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Home » Blog » Online Marketplaces » eBay

eBay Alternatives for Sellers: 40+ Top Sites Like eBay in 2025

Hailey Doan by Hailey Doan
Jul 2025
ebay alternatives for sellers

“eBay alternatives for sellers” is now a hot search. The urge to find more sites like eBay becomes more intense due to a saturated market, fierce competition, high fees and taxes, and many other disadvantages.

If you are eager to expand to sites like eBay but are yet to know where you’ll be heading, don’t worry. We give you the top 40+ eBay alternatives that are analyzed and ranked carefully based on different criteria such as customer base, tax and fees, services, etc. 

In this article, you will learn: 

  • 11 eBay alternatives for selling general products: Amazon, TikTok Shop,  Walmart, Facebook Marketplace, OnBuy, Google Shopping, Wish, eBid, Sears, Mercari, AliExpress 
  • 9 eBay alternatives for selling niche products: Etsy, Poshmark, NewEgg, Reverb, Depop, Bonanza, Ruby Lane, Wayfair, AbeBooks.
  • Auction & resale channels and marketplaces for specific regions. 

Moreover, I will explain why you may need to find a site like eBay and how to pick the best one. 

Ready to find your best eBay alternative? Let’s roll in!

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eBay Alternatives for Sellers: General Products

First, dive into the top 11 picks of eBay alternatives for general products!

Marketplace

Overview

Selling fees

Categories

Market

Amazon

World’s largest online marketplace with 300M+ customers, strong FBA network

8–15% referral + $0.99/item or $39.99/month (Pro), plus FBA fees

All categories: electronics, fashion, home, books, etc.

Global (strong US, EU, and Asia presence)

TikTok Shop

Social commerce marketplace integrated with TikTok's 1B+ user base

5–10% commission per sale

Trending, lifestyle, beauty, fashion, tech gadgets

US, UK, Southeast Asia (expanding globally)

Walmart

3rd largest US marketplace with 120M+ monthly visitors

6–20% referral fee, no listing fee

Everyday goods: home, electronics, grocery, apparel

US-focused

Facebook Marketplace

Free local & online marketplace integrated with Facebook 3B+ users

5% per shipment or $0.40 for <$8 items

Local sales: furniture, vehicles, electronics, small goods

Global, strong local presence

OnBuy

UK-based fair marketplace with no competition from the platform itself

5–9% commission + £19–£39/month subscription

All categories, mid-range goods for UK shoppers

Primarily UK, international expansion in 140+ countries

Google Shopping

Product discovery platform integrated with Google Search & Ads

Free listings + CPC ad costs

All categories listed by eCommerce stores

Global reach through Google Search

Wish

Mobile-first platform for low-cost goods with global reach

15% commission per sale

Low-cost consumer items: gadgets, fashion, accessories

Global, strong in North America & Europe

eBid

Low-fee global auction and fixed-price marketplace in 20+ countries

5% final value fee, optional lifetime membership

General goods, auctions, collectibles

Global (20+ countries)

Sears

Legacy brand offering marketplace & integration with Kmart.com

8–20% commission + $39.99/month

Home, appliances, tools, apparel, automotive

US-focused

Mercari

Mobile-focused resale platform for second-hand goods

10% commission + 2.9% + $0.50 processing fee

Second-hand goods: fashion, electronics, home

US, Japan, growing internationally

AliExpress

Global low-cost goods marketplace part of the Alibaba ecosystem

5-8% commission per sale

Low-cost goods: electronics, fashion, accessories

Global (200+ countries)

1. Amazon

Amazon is the world’s largest online marketplace, boasting over 310 million active customer accounts and operating in 20+ global marketplaces. Also, it offers unmatched reach and logistics capabilities through its Fulfillment by Amazon (FBA) program. That’s why Amazon is one of the best eBay alternatives for sellers.

amazon ebay alternative

Amazon pricing

  • Individual plan: $0.99 per item sold (no monthly subscription).
  • Professional plan: $39.99/month (unlimited items).
  • Referral fees: Typically 8–15% (varies by category).
  • FBA fees: Based on item size, weight, and storage duration.

Advantages over eBay: 

  • Amazon connects you with millions of shoppers who are ready to buy.
  • With Prime shipping through FBA, your products get delivered quickly and reliably.
  • Shoppers trust Amazon, which makes winning new customers easier.
  • You can boost visibility with built-in ads, from sponsored products to brand campaigns.
  • Selling on Amazon makes it simple to expand into international markets.

Disadvantages over eBay

  • The fees can get high, especially when you use FBA and pay referral commissions.
  • Strict policies, with tight control over listings, performance, and returns.
  • Competition is tough, with lots of sellers offering similar products.
  • You won’t have much control over your branding since store and product pages are pretty limited.

Who is Amazon best suited to?

If eBay is famous for pre-owned items and auction styles, Amazon is a great eBay alternative for sellers selling new products and prefer a direct selling style. In addition, Amazon has a much bigger customer base and massive worldwide audience reach than eBay. Amazon is suitable for sellers selling healthcare products, electronics, home products, school supplies, and apparel.

2. TikTok Shop

TikTok Shop is the eCommerce arm of the viral social media platform TikTok, which has around 2 billion users worldwide. Launched in 2021, TikTok Shop enables users and businesses to sell products directly within the app, leveraging TikTok’s engaging, short-form video content to drive sales. 

