If you’re ready to take the plunge into the world of online business, Shopify is one of the best selling platforms to launch your store. Now comes the challenging part: deciding what to sell on Shopify. Choosing the right products can make or break your online business, so it’s important to choose wisely.
Fortunately, we’ve done the hard work for you and rounded up a list of 15+ products to consider selling on Shopify.
- Baby clothes
- Personal care
- Make up
- Jewelry
- Sport and fitness products
- Phone accessories
- Pet care items
- Health supplement
- Luggage and travel gear
- Stationery
- POD products
- Insulated drinkware
- Eco-friendly and sustainable products
- Vegan products
- Garden kit
- Smart devices
Let’s get started!
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Top 15+ Products to Sell on Shopify
If you’re still pondering upon choosing what to sell on Shopify, here are the top 15+ best things to sell on Shopify. Let’s see what makes these items worth your investment!
1. Baby clothes
In 2025, the baby clothes market in the US is projected to generate $8.17 billion in revenue, reflecting strong and steady growth in this category.
According to Google Trends, search interest in baby clothing remains significantly higher than in both men’s and women’s apparel, a clear sign of its strong niche potential.
Search data also shows that products such as baby onesies, rompers, and bodysuits experience seasonal peaks, particularly toward the end of the year, when shoppers prepare for holiday sales and gift-giving. Among these items, baby onesies consistently lead in search volume, underscoring their popularity and year-round demand.
In case you’re still wondering whether Shopify is the best option for your eCommerce store, check out our dedicated Shopify review blog to find your answer.
2. Personal care
When compared to other countries around worldwide, the US generates the highest revenue in the personal care market, with an impressive $46.70 billion in revenue in 2025.
To be more specific, consumers are raising awareness of the potential risks associated with certain chemicals, such as parabens and aluminum compounds commonly found in skincare, hair care, and deodorant products. That’s why there’s a big move towards natural and organic options, really boosting the personal care industry.
Additionally, within the personal care segment, higher-priced tíe are projected to grow at a faster rate than lower-priced ones, reflecting consumers’ increasing willingness to invest in quality and clean formulations.
Notably, the men’s personal care worldwide segment is also on a rapid upward trajectory, projected to reach $276.9 billion by 2030, signaling a major shift as more men invest in skincare, haircare, and wellness routines.
And here are some most used skincare products among women:
- Eye creams (65% of women using)
- Moisturizers (93% of women using)
- Cleansers (85% of women using)
- Sunscreens (83% of women using)
- Lip balms (80% of women using)
3. Jewelry
As people spend more and become increasingly fashion-conscious, it’s no surprise that the demand for fine and fashion jewelry keeps climbing, making them a great choice for what to sell on Shopify.
In 2024, the US dominated the North American jewelry market, holding a massive 92.6% share of the region’s total revenue. This growth comes from a mix of high consumer spending, a strong gifting culture, and a growing love for self-expression through fashion.
Today’s shoppers also care more about personalization, sustainability, and brand storytelling, which play a huge role in how they choose their jewelry.
When it comes to product categories, rings take the crown, accounting for 33.8% of global revenue in 2024. Their popularity is driven by rising disposable incomes, the appeal of luxury and custom-made designs, and the timeless cultural importance of rings in engagements, weddings, and other life milestones.
Meanwhile, necklaces are the fastest-growing category, expected to see a CAGR of 5.8% from 2025 to 2033. This growth is fueled by changing fashion trends, a growing love for statement and personalized pieces, and higher spending power in both emerging and developed markets.
Plus, traditions like gifting jewelry for holidays, weddings, and special moments continue to keep demand strong worldwide, making them great ideas for Shopify store.
4. Make up
Makeup remains one of the most exciting and profitable Shopify ideas to start your business. While many shoppers still love browsing brick-and-mortar stores to discover new products, eCommerce has become the go-to channel for quick reorders and replenishment, especially through online marketplaces.
The clean beauty movement has also fueled massive growth, contributing over $400 million in yearly sales. Consumers today are more conscious about ingredients and sustainability, which opens up great opportunities for Shopify sellers offering vegan, cruelty-free, or natural makeup options.
