Ever wonder why your X (formerly Twitter) posts aren’t getting the views they deserve? You’re not alone. X (formerly Twitter) moves fast. It’s the well-known platform for breaking news, trending conversations, and immediate audience reactions. But, unlike Instagram or LinkedIn, where content lingers in feeds for hours or even days, your tweets typically have a lifespan of 15 to 20 minutes. That’s why finding the best time to post on X is crucial.
If you tweet when your audience is actively scrolling, you’ll possibly see higher engagement, better reach, and ultimately, get more impact from every post. In this quick guide, we’ll learn:
- The best times to post on X (Twitter) for each day of the week
- The best days to post on X (Twitter)
- Best time to post on X/ Twitter
- How to find your best time to post on X?
Let’s dive into the best posting times that can help your content stand out and get seen.
Get Seen on X at the Right Time
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Best Times to Post on X by Day of the Week (2025 Insights)
In this section, we’ll show you the best time to post on X in 2025, based on insights from over 1 million social posts published through Buffer and analyzed across time zones, industries, and user behavior trends.
In short, here are the best times to post on X for each day of the week:
If you’re new to using X for your brand, check out our beginner-friendly guide on X for Business to understand how the platform can grow your reach.
Best time to post on X /Twitter on Monday
The best time to post on X on Mondays is between 9 a.m. and 12 p.m.
When the week starts, people begin using X again. People are just getting back into their routines, and by late morning, conversations start to pick up.
Best time to post on Twitter /X on Tuesday
For Tuesdays, the best times to post on X are between 10 a.m. and 2 p.m.
Tuesday is one of the most active days on X, as users settle into their weekly routine and stay engaged through the early afternoon.
Best time to post on Twitter /X on Wednesday
Wednesdays are also the most active days on X. The best time to post is between 9 a.m. and 3 p.m., as engagement is strong throughout the day.
People are in midweek mode, and users usually take breaks and browse for new content. Based on our data, Wednesday should definitely be part of your posting plan, especially since early afternoon also shows great results with extended engagement.
Best time to post on Twitter /X on Thursday
The best time to post on Thursdays is also from 10 a.m. to 2 p.m., just like Tuesday.
As the weekend gets closer, engagement on X remains strong, with users actively looking for updates and trending topics. The mid-morning to early afternoon hours during this time also show steady levels of engagement.
Best time to post on Twitter /X on Friday
On Fridays, the best time to post on X is between 10 a.m. and 1 p.m.
While overall engagement is slightly lower, mornings still bring in solid activity before people shift to weekend mode.
Best time to post on Twitter on Saturday
Saturdays aren’t as busy on X, but the best time to post is from 9 a.m. to 2 p.m.
There’s still some engagement in the late morning as users scroll during their free time.
Best time to post on Twitter /X on Sunday
On Sundays, the best time to post is around 12 p.m. (noon).
Like Saturdays, Sunday activity is lower overall, but midday gives you the best shot at being seen.
n a nutshell, on weekdays, X engagement is highest in the morning, especially between 9 a.m and 11 a.m. On Fridays, peak activity shifts a bit later, with the most users active around noon. After that, engagement tends to drop as people start putting away their phones for the weekend.Just starting out?
Best Days to Post on X/ Twitter
If you’re wondering which days to post on X (formerly Twitter) to get the most likes, comments, and shares, Tuesday is the best day. That’s when people are most active and ready to engage with posts. Maybe it’s because they’ve settled into the workweek and are spending more time scrolling during breaks.
Wednesday and Thursday are also good days to post, as many users are online. Monday and Friday aren’t bad either, they’re just a little behind the top three.
However, try to avoid posting on Sundays, which tend to have the lowest activity. Saturday does slightly better, but still not great. People are usually out and about on weekends and not checking X as much.
In a nutshell, there is no one-size-fits-all time that fits all, so try posting at different times or find your own best time to post on X right below.
✅ Best days to post on X: Tuesday, Wednesday, Thursday
🚫 Worst days to post on X: Sunday, Saturday (lowest engagement overall)
Best Time to Post on X by Industry
We’ve already looked at the overall best times to post on X, but there’s more to it than just global trends. Your industry plays a big role in determining when your audience is online and ready to engage. While general Twitter peak hours are useful, the timing that works for a school might not work for a retailer or a financial institution.
Along with your industry, other factors, such as content type, audience demographics, and location, also affect how well your posts perform. That’s why it’s important to combine different insights with your own testing. Use the information below as a guide to help shape your posting schedule, and don’t forget to experiment to find what works best for your brand.
Ecommerce and retail
- Best time to post on X for eCommerce and retail: Wednesday & Thursday: 11 a.m.–2 p.m.
- Best days: Wednesday, Thursday
- Worst day: Sunday
In retail, most of the shopping journey now happens online, and social media plays a huge role. Many consumers go to X to discover products and deals. Retail brands should focus on posting midweek, especially around midday. These are the times when product promotions, special offers, and restock alerts are most likely to get noticed.
If you’re planning to promote your products on X, don’t miss our full guide on how to advertise on X for step-by-step tips and ad strategies.