TikTok Shop is available in select regions, including the U.S., U.K., and several Southeast Asian countries. In Q4 of 2024, TikTok’s global user revenue reached approximately $1.123 billion.

tiktok shop site like ebay

TikTok Shop pricing:

  • Commission fee: ranges from 5–10%, depending on the category.
  • Transaction fees: Payment processing fees may apply, but they are relatively low.
  • Advertising fees: TikTok’s advertising options (like in-feed ads and shoppable videos) range from $10 to $50 per day depending on the budget and campaign objectives.

You can read more about Tiktokshop pricing on Tiktok’s seller fees.

Advantages over eBay

  • TikTok’s algorithm puts your products right where people are discovering trends every day.
  • It’s easy to sell through short videos and live streams that drive engagement.
  • You can easily work with TikTok’s creator and influencer to promote products.
  • It gives you direct access to a younger, highly engaged audience.
  • You get the benefit of TikTok’s viral potential to reach thousands fast.

Disadvantages over eBay

  • TikTok is still a relatively new platform for shopping, and consumers might feel less confident making purchases compared to established marketplaces like eBay.
  • The application process for businesses can be stricter and may require more documentation or partnership with influencers to get started.
  • Unlike eBay, which caters to a variety of products, TikTok Shop is more tailored to lifestyle and trending products (clothing, accessories, beauty, etc.

Who is TikTok Shop best suited to?

TikTok Shop is an eBay alternative for sellers ideal for brands or small businesses targeting a younger demographic, especially those in fashion, beauty, tech gadgets, and lifestyle sectors. It works best for socially-savvy sellers who are comfortable with video content and can leverage TikTok’s viral potential. Influencer-driven brands will benefit the most, as TikTok Shop thrives on creator partnerships and user engagement.

If you need more information about this trendy marketplace such as its features, sale potential, and more. Check out our insightful article “Is selling on Tiktok Shop worth it?”

3. Walmart

Walmart Marketplace is the third-largest online marketplace in the U.S., behind Amazon and eBay, with over 10,750 stores. Sellers benefit from Walmart’s omnichannel presence and programs like Walmart Fulfillment Services (WFS) for fast, reliable delivery.

In May 2024, Walmart launched Walmart Realms, an immersive shopping platform powered by Emperia. It lets users explore 3D virtual environments, interact with products, and unlock rewards, an effort to engage Gen Z and Gen Alpha through gamified shopping experiences.

In contrast to eBay’s complex costs, Walmart as one of the best eBay alternatives for sellers, charges no setup or maintenance fees, only category referral commissions (6–20%), making it attractive for sellers focusing on low-margin, high-volume products.

ebay alternatives for sellers walmart

Walmart pricing

  • NO setup, hidden fees, and monthly subscription
  • Referral fees: Usually 6–20%, depending on the category.
  • WFS fees: Based on size and weight (similar to Amazon FBA).
  • Advertising: Optional pay-per-click (PPC) ads through Walmart Connect.

Advantages over eBay

  • You don’t pay monthly fees, just a commission when you make a sale.
  • With Walmart’s trusted name, customers feel confident buying from you.
  • You can even use Walmart Fulfillment Services for fast, reliable delivery.
  • Your products can show up in in-store pickup programs, adding extra exposure.

Disadvantages over eBay

  • Strict approval process, new sellers undergo a vetting process before joining.
  • Lower flexibility, listings are standardized with fewer customization options.
  • Limited international reach, primarily focused on the U.S. market.

Who is Walmart Marketplace best suited to?

Walmart is a low-cost entry online marketplace. It is a strong fit for suppliers or wholesalers who offer low prices and no auctions or price-haggling selling methods. This platform offers various tools and services for sellers, such as Walmart Fulfillment Services (WFS), hassle-free returns, etc. To attract a wide range of customers, sellers can consider selling products in the following categories: baby care, personal care, women’s clothing, pet supplies, and healthcare.

4. Facebook Marketplace

Facebook Marketplace is integrated into the Facebook platform with over 3 billion monthly active users, and is one of the fastest-growing peer-to-peer and business-to-consumer selling spaces. Hence, it is another option for eBay alternatives for sellers. 

Originally created for local, person-to-person sales, it has evolved into a platform for businesses to reach local and regional buyers with ease. It’s especially popular for second-hand goods, furniture, vehicles, and small retail items.

facebook marketplace selling platforms like ebay

Facebook Marketplace pricing

  • Listing fee: Free for most items.
  • Selling fee: 5% per shipment or a flat $0.40 for items under $8 (for shipped orders).
  • No subscription or monthly fees.
  • Optional advertising: Paid Facebook Ads to boost product visibility.

Advantages over eBay

  • Facebook Marketplace lets you tap into billions of users on the world’s biggest social platform.
  • It’s significantly cheaper than eBay for most transactions.
  • It’s quick and easy to set up, even if you’re just starting.
  • You can reach local buyers fast or expand with shipping options.
  • With Facebook Ads, you can promote your products to the exact audience you want.

Disadvantages over eBay

  • Limited buyer protections, especially for local cash transactions.
  • More casual environment, less professional than eBay’s structured marketplace.
  • High competition, your listings can get buried quickly without paid promotions.
  • No auction features, only fixed-price selling is supported.
  • Trust concerns, scammers and low-quality listings can affect credibility.

Who is Facebook Marketplace best suited to?

Facebook Marketplace is best for local sellers, small retailers, and individuals wanting to sell second-hand goods, furniture, vehicles, or inexpensive retail items quickly. It’s ideal for those who prefer low-cost selling with minimal overhead and businesses looking to leverage Facebook Ads for hyper-targeted exposure.

In case you want to learn the details about which marketplace to choose between eBay vs Facebook marketplace, follow the link for more details.