According to Google Trends, top makeup essentials like lipstick, foundation, mascara, concealer consistently show high search interest, proving that demand for beauty staples never fades.
5. Sport and fitness products
When deciding what to sell on Shopify, do consider sport and fitness products as an option. With a growing focus on health and wellness, more people are investing in fitness equipment, apparel, and accessories.
Notably, the US leads the global market in sports apparel, footwear, and equipment, generating billions of dollars in sales each month. In fact, U.S. sporting goods store sales reached about $4.8 billion in March 2025 alone, and that’s just offline retail. Online stores have even more room to grow as shoppers look for convenient ways to upgrade their fitness routines.
From yoga mats to resistance bands, there is a broad range of products that can be sold within the sports and fitness niche. This allows entrepreneurs to target various customer segments to capture large market shares.
6. Phone accessories
Phone accessories are one of the most consistent bestsellers on Shopify and for good reason. Every smartphone needs protection, personalization, and a touch of style.
Among all accessories, phone covers lead the way, used by 68% of smartphone owners. They’re followed by screen protectors (46%), bluetooth headphones or earbuds (44%), and portable chargers (30%). These everyday essentials make phone accessories a smart, evergreen category to sell on Shopify.
It might surprise you to learn that over one billion plastic phone cases are sold each year. Both silicone and leather cases have strong fan bases, catering to different tastes and budgets. Basic cases attract everyday buyers looking for practicality, while premium or designer collections appeal to customers who want something more stylish and durable.
If you want to stand out, consider offering custom phone cases, a booming niche that lets shoppers express their personality while boosting your store’s revenue potential.
7. Pet care items
Pet care products are taking over the online marketplace, with the global pet care market expected to hit $236.16 billion by 2030, this is one of the most profitable niches you can sell on Shopify right now.
According to the American Pet Products Association, around 85 million U.S. households own a pet, and that number keeps climbing, up from 56% to 68% over the past 30 years. Pet owners are more than happy to spend on their furry (or feathery) friends, creating a booming opportunity for ecommerce sellers.
Additionally, pet care products have a loyal customer base, as pet owners tend to stick with trusted brands and regularly purchase items for their pets. This can ensure stable revenue streams while helping business owners establish long-term relationships with customers.
The most popular pets are dogs, followed closely by cats, and their owners are constantly on the lookout for products that make life easier, safer, and more fun. Some of the best-selling pet care items include:
- Healthy treats and premium pet food
- Toys and enrichment products
- Grooming tools like brushes, shampoo, and nail trimmers
- Pet accessories such as collars, harnesses, and travel carriers
- Pet beds and comfort gear
8. Health supplement
Health supplements are still going strong, and they’re one of the best things to sell on Shopify year after year.
Globally, about two-thirds of consumers take some form of supplement to boost their diet, while only 17% say they don’t take any at all. That’s a massive audience actively shopping for products that support wellness, energy, and daily nutrition.
Among all types, vitamins lead the pack, followed by protein powders and minerals, all essentials in the growing health and fitness lifestyle movement. For Shopify sellers, that means plenty of opportunities to offer clean-label, plant-based, or goal-specific supplements that appeal to today’s health-conscious shoppers.
9. Luggage and travel gear
Luggage and travel gear are other popular and profitable niches to consider when searching for what to sell on Shopify. With the travel industry rebounding from the pandemic, there has been an increasing demand for luggage and travel gear. In 2025, the global luggage & bags market is projected to reach an impressive $201.42 billion, showing strong and sustained consumer demand.
Within this market, the luggage category is leading the way, expected to grow at a 12%CAGR, a clear indicator that travelers are actively seeking reliable, functional, and durable luggage solutions.
Meanwhile, backpacks are set to grow at a CAGR of 8.2%, appealing to students, commuters, and digital nomads who value versatility and everyday practicality. The business bags segment is also on the rise, with a CAGR of 7.1%, reflecting the continued need for professional and travel-ready gear among hybrid workers and frequent travelers.
From carry-on suitcases and anti-theft backpacks to tech organizers and travel pouches, this category offers plenty of room to niche down and build a brand that caters to the modern, on-the-go lifestyle.
