Let’s admit it: Amazon is an extremely rewarding but competitive place to sell. Whether you are new or experienced, approaching properly, learning how to increase sales on Amazon, and constantly updating will always make the tactics.
Speaking of increasing sales on Amazon, have you got the tried-and-true practices? If you are still searching for one, look no further since LitCommerce is about to reveal all 14 strategies that help you sell on Amazon effectively. Keep scrolling!
How to Increase Sales on Amazon – 14 Proven Tactics
We have rounded up 14 tactics to increase sales on Amazon. Our team also examined all these tactics, and if you need any further details about our methodology, check it out here.
Now, why don’t we get you straight to the main points? Below is a short recap of 14 strategies to grow Amazon sales:
1. Optimize your listing for SEO
4. Create content to boost listing traffic
7. Utilize Amazon seller services and resources
9. Run promotions, flash sales, and giveaways
10. Create Amazon advertising campaigns
12. Offer great customer service
13. Encourage customer reviews
14. Expand into the global market
Let’s delve deep into each just now!
If you are new to Amazon, know that we’ve got you covered. Click and read our comprehensive selling on Amazon Guide now. It’s already available on the LitCommerce Retail Blog!
#1. Optimize your listing for SEO
The first strategy to address how to increase sales on Amazon is to make your products appear higher in customer search results. In other words, it is optimized for Amazon SEO.
To optimize SEO for your listing and increase organic sales on Amazon, there are some suggestions you might need to take note:
- Keyword research: It’s vital to conduct thorough keyword research and identify relevant and high-volume keywords. Those are queries that customers will likely use when searching for products like yours. Using tools like Amazon’s search bar, keyword research tools, and competitor analysis to identify these keywords would be better.
- Title optimization: Your title should include relevant keywords, but ensure that the title remains clear and readable. Furthermore, you must follow Amazon’s guidelines for title length (150 to 200 characters) and avoid keyword stuffing.
- Product description: We recommend writing a clear and concise product description. This will be a crucial part as you learn how to boost sales on Amazon. You need to make the most of bullet points in the product description to bring the best experience to readers.
- Optimized images: For every Amazon listing, we suggest using high-quality images that showcase your product from different angles and highlight its features. Optimizing image file names and alt text with relevant keywords is also needed to improve search visibility.
List on Amazon with LitCommerce
LitCommerce helps you list on Amazon easily and effectively. Especially, we have SEO optimization made just for Amazon sellers like you!
#2. Set competitive pricing
Competitive pricing is a critical factor in how to make money on Amazon. However, setting a competitive price while ensuring profits for your store is not easy. To implement the best Amazon pricing strategy, you can follow some of the following steps:
- Research your competition: You need to look for products that are in similar categories, features, and quality to get an idea of the price range. As you conduct pricing research, take a closer look at your competitors since that would help a lot.
- Consider your costs: Now, you have to calculate your costs to sell on Amazon. They can include manufacturing or sourcing costs, shipping fees, Amazon seller fees, and any other associated expenses. This will help you determine the minimum price you need to set to cover your costs.
- Set your pricing goals: It is important to determine your pricing goals based on your business strategy. Are you looking to maximize profits or gain market share? When setting your pricing goals, consider factors such as profit margins, sales volume, and customer perception.
- Use Amazon pricing tools: Amazon offers dynamic pricing tools such as Automate Pricing and Repricing. Why not use them while you learn how to increase sales on Amazon? Automate pricing adjusts prices automatically based on competitive offers, while Repricing allows you to set your own pricing rules and adjust them manually. These tools can help you stay competitive by automatically adjusting your prices based on market conditions.
- Monitor and adjust: Remember, setting competitive pricing to increase sales on Amazon is a consistent process. You need to monitor your competitors’ prices and customer demand continuously. If your prices are significantly higher or lower than your competitors, consider adjusting your prices accordingly to stay competitive.
