Becoming an Amazon FBA seller is a serious career for many people now. But, like any venture with financial stakes, proper knowledge is a need. So, how to start an Amazon FBA business? To bridge that gap, many eCommerce experts have created a wealth of Amazon FBA courses.
Have you ever considered investing in an Amazon FBA course? Before spending a dime, check out our reviews of the top 8 Amazon FBA courses available today to find the perfect fit for your goals and budget.
- Freedom Ticket (Helium 10) – Best Overall
- Freedom Builder Bootcamp (Jungle Scout) – Best Runner-up
- Amazon Seller University – Best Free Course
- Amazing Selling Machine – Best for Beginners
- Proven Amazon Course – Best Budget
- The AMZ Formula – Best for Private label business
- The Wholesale Formula – Best for Wholesale
- Free Amazon FBA courses on YouTube
We’ll discuss what impressed us and what fell short in each course.
So, let’s delve right in!
8 Best Amazon FBA Courses For Any Sellers to Look At
If you’re short on time to review course details, the following table includes key information.
- | Amazon FBA course | Price | Refund policy | Best for |
1 | Freedom Ticket | - $997 one-time fee - Free with Helium 10 Platinum and above plans | 30 days | All Amazon Private Label sellers |
2 | Freedom Builder Bootcamp | $999 for lifetime access | 14 days | New Private Label sellers |
3 | Amazon Seller University | Free | N/A | New sellers |
4 | Amazing Selling Machine | $4,997 for lifetime access | 30 days | New sellers |
5 | Proven Amazon Course | - $39 per month - $499 for lifetime access | 30 days | New sellers of all kinds (private label, wholesale, and arbitrage) |
6 | The AMZ Formula | $997 for lifetime access | 14 days | New Private Label sellers |
7 | The Wholesale Formula | - $2,997 for lifetime access - 4 installments of $874 | 30 days | Wholesale sellers |
8 | Free Amazon FBA courses on YouTube | Free | N/A | Low-budget sellers |
Check what others also read: Sell on Amazon guide.
#1. Freedom Ticket (Helium 10) – Best overall
Our favorite course is Freedom Ticket, a comprehensive Amazon training program provided by Helium 10. It features a full set of Amazon FBA business training materials that help you get a Private-label product off the ground. This course is created by Helium 10 and Kevin King.
If you’re questioning the legitimacy and value of this course, here’s what you need to know: Kevin King is often hailed by many FBA experts as “a walking encyclopedia of Amazon and Marketing.” Notably, in 2015, he successfully launched five FBA brands that generated over $1,800,000 in 2016. Does that impress you sufficiently?
Price:
- Free with Helium 10 Platinum and above plans (monthly subscription)
- $997 for lifetime access if purchased separately
What you get:
- 9 video modules covering the entire Amazon FBA process from setting up your business to launching and advertising your products.
- Integrates with Helium 10’s software suite to show the practical application of the tools.
Policy:
- Lifetime access if purchased separately
- 30-day no-questions-asked money-back guarantee.
Pros:
- Comprehensive curriculum covering all essential aspects of Amazon FBA.
- Taught by experienced Amazon sellers with proven success.
- Integrates with valuable software tools (if purchased with a Helium 10 plan).
- Lifetime access ensures you can revisit the material as needed (if purchased separately).
Cons:
- Be Expensive if purchased separately;
- Rely on Helium 10 software for some demonstrations (it may not be ideal if you don’t plan to use the software);
- Offer little to no live interaction;
- Require additional inventory cost.
Best for: Freedom Ticket is best for any seller who wants to launch an Amazon Private Label product with Helium 10 successfully.
#2. Freedom Builder Bootcamp (Jungle Scout) – Best runner-up
Freedom Builder Bootcamp is an Amazon FBA training course from Jungle Scout, a leading company known for its software products that help Amazon sellers succeed. This course is delivered by Greg Mercer, a highly experienced Amazon seller. He is also the CEO of Jungle Scout as well.
But there’s a catch: you need their “Master Bundle” to access it. This bundle includes a year of their professional plan, the Freedom Builder course itself, and VIP support. Think of it as a rival to Helium 10’s Freedom Ticket course. The good news? It’s a steal!
Price: $999 for lifetime access
What you get:
- Over 30 hours of video content divided into 10 modules, plus downloadable PDFs
- 1-year subscription to Jungle Scout Professional
- Bonus content, resources, and support
Refund policy:
- Unconditional 14-day money-back guarantee policy.
Pros:
- In-depth training on private label selling is ideal for those specifically interested in this model.
- One year of access to Jungle Scount’s account.
- Access to Greg’s free training webinar.
Cons:
- Only a one-time fee option is available.
- It can be expensive for the learners.
Best for: A strong foundation for beginners who want to launch a private label business on Amazon FBA. But bear in mind that FBA requires a vast upfront cost. Only people willing to shell out $15-20k at the start should join the course.
#3. Amazon Seller University – Best free course
If you’re looking for a completely free course, become a seller on Amazon to access a wide range of free classes offered by Amazon Seller University.
