You know, Black Friday season is coming. As a seller, this will likely be a hectic occasion to get more sales. Email marketing, one of the eCommerce strategies best practices, is a great way to enhance brand awareness and catch their eyes. In this occasion, the Black Friday email subject lines play a vital role.
In this article, we will provide you with the most helpful information about 6 best Black Friday email subject lines through the following sections:
- #1. Pre-Black Friday teaser email subject lines
- #2. Early bird Black Friday subject lines
- #3. Black Friday headlines mentioning special deals and discounts
- #4. Black Friday email subject lines offering free shipping
- #5. Last chance Black Friday subject lines
- #6. Extended-Black Friday subject lines
Main Insights from Black Friday Subject Lines
Before diving into the best Black Friday email subject lines, we want to give you some interesting insights that will significantly help you write your Black Friday subject lines better.
Among Black Friday subject lines, the most frequently used words were “Black Friday,” “deal,” “%,” and “off.” The most popular discounts are 30%, 50%, and 25%. On the other hand, in most Black Friday email subject lines, retailers use active words as well as calls to action like “buy,” “get,” “shop,” and “save.”
We also found that Black Friday email subject lines perform better, containing scarcity and time references: “now,” “while they last, ” until midnight,” “today,” etc. Alternatively, many sellers have used emojis in their Black Friday headlines.
Getting these insights about Black Friday email subject lines can greatly benefit you in writing more effective and engaging subject lines. By understanding the most frequently used words and popular discounts, you can tailor your subject lines to resonate with your audience.
Top 6 Best Black Friday Email Subject Lines
Here, we will discover the 6 best Black Friday email subject lines:
#1. Pre-Black Friday teaser email subject lines
The pre-Black Friday teaser is a way to tease shoppers with a sneak peek at the deals and discounts on Black Friday.Here are some tips and examples to help you craft compelling teaser email subject lines:
- Create anticipation: You should build anticipation by hinting at the upcoming deals or exclusive offers in your subject line. For example:
- “Get ready! Our biggest Black Friday deals are coming soon!”
- “Something big is coming! Don’t miss our pre-Black Friday sneak peek!”
- Offer exclusivity: It is important to make your subscribers feel special by offering exclusive access or early access to your Black Friday deals. For example:
- “Exclusive Pre-Black Friday Preview: Be the First to Shop!”
- “VIP Access: Shop our Pre-Black Friday deals before anyone else!”
- Highlight discounts and savings: It is advisable to emphasize the savings and discounts your subscribers can expect during the Black Friday sale. For example:
- “Get ready to save big! Pre-Black Friday deals up to 50% off!”
- “Unlock massive discounts: Pre-Black Friday offers revealed!”
- Create urgency: Use urgency to encourage your subscribers to take immediate action. For example:
- “Limited time only: Pre-Black Friday deals start tomorrow!”
- “Hurry! Pre-Black Friday sale ends in 24 hours!”
- Personalize and segment: It is important to tailor your subject lines to specific customer segments based on their interests or past purchase behavior. For example:
- “Calling all tech lovers: Pre-Black Friday deals on gadgets inside!”
- “Fashionistas rejoice! Pre-Black Friday fashion sale just for you!”
Notably, to increase the likelihood that customers will click on these types of emails, including hook words in your email subject line is essential. Some hook words that you can use to have: “Exclusive,” “Early access,” “limited time,” “Countdown,” “Sneak peek,” and “Preview”. Using these hook words effectively. So, let’s try!
#2. Early bird Black Friday subject lines
Another famous Black Friday email subject line is the early bird Black Friday subject line. This subject line encourages shoppers to act fast and take advantage of early Black Friday deals.
An excellent example of an early bird Black Friday email subject line that you should study is the Bellroy brand’s subject line. From start to finish, Bellroy emphasizes the concept of exclusivity. This helps customers feel the privileges they will receive when assessing early birds.
Besides Bellroy’s early bird Black Friday subject lines, there are many early bird Black Friday subject lines that you can refer to, such as:
- Black Friday came early!
- Early access to Black Friday deals
- Get ready for Black Friday savings
- Our early Black Friday sale starts now
- Don’t miss out on our early Black Friday deals
- Early bird gets the worm (and the best deals)
- Black Friday deals are here!
- Get your early Black Friday shopping done
- Exclusive early access to Black Friday deals
- Our biggest sale of the year starts now.
These Black Friday email subject lines are effective because they are clear, concise, and attention-grabbing. They also use words and phrases that evoke excitement and urgency, such as “early,” “deals,” “save,” and “now.” These words act as hook words that make recipients more likely to open and read the email and to take advantage of the early bird deals.
#3. Black Friday headlines mentioning special deals and discounts
One of the most effective ways to grab shoppers’ attention is by mentioning the special deals and discounts available on Black Friday.
The Old Navy brand has done this well with the email subject line “CALL IN SICK-Black Friday ramps up NOW! 50% OFF EVERYTHING”. A 50% discount is an excellent way to get customers to open your email. But what’s more remarkable about this subject line is the hook phrase “Call in sick.” This phrase created the curiosity of viewers because it made them feel that there must be something terrible behind this email to make them sick.
In addition to Old Navy, we also want to give you some other suggestions to make it simpler to make Black Friday headlines mentioning special deals and discounts, which are:
- Black Friday Deals: Save up to 70% on everything!
- Black Friday Warning: $9.99 Deals Selling Out Quick!
- Black Friday Blowout: Buy one get one free on all clothing!
- Black Friday Clearance: Save big on closeout items!
- Black Friday Doorbusters: Get amazing deals on TVs, appliances, and more!
- Last Chance to Save Up To 50% OFF
- How About 50% OFF?
- Reminder: Black Friday 40% OFF! is closing 🔥
- Surprise! 25% Off Sitewide
As you can see, these headlines are effective because they are clear, concise, and attention-grabbing. They also use discounts that evoke excitement and savings. This makes recipients more likely to click on the headline and learn more about the Black Friday deals. By highlighting the deals and discounts, retailers can entice shoppers to open their emails and start shopping.
#4. Black Friday email subject lines offering free shipping
One of the best Black Friday subject lines calls the name “offering free shipping”. Several studies have shown that free shipping is a key motivator for customers to purchase, especially during the holiday season. Furthermore, customers are more likely to abandon their shopping carts if they see shipping costs too high. By offering free shipping, you can reduce the likelihood of cart abandonment and increase the chances of customers completing their purchases.
Topshop is a brand that you should refer to in this respect. you can make a time-limited free shipping offer. They offer limited-time free shipping. This way, they will add urgency to the tone of the email and give them a compelling reason to buy your product immediately.
In addition to Topshop, check out some of the following Black Friday email subject lines templates to diversify your ability to create subject lines for your brand:
- Free Shipping on All Orders This Black Friday
- Black Friday Starts Early with Free Shipping
- No Minimum Spend on Free Shipping for Black Friday
- Free Shipping on Everything for Cyber Monday
These subject lines are all clear, and they highlight the key benefits of the offer: free shipping on all orders or on orders over a certain amount. They also use time-sensitive language to create urgency, such as “Black Friday starts early” or “Black Friday sale ends soon.”
#5. Last chance Black Friday subject lines
The “Last Chance” Black Friday headline is considered one of the best subject lines for Black Friday email because it creates a sense of urgency and encourages customers to take action before the sale ends.
One of the brands making the last chance Black Friday headline worth learning about is Snakehive. As Black Friday draws to a close, Snakehive has sent out an email that subtly conveys a sense of urgency. Rather than overt phrases like “HURRY UP,” the company employs a gentle and persuasive tone, gently reminding recipients that this presents the best deal available until next year’s Black Friday. The subject line effectively cultivates a sense of urgency without becoming bothersome.
Besides Snakehive, you can also refer to other last chance Black Friday subject lines such as:
- Last Chance! Black Friday Sale Ends Tonight
- Hurry, Black Friday Deals End Soon!
- Don’t Miss Out: Last Chance for Black Friday Savings
- Black Friday Deals: Act Fast, They’re Going Fast!
- Black Friday Sale: Time Is Running Out
- Black Friday Sale: This Is Your Last Chance
- Black Friday Sale: It’s Now or Never!
With one or more of the Black Friday email subject lines above, you can effectively create a sense of urgency and audience. Hook words that appear in these subject lines, like “last chance,” “hurry,” “almost sold out,” and “time is running out” could be considered a Black Friday email marketing tip to make recipients feel like they need to act now or they’ll miss out on the best deals.
#6. Extended-Black Friday subject lines
Extending your Black Friday sales presents a beautiful chance to attract potential customers who haven’t purchased from you yet. However, with increasing numbers of companies following the same strategy, consumers are beginning to feel desensitized. Therefore, it’s crucial to provide a compelling reason for why you’re extending your sales or coming up with an innovative approach to the Black Friday restart. Otherwise, your emails may go unnoticed, or worse, you may lose your credibility in the eyes of your audience.
A good example that did the Extended-Black Friday subject line very well is Walmart with the simple subject line “💥 EXTENDED: Black Friday deals (but not for long!)“. The Walmart subject line begins with the boom icon and the word EXTENDED in all caps. Basically, this way of starting is not so special. However, it is enough to capture people’s attention, especially those with a FOMO mentality.
Alternatively, you can also learn how The Spinsterz uses extended-Black Friday subject lines as an apology. They said in the subject line that it was a stupid website glitch. They use a 48-hour extended Black Friday sale with a 50% sale to compensate for customers’ bad experiences during Black Friday. This could be a good Black Friday marketing strategy for this brand. At the same time, this idea can apply to Black Friday social media campaigns effectively.
Besides, there are also some other extended-Black Friday subject lines that you can learn, such as:
- Extended Black Friday Sale: Save up to 70% for a limited time only!
- Don’t miss out on our extended Black Friday deals!
- Our Black Friday sale is extended for one more day only!
- Shop now and save big during our extended Black Friday sale!
- Black Friday Sale Extended: Last Chance to Save!
- One More Day to Save: Extended Black Friday Sale
These Black Friday email subject lines all effectively convey the message that there are still deals and savings to be had beyond Black Friday. They all create a sense of urgency and excitement, which can help encourage customers to take advantage of the extended sale period. Additionally, they all avoid being overly pushy or aggressive, which can be off-putting to customers.
Tips for Writing Effective Black Friday Email Subject Lines
Well, to succeed due to the email subject line for Black Friday, there are some tips that we want to give you. With these tips, your Black Friday sale email subject lines can be more effective. Since then, your store on best-selling platforms has had many opportunities to break through in the Black Friday sales conference. Here are the tips:
- Choose the right words: Using powerful words to grab your subscribers’ attention is helpful. Words like “limited time,” “exclusive,” and “biggest sale of the year” are great ways to generate interest.
- Create urgency: Let your subscribers know that your Black Friday deals are only available for a limited time. You can do this by using words like “now,” “today,” “hurry”, “last chance,” and “hours left,”..
- Use exclusivity as a draw: This could mean giving them early access to the sale, or offering them a special discount that is only available.
- Add an actual price or discount percentage: This will give your subscribers a clear idea of how much they can save. For example, you might say, “25% off everything” or “$100 off your first purchase.”
- Choose your discount wisely: Your discount will depend on your products, target audience, and competition. However, a considerable discount will generate more excitement and traffic to your website.
- Use active words where you can: Active words will make your subject line more engaging and attention-grabbing. For example, you might say, “Shop now and save,” or “Don’t miss out on our Black Friday deals!”
- Dare to be different: Don’t be afraid to try something new with your Black Friday email subject lines. If you see that your competitors are all using the same old words, try something different to stand out. For example, use humor, a pun, or even a song lyric in your subject line.
- Remember Thanksgiving: While Black Friday is an excellent opportunity to boost sales, respecting Thanksgiving is also essential. Avoid using words or images that could be seen as insensitive, such as “greed” or “deals.”
Besides, how to prepare for Black Friday season sales well and deeply understand Black Friday trend predictions are also things you should do. These two factors partly help you shape what you need to write in the subject line to target customer insights and match your business’s actual situation. Black Friday email marketing guide and examples is also a valuable document that you should read before you start working on Black Friday email subject lines.
Black Friday Email Subject Lines: FAQs
- Why are Black Friday email subject lines important?
Black Friday email subject lines play a significant role in determining whether or not a customer will open the email. A catchy and engaging subject line can entice customers to open the email and potentially make a purchase.
Conversely, a vague or unappealing subject line can lead to an email being ignored or deleted. As a result, you may end up failing from emailing the Black Friday season. Further down, the journey of how to create Black Friday email marketing strategy can be ruined just because of this.a vague or unappealing subject line can lead to an email being ignored or deleted.
- How can I come up with effective Black Friday email subject lines?
Here are some tips on how to come up with effective Black Friday email subject lines:
- Use clear and concise language: People are busy and have a lot of emails to sift through, so you want your subject line to be clear and to the point. You should avoid using jargon or technical terms that your audience may not understand.
- Use action words: Words like “save,” “shop,” and “get” can help to motivate people to open your email.
- Create a sense of urgency: Let people know that your deals are only available for a limited time. You can use phrases like “while supplies last” or “this weekend only.”
- Personalize your subject line: If you have the ability to personalize your subject line, do so. This will help to make your email more relevant to the recipient and increase the chances of them opening it.
- Test different subject lines: Once you’ve come up with a few different subject lines, test them out to see which one performs the best. You can use a tool like Google Analytics to track your open rates and click-through rates.
- How long should Black Friday email subject lines be?
The ideal length of a Black Friday email subject line is 7 words or less. This is according to a study by Omnisend, which found that subject lines of this length have the best open rates.
There are a few reasons why shorter subject lines are more effective for Black Friday emails. First, they are more likely to be seen by recipients in their inboxes. Also, shorter subject lines are more likely to create a sense of urgency.
- Should Black Friday email subject lines include emojis?
Whether or not to include emojis in Black Friday email subject lines depends on a few factors, including your brand’s style, your target audience, and the specific offer you’re promoting. In general, emojis can be a great way to grab attention and make your subject lines more visually appealing. They can also help to convey emotion, which can be especially helpful when you’re trying to create a sense of urgency or excitement around your sale.
However, it’s important to use emojis sparingly and thoughtfully. If you use too many, or if they’re not relevant to your offer, they can actually backfire and make your subject lines look unprofessional or spammy.
Why Not Change Email Subject Lines to Succeed on Black Friday?
To sum up, this article contains a lot of useful information, such as exciting insights about Black Friday email subject lines, the top 6 subject line patterns you should not miss, and some great tips. We hope that they will be a valuable reference and a companion for you during the upcoming Black Friday season.
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