In the ever-expanding realm of eCommerce for unique goods, a fierce battle has unfolded between 2 powerhouses: Amazon Handmade vs Etsy. Both top online marketplaces are go-to spots for artisans to showcase their talents and impress shoppers with exceptional handmade pieces. This has led to our big question: What sets Amazon Handmade and Etsy apart?
Here is a quick Amazon handmade and Etsy comparison.
Features | Amazon Handmade | Etsy |
Customer insights | ✦ Massive customer base, lower buying intent | ✦ Smaller customer base, higher buying intent over handmade and unique goods |
Products | ✦ Products for personal use ✦ Products with high giftability | ✦ Stylish but functional |
Seller fees | ✦ More cost-friendly thanks to Amazon FBA ✦ Almost no monthly subscription fees | ✦ More complex fee structure |
Ease of selling | ✦ Has more strict criteria ✦ Take more time to be approved | ✦ Only takes a few clicks to start selling |
Inventory management | ✦ Manage through Sell Central ✦ Fulfillment by Amazon Program | ✦ Manage through Shop Manager |
Shipping & fulfillment | ✦ Easier with support from FBA | ✦ Sellers are responsible for fulfilling and shipping their order |
Advertising & marketing | ✦ Use the CPC model | ✦ Also use the CPC model |
Seller support & resouces | ✦ Dedicated support teams | ✦ Dedicated support teams |
Without further delay, let’s dive into our comparison of Amazon Handmade vs Etsy and find out your ultimate selling channel!
Amazon Handmade vs Etsy – What Are Key Differences?
Apparently, each solution has its own strengths. Etsy, which is one of the main Amazon competitors, supports sellers with high-level creativity and an affordable price. Meanwhile, Amazon Handmade takes selling unique goods to another level with top-quality logistic services and learning materials.
For now, it’s time to delve into the detailed Etsy Amazon Handmade comparison!
1. Customer insights
Briefly, Amazon Handmade might have a more massive customer base compared to Etsy since the Amazon marketplace operates in many more sectors.
Yet, a bigger number can’t conclude that it is more beneficial to sell on Amazon Handmade vs Etsy. Let’s check a few more references about the customer base of these two.
Check out our article on Walmart vs Amazon comparison to see which on is the best marketplace to sell on.
Amazon Handmade customer insights
One of the biggest perks of selling on Amazon Handmade probably lies in its incredible traffic and vast customer base inherited from its macro site – Amazon. But keep in mind that not all Amazon shoppers get to Amazon Handmade. So, what’s in store for you?
According to Amazon’s shopper insights, there can be a few indications made for Amazon Handmade:
- Your overall largest audience on Amazon Handmade may be located in the U.S.;
- Most of your Prime shoppers on Amazon Handmade can also come from the U.S. (73% of total Prime members are in the U.S.);
- Global customers also contribute to your selling potential thanks to FBA services;
- Amazon Handmade shoppers don’t mind waiting for their handmade orders because of the order-to-made policy of the house.
Etsy customer insights
Next on our Amazon Handmade vs Etsy battle, let’s dive deeper into Etsy’s customer insights!
Is Etsy like Amazon Handmade regarding customer insights? Surely, no. To begin with, Etsy only has roughly 95+ million active buyers. This figure is quite modest compared to 300+ million buyers on Amazon in 2023.
However, the point is that 95+ million Etsy buyers have high buying intentions over handmade and unique goods. In contrast, not every Amazon shopper tends to buy from artisans. This can indicate a winning point for Etsy.
Now, what are more insightful references for Etsy shoppers?
- Most of Etsy shoppers are from the U.S. (59% of total shoppers)
- Etsy buyers aren’t willing to wait for their orders as long as Amazon Handmade buyers (Etsy adopted the mass production policies in 2013);
- The marketplace was extremely successful in attracting new buyers and re-engaging deactivated buyers at the end of 2022 (22 million new users came to Etsy, and 24 million accounts were reactivated);
- Shoppers on Etsy usually look for highly creative or giftable goods.
