you can switch to annual subscriptions and save up to 30%!
Features
LitCommerce makes work fun by streamlining your entire workflow. You can manage orders, inventory, and prices all on a single dashboard, which creates an enjoyable experience while boosting productivity. This multichannel eCommerce solution also comes with templates and recipes that you can use to easily manage, edit, filter, or group your listings. You can focus on adding product information, images, and other details.
The automated workflow also means you don’t have to track orders, saving time and effort manually. LitCommerce allows your online store to instantly sync with multiple selling channels and create marketplace integration for shopping carts, such as Shopify Etsy integration or Shopify eBay integration.
Additionally, you can add your sales channel directly to the order page of your platform so that order management and fulfillment are done accurately. All in all, LitCommerce provides noteworthy features that significantly speed up your listing process and, eventually, your multichannel selling journey.
Software | Pros | Cons |
✧ Support 6 eCommerce platforms and 12 marketplaces. | ● No system for processing orders. |
LitCommerce Multichannel Listing: Your Path to Success Discover LitCommerce the ultimate solution for maximizing your online sales and expanding your business across multiple channels. |
#2. Sellbrite
Sellbrite is another best multi channel listing software that offers a pay-as-you-go solution and charges $29 to $179 per month for its plans. The free version limits customers to 30 orders per month. Meanwhile, paid plans increase them from 100 orders up to 500 and 1000 orders monthly with higher sync frequency.
Features
The intuitive interface of this multi-channel eCommerce software lets you list your products on multiple marketplaces with one click. The application also connects directly to online stores for automatic inventory synchronization. This means you don’t have to manually update inventory levels and prices or worry about out-of-stock items.
What’s more, Sellbrite allows integration to list and manage your products on 7 popular marketplaces, namely eBay, Amazon, Walmart, Etsy, Google Shopping, Sears, and Newegg. You don’t have to worry about setting up multiple accounts on each platform or learning how to navigate each one.
While Sellbrite offers several helpful features, this multi channel inventory management software lacks social channel integration options. The inability to create kits or bundles also limits its appeal. Additionally, there are certain aspects of the software that could still use some improvement. The channels aren’t completely integrated. Consequently, you have to manually update your products in the corresponding marketplace when you add a new one.
Software | Pros | Cons |
✧ Support 4 eCommerce platforms and 7 marketplaces. ✧ Have a visual-friendly interface for new users. ✧ Apply auto synchronization for better risk management. ✧ Receive multi-warehouse support for printing shipping labels. ✧ Have reasonable pricing plans. | ● No integration option for social channels. ● Little support for customers outside the US. ● No support for kitting & bundled products. |
#3. CedCommerce
As a longtime eCommerce expert, CedCommerce also offers multichannel listing features and lets you sell on multiple platforms with ease. Adding to that, the application offers free starter plans, making it an ideal free multi-channel listing software for small sellers.
At a monthly subscription of $29 to $259, CedCommerce provides up to 50,000 product listings per month. However, if you want more listings, there’s a calculator that will calculate the synchronization cost and give advice on how many products are appropriate given your target market.
Features
To specify, CedCommerce can list your products on up to six different eCommerce platforms and various marketplaces like Amazon, eBay, Lazada, Shopee, and AliExpress. By that, you can easily expand your reach to new customers in different regions, which creates potential selling opportunities.
CedCommerce supports a wide variety of integration options, including shipping, accounting, email marketing, and EPOS. These integrations allow you to connect your store with a variety of third-party tools. You can streamline your operations and save time by automating tasks such as order fulfillment or inventory management.
Moreover, CedCommerce’s platform also offers built-in support for integrating with popular social networks such as Facebook, Twitter, or Google+ and advertising channels like Facebook Ads. This means you can create and manage your Facebook Ads from within the same platform that you run your online store.
