TikTok Creator Marketplace (TCM) serves as the authorized platform where brands and creators unite to create captivating collaborations on TikTok. It is designed to connect brands and creators, allowing them to collaborate on paid and reward-based campaigns. When brands become part of the TikTok Marketplace, they can reach a vast network of TikTok creators from over 100 regions who can create engaging video content for their products or services.
In this article, we will provide you with valuable information on how to use TikTok Creator Marketplace for your brand:
- Step 1: Sign up for TikTok Creator Marketplace
- Step 2:Complete your brand’s profile
- Step 3: Understanding campaign requirements
- Step 4: Find suitable creators
- Step 5: Connect with creators
- Step 6: Negotiate terms and conditions
- Step 8: Promote branded content
How Does TikTok Creator Marketplace Work?
While you may already be familiar with what is it, we would like to delve deeper into its workings to enhance your comprehension of this platform.
To use TikTok Creator Marketplace, brands must create an account and provide the necessary information. Afterward, they can use the creator filter to find suitable content creators based on audience and content type.
Once the right creators are on TikTok Marketplace, brands will collaborate to create impactful, top-tier content. These creators can use their videos to promote the brand’s products and services creatively, increasing brand awareness. Meanwhile, as a brand, you can use various advertising methods to help the collaborative videos go viral on TikTok.
For more insights on this topic, you can explore our article titled How to go viral on TikTok.
How to Join TikTok Creator Marketplace?
To actively and meaningfully participate in the TCM, it is crucial to incorporate the following steps:
Step 1: Sign up for TikTok Creator Marketplace
In terms of businesses, there are two ways to address how to access TikTok Creator Marketplace:
- Method 1: Create an account directly on: https://creatormarketplace.tiktok.com/register
- Method 2: Use the TikTok Ads Manager account
Refer to the details below for a more comprehensive understanding of each method for applying to TikTok Creator Marketplace!
For method 1:
- Complete the required information in the provided fields once you’ve reached the TikTok Marketplace website using the link above.
- Make sure to check the box to indicate your agreement with the platform’s terms of use.
- Click on the Create Account button to sign up.
For Method 2:
- Suppose you’re already an account holder of TikTok Ads Manager. In that case, all you need to do is access the registration screen on the TikTok Creator Marketplace website and click the Login with Ads Manager button.
- If you don’t have a TikTok Ads Manager account, follow these steps:
- Go to the TikTok Ads Manager website at https://ads.tiktok.com/i18n/signup/ .
- Create a login using your email address or phone number and set a password. These will be your login credentials for accessing your TikTok Ads Manager account.
- Agree to the TCM eligibility and click Sign up.
- Verify the code sent to the email or phone number you provided during the signup process.
We’d like to highlight that official TikTok partner accounts are granted automatic eligibility to join the Tiktok Marketplace.
Step 2: Complete your brand’s profile
Once you’ve finished registering a TikTok Creator Marketplace account, finalizing your profile is important. As follows:
- Fill in your name, business email address, phone number, company type, and any other important information.
- Confirm your business by providing your phone number for TikTok Creator Marketplace accounts or email for TikTok ads manager accounts.
- Customize your profile by uploading a profile photo, crafting a compelling business description, and connecting your account to your business’s social media pages.
Step 3: Understanding campaign requirements
To ensure a successful campaign, brands should take note of the TikTok Creator Marketplace requirements. This includes filling out the campaign form with the following details:
- Objectives: You need to state the objective of your campaign clearly. Whether you want to increase brand recognition, boost product sales, or convey a specific message, stating your objective is essential. Just a heads up, if you’re aiming to boost sales, you can take advantage of TikTok Shop integration alongside TikTok Marketplace. It’s a game-changing tool you won’t want to miss.
- Campaign Details: You will provide your contact details. Once that’s done, you can enter the campaign dates, product description, and campaign description to ensure TikTok Creator Marketplace eligibility.
- Deliverables: Providing the creator with precise directions and guidelines is advantageous to ensure a clear understanding of the campaign objectives. These include specific requirements such as the number of videos, duration, or particular actions to be taken (e.g., featuring the brand’s product in a video).
