How to Get More Followers on TikTok: Tips from Experts with 100K+ Followers

Want to grow your TikTok followers? You’re not alone! With 1.99 billion monthly active users (Statista, Q4 2025), TikTok is competitive, but it’s also a great place to grow fast. Whether you’re a creator, influencer, or seller, more followers mean more visibility, engagement, and selling opportunities.

This article will guide you through the best ways on how to get more followers on TikTok with real examples that win on TikTok. Without further ado, let’s get into it!

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Why TikTok Follower Growth Matters?

Getting more followers on TikTok isn’t just about numbers – it’s about building a stronger presence on the platform. Whether you want to boost visibility, engagement, or sales, growing your followers can lead to long-term benefits, such as:

• Reach more viewers: TikTok has two main feeds: the For You Page (FYP) and the Following feed. While the FYP is controlled by TikTok’s algorithm, the Following feed only shows videos from accounts users follow. This means the more followers you have, the more feeds your videos appear in, boosting your visibility.
• Increase selling chances: More followers mean more eyes on your products. This can help turn your followers into paying customers over time.
• Build credibility: A higher follower count acts as social proof, showing other TikTok users that your brand is trustworthy and popular. This encourages new viewers more likely to trust and follow you.
• Boost chances of going viral: When followers watch, like, comment, or share your posts, it signals the TikTok algorithm that your content is valuable, increasing its chances of being shown to more viewers.
• Open monetization opportunities: A larger follower base attracts collaboration offers, sponsorships, and partnerships with other brands, opening doors for additional revenue streams.

In short, the more followers you have, the better your opportunities for growth on TikTok. Now that you know why follower growth is important, let’s dive into the best tips to gain more TikTok followers!

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How Does the TikTok Algorithm Help You Get More Followers?

Unlike some other social platforms, TikTok prioritizes content relevance over follower count, so they don’t just show your videos to people who already follow you. They also recommend your content to new viewers based on what they like to watch. This gives you and any new creators a better chance to expand your reach and get more followers even if you don’t have a big following yet.

So, to get more followers, you first need to get your videos in front of more people.

But how does the TikTok algorithm actually decide who sees your videos?

When you upload a video on TikTok, TikTok will first distribute it to a small group of users. Then TikTok looks at how people react to your content, including how long they watch, whether they finish the video, and whether they like, comment, save, or share it. If people enjoy your video, TikTok may show it to more users with similar interests. 

And when your video gets more views, more people may visit your profile, check out your other content, and decide to follow you. With that foundation, let’s look at the best strategies to help you reach more viewers and turn them into followers.

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How to Get More Followers on TikTok Fast in 2026

There are plenty of tips to gain more followers. Here are the 20 best tips on how to get more followers on TikTok:

1. Create value content that people save and share

Creating high-quality, engaging content that is follow-worthy, share-worthy, and save-worthy is often the most important step to getting more followers on TikTok. No matter how the platform evolves, good content keeps viewers coming back for more and can even get them to share your videos with friends and family, expanding your reach and introducing your account to new potential followers.

For example, take a video by Vicky Owens (@vicky.owens), a social expert and founder of @Socially Speaking Media, with over 219,000 followers. In her video on how she got nearly 100K followers in 1 year, she shares the real strategy she used to reach that milestone. This offers a valuable guide for anyone who wants to grow on TikTok; as a result, the video got over 3,000 likes and over 100,000 views.

To create better content on TikTok, here are some tips:

• Make it fresh: Novel and creative ideas always stand out. Especially, TikTok is a platform that thrives on new trends and unique spins.
• Make it entertaining: Can your content make people laugh or feel good? For example, a funny voiceover on a relatable situation can quickly capture attention.
• Make it educational: Share quick tips, tutorials, or little-known facts that add value to viewers. A 30-second cooking video showing a simple recipe can engage food lovers and leave them wanting more.
• Make it inspiring: Motivate your audience with uplifting messages or ideas. For example, a fitness journey or a Pilates routine, like Madeline’s video, can inspire others to take action.

