TikTok isn’t just the latest trend for dance videos and viral challenges – it’s also becoming a fantastic platform for eCommerce! With $11.09 billion in sales in 2023, it’s clear that TikTok is a major player in online shopping. If you have a Shopify store and want to explore this promising selling channel, you’re in the right spot!
There are several ways to connect Shopify to TikTok. You can manually add TikTok to your Shopify store on your Shopify dashboard or use the multichannel tool to connect different platforms. This guide, “How to sell on TikTok with Shopify”, will walk you through both methods to harness the power of this trending platform.
- Integrate TikTok Shop with Shopify using TikTok app
- Sell on TikTok with Shopify using LitCommerce integration app
Wait no more; let’s get straight to the guide on selling on TikTok with Shopify.
Integrate Shopify With TikTok Using LitCommerce!
Say goodbye to the hassle of managing two separate platforms. LitCommerce enables your team to list products and manage orders across multiple channels with ease – all in one place.
Integrate TikTok with Shopify using TikTok App
In 2020, TikTok and Shopify formed a partnership to streamline selling activities on this platform for Shopify users. Thus, how to sell on TikTok with Shopify? You can add the TikTok app directly from the Shopify App Store to connect Shopify to TikTok.
To connect TikTok with Shopify using the TikTok app, follow these steps:
- Step 1. Select Add App to install the TikTok channel on your Shopify store.
- Step 2. Click on Connect account by logging in to your TikTok account and Connect.
- Step 3. Finish your setup by setting up TikTok for Businesses, TikTok Ads Manager, Data Sharing, and Company Information.
However, this method will require much work to manage products or orders since it will not sync any changes in your Shopify store. Consequently, you will need to start over again. This will become a mess when you have a lot of products.
How to Sell on TikTok with Shopify using LitCommerce Tool
Besides the TikTok Shopify integration with the TikTok App, you also can use the multichannel selling tool to connect TikTok with Shopify. In this article, we will walk you through how to sell on TikTok with Shopify using the LitCommerce tool.
Let’s begin your TikTok selling journey with Shopify by creating a TikTok Business account.
#Step 1 – Create a TikTok business account
Before integrating your Shopify store with TikTok, you need to create a TikTok Business account. This step also can be seen as your first step in selling on TikTok. This account will give you access to TikTok’s advertising features and allow you to sell products directly within the app.
To create an account for Business, go to TikTok for Business website to create your account. Here, you will need to provide information about your business, like the phone number and address. After sending the request, it will take you some days to wait for the verification result from TikTok.
Once you have created your TikTok for Business account, let’s learn how to connect Shopify to TikTok Shop using the LitCommerce app. This integration will enable you to seamlessly sync your products, inventory, and orders between the two platforms.
#Step 2 – Connect TikTok with Shopify
LitCommerce is an app that helps merchants better manage multiple sales channels in one place. You can find it easily on the Shopify App Store.
Haven’t started your Shopify store yet? Read Shopify Review, and learn How to sell on Shopify!
Once installed, go to your Apps section on the Shopify seller admin page and open LitCommerce. It will then redirect you to the LitCommerce home page.
- To connect Shopify to TikTok, first, choose Add/ Manage channels, click Shopify as the Main Store, and TikTok as the sales channel.
- Fill in the information about your store name and integrate Shopify with TikTok. Through this input, your Shopify and TikTok stores will be automatically linked to one another.
- LitCommerce supports a range of popular eCommerce marketplaces and platforms, including Amazon, eBay, Etsy, Walmart, Google Shopping, Facebook, and more. If you’re looking to broaden your selling channels, don’t hesitate to integrate your Shopify store with these marketplaces.
#Step 3 – List & edit products on TikTok
Next, on TikTok Shopify integration, list your Shopify products on TikTok. Here we go!
- From the dashboard, find All products and click it.
- After that, all the products from Shopify will be automatically imported into the LitCommerce dashboard once you connect two selling channels.
