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Home » Blog » Social Media

TikTok Shadow Ban: Signs, Causes & 3 Ways to Fix It

Latifah Nguyen by Latifah Nguyen
Sep 2025
TikTok Shadow Ban: Why It Happens & How to Fix It in 2025?

TikTok Shadow Ban: Why It Happens & How to Fix It in 2025?

If your TikTok account has a lot of followers and strong engagement, but your views suddenly drop, your videos no longer appear on the For You Page or in search, and even your followers seem to miss your new posts, you might be dealing with a TikTok shadow ban.

This is discouraging, especially when you’ve worked hard to produce quality content, grow your audience, and build up your TikTok account. In this blog post, we’ll break down everything you need to know about the TikTok shadow ban, including:

  • What is shadow banning on TikTok?
  • How to tell if you’ve been shadow-banned
  • What triggers a TikTok shadow ban?
  • How to fix the shadow ban on TikTok?
  • And how to avoid it in the future

Without further ado, let’s get started!


What Is TikTok Shadow Ban?

A TikTok shadow ban is a hidden restriction that quietly limits your content’s visibility without warning or official notice. Your videos are still live and visible on your profile, but they stop appearing on the For You Page, in hashtag feeds, and even in search results. As a result, far fewer people discover your content, and your views, likes, and comments can drop sharply.

The biggest sign of a shadow ban is a sudden, unexplained drop in engagement, especially from non-followers. You might notice your content performs well for a while, then out of nowhere, your reach tanks – even though you’re posting regularly and haven’t changed your strategy.

For creators and TikTok Shop sellers trying to grow a following or promote a brand, a shadow ban can be incredibly frustrating. As this can hurt your ability to get discovered, reach new audiences, or go viral on TikTok, all while leaving you completely in the dark about what went wrong.


How to Know If You’re Shadow Banned on TikTok?

TikTok won’t notify you if you’re shadowbanned. There’s no warning or pop-up. So, here are some signs and quick tests to check if you are dealing with a TikTok shadow ban: 

1. Sudden drop in views and engagement

One of the most obvious signs is a sharp dip in views, likes, and comments, especially from non-followers. If your content usually performs well and then flatlines, even with consistent posting, it could mean your videos are no longer reaching the For You Page or hashtag feeds.

2. Your videos stop showing on the For You Page

The For You Page (FYP) is where most creators get exposure. If your videos used to show up there and suddenly don’t, without a clear reason, TikTok may be limiting your visibility.

3. Run a “search test” using another account

Ask a friend or use a second TikTok account to search for your username or recent hashtags. If your profile or videos don’t show up, or are buried deep in the results, that’s a strong red flag.

4. Review your video analytics

Check the “Traffic Source Types” in your video analytics. If views from the For You Page drop to zero or near-zero across multiple posts, TikTok may be limiting your distribution.

Review your account analytics to see if you get TikTok shadow ban
Review your account analytics to see if you get TikTok shadow ban

5. Hashtags stop working

Post a video with a few relevant hashtags, then search those hashtags from a different account (that doesn’t follow you). If your video doesn’t appear in the recent or top posts, your content might be suppressed.

6. No new followers despite consistent posting

If you’ve been posting regularly but your follower count hasn’t grown at all, it might be because your content isn’t reaching new users — another sign of a shadow ban.

If you’re not shadowbanned and still struggling with growth, here’s a guide on how to get more followers on TikTok to help you build your audience organically.

7. Look for content warnings or guideline violations

Even if TikTok doesn’t take your video down, getting flagged for breaking Community Guidelines can quietly reduce your visibility. Check your inbox or account status for any warnings.


6 Reasons You Get Shadow Banned on TikTok

Getting hit with a TikTok shadow ban isn’t random; it usually happens when your account or content breaks TikTok’s rules, even if it’s unintentional. TikTok uses automated systems to scan videos for violations, and if something triggers a flag, your content may quietly be hidden from wider audiences.

Here are some reasons: “How do you get shadow-banned on TikTok?”:

Reason #1: Post restricted content

TikTok has strict rules about what can be shared. Content that violates TikTok’s Community Guidelines can lead to a shadow ban, even if the video doesn’t get removed.