Despite these advantages, CedCommerce still suffers from an unintuitive user interface and a complicated integration process compared to other multichannel listing software. Furthermore, the price plan is rather costly, which is one of the reasons why many merchants prefer alternatives like LitCommerce or Sellbrite.
Software | Pros | Cons |
✧ Provide support for 6 eCommerce platforms & 160+ marketplaces. ✧ Allow integration for shipping, accounting, email marketing, and EPOS. ✧ Allow integration for marketing solutions. | ● Require complex steps and different app management for integrations. ● Have a high cost, not the best value. |
#4. Codisto
Next on the list of best multichannel listing software, Codisto is a suitable option for all levels of business. Their pricing plans range from $29/month up to $499/month for the most expensive plan. The higher-level plans offer more market opportunities, and you can scale up to 3000 orders monthly for the elite plan.
In addition, they offer BigCommerce sellers a special pricing structure: there’s even a free plan to process up to 250 orders! Other premium plans start at $79/month for up to 500 orders and rise all the way up to $299/month for 3000 orders.
Features
Codisto provides multichannel and omnichannel eCommerce support for a select number of platforms, including Amazon, eBay, Google, and Walmart.
Furthermore, the lightweight multichannel listing software enhances your ability to handle orders, inventory, and listings across channels, making multichannel management easier than ever. This includes the ability to sync data between your channels so you always have accurate information at your fingertips.
What’s more, as an omnichannel solution, Codisto provides complete shipping and fulfillment support, up-to-date shipment status, and real-time tracking. This means online sellers can have complete control over their shipping process and make sure that customers are receiving their orders on time.
While Codisto has improved over time, it is still difficult for new users to navigate through the clunky interface. Furthermore, its pricing structure makes it less appealing than other multichannel tools – even with BigCommerce’s exclusive deal.
#5. Ecwid
For online retailers with a limited budget, Ecwid is the perfect multi channel retail software. Its free plan lets you set up an online store and upload products on multiple platforms without spending a dime.
Venture plan prices start at $19 per month and go all the way up to the Unlimited plan at $99 monthly. A number of cutting-edge features, such as the integration of Facebook and Instagram stores, SEO enhancements, and greater product limits, are available only on paid plans.
Features
When it comes to finding a suitable multichannel tool for listing products on various sales channels, Ecwid is an end-to-end eCommerce platform that can seamlessly integrate with your existing store or mobile app. Since it’s a cloud-based platform, Ecwid automatically syncs all changes you make across multiple channels and markets.
Multichannel sellers can use Ecwid to sell on various marketplaces such as Amazon, eBay, Facebook, Instagram, and even certain mobile point-of-sale systems. Besides, as a platform, Ecwid lets you create a one-page store with integrated features easily, which is highly convenient for store owners who have just gotten started on the eCommerce journey.
With that being said, if you’re looking for an upscaling solution that supports multiple platforms and marketplaces, Ecwid is not an optimal choice. The platform mainly focuses on social and mobile channels, with only a few marketplace integrations available. Therefore, it isn’t well suited to growing businesses or niche sellers.
#6. Sellbery
As one of the reputable eCommerce multi channel solutions, Sellbery allows online merchants to try out its feature for 7 days. After the trial period, sellers can sign up for their plan at $195 per month, which covers 5000 orders and grants unlimited use of all sales channels. On top of that, Sellbery users will be able to have full control over their multichannel pricing strategy.
Features
Sellbery is a product information management (PIM) solution. It comes with a built-in CRM, inventory management system, and analytics dashboard. This multi channel eCommerce solution is designed for new and experienced sellers who want to sell on marketplaces such as Amazon, eBay, or Shopify.
An intuitive user interface is another key factor to consider in the best multichannel listing software. A user-friendly dashboard and easy-to-navigate features enable sellers to quickly set up their listings, make updates, analyze performance metrics, and gain actionable insights to optimize their multichannel selling strategy. Luckily, Sellbery does the same.