Amazon Handmade vs Etsy customer insights – The verdict
✅ How they are similar: Customers on either Amazon Handmade or Etsy look for creative and unique goods. Also, most of them are from the U.S.
✅ How they are different: Amazon Handmade customers don’t have as high buying intentions as those from Etsy. Customers on Etsy also tend to look for something special and extremely creative, while the case isn’t the same for Amazon Handmade. Nonetheless, Amazon customers are much more willing to wait for their orders than Etsy.
2. Products
Next on our Amazon Handmade and Etsy comparison, let’s take a closer look at their products. Will your products get blooming sales or even be appropriate for one of these selling channels? Let’s find out now!
Products on Amazon Handmade
Significantly, Amazon Handmade focuses on the handcrafted section. Nonetheless, the product ranges in this marketplace are still diverse. They vary from clothing and accessories to home decor and gifts.
From our observation, Amazon Handmade stays on a high note when it comes to:
- Products for personal use;
- Or products with high giftability.
Also, remember that you can’t sell mass-produced products on Amazon Handmade, according to the house rules. In other words, order-to-make items will be your best friends on this marketplace. Lastly, when selling on such a competitive marketplace, always make sure you’ve updated with the best products to sell on Amazon!
Products on Etsy
Comparing Amazon Handmade vs Etsy, these two have something in common for products. However, Etsy has a much more diverse range. Not to mention, since Etsy emphasizes the creative spirit, its products aren’t just for personal use or giftability.
In particular, your products must be creative if you want to make sales on Etsy. Additionally, they should be:
- Stylish but functional;
- Unique and attention-grabbing.
To enhance your sales opportunities, it is advisable that you check on Etsy’s best-selling items. Furthermore, you can spread their creativity through digital ones. As a matter of fact, digital products to sell on Etsy have been incredibly trending in recent years. So why miss out on your selling chances? Considering our Etsy vs Amazon Handmade comparison, Etsy is gaining a winning point over diversity.
There is one more note about products of Etsy vs Amazon Handmade: Etsy allows mass-produced items. Apparently, this didn’t comply with the creative spirit. In detail, the policy took effect in 2013, and it is one of the main reasons why Etsy came under fire.
Amazon Handmade vs Etsy products – The verdict
✅ How they are similar: Products on Amazon Handmade and Etsy aim for creativity and uniqueness.
✅ How they are different: Amazon Handmade focuses on personal-used and giftable products, while Etsy prioritizes creativity and diversity. Aside from that, their biggest difference lies in mass production.
3. Seller fees
Pricing plays a vital role in choosing a suitable marketplace when selling on Amazon Handmade vs Etsy. Indeed, lower seller fees mean you have more chances to price your products more competitively and have a better profit margin.
So, how much does it cost to sell handmade at Amazon vs Etsy? Let’s find out!
Amazon Handmade fees
Since Amazon Handmade is a microsite of Amazon, it follows the house’s general rules on seller fees. Accordingly, you might want to take some time updating Amazon selling fees. Here are the basic charges:
Individual plan | $0.99/ product sold + additional selling fees |
Professional plan | $39.99/ month + additional selling fees |
Category referral commission | 8 - 20% of total sale price |
Fulfillment by Amazon fee | Depends on sold items |
As listed above, you will likely pay for subscription, commission, and FBA charges. Using FBA services is highly recommended because all you need to do is pack and get your items to Amazon fulfillment centers. After that, Amazon will handle picking, shipping, and delivering to end-users. In many cases, using FBA services proves to be cost-effective.
Here is a fact that might decide the winning side in our Amazon Handmade vs Etsy battle. You don’t have to pay for a Professional monthly subscription when selling on Amazon Handmade. This applies even when you register for a Professional seller account.
Etsy seller fees
It is undeniable that Etsy has quite appealing pricing tiers, which cost only 20 cents per listing. Counting that solely, Etsy is quite an ideal starting point for sellers who want to list their handmade items.
