Selling on Amazon is like navigating a busy street where every click is essential. It doesn’t matter if you’re an experienced seller or just starting on Amazon; your success depends on finding the right keywords. That’s where Amazon keyword tools come in. They help you discover impactful keywords that boost your visibility.
In this guide, we’ll introduce you to the best Amazon keyword research tool, showing you how they can make clicks turn into sales for your Amazon business. Here are the top 10 tools we’ll cover:
- Helium
- Ahrefs
- Google Ads Keyword Planner
- Trellis
- Sellozo
- AMZ.One
- SellerApp
- Keyword Tool Dominator
- MerchantWords
- Keyword Tool
So, let’s dive into the world of Amazon with confidence by choosing the perfect keyword research tool for your business.
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What Is the Best Amazon Keyword Research Tool? – Top 10 Tools Reviews
Before learning how to list products on Amazon, it’d be better to have an optimized list of keywords for your products. But among so many tools and extensions, which one is better for your needs? Here’s the table summarizing the top 10 best Amazon keyword research tools:
Amazon Keyword Research Tools | Key Features | Price | Best for |
Helium 10 | – Magnet for powerful keyword research – Cerebro for listing optimization | From $39/month | Seasoned and beginner sellers looking for top-performing keywords and marketing services |
Ahrefs | – All-in-one SEO toolset | From $99/month | Experienced Amazon and online retailers seeking a complete SEO tool |
Google Ads Keyword Planner | – Keyword exploration | Free | New Amazon sellers and online retailers wanting a free and feature-packed tool |
Trellis | – Amazon listing analyzer | Free | Budget-conscious new sellers aiming for lucrative keywords for PPC strategy |
Sellozo | – AI-driven automation | On request | Experienced sellers focusing on Amazon advertising automation |
AMZ.One | – Keyword ranking tracking | From $20/month | Both beginners and experienced sellers seeking essential Amazon tools |
SellerApp | – Reverse ASIN tool | From $39/month | Amazon sellers seeking advanced tools and services |
Keyword Tool Dominator | – Global Amazon keyword search | From $8/month | Budget-conscious beginners seeking the best keyword finder |
MerchantWords | – Fast, comprehensive suite of Keyword Explorer | From $35/month | Amazon sellers in need of the ultimate toolset |
Keyword Tool | – Amazon autocomplete for keyword research | From $89/month | Amazon affiliates and FBA sellers |
Now, let’s take a closer look at each tool to see which is the best keyword research tool for Amazon.
1. Helium 10
- Pricing: Start from $39 per month
If you’re on the hunt for the best Amazon keyword research tool, Helium 10 is your go-to solution. With two powerful tools, Cerebro and Magnet, this suite empowers sellers to discover top-performing keywords.
Cerebro enables a swift analysis of competitors’ keyword strategies for effective listing optimization. Meanwhile, Magnet unveils high-volume, relevant keywords for Amazon and Walmart, enhancing organic traffic and driving sales.
Helium 10 is among the ultimate Amazon keyword tools for seasonal Amazon sellers and beginners aiming to maximize success on the Amazon platform.
Pros:
- Cerebro and Magnet for top-performing keywords
- Optimize listings with Cerebro’s insights
- Easily compare products on both Amazon and Walmart
Cons:
- Might overwhelm beginners at first
- Higher fees could strain limited budgets
2. Ahrefs
- Pricing: Start from $99/month
To find out which is the best Amazon keyword research tool, don’t miss out on Ahrefs. This is a leading SaaS company specializing in online SEO tools, offering an all-in-one SEO toolset that’s a game-changer for boosting search traffic and optimizing websites. Key features like Site Explorer, Keyword Explorer, Site Audit, Rank Tracker, and Content Explorer make Ahrefs a comprehensive choice.
Ahrefs excels with its Keywords Explorer tool that helps sellers in search of top-notch keyword insights. It supports 10 search engines, including Google, YouTube, Amazon, Bing, and Baidu, making Ahref one of the best Amazon keyword research tools. This powerful feature enables users to unearth a multitude of high-performing keyword ideas, assess their ranking difficulty, and estimate their traffic potential.
Ahref is a perfect option for Amazon sellers and online retailers who need a comprehensive keyword tool for Amazon and other online platforms.