Great videos lead to more TikTok followers – so keep learning and improving. Studying successful creators in your niche, storing inspiration, and adapting ideas to your unique style are helpful habits.

2. Post consistently

On TikTok, consistency is king. Buffer analyzed 11.4 million TikTok posts. Accounts posting 2 to 5 times a week averaged up to 17% more views per post than accounts posting once a week.

Vicky Owens, who we mentioned above, has over 200,000 followers. She also shares a key strategy that helped her reach 100,000 followers: she posts three times a day, Monday to Friday, to keep putting content out. While that volume might not suit your business, the key is to copy that habit to get more followers.

Plus, imagine your post goes viral and people may visit your TikTok account. But what if they see no other videos on your profile? They will leave without following you. So, at first, post lots of high-quality content as fast as possible. If possible, aim to post at least a few times every day at first. This will keep people engaged with your content and encourage them to follow you.

Here are some tips that help keep your posting rhythm more consistent:

• Batch your filming: Record several videos in one session, then spread them across the week.
• Set a realistic posting calendar: Pick fixed posting days, so each video has a clear deadline.
• Run a 30-day test: Track follower growth and average watch time each week, then keep what works.
• Stay patient: Growth rarely follows a straight line. It often jumps after one video does well.

3. Stick to one niche

Next on how to get more followers on TikTok: stick to a niche. A niche is a topic plus the people who care about it. When your videos stay in one lane, followers know easily where to find the content they want. New viewers can also tell in seconds whether to follow.

A clear topic also helps TikTok’s recommendations. The For You feed ranks videos by how likely each viewer is to enjoy them. A focused account should therefore be easier to match with the right people.

Take the same example of Vicky Owens as above. Her account stays in one lane: practical guides on social media and viral content. A new visitor knows what they will learn within seconds. That makes following an easy choice.

Another example is Planted in the Garden (@plantedinthegarden), run by Char and Marv, with over 1.3 million followers. Their content focus is growing a garden and harvesting your food. Viewers who share the same gardening hobby keep coming back and following this account for more tips and inspiration.

4. Hook viewers in the first 3 seconds

A hook is the first line, shot, or sound that keeps viewers staying to watch from scrolling past your TikTok video. 

While a strong hook doesn’t help you get followers directly, it starts the process. It grabs attention, encourages viewers to keep watching, and gives them a reason to explore your profile. And when viewers enjoy your content and discover similar videos on your profile, they’re more likely to hit Follow.

Plus, strong watch time and other engagement signals, like likes, comments, shares, or saves, help the TikTok algorithm decide to show your video to more people. As a result, the more people your video reaches, the more opportunities you have to gain new followers.

Here are six hook formulas you can try, with examples for small business owners:

Formula	How it works	Sample opening line
Result first	Show the outcome before the process	This candle sold out in one weekend. Here is how I made it.
Problem call-out	Name the viewer’s pain	Getting views on Etsy but no sales? Check your first photo.
Curiosity gap	Tease a fix, reveal it later	I almost deleted this listing. A buyer’s message changed my mind.
Contrarian claim	Challenge a common habit	Stop shooting jewelry on a white background.
Numbered promise	Set a clear scope	Three packaging tweaks that got me repeat buyers.
Direct question	Invite a comment	Which soap scent should I make next?

For example, in his video on how to make AI videos on TikTok, James Paul uses the result-first hook by showing an AI-generated video before explaining how to create it.

5. Optimize your TikTok profile

Your TikTok profile should clearly explain what your content is about and why users should follow you. Focus on optimizing these two key areas:

1. Your Bio: With only 80 characters available, make every word count. Highlight your niche and unique selling points, and include a clear call-to-action (CTA).
2. Your Name: This is the first thing viewers see on their For You Page (FYP), making it your first opportunity to encourage them to follow you. Remember, your name (not username) is what appears on the FYP.

For example, take a look at Lucy & Yak’s TikTok profile, which has over 141K followers. Its bio uses clear keywords like “organic & recycled clothing” to show what the brand sells. It also highlights “Employee Owned” and “Fair Wear Members” to share its values and what makes it different. In just a few lines, visitors can understand what the brand is about and decide whether to follow.

