Instagram continues to be one of the most powerful social media platforms, with millions of users posting images, videos, and stories daily. Whether you’re a business owner, influencer, or content creator, knowing the proper Instagram post size is essential to ensure your content looks great and engages your audience. In 2025, Instagram’s platform and its visual appeal are more important than ever. If you’re aiming to create stunning, well-optimized posts, it’s crucial to understand the dimensions that work best for each content type.
Let’s dive into the optimal Instagram post sizes, so you can make sure your images and videos are perfectly formatted for maximum impact.
What Are the Best Instagram Post Sizes for 2025?
The ideal Instagram post sizes for 2025 are:
- Profile picture: 320 x 320 pixels (appears as a circle).
- Square posts: 1080 x 1080 pixels (1:1 aspect ratio).
- Portrait posts: 1080 x 1350 pixels (4:5 aspect ratio).
- Landscape posts: 1080 x 566 pixels (1.91:1 aspect ratio).
- Stories & Reels: 1080 x 1920 pixels (9:16 aspect ratio).
Instagram Post Size Cheat Sheet in 2025
To make things easier, here’s a comprehensive Instagram post size cheat sheet that you can reference whenever you need to know the optimal dimensions for different types of posts. Whether you’re creating feed posts, stories, or ads, this guide will help you format your images and videos perfectly every time.
| Content Type | Recommended Size (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Profile Picture | 320 x 320 | 1:1 (circle) | Displays as a circle in the profile. |
| Square Post | 1080 x 1080 | 1:1 | Standard post format. |
| Portrait/Vertical Post | 1080 x 1350 | 4:5 | Perfect for taller images or portraits. |
| Landscape/Horizontal Post | 1080 x 566 | 1.91:1 | Best for wide-angle photos. |
| Stories | 1080 x 1920 | 9:16 | Full-screen vertical format. |
| Reels | 1080 x 1920 | 9:16 | Same as Stories, vertical format. |
| IGTV Vertical Video | 1080 x 1920 | 9:16 | Vertical video format for IGTV. |
| IGTV Horizontal Video | 1920 x 1080 | 16:9 | Horizontal video format for IGTV. |
| Square Carousel | 1080 x 1080 | 1:1 | Swipeable carousel with square images. |
| Portrait Carousel | 1080 x 1350 | 4:5 | Swipeable carousel with vertical images. |
| Landscape Carousel | 1080 x 566 | 1.91:1 | Swipeable carousel with horizontal images. |
| Highlight Cover | 1080 x 1920 | 9:16 | Vertical format, often used for categories. |
| Feed Ad (Square) | 1080 x 1080 | 1:1 | Square image ad format. |
| Feed Ad (Portrait) | 1080 x 1350 | 4:5 | Vertical image ad format. |
| Feed Ad (Landscape) | 1080 x 566 | 1.91:1 | Horizontal image ad format. |
| Stories Ad | 1080 x 1920 | 9:16 | Full-screen vertical ad format. |
| Reels Ad | 1080 x 1920 | 9:16 | Vertical ad format for Reels. |
| Live Video | Auto (device-based) | 9:16 | Up to 4 hours of live video content. |
This cheat sheet provides a quick reference for various Instagram content formats, including Instagram photo size, Instagram vertical dimensions, and other essential post types. Whether you’re sharing a quick story, uploading an ad, or planning a post for your feed, knowing the right Instagram post size in inches and aspect ratio ensures your content looks sharp and professional across all devices.
You may also like: How to advertise on Instagram.
Recommended Instagram Post Sizes
To create the most engaging Instagram posts in 2025, it’s crucial to know the recommended Instagram post sizes for different types of content. Whether you’re posting an image, a carousel, a story, or a video, each format has its own ideal dimensions that can help ensure your content appears high-quality and optimized on Instagram.
1. Instagram Square Post Size
- Dimensions: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- Instagram Photo Size: 3.6 x 3.6 inches (approximately)
Square posts are the most commonly used format on Instagram. They appear in the feed as a balanced, uniform shape and are great for showcasing individual products, lifestyle shots, or static content. The Instagram square post size is ideal for images that need to be symmetrical and neatly framed.
2. Instagram Portrait Post Size
- Dimensions: 1080 x 1350 pixels
- Aspect Ratio: 4:5
- Instagram Post Size in Inches: 3.6 x 4.5 inches (approximately)
Portrait posts take up more space in the Instagram feed, making them perfect for images that need to stand out. The Instagram portrait post size offers a taller, more vertical format that works best for photos of people, products, or creative shots. This size is great for engagement because it captures attention as users scroll through their feed.
