Best Time to Post on Facebook [New Timing Trends 2025]

Facebook, the world’s largest social media platform, continues to be a key player for businesses looking to connect with broad and diverse audiences. With over 2 billion daily active users, Facebook remains a crucial channel for brand storytelling, customer engagement, and community building. But simply posting great content isn’t enough. Timing matters more than ever! Understanding the best time to post on Facebook gives your content the highest chance of being seen, shared, and interacted with. 

In fact, research shows that Facebook’s algorithm rewards early engagement, making it essential to post when your audience is most active.

To help you get more eyes on your content, we’ve analyzed 1,000,000 posts with the latest trends, time zone behaviors, and industry benchmarks. This guide will walk you through peak posting windows on Facebook, with tailored insights for global and regional audiences:

• Best time to post on Facebook by day of the week
• Best time to post on Facebook by industry
• Best time to post on Facebook by location & time zone
• How to discover the best time to post on Facebook

Let’s dive in!

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When is The Best Time to Post on Facebook

Facebook tends to follow more structured engagement patterns than platforms like TikTok, likely because it reaches a broader demographic, many of whom check Facebook around routine windows like morning coffee breaks, lunch hours, or early afternoons.

Our research, along with multiple analyses, shows that Facebook sees the highest engagement during weekday mornings and midday hours. Consistently, posts shared between 8 a.m. and 12 p.m. from Monday to Thursday tend to perform best. These are prime hours when users check Facebook during their morning commutes, coffee breaks, or lunch routines, making late mornings some of the most active periods across the platform.

The heatmap above breaks down this behavior visually with dark blocks showing peak engagement periods, and light blocks representing quieter hours. It’s a snapshot of when your posts are most likely to reach an active audience and get meaningful engagement.

In fact, we found that 8-9 a.m. through noon on weekdays delivered the highest interaction rates, with Wednesdays and Thursdays showing especially strong performance. Weekdays clearly outperform weekends, with Sunday seeing the lowest engagement on average.

Interestingly, there’s also an “early bird” effect at play. We identified Monday at 5 a.m. as the single best posting time, with Tuesday 5 a.m. and Thursday 7 a.m. close behind. The theory? Posts made in the pre-dawn hours may enjoy low competition, giving them a head start when users first check Facebook.

That said, for most pages, a safe and effective window is between 9 a.m. and 1 p.m. on weekdays. Engagement tends to decrease in the afternoon and is significantly lower late at night, likely because users are less active after work or busy with offline activities.

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Best Time to Post on Facebook by Day of the Week

Below, we break down the best time to post on Facebook for each day of the week, along with why each slot performs well.

Best Time to Post on Facebook on Monday

• 9 a.m., 5 a.m., 3 p.m. 

We found that Monday’s peak occurs early in the day. Facebook activity surges in the midmorning hours on Monday (peaking roughly 9-11 a.m.) as the workweek begins, many users check Facebook first thing Monday morning, catching up on updates after the weekend or scrolling during their commute and early work hours.

Plus, our research even observed a spike at 5–6 a.m. on Monday (for those early risers), which suggests posting very early can “get the worm” by being on the feed when people wake up.

In the afternoon, as the workweek commences, many users take an afternoon break to check Facebook, so a 3 p.m. post can resurface your content when engagement ticks up again. 

Best Time to Post on Facebook on Tuesday

• 9 a.m., 1 p.m.

Tuesday’s pattern is similar to Monday’s, with Facebook usage concentrated in the first half of the day. We also identify 9 a.m. to noon on Tuesday as the window of peak engagement, with the highest activity around mid-morning. 

By Tuesday, people have settled into their weekly routine and are actively engaging on Facebook during morning breaks and commutes. The early workday proves ideal for reaching users as they scroll through news feeds while starting their day.  

Posting on Tuesday morning consistently yields strong interaction, thanks to a broad audience logging on and engaging before lunchtime.

Best Time to Post on Facebook on Wednesday

• 8-11 a.m., 3 p.m.

Wednesday stands out as a mid-week engagement high point on Facebook. Our data shows robust activity on Wednesday mornings (similar to other weekdays) and a notable secondary peak in mid-afternoon around 3 p.m.

In fact, Wednesday is often one of the most active days on the platform. By mid-week, users are fully in their weekly rhythm, many check Facebook not only in the morning but again during the afternoon (often as an after-lunch or mid-afternoon break). 

Best Time to Post on Facebook on Thursday 

• 8 a.m. – 12 p.m. 