Certain topics are considered restricted or sensitive, and posting about them can limit your visibility. Some examples include:

  • Safety and civility: violent content, criminal behavior, threats, or abuse
  • Mental and behavioral health: self-harm, eating disorders, or dangerous challenges
  • Sensitive or mature themes: sexually suggestive content, nudity, or adult topics
  • Integrity and authenticity: misinformation, fake engagement, or manipulated media
  • Regulated goods and services: promotion of drugs, alcohol, tobacco, or financial scams
Posting restricted content is a reason why your TikTok account is shadow banned
Posting restricted content is a reason why your TikTok account is shadow banned on TikTok

Reason #2: Bully or engage in hate speech

If you use offensive language, harass others, or promote discrimination, your content may be flagged. Even jokes or comments taken out of context can trigger moderation.

Reason #3: Promote dangerous acts

Videos that encourage risky behavior, like stunts, challenges, or anything that could cause harm, are often limited or removed. TikTok wants to protect users, especially younger audiences.

Reason #4: Post copyrighted material

Unoriginal content and copyright violations are serious issues on TikTok and clearly prohibited in the platform’s Community Guidelines. TikTok doesn’t allow any content that infringes on intellectual property rights.

Thus, using unlicensed music, clips from movies, or stolen content can lead to a shadow ban. TikTok is cracking down harder on copyright violations in 2025, especially for business accounts.

Reason #5: Spam or use bots

Spammy behavior, such as mass following, liking, commenting, or using third-party automation tools, can make TikTok’s system think you’re a bot. This can trigger restrictions fast.

Reason #6: Use banned hashtags

TikTok doesn’t publish an official list of banned hashtags, but some hashtags may be banned, blocked, or tied to past violations. If you use one, even by accident, and your content itself is clean, your post’s visibility could be limited or blocked from the For You Feed entirely.

Some banned hashtags are easy to spot, like #fakenews, #spam, and those related to nudity, violence, or hate speech. Surprisingly, even common tags like #followme or #fyp, which seem harmless at first, can cause issues when overused or abused for visibility.


How to Get Rid of Shadow Ban on TikTok?

If you think you’ve been shadow-banned on TikTok, don’t panic. While there’s no instant fix, taking the right steps can help you get unshadowbanned faster and avoid future restrictions.

1. Remove your flagged content

If TikTok has flagged or removed any of your videos for violating guidelines, it’s best to delete them. Cleaning up your account shows TikTok you’re taking action and helps rebuild your content reputation.

Take note of what was flagged and why. This helps you avoid repeating the same mistake in the future and keeps your account in better standing.

2. Stick to TikTok’s community guidelines

Why was your content restricted? Go through TikTok’s Community Guidelines carefully. Review your recent videos, captions, and even hashtags to spot anything that could have triggered a violation.

Stick to TikTok’s community guidelines
Stick to TikTok’s community guidelines

Sometimes it’s not the video itself, but a combination of hashtags, background audio, or comment replies that sends the wrong signal to TikTok’s algorithm.

3. Contact TikTok support

If your engagement hasn’t recovered after a couple of weeks and you’ve cleaned up your content and followed the rules, you can try contacting TikTok’s support team through the app. While responses aren’t guaranteed, some creators have successfully regained visibility after submitting a clear and polite appeal.


How to Avoid Getting TikTok Shadow Banned Again?

If you want to grow on TikTok without worrying about a shadow ban, staying within the platform’s rules is key. Here are key ways to avoid a TikTok shadow ban:

1. Follow TikTok’s guidelines tool

Always make sure your content aligns with TikTok’s rules. Avoid posting anything that includes hate speech, violence, nudity, illegal activity, or misinformation. Even jokes or trends can get flagged if they cross the line.

2. Post original content

Only use music, videos, and audio clips you have the right to. TikTok provides a Commercial Music Library and in-app sound options. Use those or your own original content to avoid copyright issues.

3. Avoid spammy behavior

It’s tempting to post more or comment on dozens of videos to “boost” your reach again — but that could do more harm than good. Excessive posting, mass liking, or copying/pasting the same comment repeatedly can be seen as bot-like behavior, which might extend your shadow ban.

Instead, keep your activity natural. Focus on quality over quantity and engage genuinely with your audience.

