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In fact, it’s hard to distinguish between Amazon vs Amazon marketplace, especially when you shop through an Amazon platform. Not to mention the differences, this is actually a good thing because selling on Amazon will let online merchants take advantages of the eCommerce behemoth’s great brand reputation when they sell their products on the platform. In case you are a third-party seller currently owning a small business, you will have…

Amazon is a marketplace where 2.5 million or more active sellers fight for visibility and increased sales. With changing consumer behavior and attention spans, Amazon has offered its sellers and vendors the opportunity to use ‘video marketing’ to persuade their customers and provide the best possible shopping experience. Amazon has made the product video functionality available to all of its US sellers and vendors as of September 2020. It is…

Amazon is a marketplace that allows buyers and sellers to come together to purchase products. The keywords in the search are a crucial mode of communication between both parties and the platform. If you can rank high for your keyword, you will get more customers. You can also improve your sales strategies by understanding the trends and changing the search styles of users. Let’s dive in deeper to learn more…