Sometimes, less really is more—especially in eCommerce. Instead of spreading your time and energy across a bunch of different products, focusing on just one great item lets you perfect it and give it the attention it deserves. A One Product Shopify Store helps you build a strong, memorable brand around something you’re truly passionate about.
And with Shopify’s powerful tools, flexible design features, and room to grow, it’s the perfect place to showcase your star product and connect with customers who love it as much as you do.
In this post, you’ll discover 10 top one-product Shopify stores to inspire your own:
- Truff
- Fybelle
- Snooz
- BlendJet
- Kulala Land
- Death Wish Coffee
- Brew Blue
- WaveBeamPro
- Dryrobe
- Beefcake Swimwear
What Is a Single-Product Store?
A single product store is an online shop that sells just one main item. Instead of listing dozens of products, everything on the website—from the design to the messaging—is focused on promoting and selling one hero product. This helps keep the customer journey simple and makes it easier to build a strong, clear brand.
Great examples of successful single-product stores include:
- Truff – a luxury truffle hot sauce brand
- BlendJet – a portable blender for smoothies on the go
- SNOOZ – a white noise machine for better sleep
- Fybelle – an IPL hair removal handset for at-home use
These brands show how powerful it can be to go all-in on one product, especially when it solves a real problem or feels special.
1. Truff
Truff, a luxury hot sauce brand that began with a single truffle-infused product.
Truff turned hot sauce into something high-end. With bold black bottles and a gold-capped look, the brand feels fancy but fun. Their website matches that style—clean, modern, and full of great photos that make the products stand out. Every part of the site, from product pages to social proof, makes the sauce feel special.
What we can learn: Good branding makes a big difference. If you want your product to feel premium, your store should look and sound premium too. Design, words, and packaging all work together to shape how people see your brand.
What started as a one-product Shopify store now stands as a bold example of how smart design and sharp storytelling can build a cult following around a single standout product.
2. Fybelle
Fybelle is another Shopify One Product Store that focuses on one main item—a hair removal handset—and makes it feel easy to use and worth trying. The website is soft, clean, and simple, with light colors and clear photos.
It explains how the product works in everyday words and uses real reviews to build trust. Everything feels calm and friendly, just like a good self-care routine.
What we can learn: You don’t need to say a lot to say it well. If your product helps people feel better, show it in a simple, kind way. Keep your message clear and your store easy to explore.
3. SNOOZ
SNOOZ offers a white noise machine that uses a real fan to create calming, non-looping sound, helping people sleep better without the cold air of a regular fan.
Their website is clean and peaceful, matching the product’s purpose. With adjustable tone and volume, plus an easy-to-use app for scheduling, SNOOZ makes better sleep simple. The design is modern and compact, making it easy to take anywhere.
What we can learn: A focused product with smart features and a calming design can turn a simple idea into a trusted sleep solution.
4. BlendJet
BlendJet sells a portable, battery-powered blender. The brand is built around one idea—a small, powerful blender you can use anywhere. The site is bright, fun, and full of videos showing the blender in action, from smoothies at the gym to shakes at the beach.
It’s not just about the product—it’s about the lifestyle. It also sells ready-to-blend packets and accessories that make healthy living easier.
What we can learn: A great product solves a real need, but showing how it fits into everyday life builds excitement. Good content and smart add-ons help turn one product into a strong brand.
5. Kulala Land
Kulala Land another one prominent product shopify store example. It is all about helping families sleep better with one smart product—the Kulala Sleep Lamp. Made by a real sleep scientist and mom, the lamp uses soft red light to support natural sleep by boosting melatonin. The website is calm, easy to follow, and packed with expert tips, a helpful app, and a gentle tone that reassures tired parents.
What we can learn: If your product solves a real problem, like poor sleep, back it up with science and keep your message clear and kind. That builds trust—and loyal customers.
6. Death Wish Coffee
Death Wish Coffee built its name by doing one thing really well—making the world’s strongest coffee. From the start, their brand has been loud, bold, and full of personality.
Their Shopify site uses dark colors, strong fonts, and sharp copy to match the energy of their product. Every detail—from packaging to merch—stays true to their “rebellious by nature” vibe.
