With over 1 billion monthly active users and a rapidly expanding TikTok Shop ecosystem, TikTok has evolved beyond just an entertainment platform — it’s now a serious revenue stream for both sellers and creators. But exactly how much does TikTok pay, and what can you realistically earn?
In this guide, we’ll break down the latest payment rates and compare the old Creator Fund with the new Creator Rewards Program. Some TikTok Shop sellers are now generating over $50,000 a month in combined sales and payouts — and we’ll show you the strategies behind those numbers.
Let’s jump right in and see how much you can make on TikTok!
How Much Does TikTok Pay Per View in 2025?
TikTok pays creators between $0.40 and $1.00 per 1,000 views through the Creator Rewards Program, which amounts to $400 to $1000 for 1 million views.
This program aims to help creators earn significantly more by rewarding high-quality, engaging content. However, your actual earnings will vary based on factors such as engagement, content originality, search demand, and your location.
If you’re curious how much your video views could be worth, try our TikTok Creator Rewards Calculator to estimate your potential earnings using the min–max RPM range.
TikTok Creator Rewards Calculator
Calculated by Range (min–max) based on RPM ($/1,000 views).
TikTok Creator Fund vs Rewards Program
On December 16, 2023, TikTok officially shut down the Creator Fund in the majority of countries, such as the United States, the United Kingdom, Germany, and France, and is now transitioning to the Creator Rewards Program. Currently, the TikTok Creator Fund is still only active in Italy and Spain.
The Creator Rewards Program offers better transparency, higher earnings, and improved monetization for high-quality content — a big step forward for creators aiming to make serious income on the platform.
The Creator Rewards Program has increased the earning potential by up to 250%, offering an RPM of approximately $0.40–$1 per 1,000 views. This shift has effectively doubled the number of creators making at least $50,000 per month.
Here’s a quick comparison of what that means for creators under each program:
Criteria | TikTok Creator Fund | TikTok Creator Rewards Program |
Active Regions | Only Italy, Spain | U.S., U.K., Germany, France, Japan, South Korea, Brazil… |
RPM (Revenue Per 1,000 Views) | $0.02 – $0.04 | $0.40 – $1.00 |
Payment method | PayPal | PayPal |
Payment frequency | $20 | $40 |
Payment threshold | Minimum payout of $10 | Minimum payout of $10 |
Main Purpose | Basic support for creators but with low payouts | Greater transparency, higher payouts, rewards for high-quality content |
Eligibility for the TikTok Rewards Program
So now you’ve discovered how much TikTok pays, but here’s the catch: not every creator is eligible for the program. If you want to start earning through the Creator Rewards Program, here’s what you need to know.
Eligibility requirements: To join the TikTok Rewards Program, make sure you meet these criteria:
- Be based in one of these countries: the United States, the United Kingdom, Germany, Japan, South Korea, France, or Brazil — with your account registered there.
- Have a Personal Account
- Be at least 18 years old.
- Maintain an account in good standing, following TikTok’s Community Guidelines and Terms of Service.
- Have at least 10,000 followers and 100,000 video views in the last 30 days.
- Avoid tampering with the program, engaging in fraud, or violating any TikTok policies.
Once you’ve met the requirements, joining is simple:
- Open your profile and tap the Menu button (☰).
- Select TikTok Studio, then choose the Creator Rewards Program.
- Submit your application, and TikTok will review it. You’ll typically get a response within three days.
That’s it. If approved, you’ll be ready to start earning through TikTok’s Creator Rewards Program.
How Much Does TikTok Pay You Based on Followers?
According to my findings, if you're curious about “How much does TikTok pay you for 1 million followers?”, the truth is they don't pay anything at all. However, the number of followers is one of the critical factors that determine the price at which you can be booked by a brand for promotional videos.
Based on IZEA's analysis, here is how much TikTok creators make depending on the influencer level, which can be summarized as:
- Nano influencers (1,000 – 10,000 followers): $800 per post.
- Micro-influencers (10,000 – 50,000 followers): $1,500 per post.
- Medium influencers (50,000 – 500,000 followers): $3,000 per post.
- Macro influencers (500,000 – 1,000,000 followers): $5,000 per post.
- Mega influencers (1,000,000+ followers): $7,000+ per post.
Indeed, these numbers serve as rough estimates. Based on their follower count, brands that partner with TikTok creators can customize booking prices to correspond with their production costs.
Just a heads up: If you wonder, "How many likes on TikTok to get paid?" or "How much does TikTok pay you for likes?," please note that just like the followers, TikTok does not pay you based on the number of likes.
What Affects How Much TikTok Pays You?
Not all views are created equal, and neither are the payouts. Several key factors influence "how much does TikTok pay you" per 1,000 views, and understanding them can make a big difference in your earnings.
1. Location
Your location can affect how much you can make on TikTok. Ad demand and consumer spending vary across different regions. For example, creators in the United States often earn more because there’s a larger advertising budget there.