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5. OnBuy

OnBuy is a UK-based online marketplace that positions itself as a fair, transparent alternative to eBay. It gives buyers access to millions of products from over 5,000 sellers. In addition, OnBuy records about 3.68  million visitors in June 2025 who were shopping online for anything. 

OnBuy emphasizes a retailer-friendly approach, with competitive fees and a commitment not to compete with its sellers by selling its own inventory. Also, it has solid seller support and extensive PayPal seller protection scheme. It is no surprise that selling on OnBuy is becoming more and more popular among online sellers.

onbuy ebay alternative

OnBuy pricing

  • Standard seller subscription: £19 per month (plus VAT);
  • Partner seller subscription: £39 per month (plus VAT);
  • Category referral commission: 5 – 9% of the total sale price.

Advantages over eBay

  • OnBuy offers a seller-friendly marketplace with no direct competition from the platform.
  • You get competitive fees that help you keep more profit.
  • It’s easy to reach UK shoppers while expanding internationally.
  • Your products benefit from OnBuy’s growing traffic and visibility.
  • OnBuy provides fair policies, making it a transparent place to do business.

Disadvantages over eBay

  • OnBuy’s traffic is significantly lower than eBay’s.
  • It requires an upfront investment regardless of sales.
  • This platform is still developing trust and awareness compared to eBay.
  • Limited marketing tools with fewer advertising options than larger platforms.

Who is OnBuy best suited to?

OnBuy is ideal for UK-based businesses (or those selling into the UK) that want a fair, growth-oriented marketplace without direct competition from the platform itself. It works best for retailers with mid-range pricing and diverse product lines who want to diversify beyond eBay and Amazon while keeping healthy margins.

6. Google Shopping

Google Shopping is a product discovery and comparison platform that allows businesses to showcase their products directly in Google search results. It offers unparalleled visibility by displaying products alongside search queries, often above organic results. 

Google Shopping integrates with Google Ads and Merchant Center, making it a powerful eBay alternative for sellers for driving highly targeted traffic to your products. Over and above, Google has advanced customers’ experience via one-click checkout and universal cart.

google shopping site like ebay

Google Shopping pricing

  • Listing fee: Free for standard listings (via the “Surfaces across Google” program).
  • Advertising cost: Paid listings use a cost-per-click (CPC) model, where advertisers bid for placement.
  • No commission fees: Unlike eBay, sellers don’t pay a cut per sale.

Advantages over eBay

  • Google Shopping puts your products right in front of people actively searching to buy.
  • Free listings mean you can show up without extra costs.
  • With Google Ads, you can target exactly who you want.
  • It helps drive traffic straight to your online store, giving you control of the customer experience.
  • Your products can appear alongside top search results, boosting visibility.

Disadvantages over eBay

  • Google Shopping drives traffic to your site; you must manage your own checkout and fulfillment.
  • You might have some technical knowledge as its integration with Google Merchant Center and Ads can be complex for beginners.
  • Competitive ad bidding with high CPC costs in some categories.
  • Unlike eBay, transactions are handled outside of Google, which can affect perceived buyer security.

Who is Google Shopping best suited to?

If you’re looking for eBay alternatives for sellers that are ideal for eCommerce businesses with owned online store, go for Google Shopping. It works best for retailers who want to control the customer experience while leveraging Google’s powerful search and advertising ecosystem. It’s especially suited for established sellers ready to invest in paid campaigns for high-visibility product listings.

7. Wish

Wish is a mobile-first online marketplace known for offering low-cost goods, primarily sourced from overseas manufacturers. With its strong popularity in North America and Europe, Wish targets budget-conscious shoppers looking for deals on fashion, gadgets, home goods, and novelty products. 

Additionally, Wish offers relatively low selling fees compared to many other marketplaces. So, if you’re considering Wish as an alternative to eBay, it’s worth taking a closer look. For more transparent and in-depth insights, check out this detailed Wish review.

wish

Wish pricing

  •  Commission fee: ~15% per sale (can vary by product category).
  • No listing or monthly fees: Sellers only pay when they make a sale.
  • Optional advertising: Pay-per-click (PPC) campaigns to boost visibility.

Advantages over eBay

  • You pay no listing fees, only when you make a sale.
  • Wish’s algorithm helps match products with the right buyers.
  • It’s a great way to sell low-cost, high-volume items quickly.

Disadvantages over eBay

  • Wish has been criticized for long shipping times and inconsistent product quality, which can affect seller credibility.
  • Due to its high return/refund rates, customer expectations for low-cost goods can lead to disputes.
  • Heavy focus on cheap products makes it difficult for premium items to stand out.

Who is Wish best suited to?

Wish is one of the notable eBay alternatives for sellers if you focus mainly on products manufactured in China. It serves as a great platform for wholesalers offering ultra-low-priced goods and for drop shippers.

8. eBid

eBid is a global online auction and fixed-price marketplace operating in over 20 countries, often seen as a low-fee alternative to eBay. Apart from eBay, sellers can put on their auction sales on eBid and go for the best price.

ebid alternative to ebay

eBid pricing

  • No listing fees for standard accounts.
  • Category referral commission: 3% of the total sale price;
  • Auction final value fee: 2 – 5% per transaction (based on subscription type);
  • Upgrade fee: $1.99 to $138.98 (for Gold subscription only).

Advantages over eBay

  • eBid gives you a low-cost way to sell with no upfront listing fees.
  • Its final value fee is much lower than eBay’s, helping you keep more profit.
  • You can choose auctions or fixed-price listings, depending on your strategy.
  • eBid’s lifetime membership option makes long-term selling even cheaper.