What we can learn: A strong brand voice can set you apart fast. If your product has attitude, don’t tone it down—lean into it and let your store tell that story.
7. Brew Blue
Brew Blue is an Australian brand dedicated to supporting women through perimenopause and menopause with its flagship product, Hormone Bliss™.
This supplement combines natural ingredients to alleviate symptoms like hot flashes, mood swings, and bloating. The website features a soothing pastel color scheme, clear product information, and genuine customer testimonials, creating a trustworthy and calming shopping experience. By focusing on a single, effective solution, Brew Blue simplifies the path to wellness for its customers.
What we can learn: Concentrating on a specific need with a well-designed, informative site can build strong customer trust and brand loyalty.
8. WaveBeamPro
WaveBeamPro focuses on one smart product—a motion-sensor LED headlamp designed for outdoor lovers. Its website is built using Shopify Avante Theme, which is clean and modern, using dark and light colors to highlight the product’s features.
The headlamp offers a wide 230° beam, hands-free control, and is built to handle tough conditions. Customer reviews and clear product details help visitors understand its benefits quickly.
What we can learn: When your product solves a specific problem, like lighting up the dark hands-free, a focused and well-designed store can make it shine.
9. Dryrobe
Dryrobe started with one big idea—a warm, waterproof changing robe for athletes, surfers, and outdoor lovers. The brand quickly turned that product into a must-have for anyone who trains, swims, or competes in cold conditions. The website is bold and sporty, with high-quality images, ambassador stories, and detailed product info that speaks to active lifestyles.
What we can learn: If your product meets a specific need and does it better than anything else, it can define a whole category. Strong branding and real-world use cases are key to standing out.
10. Beefcake Swimwear
Beefcake Swimwear brings vintage vibes to today’s swimwear with one standout product—1920s-inspired, gender-neutral swimsuits. The brand focuses on inclusivity, comfort, and sustainability. Their website is straightforward and welcoming, showing real customers of all body types. The brand proudly produces everything in the U.S. with eco-friendly practices. It’s more than just swimwear—it’s about self-expression and values.
What we can learn: A strong mission builds connection. When your product and your purpose go hand-in-hand, your brand becomes more than a store—it becomes a community people want to support.
Top Tips for Creating One Product Shopify Store
1. Make your value crystal clear (above the fold)
When someone lands on your homepage, they should instantly understand:
- What your product is
- Who it’s for
- Why it’s worth buying
This section is called “above the fold” (the part you see without scrolling). It should include:
- A powerful headline (e.g. “Sleep Better with Natural White Noise”)
- A short subheadline that highlights key benefits (e.g. “Compact, travel-friendly, and clinically proven to help you fall asleep faster.”)
- A hero image or video showing the product in action
Why it matters: First impressions are everything. If a visitor doesn’t “get it” in 5 seconds, they’ll leave.
2. Design with one goal: conversion
Unlike big stores, your site should guide people straight to the sale. That means every part of your site should support one clear action: buying your product.
Key tips:
- Keep your navigation simple: Home | Shop | Reviews | FAQ | Contact
- Use a sticky “Buy Now” button on mobile
- Make your product page act like a mini landing page with:
- Features and benefits
- Reviews
- Lifestyle images
- Clear CTAs (Calls to Action)
- Features and benefits
Why it matters: Too many links or distractions = decision fatigue. One product = one focus = better results.
3. Use strong visuals and demo videos
People buy with their eyes first. Show your product clearly from every angle, and in real use. A video can show:
- How the product works
- What problem it solves
- How easy it is to use
Include:
- High-quality product photos
- Lifestyle shots showing your product in real settings
- Quick demo video on your homepage or product page
Why it matters: Seeing is believing. Good visuals build trust and reduce doubts—especially for new brands.
4. Build trust with real social proof
People trust people more than brands. Add proof that others love your product using:
- Customer reviews with photos
- Before/after results (if relevant)
- User-generated content from social media (Instagram, TikTok)
- Logos of media features or awards
Display this in multiple places:
- Right under the product
- As a dedicated “Reviews” or “Happy Customers” section
- On the homepage for quick credibility
Why it matters: Shoppers want to know it works for others like them before they commit.
