TikTok is renowned for its ability to make people, places, and products go viral in no time. With over 1 billion active users, it has become a popular platform for modern eCommerce, like other top marketplaces for selling products. The majority of TikTok users belong to the Gen Z and millennial generations. TikTok is the perfect place to sell products if you target this audience. Plus, by creating a shop with top-selling TikTok products, you can get more sales on this platform.
However, we understand finding best-selling products on TikTok might not be as easy as it seems to be. If you want to save time, you’re in the right spot. In this article, we’ll explore a curated list of the top trending products on TikTok. They include:
Our selection is based on data from the TikTok Creative Center in the US market and our observations of viral products on TikTok. Keep reading for our top discoveries, and find your own product trends on TikTok!
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15+ Top-Selling Products on TikTok in 2024
Are you planning to sell on TikTok Shop but have no idea which trending products to offer? Check out our selection of the top 15 best-selling TikTok products based on platform statistics now.
TikTok viral beauty products
TikTok has become so popular for discovering beauty products. This is because videos can easily show how products work. A good review by an influencer on TikTok can create big demand fast. Even inexpensive brands can sell out quickly, especially after going viral.
1. Skincare products
- Impressions: 3B
- Click-through rates: 0.74%
- Conversion rates: 8.07%
At-home skincare treatments have never been more in demand. And social platforms like TikTok have significantly contributed to the recent surge in the popularity of skincare products. That has made them top-selling TikTok products in recent years.
TikTok allows you to break down complex skincare concepts into short, engaging videos, making it easier for users to understand and follow your recommendations. Then, you can easily introduce your skincare offers and convince users to buy your products on TikTok. Some TikTok product trends for skin care are:
- Face toners, serums, or moisturizers
- Acne treatments
- Sunscreen
- Face scrubs & peels
A successful brand selling skincare products on CeraVe. If you ask any #SkinTok enthusiasts about popular things on TikTok related to skincare, they’ll likely mention CeraVe. This recognition is largely attributed to Hyram, also known as @skincarebyhyram or “the skincare TikTok expert.” He’s a staunch supporter of CeraVe, and the product experienced a significant surge in sales after making multiple appearances on his account.
Want to know how these top-selling TikTok products became so popular? Read our blog post about TikTok success stories to find out how brands are making a splash!
2. Makeup products
- Impressions: 3B
- Click-through rates: 0.89%
- Conversion rate: 9.57%
#Makeup is unquestionably one of the hottest subjects on TikTok, with more than 3 billion impressions on the platform. Cosmetic products will constantly attract interest. On TikTok, these items tend to spread enormously and become TikTok must-haves.
You can think about making money on TikTok by selling cosmetics and partnering with BeautyTok creators to introduce your products to broader audiences. The engaging format and community aspect lend themselves well to building hype around stylish launches. If you want to offer makeup stuff on TikTok, you can consider these top-selling TikTok products:
- Lipstick and lip gloss
- Makeup tools
- Foundation & concealer
- Eyeliners
- Mascaras
Since the user base on TikTok is mostly Gen Z, you better focus on offering affordable beauty products. Many high-street brands like Rimmel London, Revolution Beauty, Maybelline, and L’Oreal are thriving on this platform. This reflects that top-selling TikTok makeup products are affordable options, luxury product alternatives, and money-saving beauty tips.
3. Body-care products
- Impressions: 1B
- Click-through rates: 0.59%
- Conversion rate: 7.04%
Just like other beauty products, body care items have a significant presence on the platform. Users are actively seeking these products, as the demand for quality body care is substantial. So, if you want to find top-selling TikTok Shop products, body-care products are a good go-to choice. Below are several body-care viral products on TikTok for your reference:
- Body lotions & serums
- Body sunscreen
- Body scrub
A successful example of selling body-care products is NIVEA with its body lotion campaign. The #NIVEAGotMeLike challenge on TikTok generated millions of views and saw high content engagement. Most notably, the brand experienced a remarkable +49% week-over-week surge in search rankings for “NIVEA Essentially Enriched Body Lotion,” with a brand-reported sales increase of 10%.
Top-selling TikTok products for home
TikTok gained popularity during the pandemic when individuals were confined to their homes with ample free time. Numerous home products went viral on the platform, resulting in high demand and swift sales. Even now, home tools continue to be sought after. Check out the list below for the home top-selling TikTok products that you can offer in your store.
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4. Household cleaners
- Impressions: 902M
- Click-through rates: 0.26%
- Conversion rates: 8.91%
Let’s admit that essential products are a must-have in every household, which makes them become best-selling TikTok Shop products. Welcome to #CleanTok! You may be amazed by the frequency with which cleaning products are discussed on the platform.