However, insertion isn’t the only fee. In fact, comparing Etsy vs Amazon Handmade, Etsy has a much more complex pricing structure. For more information, explore our detailed analysis to grab everything you need about Etsy seller fees.
Listing fee | $0.20/ item |
Transaction fee | 6.5% of sale price |
Subscription | $10/ month |
Payment processing | Based on sale revenue |
Currency conversion | Optional |
The main cost of Etsy
- Listing fee: Every time you create a new listing, you need to remember that there will be two types of expenses you need to pay.
- Auto-renew sold fees: $0.20 per new listing.
- Multi-quantity listing fee: It will cost you $0.20 each time you sell an item on your listing.
- Etsy transaction fee: 6.5% of the price of the item in your designated listing currency. This goes with shipping and gift-wrapping costs.
The fee will be automatically updated to your payment account. And you still need to pay 5% of the total shipping charges when charging for the separate shipping fee. Placed in an Amazon Handmade vs Etsy comparison, Amazon FBA services seem more cost-friendly.
- Payment processing fee: The typical fee is 3% + $0.25, but it varies depending on your country.
Additional fees
- Advertising cost: Etsy ads and Offsite ads charges will be 15% of your revenue if it’s more than $10k. If you make less than $10k, you only need to pay 12%. (for 365 days)
- Currency conversion: Etsy will take a 2.5% currency conversion fee for merchants who use Etsy Payments and use a different currency from their listed one.
- Pattern by Etsy fees: $15/ month (30-day free trial available).
- Subscription fees: If you use Etsy Plus, you’ll pay an extra $10 per month.
Amazon Handmade vs Etsy seller fees – The verdict
✅ How they are similar: You will likely pay according to your sold units on Etsy and Amazon Handmade. If you just start selling on both with not too many units, selling charges don’t vary from each other much.
✅ How they are different: Etsy vs Amazon Handmade in our experts’ viewpoint, Etsy has a much more complex fee structure. Not to mention, Amazon Handmade appears to be more cost-friendly thanks to Amazon FBA and almost no monthly subscription fees.
4. Ease of selling
Ease of selling plays a crucial role in every marketplace. This is no exception when it comes to deciding whether to sell on Etsy or Amazon Handmade.
For that reason, we’ll now dive deeper into the user-friendliness of these two sales channels. Specifically, the section below will cover the ease of registration and maneuverings in the seller dashboard. Additionally, for those seeking alternative methods, utilizing registration form templates can streamline the process further.
Amazon Handmade ease of selling
Amazon Handmade has a whole application process for anyone who wants to open a new store on their platform. These applications must be properly audited and authorized by a person as part of Amazon’s high-quality standards. It might take weeks or even months to complete. In summary, here is a grasp of Amazon registration process:
- Create a Seller Central account and complete registration.
- Apply now to become an Artisan.
- Create your “Artisan Profile”.
- Set up your Shipping methods.
- List your products online and start selling with Amazon Handmade.
Continuing our Amazon Handmade vs Etsy analysis, let’s discuss its seller dashboard. This dashboard might come to you as Amazon Seller Central. From our experts’ viewpoints, the Amazon Handmade Seller dashboard is functional and detailed. It compiles a mega menu bar where you can find every selling tool. Also, you can track orders, sponsored products, and even buyers’ messages from one place.
Undeniably, the Amazon Seller Central has been extremely helpful. However, we don’t think highly of its user-friendliness regarding UX/ UI experience. In most cases, new sellers on Amazon Handmade might take some time to learn the dashboard before they can actually start selling.
Notes: When selling on Amazon Handmade, your products must be created by yourself, or you have a team of fewer than 20 people working for you.
Etsy ease of selling
Let’s move on to answer our question: Start selling on Etsy or Amazon Handmade – Which is better? Above all, it’s super easy to get a new Etsy store up and running. All you have to do is register for a new account on Etsy.com.
You can also use a Facebook or Google account to log in. Once the process is completed, you can go ahead and start creating your online store with a few simple steps. Regarding Amazon Handmade vs Etsy ease of selling, Etsy probably has a winning point in this aspect.
