A Facebook Business page is a public profile built specifically for businesses, brands, and organizations. It provides tools to connect with customers, showcase products or services, run targeted ads, and ultimately drive sales.
Learning how to make a business Facebook Page correctly is important, as it can serve more than just a basic online presence. It can be a powerful sales tool.
In this guide, you’ll discover why having a Facebook Business Page matters, how to make business Facebook Page in five simple steps, how to manage it, plus expert tips to grow your Business page.
- Step 1: Create a new Page from the “Pages” section
- Step 2: Enter your Page name and category
- Step 3: Add your Page bio
- Step 4: Fill in your business details
- Step 5: Upload your profile picture and cover image
Why You Need a Facebook Business Page?
A Facebook business page offers a range of benefits for businesses of all sizes. It helps you build credibility, reach a wider audience, and create meaningful connections with potential customers.
Here are the key benefits of having a Facebook Business Page:
- Increase brand awareness: A Facebook Fan Page boosts your online presence and acts as a professional storefront for your business. Unlike a personal profile, which is for individual use and has follower limits, a Fan Page offers unlimited reach, insights, and tools tailored for businesses, making it easier for potential customers to find and engage with you.
- Increased website traffic: A Facebook Business Page can drive significant traffic to your website. By including your website link in your profile and posts, you encourage followers to learn more about your products or services, potentially increasing conversions and sales.
- Cost-effective marketing: Creating and maintaining a Facebook Business Page is free, making it a highly cost-effective marketing tool. Regular posts and engagement help build brand recognition and keep your business top-of-mind for your audience.
- Access to analytics and insights: With the Meta business suite on a Facebook business account, you can view detailed analytics about your Page’s performance, such as post reach, engagement, clicks, and demographics. These insights help you understand what content works best and when your audience is most active.
- Run targeted Ads: A Facebook Business Page gives you access to Facebook Ads Manager, allowing you to create highly targeted campaigns. You can reach people based on location, interests, and behavior, ensuring your marketing budget is spent reaching the right audience, increasing your chances of conversions.
- Create Facebook Shop: With a Business Page, businesses can set up a Facebook Shop to sell products directly. Sellers can easily add products, create collections, and customize the layout of their store.
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How to Create Facebook Page for Business: 5 Simple Steps
After getting to know all the benefits of Facebook business page, let’s dive into how to make a business Facebook page in 5 steps:
Step 1: Create a new Page from the “Pages” section
Facebook Pages are different from Facebook profiles. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page.
On Facebook, navigate to the Pages section from the left-hand menu or go to facebook.com/pages.
Then, click on Create New Page.
Choose Get Started to move to the next step.
Step 2: Enter your Page name and category
Add your page name. You can use your business or brand name so customers can easily find you.
After that, select up to three categories that best describe your business. Facebook will suggest options as you type.
Step 3: Add your Page bio
Write a concise description (about 100 characters) highlighting what your business does or stands for. This appears under your page name and helps with discoverability.
Next, click Create Page to continue the guide on how to make a business Facebook page.
Step 4: Fill in your business details
Provide your business’s contact information, such as
- Phone number
- Website
- Location
- Operating hours, if applicable.
This is for potential customers to reach out and connect with you easily.
Step 5: Upload your profile picture and cover image
After setting up all the page information, upload your profile and cover picture to your page.
- Profile picture: you should use logo as your profile pictures becasue it’s plays as a recognizable brand image and makes it easy for users to recognize you across platforms. The recommended logo size is 170 x 170 pixels (will appear as 128 x 128 on smartphones).
- Cover photo: A Tagline, logo, larger banner image representing your brand or current campaign should be used as cover photo of your page. Because it keeps your branding consistent across platforms and drive more traffic to your campaign. The recommended size for cover photo is 851 x 315 pixels.
That’s how to make a business Facebook page, by following these five steps, you’re well on your way to building a professional and engaging page that represents your business effectively.
How to Manage Your Facebook Business Page
Once you’ve learned how to make a business Facebook page, the next step is managing it effectively. Facebook provides easy-to-use tools that let you handle everyday tasks, like scheduling posts, assigning page roles, updating business information, and even deleting your page if needed.
Let’s scroll down to explore how to manage your Facebook Business page efficiently:
How to schedule a post on a Facebook page
Scheduling posts on your Facebook page is a simple way to save time, stay consistent, and reach your audience when they’re most active. Instead of posting manually each day, you can plan and schedule content in advance, helping you maintain a steady presence on Facebook.
Step 1: Access the Meta business suite
- Go to your Facebook business page.
- From the left-hand menu, click on Meta Business Suite
Step 2: Create your post
- Click Create Post (or use the Planner for a calendar view).
- Add your post content: text, images, videos, or links as needed
Step 3: Scroll down to the Scheduling options section, toggle Set date and time, then pick when your post should go live.
Step 4: Click Schedule in the right corner to finish scheduling your post.
How to add an admin to a Facebook page
1. Click on Settings in the left-hand menu.
2. In the left sidebar, find and click on Page setup.
3. Choose Page access on Page setup settings
4. Under the Assign a New Page Role section, type the name or email of the person you want to add.
5. From the dropdown menu, select Admin.
6. Click Give Access, then enter your Facebook password to confirm. The person will receive a notification and must accept the invitation to become an admin.
How to delete a Facebook page
If you no longer need your Facebook Page, you can delete it permanently. Follow these steps to ensure a smooth process:
1. On your Facebook personal account, click your profile picture in the top right, then select the page you want to delete.