5. Simplify the buying experience
Make it as easy as possible to go from “interested” to “checkout.”
How:
- Use Shopify’s one-page checkout if possible
- Keep forms short and mobile-friendly
- Offer trusted payment methods (Shop Pay, PayPal, Apple Pay)
- Clearly show shipping info, return policies, and guarantees upfront
Bonus:
- Offer bundles (like 2-pack or 3-pack) to increase order value
- Add an FAQ below the “Add to Cart” button to answer common objections
Why it matters: A smooth and stress-free experience reduces cart abandonment and improves conversions.
How to Create a One-Product Shopify Store
Now that you’ve seen the top tips for building a high-converting one-product Shopify store, let’s put that knowledge into action.
In this next section, we’ll walk you through the exact steps to create your own one-product store—from choosing the right product to launching your site with confidence.
Step 1: Choose the right product
Pick a product that is:
- Solving a real problem
- Easy to explain in seconds
- Unique or has a clear advantage
- High quality with good margins
Tip: Look for trending items or niche products with a passionate audience.
Step 2: Sign up for Shopify
- Go to shopify.com
- Start your free trial
- Choose your store name (you can change it later)
- Fill in the basic details to create your store
Step 3: Pick a clean, conversion-friendly theme
Since you’re only selling one product, go for a simple layout that puts your product front and center. Using a Shopify one product store theme is a great way to start.
Great Shopify themes for one-product stores:
- Sense (Free)
- Refresh (Free)
- Motion (Premium – great animations)
- Startup (Premium – made for one product)
Step 4: Add your product
Go to Products > Add Product and fill in:
- Product title
- High-quality images or videos
- Short and clear description (focus on benefits!)
- Price and inventory settings
- Variants (if any: size, color, etc.
Tip: Include lifestyle images, close-ups, and a demo video if possible.
For a detailed guide, check out our guide on how to add products to Shopify.
Step 5: Customize your store
- Upload your logo and brand colors
- Edit the homepage to highlight your product (hero image, benefits, reviews, CTA button)
- Add trust elements: guarantees, shipping info, return policy
- Set up About, FAQ, and Contact pages
- Remove unnecessary sections like collection pages
Your homepage should feel like a landing page.
Step 6: Set up payments, shipping, and checkout
- Go to Settings > Payments to connect PayPal, Shop Pay, or Stripe
- Set shipping rates based on your product size/weight or offer free shipping
- Customize checkout (add logo, colors, trust badges)
Step 7: Install must-have apps
Some helpful apps for a one-product store:
- Judge.me – for product reviews
- Sticky Add to Cart – keeps the buy button visible
- PageFly – for better page design (optional)
- Email marketing app (like Klaviyo or Shopify Email)
Step 8: Set up marketing and go live
- Connect your domain (buy through Shopify or from a registrar like GoDaddy)
- Set up Google Analytics and Facebook Pixel
- Create a launch plan: ads, email, influencer shoutouts
- Test everything on desktop and mobile
Then… Publish your Shopify store and go live!
New to Shopify? Don’t worry — check out our Shopify Tutorial for Beginners to learn the basics and get your store up and running in no time!
Best Shopify Theme For One Product Store
Once you’ve learned how to create a one-product Shopify store, the next big step is choosing the right theme to bring your brand to life. A great theme can make your store look professional, build trust, and help boost sales. Since you’re focusing on just one item, your website needs to tell your product’s story clearly and beautifully. That’s why picking the right design matters a lot. Below are some of the top premium Shopify themes for one-product stores—each built to help your product stand out and sell more.
1. Dawn
- Design: Minimalist and clean, ideal for showcasing a single product.
- Features: Media-forward product pages, cross-selling sections, and a responsive layout.
- Best For: Startups and entrepreneurs seeking a straightforward, elegant design.
- Price: Free
2. Refresh
- Design: Modern and vibrant, focusing on product details.
- Features: Customizable sections, recommended products, and storytelling capabilities.
