Top 100+ Best Instagram Hashtags: Trending Hashtags in 2025

You might think Instagram hashtags are a thing of the past, but in fact, they still matter in 2025. Despite changes in the algorithm and content trends like Reels, hashtags remain one of the simplest (and smartest) ways to get your content discovered.

Whether you’re a content creator, business owner, or casual poster trying to grow your following, Instagram hashtags can help the algorithm put your content in front of the right people. But using just any hashtag won’t work. You need the right mix of popular, niche, and relevant hashtags tailored to your content.

In this ultimate guide, you’ll learn:

• What are Instagram hashtags?
• Best hashtags for Instagram posts in 2025
• Top tips for using Instagram hashtags in your post

Let’s dive into the world of Instagram hashtags!

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What Are Instagram Hashtags?

Instagram hashtags are words, phrases, or numbers with a “#” in front that help group your posts with similar content. When used in captions, comments, or Stories, they turn into clickable links, allowing users to explore related posts or follow topics they care about.

Hashtags help Instagram understand your content and show it to people who care about that topic – whether it’s in search, Explore, or hashtag feeds.

You can’t add spaces, emojis, or punctuation in your hashtags. For example, you will need to write #parisfashion, not # paris fashion as a hashtag.

In the post below, @majamalnar uses #toureiffel along with hashtags like #paris, #eiffeltower, and #effeil to share photos with the Eiffel Tower view during Couture Week.

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100+ Best Instagram Hashtags in 2025

Looking for the best Instagram hashtags in 2025?

This list covers everything, from trending hashtags to top picks for niches like travel, food, fashion, beauty, and more. Use these to boost your reach & likes, get more followers on Instagram, and connect with the right audience.

To grow on Instagram, you need more than just great content and hashtags; timing and strategy matter, too. Make sure that you know the best time to post on Instagram.

The most trending Instagram hashtags: Updated September 2025

Want to hop on the latest trends? These hashtags are currently going viral in September 2025. Use them to catch attention and ride the wave of what’s hot.

Here’s a list of trending Instagram hashtags in 2025 across fashion, beauty, lifestyle, and business, all with millions of uses:

1. #reels – 825M
2. #trending – 652M
3. #style – 647M
4. #ootd – 445M
5. #makeup – 414M
6. #model – 378M
7. #foodie – 259M
8. #nails – 240M
9. #outfit – 159M
10. #nailart – 145M
11. #kids – 137M
12. #healthylifestyle – 133M
13. #skincare – 126M
14. #reelsvideo – 125M
15. #business – 124M
16. #fashionstyle – 124M
17. #healthyfood – 123M
18. #realestate – 116M
19. #creative – 109M
20. #pets – 100M

Top 30 Instagram hashtags of all time

These are the most-used hashtags ever on Instagram. They’ve been added to billions of posts. You can use a few to increase reach; however, always pair them with niche tags to keep your post relevant and targeted.

Here are 30 of the most-used Instagram hashtags of all time:

1. #love – 2.1B posts
2. #instagood – 1.7B
3. #fashion – 1.1B
4. #instagram – 1.1B
5. #photooftheday – 1B
6. #art – 1B
7. #photography – 1B
8. #beautiful – 828M
9. #nature – 790M
10. #picoftheday – 723M
11. #travel – 706M
12. #happy – 702M
13. #cute – 668M
14. #instadaily – 647M
15. #style – 646M
16. #tbt – 584M
17. #repost – 559M
18. #followme – 557M
19. #summer – 555M
20. #reels – 538M
21. #beauty – 532M
22. #fitness – 524M
23. #food – 511M
24. #instalike – 508M
25. #explore – 506M
26. #like4like – 516M
27. #photo – 493M
28. #me – 455M
29. #selfie – 452M
30. #music – 445M

20 best Instagram hashtags for beauty & makeup

If you’re posting makeup looks or skincare routines, these beauty hashtags for Instagram posts can help you reach the beauty community on Instagram.

1. #makeup – 434M
2. #skincare – 145M
3. #selfcare – 98M
4. #makeuptutorial – 65M
5. #makeuplover – 44M
6. #beautyroutine – 42M
7. #glam – 40M
8. #skincareroutine – 35M
9. #beautyblogger – 19M
10. #skincaretips – 16M
11. #glowup – 15M
12. #cleanbeauty – 8M
13. #beautytips – 15M
14. #skincarejunkie – 4M
15. #beautycommunity – 4M
16. #getthelook – 3M
17. #naturalglow – 1M
18. #facebeat -1M
19. #dewyskin – 1M
20. #beautyinspo – 605k

Top 20 Instagram hashtags for fashion

Whether you’re sharing your outfit of the day or a runway look, these hashtags help you reach style-savvy Instagrammers who love fashion content.