This multichannel eCommerce platform automatically syncs your data to minimize the risk of losing important information. Its sleek, easy-to-use interface simplifies online store management. On top of that, this multichannel selling solution also supports integrations with popular marketing channels such as Facebook and Google Ads.
That said, Sellbery supports very few eCommerce platforms and marketplaces (Amazon, eBay, Shopify, Etsy, and WooCommerce). This listing tool also doesn’t have any payment integrations, making it hard for businesses with high transaction volumes.
All in all, while Sellbery is a good solution for small businesses that want to get started selling online, its lack of integrations and advanced features make it less appealing to more established companies.
#7. ChannelAdvisor
Geared toward large-scale or enterprise-level companies, ChannelAdvisor is very expensive when compared to other multichannel listing software. Its annual fee begins at about $20,000 and goes up to $60,000 depending on the number of modules you use. The base cost doesn’t include implementation fees or other charges, and you must also pay for setup costs and extra launch support as needed when setting it up for your business!
What’s more, ChannelAdvisor charges a commission of up to 4% for each month of your revenue exceeding the amount you specified. Also, some marketplaces charge around 4% in commissions, so that’s 7 to 8 percent every month just on commission costs.
Features
ChannelAdvisor provides enterprise-level eCommerce solutions to large businesses and enterprises, supporting 5 major platforms and 87 marketplaces, numbers that fulfill the need to expand and bring businesses to the next level. This multi channel selling platform also offers an operational support option for its clients as well as consulting services when it comes to dropshipping programs.
Unfortunately, the ChannelAdvisor support team is often slow to respond, and many customers have complained about its unhelpfulness. Not to mention, the interface can be confusing: it’s difficult to navigate for even experienced users. You might always need technical support in line to make the most out of this app.
All things considered, while supporting a wide variety of marketplaces and platforms, ChannelAdvisor lacks consistency in synching across channels. When you update a product on Amazon, for example, the same product will take much time to show up in Shopify. This is majorly inconvenient for merchants who want fast and accurate real-time updates.
How to Choose a Multi-channel Selling Software?
And that’s the top multichannel listing software you shouldn’t miss if you are about to scale up or have something big on your mind! Though we’ve narrowed down hundreds of options on the market to 7, some still find it difficult when choosing one that is right for their business needs and size.
Deeply aware of the matter, here are some factors you should consider when picking a solution.
1. Pricing
There are many listing software that allows selling on multiple marketplaces available. However, only a few have affordable pricing with optimal features. Economical and efficient, they often bring the best value to your business. That’s also the goal you should aim at when choosing a multichannel listing software.
The cost of software for multichannel selling varies widely depending on the features, functionalities, and platform support it offers. Some multi-channel selling software with extensive features can be very expensive in the long run, especially if purchasing any annual plan. Therefore, we recommend trying out a free trial version to figure out which one works best for your business before committing to a purchase.
2. Ease of use
Look for a user-friendly interface that will make it simple to list on multiple platforms. You should be able to determine your product status at a quick glance. Additionally, each listing should provide all relevant information on:
- Simple details like images, descriptions, tags, and categories;
- The current price and variations;
- The product has been sold or is still in stock;
- And the exact level of your inventory.
3. Features and support
Customer support and reliability are paramount when choosing the best multichannel listing software. Look for a provider that offers responsive customer support to assist with any technical issues or questions. Additionally, opt for software with a proven track record of stability and reliability to ensure uninterrupted operations for your business.
Don’t just choose a multichannel listing solution that comes at an appealing cost. Consider whether these applications’ features and capabilities are worthwhile, given their price tag.
4. Scalability
If you want to distribute on multiple channels, investing in a multichannel solution is a smart move. However, you should consider the eCommerce platforms or marketplaces you wish to expand your business to before searching for a lasting solution. There’s still a chance your chosen listing tool does not support your desired marketplaces.
