How Much Does TikTok Pay: Free Calculator + Real Creator Earnings

TikTok used to pay creators just $0.02–$0.04 per 1,000 views through its Creator Fund, meaning a video with 1 million views earned around $20-$40.

However, as of September 2024, that’s changed. The TikTok Creator Fund has been replaced by the Creator Rewards Program, which is designed to help creators maximize their potential to collect rewards by producing original, high-quality, and long-form content.

So, how much does TikTok pay you as a creator now? And more importantly, what actually determines your earnings? In this guide, we’ll cover:

• How much does TikTok pay per view in 2025?
• What impacts your TikTok earnings
• Other ways to make money on TikTok

Let’s jump right in and see how much you can make on TikTok!

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How Much Does TikTok Pay Per View in 2025?

TikTok pays creators between $0.02 and $0.04 per 1,000 views through the Creator Fund program, which amounts to $20 to $40 for 1 million views. However, the newer Creator Rewards Program offers higher rates, paying $0.40 to $1.00 per 1,000 views.

As a case in point, considering the payment range highlighted earlier, you can see that:

• How much does TikTok pay you for 100k views: The number may be $2-$4.
• How much does TikTok pay you for 1 million views: It is about $20-$40

Creators will receive this money through the TikTok Creator Fund program. It is known that TikTok invested $300 million into this program, with eligible creators receiving compensation based on the number of views they garnered (Stated by Descript).

About how to join TikTok Creator Fund, I will provide detailed information in the following section.

TikTok Creator Fund vs Rewards Program

The TikTok Creator Fund is officially a thing of the past. As of December 16, 2023, the fund has been discontinued for creators in the U.S., U.K., Germany, and France and replaced by the Creator Rewards Program.

Why the change? The Creator Rewards Program offers better transparency, higher earnings, and improved monetization for high-quality content — a big step forward for creators aiming to make serious income on the platform.

Under the old Creator Fund, creators earned an RPM (Revenue Per Mille) of just $0.02–$0.04 per 1,000 views. That meant a video with 1 million views brought in only about $20–$40.

Now, the Creator Rewards Program has increased the earning potential by up to 250%, offering an RPM of approximately $0.40–$1 per 1,000 views. This shift has effectively doubled the number of creators making at least $50,000 per month.

Here’s a quick comparison of what that means for creators under each program:

How to join the TikTok Rewards Program

So now you’ve discovered how much TikTok pays, but here’s the catch: not every creator is eligible for the program. If you want to start earning through the Creator Rewards Program, here’s what you need to know.

Eligibility requirements: To join the TikTok Rewards Program, make sure you meet these criteria:

• Be based in one of these countries: the United States, the United Kingdom, Germany, Japan, South Korea, France, or Brazil — with your account registered there.
• Have a Personal Account (Business accounts and those tied to political or government organizations are not eligible).
• Be at least 18 years old.
• Maintain an account in good standing, following TikTok’s Community Guidelines and Terms of Service.
• Have at least 10,000 followers and 100,000 video views in the last 30 days.
• Avoid tampering with the program, engaging in fraud, or violating any TikTok policies.

Once you’ve met the requirements, joining is simple:

1. Open your profile and tap the Menu button (☰).
2. Select TikTok Studio, then choose the Creator Rewards Program.
3. Submit your application, and TikTok will review it. You’ll typically get a response within three days.

That’s it. If approved, you’ll be ready to start earning through TikTok’s Creator Rewards Program.

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How Much Does TikTok Pay You Based on Followers?

According to my findings, if you’re curious about “How much does TikTok pay you for 1 million followers?”, the truth is they don’t pay anything at all.  However, the number of followers is one of the critical factors that determine the price at which you can be booked by a brand for promotional videos.

Based on IZEA’s analysis, here is how much TikTok creators make depending on the influencer level which can be summarized as:

• Nano influencers (1,000 – 10,000 followers): $800 per post.
• Micro-influencers (10,000 – 50,000 followers): $1,500 per post.
• Medium influencers (50,000 – 500,000 followers): $3,000 per post.
• Macro influencers (500,000 – 1,000,000 followers): $5,000 per post.
• Mega influencers (1,000,000+ followers): $7,000+ per post.

Indeed, these numbers serve as rough estimates. Based on their follower count, brands that partner with TikTok creators can customize booking prices to correspond with their production costs.

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What Affects How Much TikTok Pays You?

Not all views are created equal, and neither are the payouts. Several key factors influence “how much does TikTok pay you” per 1,000 views, and understanding them can make a big difference in your earnings.