Disadvantages over eBay

  • eBid has a much smaller buyer base than eBay.
  • Limited visibility among mainstream shoppers.
  • Fewer features, lacks advanced marketing and selling tools.
  • Due to a smaller audience, items may take longer to sell.

Who is eBid best suited to?

eBid is ideal for casual sellers and small businesses looking for a low-cost platform to sell goods without high marketplace fees. It’s especially suited for those who want auction-style selling or are seeking an alternative to eBay for niche or slower-moving products.

9. Sears

Sears Marketplace allows third-party sellers to list their products on Sears.com, tapping into the brand’s long-standing reputation and loyal customer base.

When selling on Sears, e-retailers have two options: “Sell on Sears” or “Sell through Sears.”

  • Sell on Sears works similarly to other marketplaces like Amazon, eBay, or Etsy, where sellers handle their own fulfillment.
  • Sell through Sears offers a service comparable to Fulfillment by Amazon (FBA). Through Sears Fulfillment, powered by eSellerHub, Sears manages the entire order process — from picking and packing to shipping — ensuring that orders are delivered directly to customers on behalf of the seller.

Additionally, the marketplace integrates with Kmart.com, giving sellers even greater visibility and helping them reach a broader audience of value-focused shoppers.

sears ebay alternatives for sellers

Sears pricing

  • Monthly subscription: Around $39.99/month for a basic seller account.
  • Commission fees: 8–20%, depending on the product category.
  • No listing fees: Sellers only pay for subscriptions and commissions.

Advantages over eBay

  • Sears offers access to a loyal customer base for home and appliance products.
  • Your listings also show up on Kmart.com for added exposure.
  • It’s a great choice if you sell tools, automotive, and household items.
  • You can leverage Sears’ brand reputation to build trust with buyers.
  • Sears offers promotions and featured placement opportunities.

Disadvantages over eBay

  • Sears’ online presence is much smaller than eBay’s.
  • It requires a monthly subscription that costs sellers even if sales are low.
  • Less robust advertising compared to eBay.
  • Less recognition for younger shoppers, only strong appeal to older demographics.

Who is Sears best suited to?

Sears Marketplace is ideal for established sellers in appliances, tools, home goods, and automotive parts who want to leverage a recognizable legacy brand. It’s best for businesses with mid- to large-scale operations willing to pay a monthly fee for additional exposure to a loyal, value-oriented customer base.

10. Mercari

Mercari is a mobile-first marketplace that originated in Japan and has quickly become one of the fastest-growing resale platforms in the U.S.. In 2024, it generated $1.21 billion in annual revenue, with its app surpassing 50 million downloads in the U.S. 

As a consumer-to-consumer (C2C) platform, Mercari specializes in second-hand and new consumer goods, making it a go-to eBay alternative choice for individuals and small businesses selling fashion, electronics, home goods, and more.

mercari alternative to ebay

Mercari pricing

  • Listing fee: Free.
  • Selling fee: 10% per sale.
  • Payment processing fee: 2.9% + $0.50 per transaction.
  • Optional shipping services: Discounted rates through Mercari Ship.

Advantages over eBay

  • Mercari makes it super simple to sell from your phone.
  • There are no listing fees, just a flat commission when you sell.
  • Mercari provides discounted shipping options, making fulfillment easier.
  • You can sell a wide range of items, from clothes to electronics.
  • Mercari is a great place to quickly reach budget-conscious buyers.

Disadvantages over eBay

  • Higher flat commission at 10% per sale, which can be steeper for high-value items.
  • Lower visibility for premium goods, thus it’s not ideal for high-end or collectible items.
  • Mercari lacks advanced marketing and analytics features for scaling.

Who is Mercari best suited to?

Mercari is best for casual sellers, resellers, and small businesses looking for a low-effort, mobile-friendly platform to move second-hand, budget-friendly, or everyday consumer products. It’s especially appealing for individuals decluttering their homes or small sellers wanting quick sales without complex setups.

You can read more about the advantages and disadvantages of Mercari vs eBay in our dedicated article. 

11. AliExpress

AliExpress, launched in 2010, is one of the prominent eBay alternatives for sellers as it has grown from a China-based business to a reputable eCommerce contributor. As part of Alibaba’s international commerce retail division, AliExpress contributed to the division’s reported about $6.75 billion in revenue for the six months ending September 30, 2024.

AliExpress is one of the most popular Business-to-Consumer (B2C) marketplaces for affordable goods, dropshipping products, and international retail, particularly in categories like electronics, fashion, home goods, and accessories.

aliexpress

AliExpress pricing

  • No fixed costs ;
  • Category referral commission: 5 – 8% of the total sale price.

Advantages over eBay

  • AliExpress allows you to access millions of international buyers, especially in Europe, Asia, and South America.
  • It’s affordable to sell, with lower fees than eBay.
  • You can sell in bulk or use it for dropshipping, expanding your business model.
  • There are no listing fees, making it easy to test new products.
  • You benefit from the broader Alibaba ecosystem, including tools like AliPay

Disadvantages over eBay

  • The shipping time is longer as many products are shipped from overseas.
  • AliExpress has lower perceived quality as its reputation for cheap or inconsistent product quality.
  • You might face tough pricing competition due to many low-cost suppliers.
  • It’s difficult to build a strong brand identity on the platform.

Who is AliExpress best suited to?

AliExpress is best for retailers, wholesalers, and dropshippers targeting price-sensitive international customers. It’s also great for small businesses looking to test new products or sell bulk, low-cost goods without high platform fees or upfront costs

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eBay Alternative for Sellers: Niche Products

Not satisfied with the mentioned 11 eBay similar sites? Why don’t we investigate the other 9 eBay alternatives for sellers in terms of niche products?