Price: Free
What you get:
- Offer directly by Amazon, covering various aspects of selling on their platform.
- Content primarily focuses on navigating Amazon’s Seller Central tools and policies.
- Free courses for sellers have no Refund policy.
Pros:
- Be completely free and readily available to all Amazon sellers.
- Provide official guidance directly from Amazon on their policies and procedures.
- Serve as a good starting point for beginners to understand the basics of selling on Amazon.
Cons:
- Lack of in-depth training on advanced selling strategies like product research, sourcing, and branding.
Best for: Complete beginners who want to learn the basics of selling on Amazon FBA. It should be used alongside other courses for a well-rounded education (especially for private label or wholesale).
#4. Amazing Selling Machine – Best for beginners
The Amazing Selling Machine (ASM) is a step-by-step program that walks you through starting and growing a thriving Amazon FBA business. Launched in 2012, they’ve updated it with annual releases (currently on ASM 14) to reflect the latest Amazon changes and marketing strategies.
The founders, Matt Clark and Jason Katzenback are both Amazon sales veterans with seven-figure businesses under their belts. They continue to produce high-quality content that gets results, and their success has caught the eye of major media outlets like Forbes, Business Insider, and CNBC.
Price:
- $4,997 for lifetime access
- Pay in six installments of $997
What you get:
- An 8-week training program (8 Core Modules, plus you get a massive Welcome Module and Supplementary Material Module)
- Access to the training mentorship program
- Lifetime membership to ASM’s community and forum
- A series of private group coaching calls
- Expert product listings
- Targeted traffic promotions by the ASM team for your new products
- Amazon warehouse guide
- Access to the Private Resource Vault
Refund policy:
- 30-day money-back guarantee
Pros:
- Offer a comprehensive curriculum specifically geared towards beginners with little to no experience.
- Have community support for motivation and troubleshooting.
- Constantly update training content
Cons:
- Be expensive compared to some other courses, especially with the standalone option.
- Overblown marketing methods
Best for: If you are a complete FBA novice or only have a little experience, the ASM course could be for you.
#5. Proven Amazon Course – Best budget
Proven Amazon Course (PAC) is a comprehensive online training program designed by Jim Cockrum to teach you how to build a successful business on Amazon. Unlike most other Amazon courses that focus on a single strategy, PAC covers a variety of approaches, including private label, wholesale, and arbitrage.
The course author has been in the eCom trenches since 1997. That kind of experience packs a punc— his knowledge and the value he delivers in his course and YouTube channel are clear winners. His book Silent Sales Machine has also been a hit with over half a million readers.
Price:
- $499 for lifetime access or $39 per month
What you get:
- The Proven Amazon Course (PAC) library of 40+ training module
- The Facebook group
- Weekly live calls each Monday by Jim, sharing the latest seller strategies and answering questions live from the group.
Refund policy:
- 30-day, risk-free refund policy
Pros:
- Be the best budget-friendly Amazon course on the market;
- Allow members to participate in monthly webinars where fresh training sessions are introduced;
- Get updated multiple times annually.
Cons:
- Offer a large amount of content but lack a clear progression to follow.
- Unequal high-quality content due to different experts.
Best for: You’re new to the Amazon eCommerce space and have no idea where to start. This is the best-budget choice to get started.
#6. The AMZ Formula – Best for private label business
The AMZ Formula is a comprehensive Amazon FBA course launched in 2017 by Joshua Crisp. It’s packed with over 70 hours of video content spread across 8 modules. This course is like a roadmap to success on Amazon, combining practical strategies with motivational guidance.
You’ll learn how to use tools like JungleScout to find the right products to sell, how to track down and connect with suppliers, and Joshua Crisp’s special trick for finding reputable sources for your products. After this course, you can learn how to make unbranded products into branded ones.
Depending on how much time you can dedicate each day, it can take at least two weeks to complete.
Price:
- $997 for lifetime access
What you get:
- 70 hours of video content across 8 modules
- Free course upgrades
- Lifetime access
- A live chatroom, besides the Facebook group
- 16 cheat sheets and templates for contacting suppliers, customer service, and more.
- Twice a week coaching calls with Joshua
- 24/7 email support
Refund policy:
- 14-day money-back guarantee
- Refund eligible if less than 25% of the course is completed.
- No refunds for courses purchased at a discounted rate.
Pros:
- Gain solid foundational knowledge of Amazon selling through this course;
- Learn proven strategies and techniques from successful sellers.
Cons:
- Offers limited refund options;
- Provides minimal personalized support and coaching.
Best for: This course is for beginners interested in private labels.
#7. The Wholesale Formula – Best for wholesale
The Wholesale Formula is a complete course that teaches you how to build a business on Amazon by selling wholesale products. In simpler terms, you’ll learn how to find suppliers who sell items in bulk and then resell them on Amazon for a profit. The course will show you how to find these wholesale opportunities, connect directly with the brand owners, and turn a profit by selling their stuff.