4. Don’t use blacklisted hashtags

Before using a hashtag, search it to see if it’s active and safe. Avoid banned, overused, misleading, or blacklisted hashtags. Stick to ones that are relevant to your content, which helps the algorithm understand and promote your video better.

Not sure which hashtags to use in your content? Check out our list of the best TikTok hashtags to boost your visibility the right way.

5. Be respectful in your content and comments

TikTok values a safe and positive environment. So, to avoid TikTok shadow ban, avoid any form of bullying, threats, or negativity, even in replies or captions.

Be kind and treat others the way you would want to be treated. Content that causes conflict or harm can get flagged fast.

6. Keep engagement organic & honest

Avoid using bots, fake likes, or engagement pods. Focus on connecting with your audience in a real way. TikTok can detect inauthentic behavior, and it may quietly suppress your content as a result.

By following these tips, you lower your chances of getting hit with a shadow ban and improve your chances of showing up on the For You Page consistently.


TikTok Shadow Ban – FAQs

How long do TikTok shadow bans last?

A TikTok shadow ban usually lasts a few days to two weeks, but in some cases, it can go on for a month or more. How long it lasts depends on how serious the violation was and what steps you take to fix it, like deleting flagged videos or removing banned hashtags.

How to fix the shadow ban on TikTok?

Here are some practical ways to fix the TikTok shadow ban for your account: 
– Delete your rule-violating content
– Stick to TikTok’s community guidelines
– Avoir spam-like behavior, such as bulk-posting or mass-following.
– Contact the TikTok support team if needed.

How do I know if I am shadow-banned on TikTok?

Some signs that you are shadow-banned on TikTok include:
– Your views suddenly drop
– No exposure on the For You Page
– Followers don’t see your posts
– Videos don’t show up under used hashtags

Does deleting posts remove the TikTok shadow ban?

Deleting the video that caused the TikTok shadow ban might help, but it won’t instantly fix the problem. What matters more is stopping the actions that triggered the ban and giving TikTok time to end the restriction.


Conclusion

Getting hit with a TikTok shadow ban can be frustrating, especially when you’re putting in the effort to grow. But the good news is, it’s usually temporary. By staying within TikTok’s rules, avoiding risky behavior, and cleaning up flagged content, you can bounce back and get your reach back on track.

Keep creating, stay consistent, and focus on long-term growth, not quick fixes.

If you’re looking to expand from your online store to TikTok Shop, LitCommerce is here to help! As a leading multichannel selling tool, LitCommerce makes it easy to list, sync, and sell across platforms like TikTok Shop, Amazon, Shopify, WooCommerce, Wix, and more. Try our LitCommerce TikTok integration, or contact us if you have any questions!

Latifah Nguyen

Latifah Nguyen

Latifah Nguyen is an eCommerce writer at LitCommerce. She has over three years of experience writing content about online businesses across marketplaces. She is passionate about sharing her knowledge with fellow eCommerce entrepreneurs on how to sell effectively on popular marketplaces like TikTok Shop.

Table of Contents

  1. What Is TikTok Shadow Ban?
  2. How to Know If You’re Shadow Banned on TikTok?
  3. 6 Reasons You Get Shadow Banned on TikTok
    1. Reason #1: Post restricted content
    2. Reason #2: Bully or engage in hate speech
    3. Reason #3: Promote dangerous acts
    4. Reason #4: Post copyrighted material
    5. Reason #5: Spam or use bots
    6. Reason #6: Use banned hashtags
  4. How to Get Rid of Shadow Ban on TikTok?
    1. 1. Remove your flagged content
    2. 2. Stick to TikTok’s community guidelines
    3. 3. Contact TikTok support
  5. How to Avoid Getting TikTok Shadow Banned Again?
    1. 1. Follow TikTok’s guidelines tool
    2. 2. Post original content
    3. 3. Avoid spammy behavior
    4. 4. Don’t use blacklisted hashtags
    5. 5. Be respectful in your content and comments
    6. 6. Keep engagement organic & honest
  6. TikTok Shadow Ban – FAQs
    1. How long do TikTok shadow bans last?
    2. How to fix the shadow ban on TikTok?
    3. How do I know if I am shadow-banned on TikTok?
    4. Does deleting posts remove the TikTok shadow ban?
  7. Conclusion

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