- Payment: This section focuses on the negotiation and the incentives offered by the brand to entice participation in the campaign. It is essential to assess whether the payment meets the expectations of both the brand and the creators. To determine the costs paid to creators, you can leverage various TikTok Creator Marketplace rate calculator tools, such as Collabstr and TikTok Money Calculator.
- Confirmation: Once the creators accept your offered price, the subsequent steps involve reaching a mutual understanding. We will discuss this below.
Additionally, should you want to include a creator from your pre-selected list, you can head to their profiles on TikTok Creator Marketplace and click Invite to Campaign or Add to Shortlist.
Step 4: Find suitable creators
The outcome of your TikTok Creator Marketplace endeavors is heavily influenced by the creators you collaborate with. Hence, it is vital to choose creators who are a good match for your business.
When searching for creators on the TikTok marketplace, these tips can come in handy:
- Take the time to review the profiles of potential creators: We highly recommend you pay attention to their engagement rates, previous collaborations, and the quality of their content
- Utilize the search bar on the TikTok Creator Marketplace to find creators by keywords: This allows you to find creators who align with your brand’s values, niche, or target audience.
- Set location filters: If your brand collaboration requires specific location requirements, you can set location filters to find creators in a particular region or country.
- Use the Match feature: This feature aims to enhance the quality of collaborations on TikTok Creator Marketplace for creators and brands. It can quickly generate lists of creators that best match a brand’s creative brief in less than 30 seconds. Moreover, it guarantees a 2x increase in approval approval compared to lists manually generated.
Step 5: Connect with creators
After successfully locating the ideal creators, the subsequent phase of how to use the TikTok Creator Marketplace process involves connecting with them. There are three unique connection workflows that you can engage in with creators:
- Direct invitation: The brand invites the creator to collaborate through the TikTok Creator Marketplace. The negotiation process, content review, and approval are all handled within the platform. The collaboration starts with a clear project outline, followed by negotiations on rates and partnership terms. Creators receive notifications 72 hours prior to the deadline, and then they submit their concept, script, or video draft.
- Open Application Campaigns: These campaigns enable brands to create campaigns open for submissions from interested creators. They offer creators a wider platform to display their creativity while allowing brands to explore new talent and gain fresh perspectives.
- Invite Links: With the Invite Links feature, brands can now extend collaboration invitations to any creator, regardless of whether they are registered on TikTok Marketplace.
Step 6: Negotiate terms and conditions
After establishing a connection with compatible creators on TikTok Marketplace, it is crucial to engage in negotiations to establish favorable terms and conditions for effective collaboration.
Let us provide you with some helpful advice:
- Negotiate deliverables and requirements: You should discuss important details such as the number of videos, video length, posting dates, and deadlines with the creators.
- Budget and compensation: Before determining the budget, you should consider factors such as the creator’s follower count, engagement rate, as well as the scope of the campaign when determining the compensation. You must ensure that both parties agree on the financial terms before proceeding.
- Exclusivity and usage rights: If you require exclusivity or specific usage rights for the content created by the creators, clearly perform this during the negotiation process. You should mention the duration of exclusivity and any limitations on the creators’ ability to work with competitors.
- Communication and collaboration: You should establish clear lines of communication and collaboration with the creators. Also, you must regularly discuss with them to provide feedback, address any concerns, and ensure that the collaboration progresses smoothly.
- Payment: Although TikTok Creator Marketplace pay is accessible in certain countries, it is not currently available in the US or UK. Consequently, you must arrange payment with the creator outside the app using your preferred payment method. We recommend requesting creators to send an invoice to the brand and copy them to approve the amount.
Step 8: Promote branded content
Once creators give collaborative work, don’t forget to promote them as the final step of the “How to get into TikTok Creator Marketplace” journey. Since you already have a TikTok Ads Managers account, it would be great to take advantage of the TikTok ads category.
For collaborative work on TikTok Creator Marketplace, it’s worth noting that three specific types of TikTok ads are particularly well-suited:
TikTok Spark Ad
TikTok Spark Ads, also known as Partnership Ads, is a native ad format that enables brands to create ads using posts from their own TikTok account or organic posts made by other creators with their authorization. Ads appear in users’ home feeds, including users who don’t follow the creator or the brand.
TikTok Branded Effects Ads
TikTok branded effects ads allow businesses to design an ad with their custom filter on the app. This ad can last up to 10 days. It is a great way to increase user engagement. You can invite creators on the TikTok Marketplace to use your filter to create TikTok videos.
TikTok Branded Hashtag Ads
The branded hashtag encourages users to record themselves performing something related to the product and post it with a defined hashtag. It appears at the top of the discovery page. When users click on the hashtags associated with the challenge, they are immediately directed to dedicated landing pages on TikTok.
Like Branded Effects Ads, you can invite creators to collaborate with you on the TikTok Creator Marketplace using your hashtags.
Comment Anchor feature
Besides, you can use the Comment Anchor feature of TikTok Creator Marketplace to promote the cooperative effort. By utilizing this feature, creators can place a clickable link at the forefront of the comments. This allows viewers to effortlessly access further information regarding the promoted product.
Why Should I Join TikTok Creator Marketplace?
For businesses, several compelling motives exist to be a part of the TikTok Creator Marketplace. Notably, the most noteworthy reasons include:
- Enhancing brand exposure
- Utilizing first-party data
- Tracking of campaign performance easily
Below, we will provide a more detailed analysis.
1. Enhancing brand exposure
One of the primary reasons why brands should join the TikTok Creator Marketplace is to enhance their brand exposure. Based on TikTok’s research, a significant 35% of TikTok users come across products and brands by following creators, and an impressive 65% express interest in their content about products and brands. Also, many influencers and creators on the TikTok Marketplace have already built a loyal following who trust their recommendations.
As a result, collaborating with them makes it easier for brands to gain credibility and increase their reach.
2. Utilizing first-party data
Tiktok Creator Marketplace API gives brands access to TikTok’s first-party data. This data includes:
- Core metrics
- Sample organic or branded content
- Audience age and gender
- Active/inactive users
- Audience device type
- Audience location
- Profile trends and
- Similar creators
This data empowers brands to analyze the real-time effectiveness of their campaigns and make well-informed choices to optimize their marketing strategies.
3. Tracking of campaign performance easily
Tracking the performance of marketing campaigns is crucial for brands to measure their success and make data-driven decisions. TikTok Creator Marketplace offers brands a range of analytics and tracking tools that allow them to monitor the performance of their campaigns in real-time.
Brands can track the progress of their campaigns with real-time performance data. This includes metrics such as views, likes, shares, comments, engagement rate, and cost per view. In particular, to evaluate campaign performance, brands should check the total number of times campaign content was seen (Impressions) regularly.
TikTok Creator Marketplace – FAQs
Some users have expressed concerns about the effect of the TikTok Creator Marketplace on views. There have been reports of limited reach and engagement for some creators after joining this marketplace. However, it is worth noting that many factors can influence views on TikTok, including the quality and relevance of the content, algorithmic changes, and user engagement. To qualify for the TikTok Creator Marketplace, you need to meet certain criteria. Meeting these requirements will increase your chances of being considered for the TikTok Creator Marketplace. Actually, there is no direct option to leave the TikTok Creator Marketplace. It is a platform for creators to connect with brands and collaborate on campaigns. If you no longer wish to participate in brand collaborations, you can simply choose not to engage with brand campaigns or offers.
Is TikTok Creator Marketplace Worth It?
To wrap up our Tiktok Creator Marketplace review and guide, we state that joining the TikTok Creator Marketplace offers numerous benefits for brands looking to enhance their marketing efforts. As TikTok continues to grow in popularity, brands that embrace this platform and its creator marketplace will be well-positioned to succeed in the evolving digital landscape.
Furthermore, if the idea of selling on multiple channels simultaneously appeals to you, feel free to contact us to consult LitCommerce tools. Additionally, stay up-to-date on the latest trends and uncover helpful business growth strategies in the eCommerce realm through our Retail Blog.