Without any delay, here is how you can register and start selling on Etsy:
- Set up your Etsy shop’s preferences.
- Name your Etsy store and get a new banner.
- Creating and publishing a new listing.
- Set up your payment methods and billing information.
Etsy ease of selling doesn’t stop at its simple registration. The seller dashboard also takes you less time to get used to it. Despite not being so functional as the Amazon Handmade seller hub, Etsy has created a highly intuitive and beginner-friendly interface for every merchant going live.
Amazon Handmade vs Etsy ease of selling – The verdict
✅ How they are similar: Both registration processes contain several steps. Basically, there aren’t many differences between sing-up steps for Etsy and Amazon Handmade.
✅ How they are different: Although the two marketplaces have similar sign-up steps, Amazon Handmade has more strict criteria, and you may have to wait a few weeks to get approved. Meanwhile, start selling on Etsy only takes a few clicks. Moreover, the Amazon Handmade seller dashboard can be complex for newbies.
5. Inventory management
We cannot go without inventory management comparison when it gets to choosing Etsy or Amazon Handmade. Let’s not keep you waiting any longer and delve into it!
Amazon Handmade inventory management
Like any seller joining Amazon, you will have your own inventory management system at Seller Central. You can easily create a new product, add a new listing, bulk list, and add templates for your store. For a newly registered seller, it might take 90 minutes or more after registering in order to list products for sale on Amazon. This rule also applies to Amazon Handmade sellers.
Moreover, you can import or export products to your new listing by using the files in Excel and using them to list and add products. Since each product type has different detailed information, Amazon will provide a unique template for each product category.
Beyond that, Amazon Handmade sellers can access FBA, which is a key factor in the Amazon Handmade vs Etsy battle. This would be extremely helpful for both new and experienced sellers on Amazon. Particularly, you can then get support from a well-established machine learning-based inventory management system.
Additionally, you don’t need to always stick with this service. Since most sellers do not offer free shipping here unless customers hit a price threshold, you can freely choose a separate fulfillment service that may be more beneficial for you.
Etsy inventory management
Considering inventory management, Etsy brings you an easy-to-use and feature-rich system. From the main dashboard, you can navigate throughout your store with just some simple clicks. For instance, you can easily access the Etsy inventory or listing management by going to Listings from the dashboard. Here, you can filter listings by expiration date, status, or channel.
The system also allows you to edit your listings using the Quick Edit mode. From quantity, price, SKUs, and section to shipping and tag as well, in case you need further modifications, just click on the listing and start editing.
What’s more, you can add new listings directly from the inventory management center. From adding product photos, listing details, inventory, and pricing to applying templates for the listing. After that, simply click publish, and your listing will be live.
Amazon Handmade vs Etsy inventory management – The verdict
✅ How they are similar: Whether it is Amazon Handmade or Etsy, you can manage your inventory effectively without much trouble. From our perspective, inventory management on Etsy can be more seamless, but it is still insignificant.
✅ How they are different: One outstanding difference between Amazon Handmade and Etsy inventory management lies in Amazon FBA. Etsy doesn’t provide this kind of service.
6. Shipping and order fulfillment
Both Etsy and Amazon Handmade offer amazing features for sellers when it comes to shipping and order fulfillment. If you’re ready to dig further into this aspect, let’s go!
Amazon Handmade shipping and order fulfillment
This is where Amazon FBA truly takes the lead. To begin with, Fulfillment by Amazon is a means for third-party sellers to automate their order fulfillment and update the shipping services. It’s a pretty simple concept: Sellers sell, and Amazon ships.
With Amazon Handmade, sellers can also choose to use Amazon FBA for shipping and fulfillment of their orders. All you need to do is focus on selling, Amazon FBA can take care of the rest. Due to the excellent support of FBA, it might be worth learning how to start a FBA business on Amazon.