TikTok also looks at factors like your audience's demographics and where they are located. These factors influence the amount you earn for each piece of content. Additionally, creators in some regions may get higher payouts for brand collaborations due to a stronger network of advertisers.
You can also boost engagement by tapping into local trends and culture. However, keep in mind that not all TikTok monetization programs are available in every region. You might not have access to certain features depending on where you live.
2. Engagement rate
Another factor that affects "How much does TikTok pay you?" is the engagement rate. On TikTok, engagement is everything. If your videos are generating likes, comments, shares, and follows, it signals value to the algorithm. This often leads to increased reach, more people see your content, which means more views and potentially more money.
3. Watch time and retention rate
TikTok values videos that keep viewers engaged from start to finish or even encourage them to rewatch. Metrics like watch time and retention rate signal how captivating your content is and directly impact your RPM. Longer watch times and high retention tell TikTok that your video deserves more promotion, which can lead to higher payouts.
This is especially important under the Creator Rewards Program, where longer, high-quality videos are a key requirement for earning more. To boost your chances, focus on producing engaging, well-crafted content that keeps viewers watching until the very last second.
4. Content quality and originality
According to the TikTok Creator Academy, creating reward-worthy content is one of the key criteria for joining the Creator Rewards Program and earning money on TikTok. To qualify, your content must be original, high-quality, and at least one minute long. These are essential if you want to earn through TikTok’s monetization programs.
No matter your niche - entertainment, education, or storytelling - aim to share personal insights, create your own materials, and present fresh perspectives. Adding captions, text overlays, and music can also make your content more engaging and viewer-friendly.
Meeting these standards doesn’t just keep you eligible for payouts. It also helps your content stand out in TikTok’s competitive creator ecosystem, ultimately increasing your chances of earning more.
Besides getting paid from the Creator Rewards Program, there are also various ways to make money on TikTok. For example, you can offer a Subscription, engage in affiliate marketing, or create a TikTok Shop to sell products, among other options. Combining different monetization methods can give you multiple revenue streams, ultimately maximizing how much TikTok pays you.
Get Paid More on TikTok!
Want to earn more from your TikTok presence? With LitCommerce, you can easily list products, sync your inventory, and manage orders across multiple channels, including TikTok Shop.
How Much Do TikTokers Really Make? - Real Examples
So, how much do TikTokers really make? It varies widely depending on follower count, engagement, and additional projects, but these examples offer some insight:
TikTok Star | Followers | Estimated Income |
Khaby Lame | 162 million | $20 million |
Charli D’Amelio | 151 million | $30 million |
Bella Poarch | 94 million | $16 million |
Addison Rae | 88 million | $25 million |
Dixie D’Amelio | 56 million | $15 million |
Avani Gregg | 42 million | $4 million |
Josh Richards | 25 million | $22 million |
Alix Earle | 6 million | $7 million |
These top creators have built multi-million-dollar empires through TikTok and beyond.
But what about the average TikTok influencer? According to ZipRecruiter, as of July 25, 2025, the average annual pay for a TikTok influencer in the United States is $131,874 — that’s about $10,989 per month, $2,536 per week, or roughly $63.40 per hour.
While these numbers represent creators who treat TikTok like a full-time business, even smaller creators can make a substantial income. Through the Creator Rewards Program, videos can earn $400–$1000 per 1 million views, with additional revenue coming from merchandise, podcasts, and other projects.
How Much Does TikTok Pay: FAQs
How much does TikTok pay for 1 million views?
TikTok pays creators between $400 and $1000 for 1 million views through the Creator Rewards Program. It’s essential to note that the exact payment amount may depend on factors such as engagement, the location of viewers, or the quality of the content. Remember that these figures are approximate and can vary based on individual circumstances and TikTok’s specific terms and conditions.
How much does TikTok pay per 1000 views?
TikTok pays between $0.40 and $1.00 per 1000 views through the Creator Rewards Program, depending on factors like content quality, audience, and engagement.
How many views do I need to get paid on TikTok?
To be eligible for the TikTok Creator Rewards Program and earn money on TikTok, you must have earned at least 10,000 followers and 100,000 views over the past 30 days. Some information suggests that TikTok pays around $0.40 to $1 for every 1000 views, so the more views you get, the better you can earn.
Explore How Much Money You Make on TikTok!
To sum up, how much does TikTok pay? TikTok can pay around $0.4 to $1 for every 1000 views. So, if a video reaches 1 million views, a creator could earn between $400 and $1000. Moreover, it's essential to consider various factors, including audience location, play duration, and engagement rate, that can impact your earnings on TikTok.
If the concept of selling on TikTok Shop and multiple channels simultaneously resonates with you, don't hesitate to get in touch with us for expert advice on leveraging LitCommerce tools. Moreover, stay ahead of the game with my Retail Blog, where you can uncover the latest trends and invaluable strategies for growing your eCommerce business.
