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Home » Blog » eCommerce Platforms » Shopify

How to Change Shopify Store Name in 2025

Jessie Le by Jessie Le
Mar 2025
how to change shopify store name

With millions of sellers competing for attention, a strong Shopify store name can help you stand out. Your business name plays a key role in shaping your brand identity and making a lasting impression. If you’re looking for how to change Shopify store name, you’re in the right place!

This guide will walk you through the simple steps to change your store name in just a few clicks to align with your business goals.

Let’s get started! 


Can You Change Your Shopify Store Name?

Yes, you can change your Shopify store name by going to Settings > General in your Shopify admin. However, your .myshopify.com URL will remain the same, as it is permanently linked to your account. If you want a new public-facing domain, you can buy a custom domain and set it as your primary store URL.

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How to Change Shopify Store Name in 4 Steps

Now, let’s dive into 4-step guide on how to change your Shopify store name: 

1. Log into your Shopify account and open Settings

go to settings

2. Click on Pencil icon in the Store details section

how to change store name shopify

On General tab, you will find Store details. Here, hover over your store name field and click on pencil icon. 

3. Enter your new store name

enter new shopify store name

In case you’re still unsure about the best name for your Shopify store, we’ve got you covered. Check out our comprehensive guide on 500+ Shopify store name ideas to find inspiration and choose a name that aligns with your brand vision.

4. Click ‘Save’

After changing your Shopify store name, you might also want to update your domain to match. If you’re unsure how to do this, check out our How to Change Shopify Domain Name guide for a step-by-step walkthrough.


Will Changing Your Store Name Affect SEO?

Yes, changing your store name can affect SEO, especially if your store is established. It may confuse customers and affect your rankings, but SEO impact is minimal. However, switching to a new domain can cause a temporary drop as search engines reindex your site.

That being said, before digging deeper into how to change Shopify store name, you should consider the potential impact on your brand and customer recognition carefully. If you have invested time and resources into marketing, SEO, and building brand awareness, we suggest not changing your store name as it can be counterproductive.

Conversely, if you are in the early stages of your business or have a strong reason for the change, such as rebranding, expanding, or consolidating multiple stores, it can be a beneficial move. Just ensure you have a plan to transition smoothly.

shopify seo


How to Change Shopify Store Name – FAQs

  • How to change Shopify store name on Shopify App?
    • Open the Shopify app.
    • Go to Settings.
    • Under Store settings, select General.
    • Enter your new store name.
    • Click ‘Save.’
  • How to change Shopify domain name

    To change Shopify domain name: 

    • In your Shopify admin, navigate to Settings > Domains.
    • Add your custom domain to Shopify.
    • Click on the domain you want to set as your primary.
    • Select ‘Change domain type’ and choose ‘Primary domain.’

    Click ‘Change domain type’ to save.


Conclusion

Learning how to change Shopify store name is a simple process that doesn’t require creating a new account. By following the steps outlined above, you can easily change store name Shopify xe to match your brand’s vision and goals. 

Looking to expand your Shopify sales channels? Explore more insights in our eCommerce blogs for expert tips and strategies. If you have any questions or need support with your Shopify selling journey, feel free to reach out—we’re always here to help!

Jessie Le

Jessie Le

Jessie Le is an E-Commerce Writer with over 5 years of experience in the industry. Renowned for sharing invaluable eCommerce platform insights and business strategies on LitCommerce. Jessie is dedicated to empowering sellers to excel in the digital marketplace.

Table of Contents

  1. Can You Change Your Shopify Store Name?
  2. How to Change Shopify Store Name in 4 Steps
    1. 1. Log into your Shopify account and open Settings
    2. 2. Click on Pencil icon in the Store details section
    3. 3. Enter your new store name
    4. 4. Click ‘Save’
  3. Will Changing Your Store Name Affect SEO?
  4. How to Change Shopify Store Name – FAQs
  5. Conclusion

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