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Politics and government
- Best time to post on X for politics and government: Monday & Tuesday: 11 a.m., Wednesday: 9 a.m.–3 p.m., Thursday: 10 a.m.–3 p.m.
- Best days: Wednesday, Thursday
- Worst days: Weekends
With more people turning to social media for updates, government agencies use X to share public information, announcements, and services. Posts during regular business hours, especially midweek, perform best. Sharing during this time helps build public trust and improves community communication. Engagement dips on weekends when most people are offline or not actively following government news.
Finance
- Best time to post: Monday: 6–9 a.m., Tuesday: 7–10 a.m., Wednesday: 7–11 a.m., Thursday: 4–9 a.m.
- Best days: Wednesday, Thursday
- Worst day: Sunday
Even highly regulated industries, such as finance, benefit from a strong social media presence. On X, early morning hours on weekdays are best for posting. Financial firms frequently utilize the platform to share market updates, address questions, and establish themselves as thought leaders. It’s also a place to build trust with customers by offering insights on financial planning, investment, and risk management.
Nonprofits & civic organizations
- Best time to post: Monday: 11 a.m.–12 p.m., Tuesday: 11 a.m.–12 p.m., 2 p.m., and 5–9 p.m.
- Best day: Tuesday
- Worst day: Thursday
Nonprofits and civic groups rely on platforms like X to spread awareness, build communities, and share updates in real time. These organizations see steady engagement earlier in the week, especially on Tuesdays. Their audiences tend to interact in the late afternoon and early evening, which makes this a good window for fundraising campaigns, storytelling, or volunteer updates.
Education & schools
- Best time to post on X for education and schools: Saturdays from 2–3 p.m. and again from 6–8 p.m.
- Best day: Saturday
- Worst day: Monday
Schools and universities use X to share updates, student achievements, event reminders, and more. Interestingly, they see the most engagement on Saturday evenings. Whether it’s K–12 or higher education, this timing works well because students and families are more relaxed and online during the weekend. Large events like college sports also draw attention to school accounts, keeping engagement high during specific periods.
Travel and hospitality
- Best time to post on X for travel & hospitality: Sunday at noon
- Best day: Sunday
- Worst days: Monday & Friday
Travel and hospitality brands get the best engagement on Sundays, particularly around midday. This is when people are planning trips or looking for getaway inspiration for the upcoming week. Real-time updates, travel tips, and destination spotlights work well during this time. Avoid Mondays and Fridays, when your audience is more focused on work or winding down from the week.
Health and wellness
- Best time to post on X for health and wellness: Tuesday, 9–11 a.m.
- Best day: Tuesday
- Worst days: Saturday & Sunday
Healthcare organizations use X to connect with patients, provide health tips, and promote wellness. Mid-morning on Tuesdays tends to be the sweet spot for engagement. These times are effective for content like health awareness messages, clinic updates, and appointment reminders. Activity on weekends is low, so it’s better to focus on posting during weekdays.
How to Find the Best Times to Post on X?
While posting during general Twitter peak hours (like weekday mornings) can give you a strong start, it doesn’t guarantee success for every account. Why? Because every audience is different.
The timing that works for one brand or creator might fall flat for another. That’s why it’s important to go beyond general tips and find out what really works for your followers.
So, how can you find your own best posting times?
With X Analytics now locked behind the X Premium plan, tracking performance takes a bit more effort, but it’s still possible.
Here’s how you can see your X analytics:
- Open the X app or website and go to the side menu.
- Tap on the X Premium section.
- Under Premium features, select Analytics.
- From there, you’ll see your top-performing posts, impressions, and engagement patterns.
Review your top posts and take note of the time and day you published them. Look for patterns. Are your tweets getting more likes and clicks in the morning? Do engagement numbers dip on weekends? This information can help you identify your personal peak hours on Twitter and adjust your posting schedule accordingly.
If you’re not ready to upgrade to Premium, you can still:
- Track engagement manually by noting post times and interactions.
- Use third-party tools like Buffer or Sprout Social to analyze trends.
- Experiment with A/B testing different post times.
The key is to test, track, and tweak. With a little consistency, you’ll discover when your audience is most active and when your best time to post on X is – that’s when your tweets will truly shine.
Best Time to Post on X – FAQs
When is the best time to post on Twitter?
The best time to post on X is generally during weekday mornings, around 8 AM to 10 AM, when user engagement tends to peak.
What time are most people on X?
Most people are active on X during weekday mornings, typically between 9 AM and 11 PM, or early afternoon before heading to work after the lunch break.
How do I get more people to see my posts on X?
To get most people seeing your tweets on X, try these tips:
– Try posting your tweet when your audience is most active
– Share quality and engaging content
– Join in on trending topics
– Add the right hashtags
– Embed your tweets in blog posts
– Promote posts with X ads
– Track your performance using X analytics and improve your content
Post on X at the Best Times to Get More Views!
Knowing the best time to post on X can make a big difference in how many people see and engage with your content. While mid-mornings on weekdays are usually the sweet spot, don’t forget to test what works best for your own audience. With the right timing and strategy, your tweets will have a better shot at standing out and driving more results.
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