Engagement on Thursday mirrors the trends seen earlier in the week. We note that Facebook activity on Thursday is highest in the morning hours (8 a.m. to noon), very much like Tuesday’s pattern. Users continue to be highly active on Facebook during late morning on Thursday, checking their feeds as part of their workday routine. 

By Thursday, there may be a slight softening in overall engagement compared to the mid-week peak, but the late morning window remains a reliably strong time to post. This timing takes advantage of the last high-engagement weekday before activity tapers off on Friday afternoon and beyond.

Best Time to Post on Facebook on Friday 

• 9-10 a.m, 5 p.m. 

On Fridays, the peak engagement window narrows compared to earlier weekdays. We found that the best times to post on Friday are 9 a.m. and 10 a.m. (engagement is highest in those hours). This indicates that user activity starts strong Friday morning but then tapers off as the day goes on. 

By Friday afternoon, people often begin to disconnect from work and social media as they transition to weekend plans, resulting in lower engagement later in the day. In fact, among weekdays, Friday tends to have the least overall Facebook activity (though still “average” engagement levels through the morning). 

So, posting first thing Friday morning is key, you’ll catch users while they’re still in their weekday routine (perhaps browsing Facebook over breakfast or on the way to work).

Best Time to Post on Facebook on Saturday

• 9 a.m., 12 p.m

Weekends see a noticeable decline in Facebook usage, but Saturday morning is an exception where a decent engagement uptick occurs. 

9 a.m. Saturday is the standout time to post, as engagement hits a modest peak then. Outside of that late-morning hour, Saturday engagement on Facebook tends to be lower and more sporadic. Many users sleep in or pursue offline activities on Saturdays, leading to less frequent social media checking throughout the day. 

That said, late morning is when people often grab their phones to scroll after starting their day, which explains the 9 a.m. bump. Some marketing analyses suggest aiming around midday on Saturday (roughly 12 p.m.) to catch users during lunch or early afternoon relaxation. 

Best Time to Post on Facebook on Sunday

• 8 a.m. – 12 p.m., with a peak by around 11 a.m.

Sunday has the lowest overall Facebook engagement of the week, but posting late morning can still capture the day’s limited active audience. 

Our data shows Sunday engagement trickles in between about 8 a.m. and noon, earlier in the day, and then drops off strongly later. We also recommend aiming for around the lunch hour (about 12 p.m.) on Sunday to get in front of users during the brief window before they tune out. 

By Sunday afternoon and evening, many people are “offline” or preparing for the week ahead, Facebook activity is minimal. Thus, to reach people on Sunday, you should post in the late morning hours when those who do browse social media that day are most likely checking their feeds. 

Even then, keep in mind that Sunday engagement rates are well below weekday averages (posts on Sunday see roughly 15% less engagement than Wednesday’s, the peak day). 

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Best Time to Post on Facebook by Industry [2025 Stats]

Different industries see different patterns of engagement on Facebook. What works for a retail brand may not work for a nonprofit or a healthcare provider. 

Below, we break down the best times to post by industry in 2025, using data-driven insights to help you reach your audience when they’re most likely to engage.

eCommerce and retail

• Best days: Monday, Tuesday, and Wednesday.
• Best times: 9 a.m., 12 p.m., 3 p.m.

Midday during the workweek is prime for retail as consumers often browse during lunch breaks, driving higher visibility and clicks. Engagement remains strong in mid-morning as well, aligning with product discovery and social shopping habits. Plus, Saturday mornings are also effective (shoppers planning weekend buys), whereas Sundays see a lull in activity. 

Food, beverage & restaurants

• Best days: Tuesday and Friday.
• Best times:  9 a.m., 12 p.m., 5 p.m.

Meal times drive engagement for food content. The highest interaction comes around weekday lunch hours, especially on Tuesdays and Fridays, as users scroll food posts while thinking about meals.

There’s another engagement window in the early evening (dinnertime): posting enticing food photos or deals in late afternoon/early evening catches people when they’re deciding on dinner or going out. Saturday morning is great for showcasing brunch menus or coffee specials when weekend audiences are planning their day. 

Healthcare and wellness

• Best days: Tuesdays and Thursdays.
• Best times: 8-10:00 a.m. on weekdays. 

Audiences engage with health content as they start their day. Weekday mornings see high engagement because healthcare professionals and patients often check Facebook before work or appointments. 

On the other hand, activity dips in late afternoons and late nights. Weekends are generally quieter, though Saturday mid-morning can work for lighter wellness tips or family health topics. Maintaining a consistent schedule helps build trust in this industry.