Pros:
- All-in-One SEO toolkit to boost traffic
- Multi-engine support for versatility
- Discover high-performing keywords with powerful insights
Cons:
- Higher subscription cost for premium features
- Abundance of features may be more than necessary
3. Google Ads Keyword Planner
- Pricing: Free
Google Ads Keyword Planner stands out as one of the best free Amazon keyword research tools, offering invaluable insights for your Search campaigns. Beyond its PPC advertising focus, Keyword Planner serves as a potent resource for SEO strategy, making it an ideal choice for researching profitable Amazon keywords.
Here are some key benefits of the Keyword Planner tool:
- Explore new keywords: Find suggestions related to your products, services, or website.
- Monthly searches insight: Estimate how often a keyword is searched monthly.
- Determine cost: Gauge the average ad cost for a keyword’s search visibility.
- Organize keywords: Categorize your keywords to align with your brand.
- Campaign creation: Develop new campaigns based on thorough keyword research from your plan.
This Google Ads Keyword Planner is ideal for new Amazon sellers who want to leverage its free and feature-packed tool for effective Amazon keyword research.
Pros:
- Serves as a potent resource beyond PPC advertising
- Find suggestions related to products with the Keyword Exploration
- Efficiently categorize keywords to align with your brand
- Gauge average ad cost for enhanced search visibility
Cons:
- Tightly integrated with Google Ads, limiting platform independence
4. Trellis
Pricing: Free
Besides Google Ads Keyword Planner, Trellis is also among the best free Amazon keyword research tools. Trellis offers a comprehensive solution to scale eCommerce revenue growth with outstanding products like:
- AI-based Amazon pricing software
- Amazon product content optimization software (like the combination of SEO and Amazon A+ content)
- Advertising automation for Amazon and Walmart
- Promotions for Amazon sellers
Trellis stands out with free tools for Amazon sellers, including Amazon listing tool, competitor analysis, etc. Notably, its free Amazon keyword generator is a game-changer, providing insights into keyword difficulty and competition for an informed PPC strategy.
Ideal for budget-conscious new sellers, Trellis offers the top solution to find lucrative keywords, boost listings, and optimize PPC campaigns for Amazon success.
Pros:
- Enhances Amazon product content with SEO and A+ content
- Streamlines advertising on Amazon and Walmart platforms
- Includes listing tool, competitor analysis, and more for free
- Offers insights into keyword difficulty and competition
- Tailored for budget-conscious new sellers
Cons:
- Some advanced features may be lacking compared to premium tools
- The reliance on free tools might limit the depth of analysis for experienced users
5. Sellozo
- Pricing: On request
The next best Amazon keyword research tool we recommend is Sellozo. This top AI-driven automation platform excels as the ultimate Amazon advertising automation tool.
With its AI-powered bid automation and keyword discovery tool, you can:
- Cut wasted ad spend by setting a target ACoS and revolutionizing your advertising strategy.
- Boost PPC sales by focusing on precise bid automation and automated negative keyword creation.
Ideal for experienced sellers, Sellozo is the best keyword research tool for Amazon advertising automation, enhancing your rank and maximizing results.
Pros:
- Specializes in Amazon advertising automation
- Incorporates an AI-powered tool for effective keyword discovery
Cons:
- Premium features may come with a higher subscription cost
6. AMZ.One
- Pricing: From $20/month with 14-day free trial
AMZ.One offers an amazing set of tools for Amazon sellers, including Keyword Ranking Tracking, On Page Analyzer, Amazon Product Promotions, Product Finder, etc.
If you’re looking for the best Amazon keyword research tool, then you can try AMZ. One’s Keyword Research tool. It helps you
- Unveil all your product’s ranking keywords
- Track traffic-generating terms
- Pinpoint your exact ranking
- Optimize for stellar results
Suitable for both beginners and experienced sellers, AMZ.One’s comprehensive toolset ensures effective keyword optimization and Amazon’s success. Typically, it allows you to save money while accessing a suite of essential tools.
Pros:
- Affordable pricing with 2-week free trial
- Offer a comprehensive toolkit for keyword research
- Great product listing optimization capabilities
Cons:
- Lack some advanced features compared to higher-priced competitors
7. SellerApp
Pricing: Start from $39/month
SellerApp is a popular AI-powered eCommerce Intelligence platform that helps sellers maximize their Amazon potential. It offers various products and solutions, including Product Research, AI Automation, Amazon PPC Managed Services, etc.
The platform also offers one of the best Amazon search tools for discovering key product keywords, enhancing visibility, and boosting sales.
- Enhance visibility and sales: Utilize SellerApp’s Keyword tool to identify customer search phrases and optimize listings for better results.