- You can choose all or any products that you wish to list on TikTok for selling, then hover the button List products on Channel and head for TikTok.
The chosen products will be the draft listings before being published on TikTok. Here are two options to edit those listings before you sell on TikTok:
- Single mode: To edit every single listing, LitCommerce offers a Single mode option. It appears as a pop-up board where you can update one by one the product details, descriptions, and images.
- Multi-edit mode: It’s also called the QuickGrid feature. With QuickGrid, you can easily manage and make changes to all your listings from a single dashboard, allowing for efficient navigation and editing. Kindly notice that this feature is only available on through a paid subscription.
#Step 4 – Enable TikTok Shopify synchronization
From the TikTok page on LitCommerce, choose Channel Settings in the top right corner.
Here you can easily sync your price, inventory, and orders between your Shopify store and TikTok product catalog. This means that whenever you want to change your products’ price or inventory, you can simply do it on your Shopify store, and LitCommerce will ensure that your TikTok product catalog is always up to date. You will no longer need to manually update the inventory count, pricing, or order on every selling channel.
In detail, these advanced features will support you:
- Pricing synchronization: When you modify the price of a product on Shopify, it will automatically update on TikTok. Additionally, you can set up Price Rules to adjust and round prices appropriately based on platform fees or additional charges.
- Inventory synchronization: The stock quantities between your Shopify store and TikTok will be interconnected. You can also set Inventory Rules to control the quantity available for sale on TikTok.
- Order synchronization: This feature is also highly recommended during the TikTok Shopify integration. Enabling this feature ensures accurate inventory management and prevents overselling. When an order is received on TikTok or Shopify, the product quantity will be automatically adjusted across all sales channels, maintaining consistency.
#Step 5 – Manage orders
The last step in how to sell on TikTok with Shopify is to utilize the integrated order flow. To fulfill and manage orders, click Order in the navigation panel on the left. This allows you to review important details such as order status and numbers.
With the integrated order flow, the LitCommerce app provides several helpful functionalities:
- Import and track orders from a central dashboard.
- Update real-time inventory and transferred items.
- Keep you tuned for shipment updates on TikTok and Shopify.
Leverage Both Powerful Platforms with Shopify TikTok Shop Integration
LitCommerce ensures real-time syncing between TikTok and Shopify, keeping your orders and inventory up-to-date across both platforms!
Promote Shopify Store on TikTok
Ecommerce strategies play a crucial role in the success of online businesses. When it comes to how to sell on TikTok with Shopify, it is vital for Shopify merchants to understand that TikTok marketing shares similarities with social media marketing on other platforms, but this short video platform also has unique requirements. To enhance the effectiveness of selling on TikTok with Shopify, businesses should consider the following three strategies:
#1. Content strategy
Content creation is crucial for businesses, particularly small ones, in driving organic traffic on TikTok. When a video goes viral, it has the potential to reach millions of potential customers, providing valuable exposure without the need for paid advertising. Businesses should leverage this by crafting unique and creative videos showcasing their products in a fun and shareable manner, appealing to potential customers.
When developing content, consider creating the following three types of content to sell products on TikTok better:
- Flicker content: Create videos that align with popular video trends, incorporating trending hashtags and audio to stay relevant and connected to social media trends. Trending music has been a key element in achieving virality across many videos.
- Flash content: Produce original content that doesn’t necessarily follow specific trends but highlights your products or company’s value and expertise.
- Flare content: Execute large-scale, highly interactive, engaging video campaigns to captivate the TikTok audience.
Additionally, in 2023, live streams have become an essential part of TikTok, offering businesses an opportunity to connect with their audience in real-time and foster deeper engagement.
