When it comes to starting an eCommerce business, more and more people are turning to Wish, a thriving mobile-first marketplace based in San Francisco. Despite being a Johny-come-lately, the platform quickly becomes one of the top online marketplaces for sellers thanks to the wide range of conveniences it offers. Among them, the most notable feature is the Wish Express Shipping service.
In case you are not familiar with this service, read on to find out:
- What Wish Express Shipping is
- How to sign-up for Wish Express Shipping
- How to be eligible for the program
Let’s dive in, shall we?
What is Wish Express Shipping?
In short, Wish Express Shipping is a program that offers faster shipping options to online shoppers. The service helps both retailers and customers get the most of sales on Wish, especially during the Holiday season when everyone is rushing to get their gifts prepared on time.
Customers will see an orange truck badge right next to the listing when a product is qualified for Wish fast shipping.
You might also want to read: Wish Store for Holiday – How to Get Everything Ready for Your Business.
What are the benefits of Wish Express Shipping?
Wish Express shipping will enhance customers’ shopping experiences—that’s without a doubt. Moreover, by joining Wish Express, you also unlock the following benefits:
- Greater product exposure.
Products in the Wish Express program gain much greater exposure, which results in more impressions. Eligible items are featured through preferential placement and exclusive promotions on the mobile app, site, and promotional emails.
As mentioned, Wish Express Shipping products are displayed with an orange badge next to them. This badge helps your listing stand out from other competing items on the market.
What’s more, Wish Express items are featured in the Wish Express tab. Customers may quickly narrow their search results by selecting “express-only products.” This helps them find your products much faster.
- Customers’ loyalty and trust.
Since products need to go through authorization before approval by Wish, they tend to gain more customers’ trust. Besides, shoppers may rest assured that their purchased items will arrive on time.
- Faster payment.
Merchants that meet the requirements are also eligible for faster payment eligibility. That means quicker access to finances and enhanced cash flow.
- Increased sales.
By establishing a better brand reputation through express delivery, your eCommerce business will draw more customers, increasing sales and revenue over time.
What is the Wish shipping time?
Normally, Wish delivery time can take up to 10 days. With the express program, though, delivery only takes 5-7 working days. Some items may arrive as soon as 2 days after purchase. Customers can visit the Wish tracking page to track their order status.
Keep in mind that shipping times also vary, depending on each location. To make sure their orders arrive on time, customers should check the expected delivery date shown under the Delivery Options or when they view items in the cart.
Wish Express Shipping Guide: How to Sign up and Add Warehouse
Now that you know about the endless potential of Wish Express Shipping, do you want to be a part of it? Well then, here comes the most important part: Our complete guide on how to sign up and add warehouses!
As long as you have a Wish account and have finished setting up your store, signing up for the program is simple. The best part is that there are no enrollment or monthly membership fees. All you have to do is follow these three steps:
Not having an account yet? Start by finding out how to sell on Wish!
How to Sign Up for Wish Express Shipping?
- Login to your Wish account. On the Merchant Dashboard, click the Join Wish Express button.
- A popup message will appear, showing all the requirements you must meet to be eligible for the Wish Express program. After going through all of them, select I Can Meet Requirements.
- After that, you will be directed to the Wish Express Terms and Qualifications page. Choose I Agree.
And your registration for Wish Express Shipping is complete without a hitch!
How to add a warehouse?
Signing up for the fast shipping program doesn’t mean all your listings will receive the orange badge. Wish only selects items that meet the maximum delivery day requirement.
More specifically, a specific product in the primary and secondary warehouses will be eligible for Wish Express if the retailer sets the “max delivery days” for any Wish-supported location to 5 business days or less. Wish will automatically display the delivery days if the retailer doesn’t specify the “max delivery days” per product per destination. In that case, your products may not qualify for Wish Express Shipping and, thus, are not eligible for relevant benefits.
Therefore, it is important to establish warehouses for the country to which you want to provide express shipping. By doing that, you can enable fast shipping for all of your products:
- On the Merchant Dashboard, select Products > View All Products.
- A “+” symbol will be displayed next to the Standard tab. Click on that to establish a warehouse.
- A dialogue that says Add Wish Express Warehouse will be shown. Fill in all the relevant details, including the warehouse destination countries and the max delivery days that meet the Wish Express program’s Time To Door deadlines.