- Outperform competitors: Discover rivals’ keyword strategies using SellerApp’s Reverse ASIN tool, and incorporate relevant keywords for a competitive edge.
- Master keywords: Track product rankings, compare against competitors, and refine marketing strategies effortlessly with SellerApp.
If you want to experience the best keyword tool for Amazon and other advanced products and services to boost your Amazon sales, SellerApp is a good option.
Pros:
- Offers various products like Product Research, AI Automation, etc.
- Discover competitors’ keyword strategies with the Reverse ASIN tool
- Track rankings, compare competitors, and refine strategies easily
Cons:
- Some users may find the abundance of features more than necessary
- Integration limitations with other platforms
8. Keyword Tool Dominator
- Pricing: Start from $8/month
Keyword Tool Dominator is also the best Amazon keyword research tool for free use in the global market, spanning 18 international marketplaces. Some of them include the US, UK, Australia, France, Germany, etc.
This tool enhances your Amazon keyword search efficiency, allowing you to discover the most searched keywords quickly. You can also incorporate Hot Keywords and top-scored Amazon keywords into your listing title to boost search traffic.
Ideal for budget-conscious beginners seeking the best Amazon keyword finder, Keyword Tool Dominator streamlines the process, ensuring you make the most of your Amazon listings without breaking the bank.
Pros:
- Affordable pricing for accessible entry
- Available for free use in 18 international marketplaces
- Incorporate Hot Keywords for improved listing visibility
Cons:
- Limited on advanced features for experienced sellers
9. MerchantWords
Pricing: Start from $35/month
Established in 2012, MerchantWords stands as the pioneer and among the best Amazon keyword research tools today.
MerchantWords provides a comprehensive suite for a holistic view of the search market. With the efficient Keyword Explorer, Amazon sellers can:
- Quickly analyze, edit, and refine search results
- Uncover top-seed terms
- Exclude irrelevant keywords
Moreover, you can explore keywords effortlessly across all of MerchantWords research tools, including: Classic Search, Page 1 Products, Emerging Trends, ASIN Plus, and Digital Shelf.
Ideal for Amazon sellers in need of the ultimate toolset, MerchantWords is perfect for boosting sales through comprehensive Amazon keyword research and optimization.
Pros:
- Well-established and trusted tool
- Easily find top-performing keywords
- Include other tools for trend and product researching
Cons:
- Price may be high for beginners
10. KeywordTool.io
Pricing: Start from $89/month
Keyword Tool is the best alternative to Google Ads Keyword Planner and other Amazon keyword tools. It automatically generates thousands of long-tail keywords across various platforms like Google, Bing, Amazon, YouTube, and Pinterest.
Specifically tailored for Amazon, Keyword Tool for Amazon leverages Amazon autocomplete to provide relevant keywords for listing optimization. The tool is available for free, but the paid version, Keyword Tool Pro, offers double the Amazon keywords and additional features for efficient keyword research.
Whether you’re an Amazon affiliate or FBA seller, Keyword Tool ensures buyers easily discover your products, making it a must-have for the best Amazon keyword research tool and optimization.
Pros:
- Amazon autocomplete for relevant keywords in listing optimization
- A free basic version is available
- Offer versatile keyword generation on different platforms
Cons:
- Some advanced features may be restricted in the free version
- Paid plan is quite high for beginners
Amazon Keyword Tools – FAQs
Helium 10 is renowned as a top keyword tool for Amazon, providing a complete package for researching products, tracking keywords, and optimizing listings The Amazon keyword tool helps sellers find search terms for their products. It suggests keywords from user queries, helping optimize listings and ads. Ultimately, it boosts visibility and sales on Amazon. Track your Amazon keywords effortlessly by using specialized tools like Helium 10, AMZ.One, or SellerApp. These tools let you track keyword rankings, evaluate performance, and improve strategies for better visibility and success on Amazon.
It’s Time to Choose Your Amazon Keyword Research Tools
Understanding keywords is essential for success on Amazon. Helium 10 is an all-in-one solution, ideal for sellers seeking a comprehensive tool. On the other hand, Keyword Tool Dominator is a budget-friendly option, providing versatility for global sellers on a budget.
Whether you’re an experienced pro refining your strategy or a newbie in search of budget-friendly, powerful keywords, we hope by walking through these 10 tools above, you can now find out our best Amazon keyword research tool that meets your needs. Feel free to contact us if you have any related questions about Amazon keyword research tools.