Here is a brief of the top 9 eBay alternatives for niche products!

Marketplace

Overview

Selling fees

Categories

Market

Etsy

Marketplace for handmade, vintage, and unique goods with 96M buyers

6.5% transaction + $0.20 listing + 3-4% payment processing

Handmade goods, vintage items, crafts, art, and jewelry

Global, with strong presence in the US and EU

Poshmark

Social commerce for fashion, beauty, and home with 100M+ users

20% on sales $15+, $2.95 flat for under $15

Fashion, beauty, accessories, and home goods

US, Canada, Australia, India

Newegg

Tech-focused marketplace for electronics, PCs, and gaming products

8-15% commission + optional $29.95/month subscription

Electronics, PC components, gaming gear, smart devices

US-focused, expanding globally

Reverb

Specialized marketplace for musical instruments and audio gear

5% selling fee + 3.19% + $0.49 payment processing

Musical instruments, recording gear, and audio equipment

Global, highly targeted music community

Depop

Social fashion resale platform popular with Gen Z and Millennials

10% commission + 2.9% + $0.30 processing

Fashion, home, health, collectibles

Global, strong US and UK presence

Bonanza

Seller-friendly marketplace with easy cross-listing from eBay/Amazon

3.5% final value fee + optional $25/month memberships

Antiques, fine art, collectibles, and jewelry

Global, primarily US-based audience

Ruby Lane

Curated marketplace for antiques, fine art, and collectibles

9.9% service fee (capped at $250/item) + $25/month maintenance

Furniture, home décor, kitchen, and home improvement

Global, niche high-end buyers

Wayfair

Major retailer’s marketplace for home goods and furniture

15% revenue share, no listing fees

Books, art, and collectible printed media

US and select international markets

AbeBooks

Specialized marketplace for rare, used, and collectible books

$25+/month subscription + 8% commission

Home, appliances, tools, apparel, automotive

Global network of book collectors and academic buyers

12. Etsy

Etsy is a leading marketplace for handmade, vintage, and unique goods, with over 96 million active buyers and 8.1 million sellers as of 2024. In its two decades of operation, it specializes in crafts, art, jewelry, vintage items, and custom products, making it the go-to platform for creative entrepreneurs looking for eBay alternatives for sellers. 

Compared to eBay, Etsy is an ideal sales channel for POD (Print on Demand) businesses. If you are thinking of doing POD on Etsy, don’t hesitate. You will be charged no fees for the operation, production, or holdings of uncertain inventory. 

For all the mentioned reasons, Etsy is a firm nominee for eBay alternatives, and selling on Etsy is a good option that any seller should try once.

etsy

Etsy pricing

  • Listing fee: $0.20/ item;
  • Set-up fee: $15 paid once time only
  • Transaction fee: 6.5% of the sale price;
  • Subscription: $10/ month;
  • Payment processing: based on sales revenue;
  • In-person selling fees: $0.20 renewal fee as listed with multiple quantities; 
  • Regulatory operating fees: In certain countries, regulatory operating fees are charged due to the increased cost of operating in the relevant country;  
  • Pattern fees: free 30 days, $15.00/monthly;
  • Shipping fees: depend on the shipping carrier and the origin, destination, weight, and dimensions of the package;
  • Currency conversion: if used

Advantages over eBay

  • Etsy is a community-focused marketplace, making it great for independent sellers.
  • It offers more customization for shop banners, profiles, and product storytelling.
  • Etsy helps boost your reach with built-in ads and offsite promotions.
  • It has a global audience looking specifically for creative, niche products.

Disadvantages over eBay

  • Higher fees overall, especially with mandatory Offsite Ads for high-earning sellers.
  • Strict guidelines and limited to handmade, vintage, and craft-related goods — not ideal for mass-produced items.
  • Highly competitive due to Saturation in popular niches like jewelry and home décor.
  • Limited categories, not suitable for general products like electronics or auto parts.

Who is Etsy best suited to?

Etsy is one of the most perfect eBay alternatives for sellers for artisans, crafters, and vintage sellers who want to reach a global audience interested in unique, creative, and personalized products. It’s also great for small businesses that value storytelling and branding as part of their sales strategy.

13. Poshmark

Poshmark is a social commerce marketplace specializing in fashion, beauty, and home goods. Launched in 2011, it has grown to over 100 million registered users across the U.S., Canada, Australia, and India. 

Poshmark blends shopping with community engagement, allowing sellers to host virtual “Posh Parties,” share listings, and interact directly with buyers, making it unique among resale platforms. It’s particularly popular for second-hand clothing, accessories, and boutique items.

poshmark

Poshmark pricing

  • No listing fee and monthly subscription fees.
  • Selling fee: $2.95 flat fee for sales under $15 or 20% commission for sales $15 and up.
  • Shipping: Flat-rate shipping label provided (paid by the buyer).

Advantages over eBay

  • Poshmark connects you to a massive, fashion-focused audience.
  • The platform makes shipping easy with prepaid labels.
  • You can engage with buyers through social features like Posh Parties.
  • It’s perfect for reselling clothes, shoes, and accessories.
  • There are no listing fees—only pay when you make a sale.

Disadvantages over eBay

  • High commission at 20% cut on sales above $15 can be steep for sellers.
  • Limited categories, primarily focused on fashion, beauty, and home — not suitable for all products.
  • Poshmark’s presence is still limited compared to eBay’s worldwide audience.

Who is Poshmark best suited to?