#3. Provide product bundles
While figuring out how to increase sales on Amazon, have you thought of providing product bundles? Also, how to create compelling product bundles? If not, it’s worth noting these Amazon selling tips below:
- Identify complementary products: Of course, you first need to look for items that are frequently purchased together or that make sense to be bundled together. For example, if you sell kitchen appliances, you could bundle a blender, a set of measuring cups, and a recipe book.
- Create a compelling offer: Please ensure your bundle offers value to the customer. It can be in the form of a discounted price compared to buying the items individually or by including additional items or bonuses in the bundle.
- Set up your bundle listing: To sell more on Amazon, create a bundle listing by selecting the “Create a new product” option and choosing the “Bundle” category. Provide clear and detailed information about the bundle, which are the included items, their individual prices, and the discounted bundle price.
- Promote your bundle: If you want to grow Amazon sales, utilize Amazon’s advertising options, such as Sponsored Products or Sponsored Brands, and promote your bundle listing. We also recommend leveraging social media, email marketing, and other channels to reach potential customers and promote your bundle offer.
#4. Create content to boost listing traffic
Taking advantage of content is one of the most effective Amazon selling tips. In particular, we highly recommend that you search for Amazon Brand Story.
The Amazon Brand Story is a feature available to sellers who are part of Amazon’s Brand Registry Program. It is a section on product listings that provides additional branding possibilities for vendors and sellers.
To create compelling content through Amazon Brand Story and drive more sales on Amazon, you can:
- Focus on creating a compelling and engaging story that resonates with your target audience. Remember that your audience needs to feel included!
- Highlight your brand’s unique selling points and values, demonstrating why customers should choose your products, not others.
- Incorporate high-quality images and videos to enhance the visual appeal of your Brand Story. Don’t skip any chance to impro
- Optimize your content by incorporating relevance in the title and description, ensuring its keywords align with your target audience’s search queries. If you are unsure about any part of Amazon SEO, check our first section and the mentioned Amazon SEO guidelines mentioned above!
Amazon enhanced brand content elevate your product listings with visually captivating and informative content.
#5. Take advantage of videos
How to increase sales on Amazon if you don’t connect them through various channels and mediums? Considering this case, incorporating video content alongside your written content can be an excellent strategy. By leveraging the power of video, you can differentiate your brand, foster a more personal connection with customers, and ultimately drive customers to your store.
In our case, to increase Amazon sales, it might help when you implement the following types of videos:
- Product promotion: These videos showcase a specific product and highlight its unique features and benefits. In this way, customers can know more about your products.
- Production videos: They provide an inside look into the manufacturing process of your products and can instill trust and confidence in your brand.
- Customer story videos: By capturing customer testimonials or sharing case studies, you can demonstrate the positive experiences and satisfaction that others have had with your products. This can be extra helpful these days for increasing Amazon sales. Customers always look for reviews and testimonials before they purchase.
- Brand storytelling videos: Consider making videos based on your company’s founder or employees’ perspectives. That can help convey the story behind your brand, its values, and missions.
- Educational videos: This type of video offers instructional videos that guide customers on how to use your products or solve common issues. Evidently, it will enhance their overall experience and encourage repeat purchases.
- Live videos: To solve how to increase organic sales on Amazon, you can engage customers in real-time by streaming live events, allowing them to participate and interact with your brand firsthand rather than watching recorded content.
#6. Win the Amazon Buy Box
Learning how to sell more on Amazon rapidly involves achieving consistent visibility of your products in the coveted Amazon Buy Box. The Buy Box is located in the top right corner of a product page. It lets shoppers easily add items to their cart or make an immediate purchase.
Although the precise formula for winning the Buy Box remains undisclosed, we know several key factors to win the Amazon Buy Box, including:
- Competitive pricing: You need to offer competitive prices for your products to increase your chances of winning the Buy Box.
- Product availability: It would be better to keep your inventory well-stocked to avoid running out of stock, as availability is a key factor in winning the Buy Box. Speaking of product availability, you might want to use the top Amazon inventory management software to stay updated and avoid out-stocking.