Nonetheless, using Amazon FBA also means you will be less involved with customers since it will deal with customer feedback or resolve their concerns. At the end of the day, you sacrifice a bit of control over your customer conversation in exchange for a better customer experience. If you want to build trust and customer relationships, switch to Fulfillment by Merchant anytime.
Etsy shipping and order fulfillment
Next on Amazon Handmade vs Etsy comparison, let’s discuss Etsy shipping and fulfillment. With Etsy, the seller is the one responsible for fulfilling and shipping their order. However, Etsy shipping also brings great support on this. They partner with the United States Postal Service, FedEx, and Canada Post to help speed up the process and cut unnecessary expenses.
When you use Etsy Shipping Labels to design your labels directly on the site, you may save up to 30% on shipping. Etsy will immediately identify your order as delivered after you’ve purchased your label.
Additionally, you don’t need to always stick with this service. Since most sellers do not offer free shipping here unless customers hit a price threshold, you can freely choose a separate fulfillment service that may be more beneficial for you. So, what’s your deciding factor for shipping and fulfillment? Does Amazon Handmade or Etsy offer the better deal?
Amazon Handmade vs Etsy shipping and order fulfillment – The verdict
✅ How they are similar: Sellers on Amazon Handmade and Etsy can choose to ship and fulfill on their own, given the choices of carriers and availability to ship internationally.
✅ How they are different: Amazon Handmade wins with the Amazon FBA. Shipping and fulfillment have become so easy with this support. Amazon FBA is absolutely a deciding factor since Etsy doesn’t provide this service.
7. Advertising and marketing
An essential aspect for every seller when they compare Amazon Handmade vs Etsy is advertising and marketing. In the scenario that both marketplaces offer valuable tools to strengthen your marketing efforts, which would be the ultimate choice? Let’s find out!
Amazon Handmade advertising and marketing
Simply put, advertising on Amazon is much like Google Ads, and it operates based on the Cost-per-click (CPC) model. When you type in a keyword in the Amazon search box and results appear, some of the top results will be sponsored posts.
Here is a familiar term – bidding. Bidding on specific keywords will give customers more chances to see your product in the Amazon SERPs. Then, sellers will get charged when a shopper clicks on their ad.
Besides, you can enable Amazon to display your ads outside of the platform, allowing you to attract visitors from other parts of the internet. For any platform, you’ll only pay when someone clicks on your ad. Regarding advertising, try to build your own budget and track indicators that are essential to you.
There is more about advertising and marketing that helps you answer the question: Is it better to sell on Amazon Handmade or Etsy? Let’s give you a brief overview of Amazon’s types of advertising:
- Sponsored Products: It’s a CPC ad type for one product listing;
- Sponsored Brands: This is a self-service CPC ad for brand showcasing in the shopping results;
- Sponsored Display: Here is a self-generated ad targeting interested shoppers on Amazon.
Apart from these ad types, you can use several other ad tools, such as Amazon demand-side platform or Amazon attribution, to enhance your marketing efforts. Did Amazon ads win you in this Amazon Handmade vs Etsy fight?
Etsy advertising and marketing
There are two kinds of Etsy advertising: Onsite and Offsite. With Etsy’s Onsite ad, the search result will show up primarily among the organic search results on Etsy.com. In your Etsy dashboard, you can manage your onsite ads under ‘Marketing’ and ‘Etsy Ads.’
There are only a few things you have control over. You can turn it on and off, change your budget, and select which listings to promote. It is optional and can be started and stopped at any moment. You’ll pay for an onsite Etsy ad when shoppers click on your listing ads (Cost per click). At this point, you can tell that both Etsy and Amazon Handmade use the CPC model.
On the other hand, Etsy Offisite Ads refers to your advertising efforts beyond the Etsy eco-system. Like Amazon Handmade, Etsy helps you promote products on other platforms like social media. About Offsite Ad fees, Etsy only charges when an item sells. In addition, the cost will be 15% of your yearly revenue in excess of $10,000. Otherwise, you simply need to pay 12%.