1. #fashion – 1.2B
2. #style – 694M
3. #ootd – 462M
4. #fashionblogger – 175M
5. #lookbook – 162M
6. #streetstyle – 122M
7. #outfitoftheday – 99M
8. #instastyle – 61M
9. #styleblogger – 50M
10. #fashionable – 43M
11. #fashiongram – 41M
12. #styleinspo – 30M
13. #fashionaddict – 29M
14. #whatiwore – 22M
15. #outfitinspo – 21M
16. #fashioninspo -19M
17. #womensfashion – 15M
18. #mensfashion – 15M
19. #trendalert – 6M
20. #dailyfashion – 4M

Top 20 Instagram hashtags for food

Posting recipes, café finds, or your lunch setup? These trending food hashtags will help your content reach food lovers and hungry scrollers on Instagram.

1. #food – 542M
2. #foodie – 190.6M
3. #healthyfood 126M
4. #foodstagram – 92M
5. #foodphotography – 81M
6. #foodlover – 57.6M
7. #homemade – 57.6M
8. #foodblogger – 93M
9. #recipeoftheday – 3.6M
10. #comfortfood – 14M
11. #eatingfortheinsta – 22M
12. #brunch – 85M
13. #dinnerideas – 18M
14. #mealprep – 35M
15. #snacktime – 25M
16. #easyrecipes – 28M
17. #plantbased – 55M
18. #veganfoodshare – 12M
19. #tasty – 90M
20. #bakinglove – 17M

20 Instagram hashtags for photography

If you’re sharing your shots, such as portraits, landscapes, or street snaps, these Instagram hashtags help connect you with photography lovers and fellow creators.

1. #photography – 1B+
2. #photooftheday – 1B+
3. #photographer – 260M
4. #instaphoto – 140M
5. #photoshoot – 210M
6. #dslrphotography – 45M
7. #portraitphotography – 95M
8. #landscapephotography – 90M
9. #creativephotography – 35M
10. #visualsoflife – 28M
11. #snapshot – 22M
12. #photoart – 27M
13. #cameraaddict – 12M
14. #urbanphotography – 30M
15. #travelphotography – 250M
16. #moodygrams – 50M
17. #streetphoto – 48M
18. #photochallenge – 10M
19. #lensculture – 8M
20. #focusonthegood – 15M

20 best hashtags for fitness & workout

Sharing gym tips, workout routines, or transformation photos? These fitness hashtags for Instagram posts for likes can help you grow a stronger, like-minded fitness audience.

1. #fitness – 550M
2. #gym – 285M
3. #workout – 231M
4. #healthy – 192M
5. #health – 174M
6. #fitnessmotivation – 156M
7. #bodybuilding – 145M
8. #yoga – 126M
9. #running – 95.8M
10. #gymmotivation – 76.4M
11. #exercise – 71.7M
12. #body – 65.5M
13. #fitnessmodel – 64.5M
14. #run – 64.2M
15. #cardio – 52.3M
16. #fitnessjourney – 44.1M
17. #getfit – 36.1M
18. #gymrat – 29.4M
19. #workoutmotivation – 28.8M
20. #fitnesslifestyle – 18.5M

20 cats & dogs Instagram hashtags

Fun pet photos, memes, or reels never get old. Use these hashtags to share your furry friends and connect with animal lovers across Instagram.

1. #dog – 385M
2. #cat – 298M
3. #dogsofinstagram – 325M
4. #catsofinstagram – 208M
5. #dogs – 175M
6. #cats – 161M
7. #instadog – 119M
8. #catstagram – 107M
9. #doglover – 105M
10. #catlover – 79.5M
11. #doglife – 68M
12. #instacat – 67.4M
13. #doglovers – 63.8M
14. #catlife – 48.5M
15. #catlovers – 47.1M
16. #catoftheday – 41.8M
17. #frenchbulldog – 40M
18. #goldenretriever – 38M
19. #rescuedog – 28.2M
20. #doglove – 25.6M

Top 20 Instagram hashtags for love & weddings

Moments of love, proposals, weddings? These Instagram tags help share those special posts.

1. #love – 2.1B
2. #wedding – 340M
3. #weddingday – 125M
4. #bridetobe – 65M
5. #justmarried – 40M
6. #ido – 50M
7. #weddingphotography – 135M
8. #lovestory – 55M
9. #romance – 45M
10. #bride – 180M
11. #groom – 30M
12. #weddinginspo – 28M
13. #engagement – 95M
14. #marriage – 70M
15. #weddingdress – 85M
16. #ringshot – 12M
17. #ceremony – 20M
18. #weddingvibes – 25M
19. #couplegoals – 160M
20. #togetherforever – 35M

20 Instagram hashtags for travel lovers

Travel pics, adventure stories, or getaway goals? These tags help your passport‑stuffed Instagram posts get seen.

1. #travel – 752M
2. #travelphotography – 246M
3. #travelgram – 184M
4. #vacation – 160M
5. #adventure – 153M
6. #instatravel – 131M
7. #traveling – 96.3M
8. #travelblogger – 91.1M
9. #travelling – 89.4M
10. #traveler – 55.5M
11. #traveller – 45M
12. #travelblog – 29.5M
13. #journey – 28.8M
14. #traveldiaries – 19.1M
15. #adventuretime – 18.8M
16. #travelphoto – 18.1M
17. ##lifeofadventure – 16.6M
18. #travelholic – 13.2M
19. #worldtraveler – 9.2M
20. #adventureawaits – 5M

Best Instagram hashtags for art & creativity

If you’re an artist, designer, or creative sharing your work on Instagram, the right hashtags can help you connect with the art community and grow your audience. These tags are perfect for promoting your creative process, finished pieces, or behind-the-scenes moments.