Here are some best-selling TikTok cleaning products you can consider to sell:
- Cleaning agents: Bleach, glass, all-purpose cleaner, dish soap, etc.
- Vacuums: Upholstery cleaners, desk vacuums, etc.
Have you heard of The Pink Stuff? If so, it’s hard to deny that if something is trending on TikTok, it has likely gained widespread attention. This one is a typical example of house cleaning products that went viral on TikTok, with over 312 million views for the hashtag #thepinkstuff.
5. Indoor lighting (LED Strip Lights, Star Projectors)
- Impressions: 46M
- Click-through rates: 2.73%
- Conversion rates: 5.03%
Indoor lighting is gaining popularity again because of the desire for TikTok fame. Selling these doesn’t require large investment, so it’s beneficial for those seeking small business TikTok ideas. Many TikTokers are searching for ways to set up their rooms for filming, and lightning is an essential part of it. Some of the lighting top-selling TikTok products are:
- LED strip lights
- Star projectors
These affordable and easy-to-install lights are popular products in TikTok teenagers’ bedrooms and college dorms. This is because they simply elevate TikTok videos with music themes and even create stunning optical illusions.
An example of selling these trendy TikTok products is GroovyLED. Their TikTok account has amassed nearly five million likes. That also demonstrates that TikTok is a potential platform for promoting indoor lighting.
6. Kitchen appliances
- Impressions: 381M
- Click-through rates: 2.47%
- Conversion rates: 4.12%
Kitchen appliances have become viral TikTok products to sell due to the platform’s focus on cooking, food trends, and home aesthetics. TikTok users love sharing their culinary adventures and showcasing innovative recipes, making kitchen appliances an ideal product category. Some popular ideas offer:
- Mini waffle makers
- Portable blenders
- Air fryers
A prime example of this is the success of Beast Blender by Beast Health on TikTok. The hashtag #beastblender has garnered more than 240,000 views, featuring videos of users sharing their smoothie recipes, unboxing the product, and providing reviews.
7. Pet supplies
- Impressions: 287M
- Click-through rates: 1.06%
- Conversion rates: 20.62%
Furry friends are what most TikTok users love to watch. Many TikTokers often share heartwarming, funny, and adorable videos featuring their pets, and they are easy to go viral. So, you can see pet-related products now can be considered as trending TikTok items. Some of the popular pet products that most owners search for are:
- Pet hair cleaner: pet hair rollers or pet hair vacuum
- Pet brushes
- Pet water bottles
- Pet food
Many companies like Herbal Dog Company, PatchPops Boutique, and Lords And Labradors successfully sell pet food on TikTok. They offer food, toys, treats, and wellness items from popular brands such as Lily’s Kitchen and Whiskas. By connecting pet lovers with their favorite pet supplies on TikTok, vendors can reach large audiences and drive sales of viral TikTok products for pets.
TikTok famous products for fashion
The impact of TikTok on the fashion world is indisputable. Influencers and companies that choose TikTok as a platform to introduce their latest products experience tremendous success, particularly when these products align with prevailing fashion trends.
Regarding top-selling TikTok items in fashion, please notice that the items may change depending on the season. For example, sweaters and hoodies might get more sales in winter, while T-shirts sell better in summer.
8. T-shirts
- Impressions: 254M
- Click-through rates: 2.44%
- Conversion rates: 5.9%
With the potential to gain widespread exposure through viral content, selling t-shirts on the platform can benefit you. Why do we consider t-shirts to be top-selling products on TikTok? This is because TikTok reports for t-shirts show impressive metrics like 254 million monthly impressions and CVR up to 6%. That means you can have a big chance to get your sales on the platform by offering these trending TikTok products.
Moreover, for influential TikTok creators with a large following, selling branded t-shirts on the platform allows their fans to show their support. When offering t-shirts on TikTok, you have many options to sell:
- T-shirts in different niches
- T-shirt with different neck types
- T-shirt with different sleeve variations
If you are a famous TikToker, you can learn how to sell popular TikTok products like t-shirts from Allie and Sam. They Are a married same-sex couple who document their adventures and journey to motherhood through IVF and FET on social media.
They created a Rainbow Love merchandise collection featuring a rainbow design to represent their story and raise money for their Baby Fund. Allie and Sam have developed strong connections with their followers by openly sharing their struggles and joys. This has led their fans to feel invested in supporting them.
Interested in selling popular TikTok products like t-shirts? TikTok dropshipping might be the fastest way to get started!
9. Leggings
- Impressions: 117M
- Click-through rates: 2.18%
- Conversion rates: 7.69%
In 2020, as remote work and casual dressing became the new normal, athleisure wear like leggings started to fill people’s wardrobes. At the same time, TikTok workout videos were flooded with them, showcasing their style and the wearer’s dedication to fitness.