Education & online learning

• Best days: Wednesday and Thursday.
• Best times: 8 a.m., 11 a.m., 2 p.m.

Mid-week mornings align with when parents, students, and staff start their day and check updates. Schools see strong Facebook engagement on Wednesday and Thursday mornings as the community looks for announcements or news. There’s also a smaller window in early afternoon for reaching those on lunch break. 

Conversely, Saturday mid-morning works for community updates (when families have free time), and Sunday late afternoon and early evening can be effective for reminders about the upcoming week. 

Financial services

• Best days: Tuesday, Wednesday, Thursday.
• Best times: 9 a.m., 12 p.m., 3 p.m. 

Financial audiences are most active during business hours. Early to mid-morning on Tuesday and Thursday is ideal, as professionals check news and updates before or as their workday begins. 

A second engagement peak in mid and late afternoon also appears as people take breaks and catch up on financial news. Weekends generally see lower engagement for finance brands, though sharing light educational content on a Saturday can still provide value without expecting high immediate interaction.

Travel, hospitality & tourism

• Best day: Sunday.
• Best times: 9 a.m., 12 p.m., 2 p.m.

People daydream and plan trips during late mornings and lunch hours. From Monday through Friday, 10 a.m. – 1 p.m. is a sweet spot to inspire travelers – audiences often browse getaways while at work or during breaks. 

Engagement culminates on Sunday mid-day, which aligns with peak travel times (e.g. many flights and hotel check-outs occur Sunday, sparking travel-related activity online) activities or already traveling.

Media, sports & entertainment

• Best days: Tuesday and Wednesday,
• Best times: 10 a.m., 6 p.m., 8 p.m. 

Entertainment and media consumption spike during leisure hours. Audiences are highly active on Facebook in the evenings when they relax (for example, catching up on sports scores or streaming news after dinner). 

Posting during these hours, around 7 p.m., captures users during prime downtime, leading to higher likes and shares. Mid-morning (around 9-10 a.m.) on Tuesdays and Wednesdays is another sweet spot, as people often check news/gossip mid-week during breaks. 

Notably, there aren’t strict “off-limit” days for this industry, even weekends can perform well if the content is timely.

Government & public services

• Best days: Weekdays (Monday through Friday). 
• Best times: 9 a.m., 12 p.m., 5 p.m. 

Citizens are most receptive to public service announcements and updates during the workday. Government agencies see peak Facebook engagement in the morning and around midday on weekdays, essentially aligning with 9-5 schedules when people seek news or service updates. 

Posting important information between 8-11 a.m. local time is especially effective, as the public catches updates before their day kicks off. 

Weekends are less ideal (audiences are offline or focused on personal time), though Sunday morning can be used for community events or safety tips if needed. Agencies should avoid late afternoon or evening posts when engagement drops sharply. 

Nonprofit & advocacy

• Best days: Tuesday, Wednesday, Thursday.
• Best times: 9 a.m., 11 a.m., 3 p.m.

Nonprofit audiences are highly active on weekday mornings when they’re looking for news and ways to support causes. 

Our data shows above-average engagement for civic and nonprofit content during mid-morning hours. These hours are ideal for raising awareness, rallying volunteers or donors, and educating the community when attention is highest. 

A smaller engagement bump in the late afternoon (around 3-5 p.m.) mid-week can also be leveraged for updates and appeals.

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Best Time to Post on Facebook by Location & Time Zone

Your audience’s habits shift depending on where they live. Local time zones, work routines, and lifestyle patterns all influence when people are most active on Facebook. Here’s a closer look at the best posting windows across key regions:

United States

• Best times: 8-9 a.m., 11 a.m. – 12 p.m., 3-7 p.m.

U.S. users tend to check Facebook in short bursts throughout the day. Early mornings (8-9 a.m.) catch them during their commute or right as the workday begins. Engagement peaks again around lunchtime (11 a.m.-12 p.m.) and stays strong into the late afternoon and early evening (3-7 p.m.), when users are wrapping up work or relaxing at home. 

Monday and Wednesday are particularly strong for reach and engagement, making them ideal days to publish your top-performing content.

Canada

• Best times: 7 a.m., 12-1 p.m., 5-8 p.m.

Canadian Facebook habits closely mirror those in the U.S. Mornings (8-9 a.m.) and midday (12 p.m.) are strong windows for engagement, especially for business and service-oriented pages. Activity climbs again in the late afternoon through early evening. 

The best-performing content tends to land Monday through Thursday, making early-week strategy especially important for brands with limited posting schedules.