2. Click your page’s profile picture in the top right again, then choose Settings & Privacy and select Settings.
3. In the left menu, click Access and Control.
4. Select Delete Page and click Continue.
5. Confirm deletion
Follow the on-screen prompts, re-enter your password if asked, and confirm the deletion.
Important notes:
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Expert Tips to Grow Your Facebook Business Page
Growing your Facebook Business Page takes more than just regular posting. To truly increase your reach, boost engagement, and convert followers into customers, you need a smart strategy.
Here are some expert tips for you to help you get the most out of your Facebook presence:
Keep your business info updated
When potential customers land on your page, they need to see accurate, up-to-date info about your business. Outdated hours, a wrong address, or a broken website link can frustrate visitors and make your business seem unprofessional. Plus, complete and current info boosts your page’s credibility and helps with local SEO so that people can find you more easily.
Ensure your business name, address, phone number, email, and website are correct. If you’ve moved locations or changed contact details, update them ASAP. Include your hours of operation, services, or products.
For example, if you run a café, mention if you’re open for weekend brunch. By keeping everything fresh and accurate, you’re building trust and making it easy for customers to connect with you.
Invite your friends
Next up, inviting your friends to like your page is a simple yet powerful way to kickstart your growth. Your friends are your first cheerleaders! Inviting them to like your page gives you an initial audience, builds social proof, and increases your reach.
When friends engage with your posts, their networks see it, which can spark organic growth. Plus, it’s a free and simple way to kickstart your page’s momentum.
To invite your friend, on your Facebook Business Page, click the “…” (More) button and select Invite Friends. Ask friends to share your page with their networks to expand your reach. This small step can create a ripple effect, so don’t skip it!
Use the Facebook Business tool
Another powerful strategy is using Facebook’s business tools, like Meta Business Suite, to streamline your efforts and grow smarter. These tools are like having a free marketing assistant, allowing you to schedule posts, track analytics, run ads, and manage messages, all in one place.
If you’ve already learned how to make a business Facebook page, using these tools is the next step to maximize its potential.
For example, you can schedule posts for peak times, like Monday mornings or Friday evenings, to stay consistent without being glued to your phone. Head to the Insights tab to see which posts get the most likes or shares.
If a video of your product demo performs well, make more like it! You can also boost a post with a small ad budget to promote a sale or event, targeting specific audiences like local customers or people interested in your niche. By using them, you save time, stay organized, and get insights into what your audience loves, which means you can create content that resonates.
Engage with your customers
Engaging with your customers and creating engagement content is the next way to thrive on your Facebook page. TikTok’s massive success proves just how powerful engagement can be. TikTok climbed to over 1 billion monthly active users by 2020, largely because its interactive content, like comments, duets, and live videos, fosters a sense of community that keeps users hooked.
When you interact with your audience, you build trust, foster loyalty, and create a sense of community that keeps people coming back. Start by responding to comments and messages promptly, within 24 hours. Additionally, create posts that spark interaction, such as asking, “What’s your favorite product we offer?” or running a poll like, “Which flavor should we launch next?”
If a customer shares a glowing review or tags you in a post, ask permission to share it. You can also go live on Facebook to showcase a new product, answer questions, or give a behind-the-scenes peek at your business. By consistently engaging, you’re not just growing a page. You’re building a loyal community that feels connected to your brand.
Find the best time to publish content
Posting when your audience is most active increases the chances they’ll see and engage with your content, boosting your page’s visibility and reach. Since every audience differs, identifying your optimal posting times ensures your posts aren’t lost in a crowded feed.
To do this, use Meta Business Suite’s Insights tab to analyze when your followers are online, look for patterns in engagement, like higher likes or comments on posts shared at specific times. It also lets you plan posts in advance for those peak times.
The best time to post on Facebook in 2025 is generally during weekday mornings, with Monday at 5 a.m. often cited as the single best time to post, followed by early mornings on Tuesday and Thursday around 5 a.m. to 7 a.m.
Engagement tends to peak mid-morning to noon on most weekdays, with Wednesday being the overall best day for posting. Weekend engagement is lower, but if posting then, mornings between 7 a.m. and 10 a.m. are recommended.
You can experiment with different times and days, such as mornings, afternoons, or weekends, and track results over a few weeks
How to Make a Business Facebook Page: FAQs
How to set up a Facebook business page?
To set up a Facebook business page, follow these steps:
– Step 1: Create a new Page from the “Pages” section
– Step 2: Enter your Page name and category
– Step 3: Add your Page bio
– Step 4: Fill in your business details
– Step 5: Upload your profile picture and cover image
Is Facebook page for business free?
Yes, creating and managing a Facebook business page is free. While some features like ads require paid advertising, the basic functionality of having a business page and interacting with customers is free.
Is it better to create a Facebook account or page for a business?
For a business, it’s significantly better to create a Facebook page rather than a personal account. A business page provides features and functionalities specifically designed for marketing, advertising, and engagement, while personal profiles have limitations for professional use.
Can I run my Facebook business page without a personal account?
No, you can’t. You cannot run or create a Facebook business page entirely without a personal Facebook account. Facebook requires a personal profile to act as the administrator of any business page. This personal account is used to create, control, and manage the business page, even though it is separate from the personal profile.
Wrap up!
Whether you’re just starting out or looking to improve your current setup, knowing how to make a business Facebook Page properly sets the foundation for long-term growth and customer engagement.
In this blog post, we walked you through how to set up a Facebook Page for business in five simple steps, followed by best practices for managing your page and expert tips to help you grow your audience and convert more leads.
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