6. Know your target audience

To get more followers on TikTok, start by knowing who you’re creating content for. This will help you clearly identify your audience to create engaging and relevant videos for them.

So, understanding your target audience helps you make content they’ll love.

For example, if you run a cooking channel, your audience might prefer quick 5-minute recipes or budget-friendly meals.

Here are a few ways to better identify your target audience:

• Review your customer persona. This will remind you of their likes and dislikes.
• Use TikTok analytics to clearly understand the age, interests, and location of your followers. This, once again, helps you define what they would like to see. 
• Don’t be afraid to experiment. TikTok is a rapidly developing platform. You might need to test different video styles to discover what truly resonates with your audience.

The more you tailor your content to your audience’s preferences, the more likely they are to follow and engage. Always ask, “Would my audience love this?” and adjust your strategy based on what works.

7. Jump on TikTok trends

Joining in trends is one of the smartest ways to increase TikTok followers. Trends are a HUGE DEAL on TikTok.

By jumping into these trends—whether through challenges, sounds, or creative twists – you can boost your chances of landing on the For You page (FYP). This is TikTok’s main feed powered by its recommendation algorithm, and it’s where your video can go viral and reach more followers.

Here are two main ways to look for the latest trends on TikTok and get more followers:

• Use the Search Button: The magnifying glass icon is your go-to tool for finding the latest trends. Tap on it to explore a curated list of trending topics, popular hashtags, and the most-searched content. This feature gives you a quick snapshot of what’s currently buzzing on TikTok. You can also type specific keywords to uncover trends tailored to your interests or niche.
• Watch TikTok Content: Spending time scrolling through TikTok is one of the best ways to spot trends. Pay attention to videos by other creators to identify recurring themes, challenges, or trending sounds. This approach not only helps you find trends but also sparks ideas for how to make them work for your content.

However, keep in mind that trends fade fast, so act quickly and jump in while they’re still hot. Moreover, not every trend will align with your brand or interests, and that’s okay. The key is to adapt trends to fit naturally with your brand or style.

8. Use trending songs and sounds

If you want to know how to get more likes and followers on TikTok, finding trending sounds and adding them to your videos is a great method. It can help capture people’s attention immediately. Certain music extracts, songs, and random sound bites get reused frequently for similar content and can boost how well your video does.

Familiar audio can make viewers more likely to watch your video all the way through because they recognize the track. Pay close attention to popular audio trends on the platform to attract early interest in your clips.

For example, TikTok creator TingTing Lai joined the viral “manifesting” trend using Dua Lipa’s Training Season. Even with over 2 million followers, jumping on the right trend at the right time helped her video reach over 18 million views. It shows how trending sounds can help your content reach far beyond your existing followers and potentially get you more followers.

9. Use the right hashtags

As with other social platforms, using the right hashtags helps people discover your TikTok content more easily. However, only include hashtags that truly match your video topic. Adding all trending tags just looks spammy.

So, how to gain followers on TikTok by using the right hashtags? When writing captions, you should:

• Start typing hashtag phrases to see view counts for tags related to your content. This helps identify suitable hashtags to use.
• Be sure to include popular hashtags like #fyp or #foryou, which many creators use, hoping to reach more people via the main FYP feed. While the exact effects of these hashtags aren’t confirmed, their widespread use still broadens your potential reach.

If you want to sell on TikTok, some of the best TikTok Shop hashtags you can include in your next TikTok videos are #tiktokshop, #titokshopfinds, #tiktokmademebuyit ,#productreview, #shopwithme, #unboxing. And there are so many more.

10. Post at the right time

Timing does matter when you find answers for how to get more followers on TikTok. Discovering the best time to post on TikTok greatly influences your videos’ reach. You can find the best time for posting by navigating to your business or creator tools and exploring TikTok analytics.