United Kingdom & Europe

• Best times: 7-9 a.m., 12-1 p.m., 5-8 p.m.

Across the UK and European countries, users are especially active around their daily routines. Morning engagement (7-9 a.m.) is strong as users check their phones before work, while lunchtime (12-1 p.m.) is another prime window. A final boost comes after work, between 5 and 8 PM, as people unwind. 

Australia

• Best times: 7 a.m., 12-1 p.m., 5-8 p.m.

In Australia, Facebook activity follows a similar weekday rhythm: users scroll first thing in the morning, often during breakfast or on the commute (around 7 a.m.). The next peak hits at lunchtime (12–1 p.m.), followed by a final window during evening relaxation hours (5-8 p.m.). 

Mondays and Wednesdays see consistently high activity, which suggests Australian users are active early in the week before tapering off closer to the weekend.

India

• Best times: 1-2 p.m., 6-9 p.m. 

Facebook users in India are most active during lunch breaks and early evenings. Posting between 1 and 2 p.m. allows content to appear during users’ midday scrolls, while evening hours (6-9 p.m.) are great for catching people after work or school. Engagement during the workweek is more reliable than weekends, with Monday and Friday standing out as high-performing days across different industries and audience types. 

Southeast Asia 

Best times: 8-10  a.m., 12-1 p.m., 7-9 p.m.

In Southeast Asia, Facebook remains one of the most widely used social platforms. Users here typically engage during three peak periods:

• Early morning as they begin their day and check notifications.
• Lunchtime offers a reliable engagement bump while people take breaks.
• Evening hours are often the most active, as people wind down and catch up on social feeds.

Weekdays generally see stronger, more predictable performance than weekends, with Monday through Thursday delivering the best engagement for most business pages and content creators.

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How to Discover The Best Times to Post on Facebook 

While global trends are helpful, the most effective way to determine your own best posting time is by analyzing when your audience is most active and when your posts actually perform the best.

Meta Business Suite makes this easy with built-in analytics tools designed to help you optimize your post timing for engagement and reach.

Here’s how to do it:

1. Log in to Facebook and Navigate to your Page

2. Enter the Meta Business Suite

3. Go to “Insights” from the left-hand sidebar

4. Analyze your audience activity data

• Click on Audience from the Insights menu, where you can find your followers’ demographics, locations, and behaviors.
• Navigate to “Trends” to see patterns in engagement, growth, and activity over time.

• Then, scroll down to the “Most active times” chart. 

Here, you’ll see a visual graph that breaks down what days and hours your followers are most active on Facebook.

You can take it a step further by heading into the Content tab under Insights. Here, you’ll find a list view of all your past posts, including data like reach, likes, shares, and comments.

• Use the calendar tool in the top-right corner to extend the date range.
• Look for patterns in the days and times when your content performed best.

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Best Time to Post Facebook Stories vs Regular Posts

Not all Facebook content behaves the same. Facebook stories and regular posts serve a different purpose and follow different user habits.

Regular posts (photos, videos, links, carousels) appear in the Facebook News Feed and can continue gaining reach and interactions over time, especially within the first few hours after posting.

Best time to post regular feed content:

• Weekdays, between 9 a.m. and 1 p.m.
• Strong performance on Tuesdays through Thursdays
• Morning and lunch hours offer the most consistent engagement

Stories behave differently. They appear at the top of the Facebook app, last for 24 hours, and are consumed more like quick, real-time content. Because of their temporary nature, Stories are great for announcements, behind-the-scenes clips, flash promotions, and personal updates.

Best time to post stories on Facebook:

• Early mornings (7-9 a.m.) to catch people as they start their day
• Evenings (7-9 p.m.) when users wind down and casually browse
• Posting around lunchtime (12-1 p.m.) can also work well for quick visibility

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Best Time to Post on Facebook – FAQs

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Let’s Choose the Best Time to Post on Facebook! 

Mastering the best time to post on Facebook isn’t just about chasing peak hours, it’s about understanding your audience, testing consistently, and adapting to what works best for your business. With Facebook’s algorithm prioritizing content that sparks quick engagement, timing your posts right can make the difference between getting buried or breaking through.

If you’re managing multiple product feeds across Facebook and other advertising channels, LitCommerce product feed management tool makes the process seamless, and you can ensure your listings stay updated and optimized, without the manual hassle.

Also, if you are looking for more tips to grow your brand, don’t forget to explore the LitCommerce eCommerce blog.

Your content deserves to be seen, and with the right timing, tools, and strategy, it will be.