1. Location

Your location can affect how much you can make on TikTok. Ad demand and consumer spending vary across different regions. For example, creators in the United States often earn more because there’s a larger advertising budget there.

TikTok also looks at factors like your audience’s demographics and where they are located. These factors influence the amount you earn for each piece of content. Additionally, creators in some regions may get higher payouts for brand collaborations due to a stronger network of advertisers.

You can also boost engagement by tapping into local trends and culture. However, keep in mind that not all TikTok monetization programs are available in every region. You might not have access to certain features depending on where you live.

2. Engagement rate

Another factor that affects “How much does TikTok pay you?” is the engagement rate. On TikTok, engagement is everything. If your videos are generating likes, comments, shares, and follows, it signals value to the algorithm. This often leads to increased reach, more people see your content, which means more views and potentially more money.

3. Watch time

TikTok values videos that keep viewers engaged from start to finish or even encourage them to rewatch. Metrics like watch time and finish rate signal how captivating your content is and directly impact your RPM. Longer watch times and high retention tell TikTok that your video deserves more promotion, which can lead to higher payouts.

This is especially important under the Creator Rewards Program, where longer, high-quality videos are a key requirement for earning more. To boost your chances, focus on producing engaging, well-crafted content that keeps viewers watching until the very last second.

4. Content quality and originality

According to the TikTok Creator Academy, creating reward-worthy content is one of the key criteria for joining the Creator Rewards Program and earning money on TikTok. To qualify, your content must be original, high-quality, and at least one minute long. These are essential if you want to earn through TikTok’s monetization programs.

No matter your niche – entertainment, education, or storytelling – aim to share personal insights, create your own materials, and present fresh perspectives. Adding captions, text overlays, and music can also make your content more engaging and viewer-friendly.

Meeting these standards doesn’t just keep you eligible for payouts. It also helps your content stand out in TikTok’s competitive creator ecosystem, ultimately increasing your chances of earning more.

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Other Ways to Monetize on TikTok

So now you know how much TikTok pays through its Creator Rewards Program, but that’s not where the opportunities end. If you want to boost your income and explore creative ways to earn, TikTok offers several additional monetization features worth trying.

There are many ways on how to make money on TikTok, including:

1. Offer subscriptions

Subscriptions are a great way to grow consistent income while strengthening your relationship with your audience on TikTok. By subscribing, your followers on TikTok can unlock exclusive perks, including special badges, private videos, and subscriber-only live streams. This feature enables you to create a VIP experience for your most loyal fans, generating recurring revenue every month.

2. Go LIVE on TikTok

Another way to make money from TikTok is by going live on the platform. TikTok Live allows users to interact with their followers in real time and hosts live streams where they can chat, perform, answer questions, and receive virtual gifts from viewers.

TikTok allows users to send gifts to creators while they are live streaming. The number of gifts received determines how popular the live broadcast is. When your content becomes popular,  TikTok rewards you with Diamonds that can be exchanged for cash. In other words, these diamonds answer the question: How does TikTok pay you on its Live? Remember that you can’t cash out your diamonds until you have at least $100, meaning you’ll have to wait until you’ve saved enough.

It’s important to remember that before diving into ” How much does Tiktok pay you through its diamonds?”, you must meet specific criteria to be eligible to receive diamonds, which include: 

• You must be a part of the Creator Next program.
• You live in an area where Live GIFTS are available
• You are of legal age, as determined by your country’s regulations. Note that the minimum age requirement in South Korea and Japan may vary, with South Korea requiring at least 19 years and Japan requiring at least 20 years. 
• You have to run your account for a minimum of 30 days
• You have at least 1,000 followers
• You are not streaming Live from a TikTok Business Account

Alternatively, suppose you aim to maximize how much TikTok pays creators/livestreamers through its diamonds. In that case, you must create exceptional content that captivates your fans and motivates them to shower you with gifts.

3. Sell your products on TikTok Shop

If you have your products or services, TikTok may be a powerful platform to showcase and sell them. You can use your TikTok account to create a TikTok Shop account. Then, continue to produce compelling content, but highlight your items in an engaging and creative manner. As a result, you can build a loyal following and drive traffic to your TikTok Shop.

You can sell on TikTok Shop the same way you sell on other marketplaces. And yes, selling your product on TikTok Shop can yield much higher earnings compared to how much does TikTok pay you. 

4. Do affiliate marketing

Becoming an affiliate can be a popular way to make money online, and TikTok offers a unique opportunity to tap into this revenue stream.