- Listing optimization: Here is another reason to optimize your Amazon listings. Always know that your listing visibility is vital in winning the Buy Box. Now that you have the Buy Box title and good listing SEO metrics, you will be much more likely to increase Amazon listing sales in future scenarios.
- Positive seller metrics: You must maintain excellent seller metrics, including high seller ratings, low order defect rates, and fast response times to customer inquiries.
- Customer satisfaction: It is critical to provide exceptional customer service, including prompt order processing, timely shipping, and hassle-free returns.
Manage Your Inventory Better with Us
Inventory sync and management are simple with us. Manage inventory with real-time updates from ONE place by using LitCommerce today!
#7. Utilize Amazon seller tools and resources
The greatest advantage of being an Amazon seller is the availability of numerous resources to support and enhance your business. There are a lot of tools and resources built to help you improve Amazon sales. Now let us walk you through!
- Amazon seller programs: There are various selling programs available on Amazon, so you can choose one that fits you best. This can regard your audience, product niches, and reach. Some of the most popular programs are Amazon Global Selling, Amazon Custom, Amazon Handmade, and Amazon Business (for B2B businesses).
- Fulfillment by Amazon: This is a fulfillment service by Amazon that helps shorten your shipping process. Simply put, Amazon will be packing, shipping, delivering, and taking care of customer services. Let’s talk more about this in the next section!
- Amazon Brand Registry: Without a doubt, Brand Registry is extremely important for any seller owning a brand on Amazon. More detailedly, Amazon will handle any matter related to counterfeit or brand protection.
- Amazon advertising tools: Why not leverage the power of advertising while you learn how to increase sales on Amazon? The marketplace provides you with various advertising tools, including Sponsored Products, Sponsored Brands, and Sponsored Displays.
- Amazon learning hub: When it comes to tips for selling on Amazon, expect to learn a lot from the house! As a matter of fact, you’ll get easy access to Amazon’s seller blog, Amazon University, and many more learning sources. All to help sellers like you start your journey on this marketplace.
- Selling Partner Appstore: Explore third-party software partners endorsed by Amazon for streamlining, overseeing, and expanding your business.
#8. Leverage Amazon FBA
Amazon FBA (Fulfillment by Amazon) is a service provided by Amazon that lets businesses outsource their fulfillment processes to Amazon. With FBA, sellers can store their inventory in Amazon’s fulfillment centers, and Amazon takes care of picking, packing, and shipping customer orders on behalf of the sellers.
One of the key benefits when using Amazon FBA is that it allows sellers to qualify for the Prime badge. A lot of Amazon customers look for products with the Prime badge as it represents fast and free shipping. By using FBA, sellers can tap into Amazon’s efficient fulfillment network and offer their products with Prime benefits, which can answer the question of how to increase sales on Amazon.
Additionally, products fulfilled by Amazon through FBA are often given higher visibility on the platform. They have more opportunities to appear in search results and have a higher chance of winning the Buy Box.
More than that, since FBA always makes sure your items are shipped as soon as possible. This relates to your seller metrics, and in most cases, FBA will enhance those metrics. So, if you want customers’ satisfaction, fast shipping, the Buy Box, and answers to how to improve Amazon sales, FBA can be the key!
#9. Create Amazon advertising campaigns
Like most selling sites, you can address how to increase sales on Amazon if you are willing to pay them to advertise. Amazon ads can help your brand get more exposure than your competitors. These are some of the most popular types of Amazon ads:
- Sponsored products: These ads appear in search results and product detail pages, targeting potential customers actively searching for similar products.
- Sponsored brands: These ads are customizable ads featuring a brand logo, a custom headline, and multiple products. These ads appear in prominent places within shopping results and on product detail pages.
- Product display: You can target specific products or categories, placing your ads on related product detail pages. This strategy helps you reach customers who are already interested in similar products.
- Stores: It allows sellers to showcase their products, tell their brand story, and provide a curated shopping experience in multi-page shopping.