Think about it: if you want to list your products on Amazon and eBay, it’s best to choose a multichannel software that supports both platforms. Likewise, suppose your business is growing fast and you’re looking for ways to expand into new markets. In that case, a multichannel listing software that supports vast quantities of platforms and marketplaces may be the perfect solution for your business.
Why Should You Use Multichannel Listing Software?
Still not sure why integrating a multi-channel listing tool into your workflow is a must if you want to sell on multiple marketplaces? Here are a couple of reasons that could clear out your confusion.
1. Boost visibility to increase sales
With multi-channel listing software integrated into your eCommerce platform or marketplace API system, your products will be seen by a much wider audience than if you were to list on a single channel.
The all-around presence gives buyers access to your products no matter where they are or what devices they’re using. You will then be able to reach new customers through various channels and gain more purchases.
2. List products quickly for better time-saving
With multi-channel listing software, you can speed up your product listing process by uploading them to multiple channels at once. Furthermore, these listing applications usually sync your data across channels, which makes updating an easy task. Besides, inventory management is also simplified, thus saving you precious time for operating your business.
3. Improve inventory transparency
Many multi-channel listing tools usually provide sellers with a built-in inventory management system. By synchronizing your stock levels and tracking sales performance across multiple channels, the application helps optimize your supply chain, thereby preventing overselling of out-of-stock products.
4. Enhance customer experience and loyalty
Last but not least, multichannel software helps improve customer experience by providing them with accurate information about product availability. Thereby, you also gain insights into consumer behavior patterns, thus optimizing your listings for better customer interactions and engagements, creating loyalty.
Multichannel Listing Software: FAQs
- 1. What is Multichannel Listing Software?
Multichannel listing software are software for managing listings across many channels, inventory tracking, and order fulfillment. By using a single interface, the listing software enables eCommerce companies to manage their items on several platforms. With the help of the program, you can effortlessly manage, update, and sync all of your listings from one location.
- 2. Which one is better, cloud-based or on-premises multi channel listing software?
When it comes to choosing one type of listing software over the other, cloud-based multi channel listing software is usually the best option for businesses.
Cloud-based multichannel listing allows businesses to manage their listings from anywhere with an internet connection, making it a great choice for businesses that want to access their listings from anywhere.
On the other hand, on-premise multi channel listing software offers better scalability as it can be installed on your own server. This type of software allows businesses to upload their listing in bulk, have lots of features like live chat and social media integration, and track leads and sales conversions.
- 3. Are there any drawbacks to using multi channel listing software?
While multi channel listing software has its drawbacks, the benefits often outweigh them. Some of the most common drawbacks include:
– Difficulty in scaling up or down your business.
– Complexity when it comes to customization.
– Lack of support from the platform’s team.
However, if you’re willing to put the time and effort into managing your listings, then listing software may be an excellent option. Additionally—and perhaps more importantly—a multichannel listing software can be costly up-front; so it might not make sense for everyone.
- 4. What is the best multichannel selling software??
Based on our detailed analysis, we have pointed out the 7 best multichannel selling softwares:
1. LitCommerce
2. Sellbrite
3. CedCommerce
4. Codisto
5. Ecwid
6. Sellberry
7. ChannelAdvisor
Final Words
The introduction of multichannel listing software has changed the way sellers interact with different channels. It is a time-saving and money-saving method that can potentially revolutionize the buying and selling experiences of merchants and customers. Here is the recap of the 7 best multichannel eCommerce solutions that businesses can consider:
#1. LitCommerce
#2. Sellbrite
#3. CedCommerce
#4. Codisto
#5. Ecwid
#6. Sellbery
#7. ChannelAdvisor
There are many great multi-channel listing software available, but the best one for you will depend on your needs and budget. If you’re looking for a solution that’s proven effective by both businesses and consumers alike and backed by years of customer support from our team, LitCommerce is a great choice!
See how we can help you grow your business by exploring our multichannel services today!
Also, find more business tips and connect with other eCommerce enthusiasts in the online community here and at our Retailer’s Blog.
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