Poshmark is ideal for resellers, boutique owners, and individuals looking to sell clothing, accessories, beauty products, and home décor. While it may not rival eCommerce giants like eBay, it is a great eBay alternative for sellers as a niche marketplace for fashion and lifestyle enthusiasts.

14. NewEgg

Newegg is a leading online marketplace for electronics and tech products, especially USA and Canadian e-retailers.

Founded in 2001, it has built a strong reputation among tech enthusiasts, gamers, and DIY PC builders, offering everything from computer hardware and software to gaming gear, smart home devices, and electronics. Newegg also supports third-party sellers, enabling them to reach a highly targeted, tech-savvy audience, making it another option on eBay alternatives for sellers list.

newegg

NewEgg pricing

  • Elite seller plans: $0.49 to $99.95/ month;
  • Category referral commission: 8 – 15% of the total sale price.
  • Optional advertising: Sponsored product listings and Newegg’s own marketing programs.

Advantages over eBay

  • Newegg gives you access to a highly targeted audience of tech enthusiasts.
  • You can list everything from PC parts to gaming gear.
  • Its Shipped by Newegg program handles fulfillment for you.
  • You can stand out with detailed, spec-rich product listings.
  • Newegg offers marketing programs to boost your visibility.

Disadvantages over eBay

  • Niche focus, primarily geared toward electronics, which limits product variety for general sellers.
  • If you want to upgrade to a professional account, you need to pay for a subscription.
  • Many established brands and retailers already dominate the platform, so it’s a really competitive market. 
  • While NewEgg is strong in its niche, it lacks eBay’s broad audience.

Who is Newegg best suited to?

Newegg is perfect for electronics retailers, tech brands, and niche sellers who want to target a highly engaged, knowledgeable audience. It’s especially suited for those offering computer components, gaming gear, smart home devices, and consumer electronics who value a platform that caters specifically to tech-focused buyers.

15. Reverb

Reverb is a specialized online marketplace for musical instruments, gear, and audio equipment, launched in 2013 and now owned by Etsy. It attracts a highly engaged community of musicians, collectors, and audio professionals looking for both new and used instruments. 

Reverb has become a go-to destination for buying and selling guitars, keyboards, recording gear, DJ equipment, and more, making it a favorite for sellers in the music niche finding eBay alternatives for sellers. 

reverb site like ebay

Reverb pricing

  • No listing feet
  • Category referral commission: 5% of the total sale price;
  • Payment processing fee: 3.19% + $0.49 of total sale price.

Advantages over eBay

  • Reverb connects you with musicians and audio enthusiasts who know what they want.
  • You pay lower fees than eBay, keeping more of your profits.
  • It offers pricing tools to help you set competitive rates.
  • Reverb has a community vibe, making it easy to connect with buyers.
  • It’s great for selling new, used, or rare music gear.

Disadvantages over eBay

  • Limited to music-related products, which isn’t ideal for general sellers.
  • Much lower traffic compared to eBay’s broad marketplace.
  • Less sophisticated marketing and analytics compared to larger platforms.

Who is Reverb best suited to?

Reverb is the best eBay alternative for music store owners, artists, bands, and musicians who want to reach a highly targeted, passionate audience. It’s also ideal for individuals looking to sell used instruments or businesses specializing in music gear who want a platform dedicated to their niche.

16. Depop

Depop is a fashion resale marketplace with a strong social media vibe, popular among Gen Z and Millennial shoppers. It blends marketplace functionality with social networking, making it a hub for second-hand, vintage, streetwear, and handmade fashion.

depop

Depop pricing

  • Listing fee: Free
  • Selling fee: 10% per sale
  • Payment processing fee: 2.9% + $0.30 (U.S.)
  • No monthly subscription fees

Advantages over eBay

  • Depop is highly engaged Gen Z and Millennial buyers.
  • You can build a personal brand with social features.
  • It’s mobile-first, so listing items is fast and easy.
  • The platform specializes in vintage and streetwear fashion.

Disadvantages over eBay

  • Limited product categories, primarily fashion-focused, unsuitable for general items.
  • Users on Depop are price-sensitive and often expect lower resale prices.
  • Lacks advanced analytics and marketing options for scaling.

Who is Depop best suited to?

Depop is best for resellers, creators, and small boutiques selling vintage clothing, streetwear, or handmade fashion. It’s ideal for style-focused individuals looking for eBay alternatives for sellers who want to build a personal brand and engage directly with a young, trend-conscious community.

17. Bonanza

Bonanza is a U.S.-based online marketplace known for being seller-friendly and cost-effective, with a growing base of small businesses and independent sellers. 

What’s more, Bonanza had over 3.67 million visits in Q1 2025. This rate is relatively modest compared to eBay. However, Bonanza has engaged audiences in a more sustainable upward tendency in the last three months. This likely predicts a vast potential for any merchants going live on Bonanza.

bonanza

Bonanza pricing

  • Listing fee: Free.
  • Selling fee: 3.5% final value fee (minimum $0.50) on sales under $500. Sales over $500 incur a lower rate (1.5%) for the portion exceeding $500.
  • Optional memberships: Starting at $25/month for advanced seller tools and advertising boosts.
  • Optional advertising programs: You can set a higher commission (up to 30%) for extra exposure via Bonanza’s ad partners (Google Shopping, etc.).

Advantages over eBay

  • Bonanza makes it easy to cross-list from eBay.
  • There are no upfront costs—only pay when you sell.
  • You pay low final value fees, saving money compared to eBay.
  • You can customize your booth to better showcase your products.
  • Their advertising integrations help boost traffic from places like Google Shopping.