#2. TikTok paid advertising
In this guide on how to sell on TikTok with Shopify, we also can’t ignore TikTok Shopify Ads, which play a crucial role in promoting your products. TikTok’s advertising platform provides intelligent automation technology, allowing businesses to blend their ads with TikTok’s content seamlessly. Through TikTok’s advertising platform, businesses can create customized settings and target specific audiences. They can monitor performance and optimize future ad campaigns by leveraging statistical insights.
One interesting part of TikTok is that promoted content and advertisements seldom appear as traditional ads. Instead, they can be seamlessly integrated into daily vlogs or presented as review videos, blending organically with the platform’s user-generated content. This approach allows brands to effectively showcase their products more natural and relatable, capturing the attention and interest of TikTok users in a non-intrusive way.
Influencers can also naturally promote your products through their videos, which we will discuss in the following section.
#3. KOL, KOC, and affiliate marketing
Selling on TikTok involves multiple tasks and strategies. Apart from organic content creation and paid advertising, KOLs (Key Opinion Leaders), KOCs (Key Opinion Customers), and affiliate marketing are vital components for Shopify sellers to excel on the platform.
By collaborating with influential KOLs, Shopify sellers can tap into their large followings and credibility to effectively promote their products or services. KOLs have the ability to create captivating and authentic content that resonates with their audience, leading to increased brand visibility, engagement, and, ultimately, sales.
Additionally, leveraging the power of KOCs allows Shopify sellers to harness the influence of satisfied customers who share their experiences through customer reviews and testimonials. These genuine recommendations from KOCs build trust among potential customers, further enhancing the reputation and reach of Shopify sellers.
Moreover, implementing affiliate marketing programs on TikTok enables sellers to build win-win relationships with their partners, who can drive traffic and sales by promoting their products or services. Through these collaborations, Shopify sellers can leverage the influence and creativity of affiliates to expand their audience, boost conversions, and achieve business growth on TikTok.
Sell on TikTok with Shopify: FAQs
Yes, you can sell on TikTok with Shopify. In just a few clicks, you can start selling your stuff on TikTok Shop and make ads to find new buyers. Once you set up TikTok Shop on Shopify, you can control your products, orders, and deliveries right from your Shopify account. If you’re also doing TikTok ads, you can create and handle those ads in Shopify or TikTok Ads Manager. You can also use integration tools such as LitCommerce to connect Shopify and Tiktok and then sync all data, including products, price and orders to streamline the sales management process. You can sync Shopify products and TikTok products in 2 ways: + After you’ve successfully installed the TikTok Shopify app, you can synchronize your product catalog, craft engaging videos featuring your products, and launch TikTok advertising campaigns. + Using LitCommerce Shopify TikTok integration to sync your data information like inventory, price, and orders. LitCommerce also helps pull all Tiktok orders into Shopify for quicker fulfilling and shipping of items to customers. Yes, absolutely. You can sell products on TikTok. By leveraging TikTok’s Shopping feature and integrating it with your Shopify store, you can promote and sell your products directly to TikTok’s vast user base, making it a valuable platform for e-commerce businesses looking to expand their reach and drive sales. Yes, using the TikTok app to link Shopify with TikTok, orders placed on TikTok can be fulfilled on the Orders page in your Shopify store. Otherwise, you can manage your TikTok orders on your Shopify account using a multichannel selling tool like LitCommerce.
Start Selling on TikTok with LitCommerce Tiktok Integration Today!
You just go through 5 steps on selling on TikTok with Shopify, starting with creating a TikTok Business account, then connecting Shopify with TikTok, listing products on TikTok, enabling sync, and finally managing your orders.
Shopify is a great platform for building an online business, but connecting with other channels is important to grow your business. By integrating Shopify with TikTok, you can easily promote your Shopify store on TikTok and sell multichannel.
That’s the end of our topic on How to sell on TikTok with Shopify. Should you need further information about Shopify TikTok Shop integration, feel free to contact us anytime! Also, more useful writing pieces are coming out on LitCommerce Retail Blog and Facebook community. So don’t forget to check them out. Happy selling!