Amazon Handmade vs Etsy advertising and marketing – The verdict
✅ How they are similar: It’s a tie! Both platforms offer amazing tools to create profitable ad campaigns for merchants like you. Also, whether you use Amazon Handmade or Etsy tools, you only pay when someone clicks on your ad.
✅ How they are different: We think Amazon Handmade allows you access to more functional ad tools by the macro site Amazon. However, Etsy Offisite Ads is worth considering when choosing between these sales channels.
8. Seller support and resources
Finally, here we are, reaching the last aspect of the Amazon Handmade vs Etsy analysis. For any beginner, supporting and learning sources are fundamental. If you see yourself in need of support and supporting materials from either Etsy or Amazon Handmade, check out our following content!
Amazon Handmade seller support and resources
It is no surprise that you can get a lot of support from Amazon Handmade when first entering the zone. To list in detail, here are some useful seller support and learning sources you can access right from the start:
- Amazon selling guide: To help new sellers easily make their market entrance, Amazon devotes a whole section to updating the most basic selling guides. You can find this right from the Amazon homepage.
- Seller Univeristy: Amazon Seller University is where you can learn about selling strategies, marketing, and store management. This resembles a learning hub for anyone entering Amazon.
- Amazon eCommerce business guide: The Amazon eCommerce guide contains learning materials for inventory management, shipping, fulfillment, and dropshipping.
- Amazon support team: Every marketplace has its own support team. This serves not only buyers but also sellers. Basically, the Amazon support team will answer your questions about selling on the marketplace. You can reach them simply through the Help section on the homepage.
- Seller FAQs: Seller FAQs are where you find questions and answers to seller issues on Amazon and Amazon Handmade. There can be many sellers stuck in the same dilemma as you when they start selling. So, why not check it out?
- Amazon for brands: Here comes a learning hub for brands on Amazon Handmade. You can learn about other brand case studies, sharings, and selling tips.
Etsy seller support and resources
Will Etsy win the Amazon Handmade vs Etsy battle in terms of support and resources? Let’s find out just now! Before all else, seller support is one of the main priorities of Etsy. You can reach the support team by email, live chat, or phone and get help instantly. Also, Etsy provides users with an amazing help center (knowledge base).
Similar to Amazon Handmade FAQs, Etsy has a forum where you can find millions of merchants just like you. Find the answers to your common questions at the Etsy help center, or get into the Etsy community to find sellers with the same problems as yours.
Lastly, when becoming an Etsy seller, you can check out the Etsy Seller Handbook, which is available in multiple languages. This is a 101 guideline for anyone starting out in the marketplace.
Amazon Handmade vs Etsy seller support and resources – The verdict
✅ How they are similar: Seller support is the very 1st priority of Amazon Handmade and Etsy. They both have dedicated support teams with excellent quality.
✅ How they are different: From our observation, Amazon Handmade has more learning resources than Etsy. Therefore, in this round, we vote for Amazon Handmade.
Should I sell on Amazon Handmade or Etsy?
Deciding whether to sell on Amazon Handmade or Etsy muchly depends on your business goals, products, and models. Ready to take some time and learn the very basics of Amazon Handmade vs Etsy? Let’s roll in!
Amazon Handmade vs Etsy: Is Amazon Handmade worth it?
Amazon Handmade is an online marketplace supporting third-party sellers to sell their only handmade goods to millions of people. Also, Amazon Handmade is a microsite of Amazon.
Similar to Amazon, sellers on Amazon Handmade can access all valuable selling resources and benefit from Amazon’s incredible traffic. However, the availability of Amazon Handmade faces certain limits since there are only 80 countries worldwide eligible.
So, is Amazon Handmade better than Etsy? Let’s find out by learning more pros and cons of Amazon Handmade. Here they are:
Pros of selling on Amazon Handmade
- Highly engaged audience for artisans and handmade goods;
- Access to Fulfillment by Amazon, Amazon Brand Registry, and many more;
- Almost instant customer trust thanks to Amazon’s reputation;
- Excellent learning materials provided by Amazon;
Cons of selling on Amazon Handmade
- Pricey seller fees;
- Intense competition levels;
- Limited availability of Amazon Handmade worldwide.