Disadvantages over eBay

  • Less brand recognition, not as well-known among buyers.
  • Products on Bonanza may take longer to sell due to less exposure.
  • Optional advertising can be pricey due to higher ad commissions.

Who is Bonanza best suited to?

Bonanza is ideal for independent sellers and small businesses who want a low-cost, customizable platform for multi-channel selling. It’s especially useful for those who want to easily cross-list products from eBay or other marketplaces while maintaining control over branding and advertising strategies.

18. Ruby Lane

Ruby Lane is another alternative to eBay dedicated to antiques, vintage items, fine art, and collectibles. Launched in 1998, it has become one of the most trusted platforms for collectors, with main audience is the USA and Australia.

Although it is less dynamic than eBay or Etsy, Ruby Lane builds a close relationship with its community. Not to mention, items sold on Ruby Lane mostly range from $100 and above. It means any merchant aiming at high-end categories can be profitable from Ruby Lane’s primary audience.

rubylane

Ruby Lane pricing

  • Listing fee: $0.19 per item per month.
  • Monthly maintenance fee: Starts at $25/month (waived if you list 80+ items).
  • Service fee: 9.9% of the total sale price (capped at $250 per item).

Advantages over eBay

  • Ruby Lane gives you access to a serious community of antique and collectible buyers.
  • It’s curated, so your products are showcased in a trusted environment.
  • You can reach a global audience of collectors looking for high-value items.
  • It’s a platform where quality matters more than volume.
  • It’s perfect for dealers specializing in fine art, jewelry, and vintage goods.

Disadvantages over eBay

  • Higher fixed costs as monthly maintenance fees and listing costs add up.
  • Strict quality requirements and not ideal for casual sellers or low-end products.
  • Smaller audience compared to general marketplaces like eBay. 

Who is Ruby Lane best suited to?

Ruby Lane is another selling platforms like eBay perfect for antique dealers, fine art sellers, vintage collectors, and jewelry resellers who want to connect with serious buyers in a curated, trusted environment. It’s best for those with specialized, high-quality inventory seeking a platform that prioritizes value and authenticity over volume.

19. Wayfair

Wayfair is another strong eBay alternative for home goods and furniture sellers, giving third-party merchants access to over 22 million active customers. Known for its reputation for affordable yet stylish products, Wayfair provides sellers with a broad and highly engaged audience.

Especially, you won’t have to pay any penny to sell on Wayfair. Wayfair operates on a wholesale cost model, similar in concept to Decluttr, where sellers are paid based on wholesale pricing.

In addition, Wayfair supports its merchants with real-time customer insights and highlights trending products, helping sellers stay competitive. Combined with its streamlined logistics solutions, Wayfair ensures a smooth, efficient selling and buying experience for both merchants and customers.

wayfair

Wayfair pricing

  • No listing or subscription fees: Sellers can list products for free.
  • Revenue share: ~15% per sale, depending on product category.
  • Fulfillment options: Sellers can manage their own shipping or use Wayfair’s CastleGate logistics for warehousing and fast delivery.

Advantages over eBay

  • There are no listing fees, just a revenue share on sales.
  • You can use Wayfair’s logistics network for fast shipping.
  • Wayfair provides data on trending items and customer insights.
  • It’s a trusted name in home décor and furnishings.

Disadvantages over eBay

  • Revenue share fees are higher than some marketplaces for certain categories.
  • Sellers must meet Wayfair’s standards for product quality, shipping, and service.
  • Limited customization for seller branding compared to eBay.

Who is Wayfair best suited to?

Wayfair is ideal for B2B manufacturers, home décor brands, and furniture retailers aiming to reach a large, engaged audience of home-focused shoppers. It’s best for sellers with reliable logistics and mid- to high-quality inventory who want eBay alternatives for sellers options tailored specifically to the home goods and furnishing market.

20. AbeBooks

AbeBooks is a specialized online marketplace for books, collectibles, and art, founded in 1996 and now owned by Amazon. It connects independent booksellers and collectors with buyers worldwide, making it one of the best platforms for selling rare books, out-of-print editions, academic texts, and fine art. 

More about AbeBooks, you may find most of the items are in the U.S., although it claims to have a global reach. Briefly, AbeBooks is the best sales channel for merchants who target their audience in the USA, Canada, Germany, the UK, and Australia.

abebook

AbeBooks pricing

  • Membership fee: $25 to $500/ month.
  • Category referral commission: 8% of the total sale price.
  • External payment service: $0.50 – $0.90/ item.

Advantages over eBay

  • AbeBooks connects you to collectors and book lovers worldwide.
  • It’s great for selling rare, used, or academic books.
  • You get access to a global network of serious buyers.
  • It’s simple to list inventory without extra hassle.
  • It’s a trusted space for specialized and niche bookselling.

Disadvantages over eBay

  • It requires upfront costs even for low-volume sellers.
  • Limited to books, art, and collectibles — unsuitable for general products.
  • Less visibility for mainstream items and popular books may sell better on eBay.
  • Fewer promotional features than larger platforms.

Who is AbeBooks best suited to?

AbeBooks is best for independent booksellers, rare book dealers, and art or collectible sellers who want to connect with serious collectors and a global audience. It’s perfect for those with unique, niche, or high-value inventory rather than mass-market products.22 more alternatives to eBay for sellers


20 More Alternatives to eBay for Sellers

If you are still looking for more sites like eBay. Here are more options categorized by selling format and region! 

Selling alternatives to eBay: Resell and bidding format 

For sellers looking for sites that have the same functions as eBay to diversify their selling channels, you might be interested in this section. I’ll keep the following content concise! 