3. Instagram Landscape Post Size
- Dimensions: 1080 x 566 pixels
- Aspect Ratio: 1.91:1
- Instagram Post Size in Inches: 3.6 x 1.9 inches (approximately)
The Instagram landscape post size is designed for wide-angle or panoramic images, making it ideal for photos of landscapes, architecture, and group shots. This format works well when you want to capture a broader scene or a more expansive visual.
4. Instagram Carousel Post Size (Swipe Posts)
Carousels are one of the most engaging post formats on Instagram, allowing users to swipe through multiple images or videos in a single post. Here’s a breakdown of the dimensions for different carousel types:
- Instagram Square Carousel Post: 1080 x 1080 pixels, 1:1 aspect ratio
- Instagram Portrait Carousel Post: 1080 x 1350 pixels, 4:5 aspect ratio
- Instagram Landscape Carousel Post: 1080 x 566 pixels, 1.91:1 aspect ratio
For carousel posts, it’s important to keep the aspect ratios consistent across all images in a carousel, whether you choose a square, portrait, or landscape format. This ensures a smooth viewing experience as users swipe through your content.
5. Instagram Stories & Reels Post Size
Both Instagram Stories and Reels are vertical content formats, which means they require specific dimensions to ensure they take up the full screen.
- Instagram Story Size: 1080 x 1920 pixels (9:16 aspect ratio)
- Instagram Reels Size: 1080 x 1920 pixels (9:16 aspect ratio)
The Instagram vertical dimensions for Stories and Reels are designed to be immersive, filling up the entire screen of a mobile device. This makes them perfect for dynamic, attention-grabbing content. Whether you’re posting a short video, behind-the-scenes footage, or quick updates, these dimensions ensure that your content fills the screen and delivers a strong impact.
6. Instagram Profile & Brand Identity Image Sizes
Your profile picture and story highlight covers are key to building your brand identity on Instagram. It’s essential to have high-quality images for both.
- Instagram Profile Picture: 320 x 320 pixels (appears as a circle)
- Instagram Story Highlight Covers: 1080 x 1920 pixels (9:16 aspect ratio)
The Instagram profile picture appears as a small circle in the profile, so make sure your image fits neatly within the circular crop. For Instagram story highlight covers, use vertical images that are 1080 x 1920 pixels to maintain consistency with your Stories and to help your highlights stand out.
7. Instagram Ad Image & Video Sizes
Instagram ads need to be optimized for various formats, from feed ads to story ads. Here are the recommended sizes:
- Feed Ad (Square): 1080 x 1080 pixels, 1:1 aspect ratio
- Feed Ad (Portrait): 1080 x 1350 pixels, 4:5 aspect ratio
- Feed Ad (Landscape): 1080 x 566 pixels, 1.91:1 aspect ratio
- Stories Ad: 1080 x 1920 pixels, 9:16 aspect ratio
- Reels Ad: 1080 x 1920 pixels, 9:16 aspect ratio
When creating Instagram ad images and videos, make sure to follow these sizes to ensure that your ads look great and are optimized for the platform’s layout. Whether it’s a feed ad, story ad, or Reels ad, having the correct dimensions helps your content blend seamlessly with organic posts.
You may also like: How to use Instagram for Business.
5 Best Instagram Post Resizing Tools (2025)
Resizing your images to the perfect Instagram post size can be a time-consuming task, but the good news is there are several tools available to make the process faster and easier. Here are five of the best Instagram post resizing tools in 2025 that can help you quickly adjust your images to the ideal Instagram post size:
1. Instasize
Instasize is a popular app that offers a range of editing tools, including resizing options. You can easily resize your photos and videos to the correct Instagram dimensions without compromising quality. It also allows for additional edits like filters, borders, and text overlays.
Features:
- Easy-to-use resizing tool for Instagram post sizes.
- Allows for quick adjustments to both images and videos.
- Offers preset Instagram post dimensions for quick selection.
2. Canva
Canva is a versatile design tool known for its user-friendly interface. It offers customizable templates specifically for Instagram posts, including square, portrait, and landscape formats. With Canva Image Resizer, you can create and resize your images and videos, ensuring they meet the Instagram post dimensions for 2025.
Features:
- Pre-sized templates for Instagram posts.
- Drag-and-drop functionality for easy design.
- Customizable aspect ratios and post dimensions.
- Additional design features like text, icons, and illustrations.
3. Promo Image Resizer
Promo Image Resizer is a simple tool that helps resize your images for social media posts, including Instagram. It allows you to upload images, select the desired dimensions, and download the resized file ready for Instagram.