In the Followers tab, find the Follower activity section. This section provides insights into the peak days and times when your followers are most active. You can then aim to schedule your posts just before these peak times to maximize your posts’ visibility and impact.

Maintaining a record of your content’s publication times enables you to experiment with various posting schedules. This testing allows you to identify the most effective posting times tailored to your brand’s audience and engagement.

11. Use TikTok SEO to get more followers

TikTok now works like a search engine, much like Google or YouTube. People type queries into the search bar, and TikTok shows matching videos. So, optimizing your content for TikTok SEO helps searchers find it before they become your followers.

To find the right keywords for your video. Start with Creator Search Insights, a tool inside the TikTok app. With a keyword, you can see its search popularity, how many creators already use it, and search demographics (age, country, gender), so you can decide whether it’s the right keyword for you. Then you can also search for related video ideas that have high-volume search there.

TikTok algorithm reads your caption, spoken words, and even on-screen text as video information. So once you have your keyword phrases, put them into these 3 spots TikTok scans:

• Caption: Use the phrase in the first sentence.
• On-screen text: Show the phrase in the first seconds.
• Voiceover: Say the phrase early.

Adding keywords is important, but avoid a caption that reads like a keyword list puts viewers off. Viewer experience first, so write for people.

12. Experiment with video length

To get more followers on TikTok, experiment with different video lengths too. There’s no perfect video length for all. Short videos can grab attention quickly, while longer videos give you more room to share tutorials, tell stories, or explain topics in depth.

Instead of sticking to one format, experiment with different lengths, such as 15–30 seconds, 30–60 seconds, and over 60 seconds, to see what works best for your audience.

Check your TikTok Analytics to compare average watch time, completion rate, and follower growth across your videos. These insights will help you find which lengths keep viewers engaged and encourage them to follow. The key is to make each video long enough to deliver value without adding unnecessary content.

13. Create a content series

A TikTok video series gives viewers something to look forward to. Instead of watching just one video, they have a reason to follow your account and come back for the next episode.

You can build a series around a specific topic, share a story across multiple videos, or turn a popular video into a series of sequels.

If one of your videos gets lots of comments asking for more, take that opportunity to create a follow-up video. You can even reply directly to those comments with a new video, making it easier for viewers to discover the next part. Also, consider organizing related videos into a TikTok playlist if your account has the feature. This helps viewers watch the series in order and explore more of your content.

For example, TikTok creator Geo Rutherford (@geodesaurus) runs an annual series called “Spooky Lake Month,” sharing daily videos about mysterious lakes every October. Each episode gives viewers a reason to follow her account and come back for more.

14. Explore TikTok duets and stitching

If you want to learn how to get more TikTok followers, one of the best ways to do this is to engage with other videos with stitch/duet features.

• Stitching: This lets you make a new video that attaches to the end of someone else’s video. You can record yourself adding more to their clip, like commenting or reacting.
• Dueting: When you Duet, your video plays alongside another user’s video on a split screen. You see both videos at once. Dueting is for making a response video or adding related content that can be watched with the original video.

Notes: Be sure to do stitch or duet videos that are hyper-relevant to your brand.

15. Add CTAs to your videos

If you need more easy ways how to get more followers on TikTok,  including calls-to-action (CTAs) in your videos can encourage followers.

Try adding a text overlay near the end with a simple request. This could invite viewers to check out your profile, watch similar videos, or follow your account. An example is an overlay saying, “Follow for more!”

While every video with a CTA may annoy loyal fans, occasional CTAs aren’t disruptive. The best uses are in multi-part video series. A “Follow for part 2!” sticker prompts engagement and helps you get more followers on TikTok by hyping future content. It fosters curiosity and gives an incentive to follow up.

For example, in this video, golf creator Seb On Golf (@sebongolf), who has over 173,000 followers, ends with a simple “Like and Subscribe” CTA, reminding viewers to follow his account for more golf content.

16. Reply to comments

Studies indicate that, in contrast to other platforms, a significant 73% of users on TikTok develop stronger connections with brands they actively engage with. The operative term here is “interact.”