If you want to be an affiliate on TikTok, please follow these steps:

1. Step 1: Register for an affiliate marketing program. You can join TikTok’s affiliate program or those of 3rd parties. Specifically as follows:
   • TikTok affiliate program: It is open to TikTok Ads Manager users, digital marketing experts, and people who can reach a large audience. Once you sign up and are accepted into the program, you can start earning a commission by referring customers who create their own TikTok Business account and add cash to it. The program has a 90-day cookie window. Moreover,  $40  is the response if you inquire, “how much does Tiktok pay you for each referral?”
   • Third-party affiliate programs: Amazon Associates, Fiverr Affiliates Program, ClickBank, eBay Partner Network, ShareASale stand out as popular options.
2. Step 2: You must choose the products you want to promote carefully. Usually, the specific commission rate will depend on the program and the product category.
3. Step 3: Incorporating unique affiliate links into your TikTok content is essential. Every time someone buys something through your link, you’ll earn a percentage of the item’s value.

To maximize how much do you get paid on TikTok through affiliate marketing, it’s crucial to:

• Select items or services that align with your niche and resonate with your audience.
• Create engaging and authentic content to drive traffic and conversions effectively.

5. Create brand-sponsored content

As your TikTok account grows in popularity and influence, creators may start attracting the attention of brands looking to collaborate with them. Producing brand-sponsored content can be a profitable means of monetizing your TikTok presence. Brands are open to paying content creators to advertise their products or services.

As stated above, the amount you can earn from brand-sponsored content on TikTok primarily relies on your follower count. Brands consider this a measure of your influence and the potential reach your account can offer. Other factors influencing how much can you make on TikTok through brand-sponsored content include: 

• The quality of your content
• Engagement rate
• The specific niche you cater to.

So, to ensure that these brand partnerships yield substantial financial gains, it is crucial to:

• Generate content that truly resonates with your audience.
• Keep authenticity and transparency when working with brands.
• Choose partnerships that align with your values and interests

It is worth noting that making brand-sponsored content can significantly increase your earnings compared to how much does Tiktok pay creators. According to Influencer Marketing Hub, Charli D’Amelio, the highest-paid influencer, earns an impressive $17.5 million per year.

6. Share premium content on TikTok Series

Recently, TikTok has introduced a new feature called Series. This feature allows eligible creators to share premium content with their audience. It allows creators to monetize their work by offering paid access to exclusive content. Meanwhile, viewers have the option to purchase access to this content.

Each Series can include up to 80 videos, ranging from 30 seconds to 20 minutes in length. Creators can set the price for their Series, depending on the value they believe their content holds.

Creators can apply to join the Series through the Creator Center on the TikTok app or by visiting the TikTok website on a computer. The application process may require creators to provide a link to premium content they have previously sold on another platform.

Moreover, to join the Series on TikTok, creators must meet certain eligibility requirements, such as:

• Be at least 18 years old
• Have an account that is at least 30 days old.
• Post four or more public videos in the last 30 days

You might wonder: Are subscriptions and Series on TikTok the same?

TikTok Subscriptions give creators a steady monthly income through recurring fees, while Series allows creators to monetize individual videos or a collection of content by selling access.

7. Join the Effect House Creator Rewards program

If you love creating effects, TikTok’s Effect House Creator Rewards program can be a unique monetization option. You earn rewards based on the number of unique videos that use your effect within the first 90 days. So, how much does TikTok pay you through the Effect House Creator Rewards?

Once your effect reaches 500,000 unique videos, TikTok pays you $700, and for every additional 100,000 videos, you’ll earn another $140. This is an excellent way to turn effects into real earnings while boosting your visibility across the platform.

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How Much Does TikTok Pay: FAQs

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Explore How Much Money You Make on TikTok! 

To sum up, how much does TikTok pay? TikTok can pay around $0.04 to $0.1 for every 1,000 views. So, if a video reaches 1 million views, a creator could earn between $40 and $100. Moreover, it’s essential to consider various factors, including audience location, play duration, and engagement rate, that can impact your earnings on TikTok.

Beyond making money through TikTok’s Creator Rewards Program, there are several other ways for creators to monetize their content, such as Subscriptions, Series, affiliate marketing, or Effect House rewards. Combining different monetization methods can give you multiple revenue streams, ultimately maximizing how much TikTok pays you.

In addition, if the concept of selling on TikTok Shop and multiple channels simultaneously resonates with you, don’t hesitate to get in touch with us for expert advice on leveraging LitCommerce tools. Moreover, stay ahead of the game with my Retail Blog, where you can uncover the latest trends and invaluable strategies for growing your eCommerce business.