Dan Meadors and Dylan Frost have created TWF for over 8 years. With their extensive experience in wholesale, they claim to have sold over $36,000,000 worth of products on Amazon. After developing a profitable formula, they launched their wholesale training program and have since shared their expertise with over 7,000 students.
Price:
- $2,997 or 4 installments of $874
What you get:
- 6 training modules consisting of over 90 in-depth videos
- Exclusive access to the TWF Alumni Facebook group
- Access to bonus content and courses about hiring virtual assistants
- Tons of cheat sheets and templates to help you contact brands
- Webinar replays
- Live coaching calls
- Lifetime access
Refund policy:
- 30-day money-back Guarantee
Pros:
- The most in-depth Amazon wholesale course available.
- You get access to VA Launchpad, a full training course on hiring and training your virtual assistants.
Cons:
- You will need an extra $500 – $2000 for inventory.
- Only available to join once a year.
Best for: If you are an existing Amazon seller who is struggling with retail arbitrage or have had a failed private label product, then getting into Amazon wholesaling might be a good option for you.
#8. Free Amazon FBA courses on YouTube
If you have enough funds for product costs and marketing and prefer not to invest in paid Amazon FBA courses, YouTube is an excellent resource for learning. Here are three highly recommended and informative channels where you can genuinely learn for your business.
Dan Vas
Dan Vas is an entrepreneur and podcaster who helps people succeed with their FBA businesses. While some e-commerce ‘gurus’ may appear to be all about the high life, Dan is genuine despite occasionally showing that side of himself. He started his first e-commerce business at 21 and made his first million by 22.
His channel covers a broad range of eCommerce topics with a wealth of high-quality Amazon FBA content and motivational videos. Watching his videos can provide valuable insights and inspiration for anyone looking to succeed in the Amazon FBA space.
Full-Time FBA
Stephen and Rebecca Smotherman run this YouTube channel, leveraging their success as Amazon sellers since 2011 and 2013, respectively. Their mission is clear: to guide viewers toward achieving job and financial freedom through Amazon FBA.
Their content is straightforward and practical, offering real-world FBA advice without unnecessary complexity. Time efficiency is emphasized, recognizing that time is our most valuable asset. If you’re looking for genuine, boots-on-the-ground guidance for Amazon FBA success, this channel is highly recommended.
Myles Dunphy
If you’re looking for actionable Amazon FBA tips, tricks, tactics, and strategies, check out Myles Dunphy’s YouTube channel. Myles, a former engineer who became an Amazon FBA business owner, created this channel after becoming a millionaire within three years of starting his own FBA business. Nomad Millionaire is a truly authentic channel where you can find top-quality advice and detailed case studies to learn from.
Verdict: There isn’t a single best course for everyone. Some may find it unnecessary to pay for a course and find free material sufficient, while others have the opposite view. However, a significant difference between free and paid courses is the community, where paid courses offer mentors to support their members. You can still find free online groups on Facebook, but they often consist mainly of beginners who may be at the same level as you.
What to Look For in an Amazon FBA Course?
- Up-to-date information
Weed out any courses with outdated information. You need the latest strategies for success in the ever-changing world of Amazon FBA.
- Legit and trustworthiness
Be wary of courses that promise overnight success or seem too good to be true. The best ones come from experienced sellers with a history of helping others find success. You can check for reviews from past students to see if the course delivers what it promises.
- Price
FBA courses come in all price ranges. Don’t feel pressured to break the bank. Explore your options and find a course that fits comfortably within your spending plan. If you are on a tight budget, you can kick start with Amazon resources or YouTube videos.
- Course format
People learn in different ways. Some prefer watching video lectures, while others enjoy diving into written materials. Make sure the course format caters to your learning style. Does it offer a mix of resources to keep things interesting? However, the best course should offer you a mentor or supporter to help you navigate the challenges of running an FBA business.
- Policy & Support
Before signing up, check the course’s refund policy. What happens if you’re not satisfied? Additionally, see if the course offers ongoing support after you enroll. Having access to help and guidance down the road can be invaluable.
Amazon FBA Course: FAQs
Amazon FBA courses are educational programs designed to teach individuals how to sell products on Amazon using the FBA service. These courses typically cover a range of topics such as product sourcing, listing optimization, marketing strategies, logistics, and customer service specific to Amazon’s platform. FBA courses can be a great shortcut to success, but they aren’t a magic bullet. Courses provide a structured learning path, expert insights, and sometimes community support. This can save you time and frustration compared to learning everything on your own. However, they can be expensive, and quality varies. Success on Amazon still requires hard work. While there isn’t a single “perfect” free course, there are definitely some good options to get you started with Amazon FBA! Here are a few resources to check out:
Which is the Best Amazon FBA Course for Your Business?
Hopefully, the insights we’ve shared will assist you in choosing the most suitable FBA course for your specific requirements.
Your overall budget will be a key factor in your decision. You’ll also need funds for purchasing inventory, equipment, shipping, and marketing.
If you have any feedback on our latest list of the top Amazon FBA courses, please let us know.
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