Consistent posting undoubtedly holds significance, yet engaging with your audience is equally important. Engaging actively like comments, likes, or replies to your audience will be the answer to how to get more followers on TikTok. Consider these tips:

• Cultivate a devoted fan base that consistently interacts with and shares your videos. 
• Enhance a sense of community and the likelihood of others engaging with your content, particularly as your account gains popularity 
• Earn favor with TikTok’s algorithm, potentially expanding your content’s reach to a wider audience.

17. Collaborate with other TikTok creators

How to grow your TikTok account? Your answer could be influencer marketing! 

Influencer marketing isn’t just effective on Instagram; it seamlessly extends to TikTok as well. Given the abundance of “TikTok-famous” users, collaborating with influencers presents an excellent opportunity to promote your business.

However, not all partnerships hold the same value. You might wonder how to get more followers and likes on TikTok by collaborating with influencers or creators.

Our advice is to find those who align with your target audience and brand values is crucial. Conduct thorough research, assessing their engagement rates, and approach them with a well-articulated proposal.

Here are some key Dos and Don’ts for successful collaborations:

Do:

• Establish a clear agreement regarding the content and messaging for the collaboration.
• Acknowledge and credit the contributions made by collaborators.

Don’t:

• Engage in collaborations with individuals whose brand contradicts yours.
• Compel a collaboration; it should feel genuine and authentic to both parties involved.

18. Promote across various platforms

Creating good content takes time, so you should share it in multiple places to reach more people. Other platforms that feature short videos, like Instagram Reels and YouTube Shorts, are good options to cross-promote your TikTok videos.

Each social network attracts its own audience demographics. By posting on multiple sites, you expose your video to a wider range of audiences potentially interested in your content. This is how to get more followers on TikTok.

Maximizing the exposure of your video in this manner can introduce your content and profile to new potential followers across different networks. It makes the most of your creative output without requiring extra production work.

As your brand expands beyond social media, leveraging a comprehensive multichannel listing tool simplifies syncing product catalogs between your primary storefront and social channels.

19. Run TikTok ads 

Another method for how to get more followers on TikTok is to use TikTok ads. Using TikTok ads requires having an advertising budget. TikTok’s Ads Manager gives tools like targeting options, ad creation features, and analytics reports to optimize campaigns.

Ads are a good option since TikTok advertising is still new. There’s less competition, so creative ads have a chance to stand out to people.

Benefits of TikTok ads include:

• Targeting by demographics and locations for a tailored audience.
• “Custom Audiences” finds people already aware of your business.
• Different ad formats, like slideshows or videos, let you choose the right type.

There are also many ad options for your choices:

• In-Feed ads
• TopView 
• Brand Takeover 
• Brand Hashtag Challenges
• Branded Effect 

When combined with other strategies discussed here, active engagement with your audience can effectively translate into securing more high-quality followers for your TikTok account.

20. Dive into your analytics and double down on what works

TikTok analytics provide insights that allow you to understand who your audience is, what content they love, and when they are most active. Thus, by checking your TikTok analytics, you can identify what types of content you should recreate.

Don’t be afraid to drop ideas that aren’t working and focus on what performs well. Analytics will help you grow smarter and faster!

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How to Get TikTok Followers: FAQs

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Try These Tips and Get More Followers on TikTok Now 

There isn’t one all-around solution for increasing TikTok followers if you search for how to get more followers on TikTok. However, combining multiple strategies can boost your views and help your content reach the right For You Pages, helping you gain more followers.

Some best tips to get more followers on TikTok include:

• Create content that is save-worthy & share-worthy
• Post consistently
• Stick to one niche
• Hook viewers early
• Optimize your TikTok profile
• Make a series
• Reply to comments
• Post at the right time

For more helpful tips and tricks to grow your TikTok account and sell on TikTok, visit our TikTok Shop hub. If you are selling on one channel and want to expand to TikTok Shop, check out TikTok Shop integration with LitCommerce. It helps you add products from your store to TikTok Shop faster and sync your inventory everywhere you sell.