On Shopify, you can add variants to a product with multiple options, such as size or color. Each unique combination of option values creates a distinct variant of that product. However, have you ever tried adding multiple product variations to your Shopify store only to hit a frustrating Shopify variant limit? Shopify limits each product to 100 variants and three options, making it challenging for merchants to sell items with multiple variants.
This restriction can limit your ability to showcase your full product range, potentially affecting conversions and customer experience. But don’t worry – there are ways to work around the Shopify 100 variant limit!
In this guide, we’ll cover:
- What is the variant limit in Shopify 2024
- 3 methods to exceed the 100-variant cap
- 5 best apps to remove the Shopify variant limit
Let’s dive in and explore the best ways to optimize your Shopify store without being restricted by variant limits!
What is Shopify Variant Limit? (With 2025 Updates)
The Shopify variant limit defines the maximum number of variations you can have on a product, which is essential for sellers with customizable or diverse items.
The current Shopify variant limit is 100 variants per product, with a maximum of three product options. These options can vary from product to product. For instance, one product may have size, color, and material, while another may use weight, finish, and style.
Take an example of a T-shirt that has the following three options:
- Color – Medium Brown, Black Strike, Pastel Orchid, Light Heather Grey, Chocolate, Black, White, Berry, Yellow, Cream, Olive Fun, Sky Blue (12 choices)
- Size – XS, S, M, L, XL, XXL (6 choices)
Now, this product already has 72 variants (=12 colors × 6 sizes). But, if you add 2 more options of styles (Round, V-Neck), the total number of variants will become 144 (=12 x 6 x 2). Since Shopify only allows 100 variants per product, this setup exceeds the 100 Shopify variant limit.
Moreover, if your store reaches 50,000 variants, Shopify imposes a daily upload limit when adding variants via an app or CSV import. This means you can add up to 1,000 new variants per day. However, Shopify Plus users are exempt from this restriction.
As of April 2024, Shopify has introduced new GraphQL product APIs, significantly increasing the variant limit per product from 100 to 2000. These APIs also provide greater flexibility in managing product options and variant values, allowing merchants to offer more product variations.
However, this expanded limit is only accessible via the API and is not available through the Shopify admin panel. This means the 2,000-variant limit is not yet widely available for all Shopify users. So, let’s explore three workarounds to bypass the Shopify variant limit.
3 Workarounds for the Shopify 100 Variant Limit
Until the Shopify 2000 variant limit is fully implemented, Shopify sellers can use workarounds to navigate the 100 variant limit Shopify restriction. These methods help sellers offer more customization options without being forced to split product categories or use Shopify plus-exclusive solutions.
1. Split into separate products with internal link
One effective way to bypass the Shopify variant limit is by dividing product variations into separate products while linking them internally. This approach can enhance the user experience, making it easier for customers to browse and select their preferred options.
Take American Eagle’s Hey Baby Tea collection as an example. You will see multiple Hey Baby Tee listings, each available in a different color.
Then, when you open any of these product pages, you will see a swatch-like selector that switches between colors.
This strategy not only helps you avoid the Shopify variant limit but also allows your shoppers to see all available options upfront rather than having to click each product to compare.
Many brands adopt this approach, creating separate listings for different colors, materials, or even sizes, making the shopping process more visual and intuitive.
While this method improves user experience and allows you to get past the 100 variant limits, it comes with two technical challenges:
- Internal linking between products: You might need a developer to set up meta fields that connect related products, ensuring smooth navigation between them.
- SEO best practices – Use Canonical URLs: Instead of having multiple separate pages competing for each color for search rankings, you can consolidate them under a single “parent” product page. Each color variation (the “child” products) would then include a canonical tag pointing to the parent product, preventing duplicate content issues.
2. Use product options apps
Another easier way to solve the Shopify 100 variant limit issue is by using a Shopify app that enables additional product options, not just variants.
Here are a few popular apps that can help (and I will compare them in detail in the next section):
- Infinite Options
- SC Product Options
- Hulk Product Options
- PC – Product Options
- BSS Product Options, Variants
When choosing an app, consider usability. Is it easier for customers to select an option directly from the collection page? Or do they need to click through to another page? This is especially important for visual options like colors or patterns.
The benefit of these apps is their flexibility, allowing Shopify sellers to add custom product options in multiple ways without having to separating products like the method above. Some even offer advanced features like file uploads for personalized orders.
However, before implementing an app on your Shopify store, it’s best to test it on a staging website to ensure compatibility and prevent potential conflicts.
3. Use code to merge multiple products
For merchants comfortable with coding or hiring a Shopify developer, there’s an advanced workaround to overcome the variant limit of Shopify by merging multiple products into one.
Here is how this method works:
- Create a product with a maximum of 100 variants and set up the required options.
- Create another product with up to 100 more variants, ensuring that the option names and option order match exactly with the first product.
- Use custom code to merge these separate products into a single product on the front end.
By implementing this, customers will see a seamless product page with more than 100 variants, even though Shopify technically limits each product to that number.