Generally, the Wish Express Shipping requirement is 5 business days from the day the order is placed, with the exceptions listed below:
Australia | 7 business days |
Brazil | 10 business days |
Denmark | 6 business days |
Finland | 7 business days |
France | 6 business days |
Italy | 6 business days |
Mexico | 7 business days |
Norway | 8 business days |
Puerto Rico | 7 business days |
Spain | 8 business days |
Sweden | 8 business days |
Switzerland | 6 business days |
- After you’ve finished filling in the necessary information, click the Add button to create a warehouse.
That’s how you enroll your items in the express shipping program. As easy as pie, right?
How to be Qualified for Wish Express Shipping?
Aside from the maximum delivery days, there are a few more conditions for the Wish Express Shipping program. Their purpose is to ensure and improve customer satisfaction, but don’t worry: They are not as strict as you may imagine!
Conditions for Wish Express Shipping program
Upon enrolling in Wish Express, all retailers must agree to the following criteria:
- Confirm delivery within 10 business days;
- Ship the orders via one of Wish’s approved carriers and provide valid tracking information;
- Maintain an on-time arrival rate of 95%;
- Maintain a pre-fulfillment cancellation rate of less than 5%.
Once you’ve been admitted into the program, it is essential to maintain an on-time arrival rate of at least 90% and a pre-fulfillment cancellation rate of less than 10%. Wish will automatically remove your store from the express shipping program if you fall short on these metrics, but you can reapply once your rates are up to standard.
Note: After your account is suspended for the third time, you will permanently be banned from the Wish Express program.
What happens when the Wish orders are delivered late?
According to Wish’s Refund Policy, if a Wish Express order hasn’t been confirmed as delivered after 10 business days, the cost of any refund for that order is covered in full by the retailer. Customers won’t get a refund automatically, though; they have to ask for one within 30 days of receiving the item.
Aside from that, late delivery will affect your on-time arrival rate and the number of orders canceled before they are fulfilled. If your on-time arrival rate falls below 90%, you risk having your account removed from Wish Express Shipping.
List of nations where Wish Express Program is available
After the pandemic changed how people shop, international shipping becomes the conveyor belt of the world. This is where Wish Express becomes a huge point in the platform’s favor: The program is available in over 30 countries across the globe, including:
- United Kingdom
- United States
- Canada
- France
- German
- Norway
- Poland
- Sweden
Given how widespread this program is, retailers on Wish can provide quick and efficient shipping services to their customers, no matter where they are in the world. That helps them stay competitive in the marketplace, especially when the eCommerce trend continues to accelerate.
Wish Express Shipping: FAQs
No, it isn’t. Instead of using a third-party provider to process and ship products, for Wish Express Shipping, merchants are responsible for ensuring that customers’ orders are delivered within the timeframe required by the program (i.e., maximum 5 business days for all Wish-supported countries, except for 12 regions mentioned in Merchant Policy 10.2). However, some vendors can use a dropshipping service where the product supplier or manufacturer will fulfill the shipment. This depends on each region. Customers may track their Wish Express order status by visiting the Order History page or through the shipping confirmation email sent to the email address linked with their accounts. It is worth noting that some international shipping services don’t provide real-time, comprehensive delivery tracking. In addition, some retailers choose not to use final carrier tracking. Although customers can’t track every step of their parcel, they can save more money with this option. No, they are not included even for Wish Express orders. Orders will be confirmed for delivery during business days, which include Monday, Tuesday, Wednesday, Thursday, and Friday.
Wrapping Up
All in all, Wish Express Shipping is an all-around fantastic program for both suppliers and customers. While sellers gain brand recognition and greater product exposure, customers enjoy the convenience of fast shipping times. It is a win-win solution for all parties.
Through this program, you can reach a larger number of audiences worldwide and boost your revenue with ease by selling on other best selling platforms. What is the best part? Enrolling in Wish Express is completely free.
Are you thinking of adding Wish to your multichannel selling network? LitCommerce provides an accurate and budget-friendly integration. As one of the best multichannel listing software, our solution can help you with bulk product listing, inventory syncing, and order management—all from a central dashboard. Don’t hesitate to contact us if you want to ease your working process!