10. Stationery
If you’re still wondering what to sell on Shopify, don’t overlook stationery products. This classic yet profitable niche is projected to reach $151.96 billion by 2030, proving that paper goods and office supplies are far from outdated.
People buy stationery for everything, work, school, journaling, and creative projects, which makes it an evergreen category with steady, year-round demand. The rise of remote work and hybrid offices has only boosted sales, as professionals continue to invest in home office setups that feel both productive and personal.
From notebooks and planners to pens, pencils, journals, and stickers, there’s plenty of room to get creative with your product mix. You can even tap into growing trends like aesthetic stationery, eco-friendly supplies, or personalized planners to attract niche audiences who love organizing in style.
Furthermore, stationery products are lightweight and easy to ship, making them cost-effective to deliver. This results in higher profit margins for the sellers. Additionally, the market for stationery products is constantly evolving, with new designs and products being introduced regularly. This provides an excellent opportunity for entrepreneurs to innovate and stay ahead of the competition by offering unique and trendy stationery.
11. POD products
Personalization is no longer a luxury. In fact, 81% of consumers say they prefer brands that offer personalized experiences, and print-on-demand (POD) is the perfect way to deliver exactly that.
With POD, products are made to order with no minimum quantity, meaning even a single custom piece can be produced and shipped profitably. This model lets you sell unique, personalized items without worrying about inventory or upfront costs, a huge win for entrepreneurs looking for what to sell on Shopify.
The popularity speaks for itself: the term “print-on-demand” gets around 33,000 searches per month in the US, proving how much interest this market has.
Year after year, apparel leads the POD category, giving sellers the flexibility to mirror high-fashion trends at a fraction of the cost. Some of the top-selling POD products include:
- Custom t-shirts, always in style and endlessly designable
- Sportswear & activewear, comfort meets creativity
- Leggings, popular with fitness lovers and lifestyle brands
12. Insulated drinkware
Insulated drinkware is having a major moment. As more people embrace outdoor adventures, busy lifestyles, and eco-friendly habits, reusable bottles and cups are flying off the shelves.
Global sales of insulated drinkware are expected to hit $2.57 billion by 2033, and the demand just keeps growing. The shift toward sustainability, especially the ban on single-use plastics in many regions, has pushed consumers to choose durable, stylish, and temperature-controlled drinkware instead.
Whether it’s for hiking, commuting, or just staying hydrated at work, people love drinkware that keeps their beverages hot or cold for hours.
Best-selling drinkware to sell on Shopify:
- Insulated water bottles
- Thermal coffee tumblers
- Reusable cups and mugs
- Travel flasks and smoothie bottles
13. Eco-friendly and sustainable products
Eco-friendly and sustainable products have become increasingly popular in recent years as 72% of global consumers are willing to pay more for sustainable products. This makes it a highly promising market for entrepreneurs looking for what to sell on Shopify.
Some best selling eco-friendly products to sell on Shopify:
- Sustainable technology devices and accessories
- Sustainable office accessories
- Eco-friendly products for pets
- Ethical apparel
- Goods for gardens and the great outdoors
- Kind foods
- Earth-friendly fitness gear
What’s more, many of these products are durable and high-quality, ensuring repeat business and customer loyalty. By incorporating eco-friendly and sustainable products into your Shopify store, you can cater to a socially and environmentally conscious customer base while also contributing to a more sustainable future.
14. Vegan products
With the rise of veganism and plant-based lifestyles, vegan products have become a highly profitable market and a great option for what to sell on Shopify. In fact, the U.S. vegan food market, valued at $6.20 billion in 2024, is projected to reach approximately $17.35 billion by 2034.
The growing demand for vegan options in various industries enables entrepreneurs to offer a wide range of products, such as
- Vegan food products, including meat alternatives, dairy-free cheese, plant-based protein powders, and snacks;
- Vegan clothing, including shoes, bags, and accessories made from cruelty-free materials like faux leather, cotton, and recycled fabrics;
- Vegan household items, like cleaning products and laundry detergents that are eco-friendly and free from animal-derived ingredients;
Additionally, vegan products are also often perceived as high-quality and ethical, which can help build a strong brand image and foster customer loyalty. With the right marketing and branding, selling vegan products on Shopify can be a rewarding business venture for starters.