- Audio ads: Amazon also offers audio ads that can be played on Amazon Music and Audible. These ads help reach customers while they are listening to music or audiobooks.
- Video ads: Video ads on Amazon enable sellers to engage customers with video content. These ads can be displayed on Amazon-owned and third-party sites, including IMDb and Twitch.
- Posts: It allows brands and sellers to create shoppable posts on Amazon. These posts can include images and text, and they appear in relevant shopping feeds on Amazon.
- Amazon Live: It enables brands and sellers to create live video streams to showcase their products and interact with shoppers in real time.
To know more deeply about ads and how to increase Amazon sales, you can refer to our article on Amazon ad guide and best practices.
#10. Run promotions, flash sales, and giveaways
In the journey of how to increase Amazon sales, promotions, sales, and giveaways are applied very often because they stimulate shoppers quickly and most effectively. To run those effectively and increase sales on Amazon, you can follow these steps:
- Set clear goals: Whether it’s getting more sales, boosting brand awareness, or clearing out inventory, clear goals will help you plan and measure the success of your campaign.
- Choose the right promotion type: You need to look at the different types of promotions available on Amazon, such as flash sales, coupons, percentage-off promotions, or buy-one-get-one (BOGO) offers. Then, please select the promotion type that aligns with your goals and target audience.
- Plan the timing: Peak shopping seasons, holidays, or special events can attract more customers and help you increase Amazon sales. Also, take into account the lead time required to set up and promote your promotion effectively.
- Follow Amazon’s guidelines: It is important to familiarize yourself with Amazon’s guidelines and policies for running promotions. This can ensure that you comply with their rules to avoid any issues or penalties as you learn how to improve Amazon sales.
#11. Use social media
The power of social media is undeniable. In our case of finding answers to How to increase sales on Amazon marketplace, utilizing social media is no exception. However, to effectively use it and boost sales on Amazon, there are a few key strategies to consider:
- It’s essential to establish a strong presence on social media platforms that connect with your target audience. But how? You can generate engaging and visually appealing content that showcases your products, highlights their unique features, and solves customer pain points.
- We suggest utilizing platforms like Facebook, Instagram, TikTok, and Twitter to share customer testimonials, product demonstrations, and special promotions. These platforms have a large user base. Beyond that, consider using any social media platform that is popular with your target audience.
- You need to engage with your audience by responding to comments, direct messages, and inquiries promptly and professionally. This will build trust and foster a loyal customer base.
- Try to collaborate with influencers and bloggers in your industry. They can lead to promote your products to their followers, making interest and driving traffic to your Amazon store.
That’s a few tips we’ve rounded up for using social media and learning how to get more sales on Amazon. If you have any more ideas, don’t hesitate to let us know!
#12. Offer great customer service
In the world of eCommerce, customer service is of utmost importance. Providing excellent customer service not only adds value but also plays a crucial role in engaging your customers. Gaining a customer’s trust is a vital part of how to increase sales on Amazon. Therefore, delivering exceptional customer service in eCommerce is essential, and making a commitment to it is even more crucial.
There are key elements in providing outstanding customer service to drive sales at Amazon, including:
- Being responsive;
- Maintaining a friendly demeanor;
- Offering efficient resolution processes.
However, it can be overwhelming to manage everything effectively. Fortunately, there are various tools available that can simplify the process, such as:
- Customer Service by Amazon: Amazon will manage your self-shipped order customer service, allowing you to concentrate on expanding your business.
- AWS support: AWS support would be perfect for enterprises if they look for integration for specific support cases through APIs.
- Amazon Connect: Amazon Connect acts as a cloud-based contact center. If your business is using AWS, we highly recommend you leverage its power for customer interactions through Amazon Connect.
These tools allow you to centralize all customer interactions, enabling you to respond promptly and accurately to customer inquiries, thereby increasing sales on Amazon!
#13. Encourage customer reviews
Making positive feedback visible to potential buyers is an effective way to establish trust in your brand. