Digital marketing has taken the world by storm, and with good reason. It offers both global and local reach; it’s cheaper, more efficient, measurable, easy to learn, and scalable. While starting in digital marketing, investing in the right digital marketing tools will give you the desired results is essential.
The right tools will help you create more engaging content, improve lead scoring, generate more revenue and keep your marketing costs low. However, with so many tools in the market, it can be challenging to know which ones to use and which to leave out.
Here are 9 must-have digital marketing tools for every beginner.
#1. Google Analytics
Google Analytics is a tool that gives you valuable insights about your website visitors and the extent of their engagement with your site. Google is sunsetting the original Google Analytics, so it makes more sense to familiarize yourself with the new platform – Google Analytics 4. There are multiple resources that can walk you through the process of setting up your GA4.
It can also show you where the visitors come from, which will help you understand which of your marketing strategies are effective, for example, through online searches, social media, advertisements, or other online sources.
According to the right digital marketing tools factors, you can see what keywords are driving traffic to your page and offer more information on your visitors, like age, location, and other demographic details. Also always remember to do plagiarism check with your content. With Google Analytics, you can also tell how long your visitors interact with your site and what they’re more interested in.
With this information, you can identify your target audience and tailor your marketing campaigns to meet their needs. It can also be a good tool for strengthening your SEO strategies.
You gain a chance of getting more customers by expanding to new sales channels. Check out LitCommerce’s latest reviews of a UK-based marketplace here:
#2. Canva
Canva is a design platform that allows you to create a wide variety of content for your marketing needs. These include logos, graphs, book covers, invitations, business cards, and more.
The platform offers various images, shapes, designs, fonts, icons, and a simple drag-and-drop format to create your desired content. It’s simple to use, making it beginner friendly.
By making engaging visual content, you’ll have better engagement with your target audience and can increase your rankings and traffic. You’ll also be able to communicate more effectively what your brand stands for and get more leads and higher ROI.
One of the best tips for selling on Depop and other platforms is high-quality and clear content, and Canva can help you achieve that.
#3. Trello
Trello is an effective content management collaboration tool that you can use for content strategy and brainstorming. It is excellent for beginners because it is affordable and even accessible for small businesses.
It is a good platform for sharing ideas remotely and has tracking features allowing you to know what changes have been made to a project and by who. It allows you to automate tasks increasing efficiency, and offers plugins that allow you to link with your other software.
#4. Ahrefs
Ahrefs is a tool that can help you make your site more SEO friendly. It works by facilitating competition analysis, building links, keyword research, auditing sites, and ranking tracks.
The tool has plenty of data you can utilize with access to approximately 150 million keywords and over 150 countries. It can also show you well-performing content to help give you ideas that are likely to rank higher and improve your likelihood of reaching your target audience.
#4. Mailchimp
If done right, email marketing can be several times more effective than social media marketing. Therefore, it is essential to get the most out of it using tools like Mailchimp.
Mailchimp is a great email marketing tool with various features that allow you to easily create, optimize and automatically send marketing emails for your marketing campaign. It is an excellent choice for beginners because its simple to understand and use and offers free services for up to 2000 subscribers.
It also has analytics like A/B testing that can help you measure the level of engagement. It’s a good digital marketing tool for freelancers, agencies, and even developers. Mailchimp uses behavioral targeting and segmentation.
This can help you get the most out of your email marketing and has over 100 email landing and page templates that will help you craft the right message for your readers.
#5. Hootsuite
Hootsuite is an effective social media marketing tool that allows you to schedule your content for up to months before posting it on your social media pages. It can also be a central platform for managing your incoming messages from different social media platforms.
You can also use Hootsuite as a monitoring and social media analysis tool to help measure and improve your marketing strategy. Additionally, it also has tools for promoting posts on social media. Furthermore, if you are searching for a low-cost social media scheduler, you might look at Free Hootsuite Alternatives.