15. Garden kit
Gardening has become a popular hobby and pastime, especially with the increasing interest in sustainable living. They are a great answer for “What can you sell on Shopify”, as they provide customers with all the necessary tools and supplies to start their own gardens.
The global gardening equipment market was valued at $96.86 billion in 2024 and is projected to reach $138.9 billion by 2030, growing at a steady 6.3% CAGR. That means plenty of room for online sellers to dig in.
From handheld tools and watering gear to lawnmowers, trimmers, and pruning sets, shoppers are investing in products that make gardening easier and more enjoyable. Even innovative items like foldable shovels and ergonomic hand tools are trending as consumers look for comfort and convenience.
So if you’re thinking of going green with your store, the gardening niche offers both steady demand and plenty of creative product opportunities.
16. Smart devices
Smart devices are rapidly transforming the way we live our lives, and they are increasingly becoming a popular option for what to sell on Shopify.
With the rise of smart homes and the Internet of Things (IoT), there is a growing demand for products that make our lives easier and more efficient.
Some of the most popular products in this space include smart speakers, smartwatches, wireless headphones, and portable bluetooth speakers. These gadgets have become lifestyle essentials, and shoppers love buying them online, especially through mobile devices.
Meanwhile, larger electronics like gaming consoles, smartphones, and smart TVs still tend to be purchased in stores, but accessories and smaller smart gadgets continue to dominateeCommerce. For Shopify sellers, that means plenty of opportunities to tap into trending products, bundle accessories, and cater to tech-loving audiences who are always on the lookout for the latest upgrade.
Now that you’ve got the idea for your Shopify in mind, you’ll come to the next step to build up your own store. We’ve gathered the best free Shopify themes to assist you.
What Products to Avoid Selling on Shopify?
If you already come up with a unique idea for what to sell on Shopify, it’s important to ensure it’s not violating Shopify policy. Shopify has strict rules when it comes to what you can and cannot sell on its platform. It is essential for entrepreneurs to be aware of these restrictions to avoid any legal issues or negative consequences.
Here are the items that you cannot sell on Shopify:
- Goods, services, or materials that exploit or abuse children.
- Any form of harassment, bullying, or defamation of individuals.
- Hateful ideologies promote discrimination.
- Items that violate the laws or regulations of your operating jurisdiction.
- Products that infringe on the intellectual property rights of others.
- Malicious and deceptive practices, including scams and fraudulent products.
- Personal, confidential, and protected health information without proper consent.
- Restricted items, including certain firearms and firearm parts.
- Promotional content that promotes self-harm or suicide.
- Unsolicited commercial electronic messages.
- Items or materials that promote or support terrorist organizations.
It is important to note that these policies are in place to protect users, prevent illegal activities, and maintain the integrity of the Shopify platform. If you are new to the platform, it’s ideal to learn Shopify tutorials for beginners to ensure your Shopify setup aligns with the platform policy and is fully optimized.
What to Sell on Shopify – FAQs
What can I sell on Shopify?
You can sell almost anything on Shopify, including physical goods, digital products, services, and experiences.
How to find products to sell on Shopify?
You can find products to sell on Shopify by conducting market research, identifying trends, and analyzing customer demand. You can also use product sourcing apps and tools to find suppliers and products.
Can you sell services on Shopify?
Yes, you can sell services on Shopify, including service appointments, memberships, consultations, classes, rentals, and more. You can also sell digital services such as graphic design, copywriting, and web development.
Conclusion
Finding the right products for what to sell on Shopify is essential for the success of your online business. Whether you choose to sell trendy items or niche products, it’s important to conduct thorough research and keep an eye on emerging trends. The 16 products we’ve discussed in this article are just a starting point, but there are countless other options out there.
If you’re ready to start your own online store on Shopify, be sure to check out LitCommerce for expert guidance and support. You can also check out our blog or for more resources on how to succeed on Shopify!