Here are the top 20 art & creativity hashtags for Instagram:

1. #art – 1B
2. #artistsoninstagram – 240M
3. #artoftheday – 115M
4. #creative – 85M
5. #digitalart – 95M
6. #drawing – 80M
7. #painting – 70M
8. #illustration – 65M
9. #artwork – 100M
10. #sketchbook – 45M
11. #artlife – 50M
12. #creativity – 35M
13. #artdaily – 25M
14. #makersgonnamake – 18M
15. #artcollectors – 17M
16. #artstudio – 22M
17. #modernart – 60M
18. #crafts – 58M
19. #mixedmedia – 20M
20. #visualart – 12M

20 best Instagram hashtags about baby

Sharing baby milestones, parenting life, or adorable newborn moments? These baby-related hashtags help your posts reach a loving community of parents and caregivers who adore baby content.

The 20 best Instagram hashtags for babies include:

1. #baby – 250M
2. #babylove – 120M
3. #babygram – 80M
4. #newborn – 90M
5. #cutebaby – 75M
6. #babyboy – 65M
7. #babygirl – 60M
8. #littleone – 50M
9. #momlife – 210M
10. #dadlife – 95M
11. #momsofinstagram – 75M
12. #daddysgirl – 35M
13. #babymilestones – 20M
14. #babystyle – 15M
15. #babyfashion – 28M
16. #babylifestyle – 10M
17. #mommylife – 60M
18. #parenting – 100M
19. #babyphotography – 32M
20. #momblogger – 45M

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Tips for Using Hashtags on Instagram to Get More Views & Followers

So now, you have discovered the best Instagram hashtags for your post. Using hashtags the right way can help you reach more people, but using them wrong can make your content look cluttered or even get ignored by the algorithm.

Here are some quick tips to get the most out of your Instagram hashtags in 2025:

#1. Find the right Instagram hashtags

Finding the right hashtags is just as important as using them. The goal isn’t to pick the most popular ones, it’s to pick the most relevant and discoverable ones.

To find the right hashtags for your Instagram, don’t just guess! Use tools and research.

The Explore tab on Instagram is a goldmine for hashtag ideas. Search for keywords related to your post, and look at the top-performing content. Take note of the hashtags those creators are using. If they’re working for them, they might work for you, too. This is also a great way to spot emerging trends in real time.

Then, also check the hashtag post volume. Hashtags with millions of posts may be popular, but your content can get buried fast. On the other hand, hashtags with very low usage may not be searched at all. The sweet spot? Look for hashtags with 10K to 200K posts. 

To check post volume, go to the Instagram search bar, tap “Tags,” and enter your keyword. Instagram will show how many posts use that tag and sometimes suggest related ones as well.

#2. Use a mix of 3-5 hashtags

Instagram lets you use up to 30 hashtags per post, but more isn’t always better. For most creators and brands, 3 to 5 well-chosen hashtags are enough to drive engagement. If you’re in a competitive niche, you can go up to 10–15, but make sure every tag is relevant.

Focus on a mix of popular, niche, and branded hashtags. This helps you reach both large and targeted audiences.

#3. Place hashtags in captions or comments

You can add hashtags in either your caption or the first comment. Both work the same way in terms of reach. It really comes down to how clean you want your post to look.

• Caption: Placing hashtags in the caption is good for visibility and can save you time when posting.
• Comment: Adding hashtags in the first comment keeps your caption clean and focused on your main message.

#4. Add hashtags in your Highlights or Bio wisely

When considering adding hashtags to your Instagram, you might ask: Should I use hashtags in my Highlights or Bio? Yes, but with a catch.

Instagram hashtags on your bio are clickable, but they won’t boost discoverability for your account. If you own a brand, use branded hashtags here to encourage people to explore your campaign or community (e.g., #MyBrandStyle).

Hashtags placed inside Highlight descriptions or stickers won’t help with reach, and Instagram doesn’t index them. But you can use hashtags in the Stories themselves before saving them to Highlights.

To boost discovery, prioritize using hashtags in your Stories, Reels, and posts, where Instagram’s algorithm actively indexes them.

If you’re using hashtags on Reels, don’t forget to optimize your video format too. Here’s the latest Instagram Reel size guide to make sure your content looks great and performs well.

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Hashtags for Instagram – FAQs

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Wrap-up: Master Hashtags to Grow Your Instagram

Instagram hashtags are a powerful tool for reaching more people, boosting engagement, and accelerating brand growth. Whether you’re posting Reels, Stories, or regular photos, using the right mix of trending and niche hashtags can make a real difference. The key is to stay consistent, track what works, and adjust your strategy over time.

If you’re also selling products online, LitCommerce can help you expand your reach even further. It’s a smart product feed management tool that lets you list and sync your products across top platforms like Instagram, Facebook, Google Shopping, Pinterest, and more, all from one place.

Ready to grow across channels? Let’s connect. LitCommerce is here to help!