Features:
- Fast and straightforward resizing process.
- Optimized for Instagram post size and other social media platforms.
- Ensures your images are resized without losing quality.
4. Sprout Social Landscape
Sprout Social offers an image resizing tool that helps you adjust your content for various social media platforms, including Instagram. It’s a perfect choice for marketers who need to resize multiple images for Instagram posts, stories, and ads.
Features:
- Resizes images specifically for Instagram post size and other social media dimensions.
- Integrates with social media scheduling tools.
- Allows for resizing multiple images at once for bulk posting.
5. Picsart
Picsart is another powerful editing tool that includes resizing options along with an array of other creative features. It allows you to quickly resize your images to Instagram’s recommended Instagram photo size and add creative effects, filters, and more.
Features:
- Offers flexible resizing options for various Instagram post types.
- Provides additional design tools like backgrounds, stickers, and text.
- Allows for quick resizing of both photos and videos.
Instagram Post Dimensions: FAQs
When it comes to posting on Instagram, knowing the right dimensions for each post type is key to ensuring your content looks great. But even with the recommended sizes, users often have questions. Here are some frequently asked questions about Instagram post dimensions that will help you optimize your Instagram content in 2025.
What’s the Best Image Size for Feed Posts?
The best image sizes for Instagram feed posts are:
Square: 1080 x 1080 pixels (1:1 aspect ratio)
Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
Landscape: 1080 x 566 pixels (1.91:1 aspect ratio)
Using these sizes ensures your images are high-quality and optimized for Instagram’s feed layout. Images that are too small may appear blurry, while images much larger than these may be compressed by Instagram, potentially reducing quality.
Is Instagram 16:9 or 4:3?
Instagram uses a variety of aspect ratios:
– Portrait feed posts: 4:5
– Square feed posts: 1:1
– Landscape feed posts: 1.91:1 (close to 16:9, but not exactly)
– Stories, Reels, IGTV (vertical): 9:16 (1080 x 1920 pixels)
Instagram does not use 4:3 for any standard post type. While horizontal videos can be uploaded at 16:9, the most common vertical video format is 9:16.
What Size Are Instagram Photos Printed?
Instagram displays images at 1080 x 1080 pixels for square posts and 1080 x 1350 pixels for portrait posts. For printing, it’s best to use your original, highest-resolution image (not a downloaded Instagram image) for optimal quality.
Square photos: 1080 x 1080 px can be printed up to about 4 x 4 inches at professional quality (300 DPI), or up to 8 x 8 inches for casual prints (135 DPI).
Portrait photos: 1080 x 1350 px can be printed up to about 4 x 5 inches at professional quality.
For large or high-quality prints, always use the original photo file.
Why Do My Instagram Images Look Blurry?
Blurry Instagram images can result from:
– Uploading images smaller than the recommended size (e.g., less than 1080 px wide)
– Uploading images much larger than recommended (Instagram compresses large files)
– Incorrect aspect ratio, causing unwanted cropping or stretching
– To avoid blurriness, upload high-quality images at the recommended sizes and aspect ratios.
How Can I Resize Images Without Losing Quality?
You can use tools like Canva, Instasize, or Picsart to resize images while maintaining resolution and aspect ratio.
– Always start with a high-resolution image.
– Avoid stretching or distorting the image.
– Maintain the correct aspect ratio for your intended post type (e.g., 1:1 for square, 4:5 for portrait).
What’s the Ideal Size for Instagram Profile Photos?
The ideal Instagram profile photo size is 320 x 320 pixels (1:1 aspect ratio).
– Instagram displays profile photos as circles, so center the key part of your image.
– Uploading a slightly larger image (e.g., 640 x 640 px) is fine; Instagram will resize it.
Instagram Post Size: Conclusion
Understanding the ideal Instagram post dimensions for 2025 will help you create visually stunning, optimized content that stands out in the feed, stories, and ads. Whether you’re posting square images, portrait photos, or Reels, using the recommended Instagram photo size and aspect ratios will ensure your content is displayed at its best.
From resizing tools like Canva and Instasize to mastering the right dimensions for each post type, optimizing your visuals for Instagram is crucial for maintaining a professional and engaging presence on the platform.
For eCommerce sellers, integrating Instagram posts with your product feed is essential for seamless marketing. With LitCommerce, you can easily manage and sync your Instagram feed with your online store, ensuring your product images are correctly sized and optimized for display. Whether you’re looking to improve your product visibility or expand your reach, LitCommerce’s Instagram feed management tool provides the perfect solution to elevate your Instagram marketing strategy and showcase your products effectively to your audience.