- Best For: Health and beauty products needing detailed descriptions.
- Price: Free
Be sure to check out our list of the Top 6+ Best Free Shopify Themes You Shouldn’t Miss.
3. Startup
- Design: Built specifically for single-product stores with a modular homepage.
- Features: Large image sections, customer testimonials, and customizable layouts.
- Best For: Consumer electronics, furniture, or high-end apparel.
- Price: $100 (one-time payment)
4. Motion
- Design: Dynamic with animations and video integrations.
- Features: Smooth scrolling, responsive design, and clean layouts.
- Best For: Tech gadgets, innovative products, or lifestyle brands.
- Price: $400 (one-time payment)
5. Eurus
- Design: Sleek and modern, optimized for mobile devices.
- Features: Flash sales, estimated shipping rates, image galleries, and mega menus.
- Best For: Dropshipping businesses or stores requiring dynamic shipping options.
- Price: $320 (one-time payment).
Why Shopify excels for One-Product Stores
The stores above show how powerful Shopify can be when you’re selling just one product. Here’s why it works so well:
1. You control your brand
With Shopify, you get your own website, your own design, and your own domain. Unlike marketplaces (like Amazon or Etsy), you can make your store look and feel exactly how you want.
2. Easy to customize
Shopify gives you lots of free and paid themes. You can change colors, fonts, and layout to match your product and brand. It’s easy to make your store unique.
3. Built-in selling tools
You get everything you need to run your store—like inventory tracking, multiple payment methods, and shipping options. It helps you manage your product smoothly.
4. Marketing made simple
Shopify includes tools to help you get found on Google, run ads, send emails, and more. You can also add apps to boost your marketing and grow your audience.
5. Easy to grow
You might start with one product—but Shopify makes it easy to grow. You can add more products later or expand your marketing as your brand grows.
6. Apps for Anything
Shopify’s app store has thousands of apps. Want to add reviews, pop-ups, or chat support? There’s an app for that—so you can customize your store however you like.
One Product Shopify Store – Frequently Asked Questions
Do One Product Shopify Stores Work?
Yes, a Shopify one product store can work really well! Many people have built strong businesses by focusing on just one great item. It’s easier to build trust when you keep things simple. Your whole website can explain what the product does and why someone should buy it. That means better chances of getting sales. There are lots of Shopify one product store examples out there—many of them are super successful because they focus only on one thing and do it well.
Can You Sell Just One Item on Shopify?
Yes, you can sell just one item on Shopify! In fact, that’s what a one product Shopify store is all about. Shopify makes it easy to sell one item and gives you all the tools to do it right—like payments, shipping, reviews, and more. Whether you’re making your own product or doing Shopify dropshipping one-product store creation, it’s a great way to start. You don’t need a big shop. Just one item with a clear message can be enough to attract customers and make sales.
How to Build a Single Product Website
Wondering how to create a one product Shopify store? Here’s a simple guide. First, pick a Shopify one product store theme—this will help your site look clean and professional. Then, make a homepage that shows off your product clearly. Add a strong headline, big photos, and a “Buy Now” button. You can also include short videos, customer reviews, and answers to common questions. Many people also use this layout when building Shopify dropshipping one-product stores. After your site looks good, use social media or ads to tell people about your store and drive traffic to your product.
Which Shopify Theme is Best for One Product?
Looking for the best Shopify theme for one product store? Here are a few great options.
Narrative is free and perfect for telling a story with pictures and videos—great for a one product Shopify store.
Startup is a modern-looking one product store Shopify theme that’s great for building trust.
Motion has cool animations and is great if you want a more dynamic feel.
Booster is packed with tools to help increase sales and is often used in one product Shopify store examples.
These are some of the best one product store theme Shopify options available. Just choose the one that fits your brand and makes your product stand out.
One Product Shopify Store: Conclusion
A one-product Shopify store, when executed strategically, can be a highly successful eCommerce model.
By focusing all your resources on a single exceptional product and leveraging the powerful features and flexibility of Shopify, you can build a strong brand, deeply connect with your target audience, and achieve significant growth.