  • 5 more resell sites like eBay for you: OfferUp, Craigslist, Preloved, (best for second-hand books), BookFinder (ideal for rare and collectible books), and ReRuns.com (for second-hand apparel and home goods).
  • 5 more bid sites like eBay  (apart from eBid): ShopGoodwill, Listia, QuiBids, PropertyRoom (note: these auctions feature surplus or seized goods from agencies and organizations, not individual sellers), and DealDash (which runs on a pay-to-bid model for steeply discounted items).

If you have any more alternatives to eBay for reselling and bidding, don’t hesitate to add up with me! 

Selling alternatives to eBay: Region 

For regional sellers, I’ve got your back with more eBay alternatives. Check out the following selling sites like eBay and see if they suit your selling demands:

  • 5 best eBay alternatives for sellers in the UK: Gumtree, Shpock, Vestiaire Collective (perfect for authenticated designer fashion), Zapper, and Ziffit (great for selling CDs, DVDs, games, and books).
  • 5 best eBay alternatives for sellers in Australia & New Zealand: Kogan, TheMarket (also serving New Zealand sellers), Ozsale, Bunnings Marketplace, and Trade Me — New Zealand’s top platform for auctions and classifieds.

How to Choose the Best eBay Alternatives for Sellers?

Given the list of 40+ eBay alternatives for sellers, how can you choose the best one for your virtual store? Should you still be stuck in the middle, here are a few factors to think of before you make your decision.

  • Product selection: Every marketplace has categories that sell better than others, even broad platforms have niches where demand is strongest. Take time to research what’s trending and in high demand to give yourself a competitive edge. Also, consider your product types. For instance, Etsy  is best known for handmade and vintage goods, while other platforms may specialize in electronics, fashion, or home décor. Picking a marketplace that aligns with your inventory increases your chances of standing out and selling successfully.
  • Target audience: You may have noticed that we bring up the “audience” factor throughout the above list. Furthermore, a product or service is normally created for a specific customer group, not everyone. Therefore, choosing the right or wrong target audience partially decides if you can make a profit.
  • Business scale: Considering the features of one marketplace, you can see if your scale is compatible. Some marketplaces are invented for large-sized businesses, and others make way for small to medium-sized stores.
  • Competition: How confident are you to join the fiercest competition? If you are new to eCommerce, consider competition and saturation rate in the target sales channel. Keep in mind that the most competitive places may do more harm than good without a proper strategy and the right timing.
  • Pricing: Pricing becomes more important as you have not decided on your primary products or sales volume. Apart from that, several marketplaces charge pretty much. Thus, pricing is undoubtedly a factor to consider seriously.

eBay Alternatives for Sellers – FAQs

1. What is the best alternative to selling on eBay?

Best alternatives to eBay for selling (general products):
1. Amazon
2. TikTok Shop
3. Walmart
4. Facebook Marketplace
5. OnBuy
6. Google Shopping
7. Wish
8. eBid
9. Sears
10. Mercari
11. AliExpress
Best alternatives to eBay for selling (niche products):
1. Etsy
2. Poshmark
3. NewEgg
4. Reverb
5. Depop
6. Bonanza
7. Ruby Lane
8. Wayfair
9. AbeBooks

2. What do people use instead of eBay?

People may use Amazon, Etsy, Walmart, Wish, Facebook Marketplace, Google Shopping, Sears, Catch, eBid, eCRAFTER, etc., instead of eBay.

3. Is Etsy better than eBay?

It depends on different factors to decide if Etsy is better than eBay. If you are selling artisans and crafts, Etsy is your hub. However, should you do auction-style selling, eBay is the better choice.


40+ Alternatives to eBay for Selling – Verdict

eBay alternatives for sellers may vary from one to another, and there is no limit on what you can choose. Therefore, it is important to consider the five factors above and select the best.

But in eCommerce’s constantly evolving tendency, is single-channel selling enough? If you are ready to challenge the global game, join LitCommerce to discover multichannel selling and rise to the next level!In case you are still new to the notion, we’re already building a retailer blog to guide you through the big concept.

Feel free to contact us and talk about your eCommerce experience anytime. It is an honor to help!

Hailey Doan

Hailey Doan

Hailey Doan is a Content Writer for LitCommerce. She has more than 3 years of experience working in eCommerce and writing about ultimate seller guides and business strategies for eCommerce businesses.

Table of Contents

  1. eBay Alternatives for Sellers: General Products
    1. 1. Amazon
    2. 2. TikTok Shop
    3. 3. Walmart
    4. 4. Facebook Marketplace
    5. 5. OnBuy
    6. 6. Google Shopping
    7. 7. Wish
    8. 8. eBid
    9. 9. Sears
    10. 10. Mercari
    11. 11. AliExpress
  2. eBay Alternative for Sellers: Niche Products
    1. 12. Etsy
    2. 13. Poshmark
    3. 14. NewEgg
    4. 15. Reverb
    5. 16. Depop
    6. 17. Bonanza
    7. 18. Ruby Lane
    8. 19. Wayfair
    9. 20. AbeBooks
  3. 20 More Alternatives to eBay for Sellers
    1. Selling alternatives to eBay: Resell and bidding format 
    2. Selling alternatives to eBay: Region 
  4. How to Choose the Best eBay Alternatives for Sellers?
  5. eBay Alternatives for Sellers – FAQs
    1. 1. What is the best alternative to selling on eBay?
    2. 2. What do people use instead of eBay?
    3. 3. Is Etsy better than eBay?
  6. 40+ Alternatives to eBay for Selling – Verdict

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