5 Top Apps to Overcome the Shopify Variant Limit
If you’ve hit Shopify’s 100-variant limit, don’t worry—there are powerful apps available to help you expand product options and create a more flexible shopping experience. Below are the top-rated apps that enable you to offer unlimited product variations and advanced customization.
1. Infinite Product Options
⭐ Rating: 4.8/5 (4,004 reviews)
💰 Price: $12.99/month
🎯 Free Trial: 14 days
Infinite Options makes it easy to overcome the Shopify variant limit and offer customized products with flexible input fields, including checkboxes, swatches, text fields, radio buttons, or dropdown menus.
This app enhances the shopping experience, making it easier for customers to choose the right options while increasing conversion rates. It also offers customizable settings, such as required vs. optional fields, and requires only one line of code to set up.
2. SC Product Options
⭐ Rating: 4.7/5 (2,517 reviews)
💰 Price:
- Basic: $14.99/month
- Premium: $34.99/month (includes upsell & cross-sell functionality)
🎯 Free Trial: 14 days
SC Product Options is an excellent tool for merchants looking to bypass Shopify’s variant limit while offering enhanced customization options. It allows customers to personalize their selections with ease, whether through color swatches, text fields, or file uploads. With its extensive customization features, this tool helps you elevate your Shopify store and provide a seamless, tailored shopping experience.
Some of its standout features include:
- Unlimited variants and options
- File uploads for custom products
- Conditional logic for personalized experiences
With the Premium plan, you can create custom product pricing based on selected options. For example, an engraving option will only appear if the customer selects customization. This dynamic approach makes the buying journey seamless and intuitive.
3. Hulk Product Options
⭐ Rating: 4.7/5 (1,915 reviews)
💰 Price:
- Basic: $10/month
- Advanced: $20/month
- Enterprise: $49.90/month
🎯 Free Trial: 3 days
The Product Options app is a valuable tool for businesses looking to expand their product customization capabilities. Acting as a product filter, customizer, and bundler, it offers innovative ways to enhance sales and customer experience.
With this app, customers can upload images to showcase their desired customizations, while merchants can apply bulk customizations across multiple products at once. Additionally, it offers:
- Bulk product option editing
- Swatches & custom displays
- Conditional logic for personalized options
The Basic plan removes Shopify’s variant restrictions, while Advanced and Enterprise plans provide additional features such as:
- Image changes based on selection
- One-time or percentage-based pricing adjustments
- Advanced SKU & inventory management
4. PC ‑ Product Options
⭐ Rating: 4.8/5 (1,808 reviews)
💰 Price:
- Basic: $14.90/month
- Premium: $29.90/month
- Premium Plus: $49.90/month
🎯 Free Trial: 14 days
Struggling with the Shopify 100 variant limit? PC – Product Options App allows you to create unlimited product options and variants, giving customers the flexibility to personalize their purchases. Whether it’s engraving jewelry, selecting textures, or adding unique customizations, this app expands your product offerings without restrictions.
With features like image and color swatches, text fields, dropdowns, and file uploads, customers can tailor their products exactly how they want. Plus, merchants can apply custom pricing for additional options, increasing revenue while enhancing the shopping experience.
A great choice for customizable products, this app provides:
- Unlimited product options
- Bulk editing for multiple products
- File uploads & search filtering
- Conditional logic & dynamic pricing
Higher-tier plans include live onboarding support and a dedicated success manager for hands-on assistance.
5. BSS Product Options, Variants
⭐ Rating: 5.0/5 (1,267 reviews)
💰 Price: Custom Plan
🎯 Free Trial: Available
BSS Product Options is a powerful solution for unlocking unlimited product customization beyond the Shopify variant limit. With 14 option types, including swatches, buttons, and text boxes, you can tailor products to customer preferences while increasing conversions. Unlock full product personalization and scale your store without limits.
BSS Product Options, Variants offer the features:
- 14 customizable option types (Text fields, swatches, dropdowns, buttons, file uploads, etc.)
- Pricing add-ons to boost revenue
- Conditional logic (Show or hide options based on user selections)
- Cart page editing & price adjustments
It seamlessly integrates with Shopify discounts and provides a smooth user experience for customers looking for tailor-made products.
Shopify Variant Limit – FAQs
Shopify allows up to 100 variants and 3 product options (e.g., size, color, material) per product. The available options can vary for each product. For instance, one product may include size, color, and style, while another may have weight, finish, and material. To bypass Shopify’s 100 variant limit, you can try any of these 3 options: To get more than 3 options on Shopify, you can consider using third-party product apps like Infinite Options, Bold Product Options, and Easify Product Options. These apps allow additional product customizations without creating actual Shopify variants. No, Shopify does not have a maximum product limit, allowing you to upload as many products as needed. However, once your store reaches 50,000 products, an upload throttle applies, restricting you to adding 1,000 products per day beyond that limit. However, as for the variant, Shopify currently has a 100 variant and 3-option limit per product.
Conclusion
Managing the Shopify variant limit has long been a challenge for merchants with complex product catalogs. While waiting for Shopify’s 2000 variant expansion be ready for all Shopify sellers, workarounds like product splitting, third-party apps, and custom coding have helped businesses overcome the current restrictions. while enhancing the shopping experience for your customers.
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