Amazon Handmade vs Etsy: Should I sell on Etsy?
In recent years, Etsy has risen up like a storm in popularity and credibility among sellers who have a knack for handmade goods. Undeniably, Etsy has been doing an excellent job of raising the spirit of creativity and orienting its community toward craftsmanship.
Getting straight to the point, is selling on Etsy worth it? Certainly, yes, especially if you put your handmade and unique treasure for sale. In fact, Etsy must have reigned in the realm of creative goods if Amazon hadn’t introduced its major rival – Amazon Handmade. But is Etsy better than Amazon Handmade?
Let’s find out if you should sell on Etsy instead of Amazon Handmade through its pros and cons right below!
Pros of selling on Etsy
- A vast audience with highly specific needs for creative goods;
- Easy initial store setup;
- An active forum to support sellers;
- More affordable selling fees.
Cons of selling on Etsy
- Frequently changing seller policies (SEO, fees, etc.);
- Probably high shipping charges;
- Low store customization.
Now that you’ve been aware of the basics of Amazon Handmade vs Etsy, why don’t we move on to finding their 8 major differences?
Just in case you are considering whether to sell on Amazon or an eCommerce platform, you might want to check out the Shopify Amazon comparison. This will definitely be the battle of two eCommerce giants at their finest!
Is It Better to Sell on Amazon Handmade or Etsy – FAQs
Amazon Handmade will be a great place if you want to put on personal or giftable items for sale. Adding to that, you can use Fulfillment by Amazon services to deal with shipping and delivering your items to customers. Amazon Handmade also allows you access to valuable learning materials and support from its macro site – Amazon. On the other hand, Etsy has an incredibly engaged audience who looks for creative and unique items. More than that, Etsy focuses on the creative spirit that goes beyond personal use. Based on the findings, starting selling on Amazon Handmade or Etsy will highly depend on your products and target audience. With Amazon Handmade, you have 14 categories, including: If you don’t see your category listed, this means Amazon Handmade might not allow the sale of those items in the Handmade store. Also, keep in mind that Amazon Handmade only allows order-to-make items. Etsy might be the more affordable option despite its more complex fee structure. Although Amazon Handmade offers free item listings with no expiry, its commission fee per sale is three times that of Etsy’s. To get a new Amazon Handmade store up and running, you must be approved by the Amazon team. It’s quite simple if you meet all the criteria of Amazon. However, the process might take weeks or even months to complete. Quick answer, Yes. It’s possible to connect Etsy and Amazon Handmade to a central platform and sell on both platforms simultaneously. Also, you can manage inventory, orders, customers, and much more in one dashboard. If you already have an online store, you can easily integrate with Etsy or Amazon Handmade, or both of them with the help of the central platform. YES, YOU CAN. Jewelry and watches are one of the allowed categories on Amazon Handmade. However, you need to be approved to become an Artisan first. This is hard to tell since the battle of Amazon Handmade vs Etsy has been on forever. But even when we have yet to tell the winner, it is evident that Amazon Handmade has posed certain challenges for Etsy.
Amazon Handmade vs Etsy – Find Your Best Sales Channel
Apparently, both Amazon Handmade and Etsy have their own strengths and weaknesses. One comes with excellent fulfillment services, while the other raises the true spirit of creativity. Now that the decision is yours, have you got in mind your final call between these marketplaces?
If the case is confusing you, consider multichannel selling. Now, instead of choosing one of them for your business, you can use both solutions for your store by using a multichannel selling tool like LitCommerce.
Connect both Amazon and Etsy to a central dashboard and manage everything in just one place – That is what LitCommerce can do. You can easily broaden your customer base and boost your sales when connecting the two marketplaces to your store.
If you need more information, leave us a message, and our support team will be more than happy to help! Also stay tuned to our Retailer Blog for more exciting eCommerce news and tips!