#6. BuzzSumo
Good marketing requires sound research on current affairs and market trends for you to be able to stay relevant. BuzzSumo helps you meet your research needs by putting together information from different platforms and availing it to you.
The digital marketing tool picks on trending topics, basing its research on keywords, influencer searches, analyzing content, social media feed content, and many other areas.
BuzzSumo is a good marketing tool as it can give you great content ideas, offer suggestions of where your content is likely to get the most engagement and help improve your SEO ranking.
It’s great for people who are busy or don’t spend so much time on social media as it monitors industry updates, brand mentions, and your competitors’ activities.
#7. Google Ads
Google is the biggest search engine in the digital world. As such, using google tools like Adwords will give you an upper hand when marketing. Google ads is an advertising platform where marketers can advertise their products and services to internet users.
The tool allows you to advertise not only on Google search engines but also on numerous platforms like apps supported by the company. Further more, this tool is perfect for beginners because it provides simple templates to create ads.
Google Ads offers two main options, which are pay-per-call and pay-per-click. Their flexible payment plans allow users to get services even on a small budget. With the right keywords, Google ads can generate significant traffic and revenue for you.
#8. Slack
CommPexelsion is vital in digital marketing, and Slack is an excellent tool for facilitating communication and collaboration with your team. Slack allows you to communicate with numerous users simultaneously without distractions or hitches.
The Slack software is highly secure and versatile, allowing you to share different media, including files, messaging, videos, photographs, and live sessions. You can also integrate it with other organizational apps and make your work easier.
It is scalable, can accommodate big and small groups, and can help improve customer service. It can also double up as a project management tool, allowing you to track, send and receive updates and reminders about projects.
#9. Unbounce
Unbounce is an effective marketing tool that can improve your landing pages as it allows you to build, tweak and publish new landing pages. It has testing features like A/B testing, which can show you which CTAs and content are more effective.
It is beginner-friendly thanks to its user-friendly design. It also has copywriting tools and templates to help you generate better copy. It is also easy to integrate and can support your use of other software and applications.
Digital marketing may seem daunting to a beginner, but with the right tools and execution, you can get it right. When choosing tools, ensure you consider your needs and budget.
Consider the ease of use and whether you have the necessary skills to use it optimally. You should also consider the tool’s security features and the level of support you can expect while using the software.
One good way to determine if a tool is a right fit for you is by taking advantage of the free trial before getting into a paid commitment.
#10. Free Logo Creator
FreeLogoCreator is an online logo-maker tool perfect for SMBs, startups, and personal brands. It allows you to create free logo designs that you can use on your brand’s social media and website presence.
As you begin to learn digital marketing, you’ll soon realize having a unique brand logo to work with is an integral part of it. A logo design is a foundation upon which your brand’s entire visual identity is based on. It carries the brand message and works to help the audience identify and distinguish the brand.
Creating a logo design can be expensive and time-consuming, though. But thanks to AI and designers coming together, tools like FreeLogoCreator.com have made things easy. All you have to do is add your company name and start looking at the potential logos. You can also select your industry to make your designs more relevant.
The tool offers easy-to-use editing features that you can use to tweak the logo template. Bring it closer to how you want your brand to look and feel. You can experiment with shapes, fonts, colors, and other advanced options.
One of the great things about this free tool is it gives you digital-friendly versions of your logo designs absolutely free. No strings attached. For more expansive branding, there are pricing features that you can look at. But if you want a quick logo to differentiate your brand from the rest and be your identity mark online, this is a free tool to take advantage of.
Digital Marketing Tools: Conclusion
LitCommerce gladly accompanies you along this multi-channel selling journey. With this multi-functional tool, you can bulk list products across different sales channels. Besides, it is possible to manage your orders in a centralized location with ease.
Please do not hesitate to leave us a message if you want to talk with us about your concerns. Also, our Facebook community always welcomes you to exchange sharings and experiences with other eCommerce enthusiasts.
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