With a variety of shapes, sizes, and colors available, high-quality leggings have become top-selling TikTok products to sell. Some popular TikTok items for legging on TikTok are:
- Workout leggings or yoga pants
- Leather leggings
- Cross waist leggings
- High waisted leggings
10. Jewelry
- Impressions: 325M
- Click-through rates: 1.28%
- Conversion rates: 17.3%
While TikTok may seem like an unconventional place for high-end jewelry sales, many jewelry brands are finding success on the platform thanks to the platform’s large Gen Z audience. Younger users, especially Gen Z, love engaging with fashion and beauty trends on the app. They enjoy following jewelry trend videos as they scroll through their FYP feeds.
Here are some popular jewelry TikTok products that get sales:
- Chunky gold necklaces
- Classic pearl studs
- Chain jewelry
- Silver jewelry
The Flower Threader Earring is a typical example of successfully selling jewelry on TikTok. This video posted by @stayfancyjewel has received 17.5 million views on TikTok, showing how viral jewelry content can become.
This viral success helped grow @stayfancyjewel’s following to 311.1K fans who have liked their videos promoting jewelry over 9.4 million times.
TikTok trending products for haircare and styling
As many users search for hair care or styling on the platform, hair products become popular products on TikTok. More beauty creators making hair videos means users can learn about nice hair looks and products on TikTok just when they need them most.
On June 8th, TikTok made history with its first-ever $1 million TikTok Live event. Why did I mention it here? The live was hosted by Canvas Beauty, a brand known for hair growth products. The day before, Simply Mandys, another U.S. haircare brand, also saw great success, earning over $730,000 from their livestream. These events clearly show that haircare and styling products are top sellers on TikTok.
11. Hair & scalp treatments
- Impressions: 701M
- Click-through rates: 0.65%
- Conversion rates: 7.67%
Hair care treatments are listed in this top-selling TikTok products selection since many people on TikTok are now sharing advice about hair and scalp health problems. Experts like doctors, stylists, and influencers give tips for fixing flakes, itchiness, and hair loss. Because of this, videos about scalp care are viral on TikTok. More brands also make products for the scalp now, like how skin care products treat the face.
With so many videos about scalp treatments, brands can sell their products to more people by advertising on TikTok. Some TikTok famous products for hair care that you can refer to are:
- Hair oils and serums
- Hair masks
- Hair scrubs
- Leave-in conditioners
- Hair growth treatments
Michelle Ranavat of Ranavat Beauty shows how hair care brands can succeed on TikTok. She educated viewers about Ayurvedic hair oiling traditions. Ranavat experienced hair loss after giving birth and credits oiling with regrowing her hair. Her story convinced many to buy her $70 Fortifying Hair Serum.
12. Hair styling tools
- Impressions: 2B
- Click-through rates: 0.75%
- Conversion rates: 6.53%
Hair styling tools are becoming very popular products to sell on TikTok. This is because hair and beauty content does very well on the platform. Many TikTok users enjoy watching hair tutorials that show them how to create new looks. When styling tools are featured in these videos, it gets people interested in the products.
TikTok is also a great place for hair trends to start. Styling tools featured in popular hair videos can see increased sales as people want to copy the looks they see. Here are some trending TikTok products related to hair styling tools you can sell:
- Hair curler/ rollers
- One-step hair dryer and styler
- Hair straightener
- Hair styling brush
The success of the Revlon One-Step Hair Dryer and Volumizer on TikTok demonstrates hair styling tools can be viral TikTok products to sell. This innovative product combines the functions of a dryer and styler into one tool for quick, voluminous hair. Users shared the tool nonstop under #revlonhairdryerbrush.
In particular, an incredible 83 million watched these videos. By allowing users to showcase the tool’s transformative power in short videos, Revlon introduced the product to countless new potential buyers on TikTok.
13. Hair dye
- Impressions: 150M
- Click-through rates: 1.98%
- Conversion rates: 1.58%
Hair dye has become a trending product on TikTok since the pandemic. Not only are older people dyeing gray hair at home, but many teens are also having fun dyeing their hair with fun colors. TikTok sees a lot of videos about hair dye trends.
Plus, teens view hair as a way to express themselves. Seeing dye job ideas on TikTok inspires them to buy products and try new shades. This means hair dye is a viral TikTok product to sell, indeed. What you can sell that related to hair dye products are:
- Hair bleach
- Temporary/ semi-permanent/ permanent hair dye
- Hair dye kits
Good Dye Young achieved remarkable success on TikTok with 400,000 followers within just one year. Trends like split-dyed hair and dyed bangs also gained significant traction on the platform. In fact, as a result of these TikTok trends, Good Dye Young witnessed an astounding 322% growth in sales in 2020, leading to the successful launch of a best-selling product line.
Popular TikTok products for food
While top-selling TikTok products are commonly beauty and home items, food can also sell well on the app. With so much food content doing well on TikTok, brands should consider promoting snacks and meals on this platform. This can lead to more customers discovering and purchasing foods from the popular app.
14. Snacks
- Impressions: 2B
- Click-through rates: 0.32%
- Conversion rates: 4.31%
Many food brands are now using TikTok. There is a good reason for this – the app is very popular with young people from Generation Z. Gen Z spends a lot of their money on food and snacks, about 23% of their budget. Brands take advantage of this by making entertaining food clips that will get shared. The brand can sell and make their offering become popular products on TikTok if they look delicious and fun to Gen Z users.
Furthermore, with busy lifestyles, Gen Z appreciates portable and simple meals. Snacking also interests them more than past generations.
- Dried snacks
- Healthy snacks
- Chocolate snacks
- Biscuits and cookies
An example of snacks that can become viral TikTok products is Doritos. This brand is known for tasty chips and has launched many campaigns on TikTok. One of them is the Truth or Dare game. They partnered with popular creator @saarbabyy to make an authentic TikTok showing how the game works.
On its first day, their TopView ad received over 5 million impressions and 1 million clicks. This remarkable performance resulted in an extraordinary click-through rate of more than 20%.
15. Drinks
- Impressions: 2B
- Click-through rates: 0.5%
- Conversion rates: 2.33%
Besides snacks, beverages are also trending on TikTok. Many videos show people making fun drink recipes or testing new flavors. These expose viewers to different beverage options. The rise of drink content on TikTok allows companies to learn what customers like. Brands can reach new people by advertising drinks inspired by viral videos. Here are some of the best-selling TikTok products for drinks that you can consider offering:
- Soft drinks
- Sport & energy drinks
- Coffee
- Tea
Nectar, a Hard Seltzer brand, specializes in Asian flavors. Its unique selling point is eliminating the harsh aftertaste often associated with other Hard Seltzer brands. Struggling to find retailers, Nectar turned to TikTok in 2020, posting their first video to reach consumers directly. The video promptly went viral, gaining 300,000 views in 3 days. Hundreds of commenters asked where to buy Nectar.
How to Find Top-Selling Products on TikTok?
How can you identify trending items on TikTok to sell? Here are two main ways you can use it, include:
- Check TikTok’s “Top Products” feature
- Follow relevant famous TikTok influencers/creators
Check TikTok’s “Top Products” feature
TikTok’s Creative Center offers a useful tool called “Top Products” to assist advertisers in identifying TikTok trends for businesses. It provides info on trending products on TikTok and real-world ads, making it a valuable resource for your eCommerce business. By studying these viral products, you can identify top-selling TikTok products and then develop effective marketing strategies.
Follow relevant famous TikTok influencers/creators
Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) are influential figures on TikTok with large followers who endorse products. For sellers, keeping tabs on these influencers is vital. Following them provides insights into the industry and top-selling TikTok products. Monitor niche-related hashtags to find KOCs promoting items relevant to your business, making identifying popular dropshipping products on TikTok easier.
Turn TikTok trends into sales – on multiple marketplaces!
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Top-Selling TikTok Products: FAQs
- Is TikTok good for selling products?
TikTok is good for selling products since it engages users more than other platforms. Whether you’re a business, influencer, or affiliate, TikTok is worth it due to how well users engage with content on the platform.
- How can I find TikTok viral products?
There are several ways you can employ to find viral TikTok products. Here are three effective ones:
- Check TikTok’s “Top Products” feature
- Look for hashtag #TikTokMadeMeBuyIt
- Follow relevant famous TikTok influencers/creators
- What products are trending on TikTok?
Trending products on TikTok belong to these five categories: home tools, beauty, fashion, hair care and styling, and food. Here are 15 trending TikTok products you can consider to sell:
- Household cleaners
- Indoor lighting (LED Strip Lights, Star Projectors)
- Kitchen Appliances
- Pet supplies
- Skincare products
- Makeup products
- Body-care products
- T-shirts
- Leggings
- Jewelry
- Hair dryer and straightener
- Hair dye
- Hair & scalp treatments
- Mousse & gel
- Snacks
- Drinks
Conclusion
Like other social media sites, TikTok helps products go viral globally. Our guide outlined top-selling TikTok products for this year. However, the platform continually debuts new trends. So, you should stay updated to find trending products on TikTok that make customers crave.
If you need help with your TikTok Shop, feel free to contact us anytime. Plus, explore our Retail Blog section, where you can find valuable eCommerce resources and strategies.
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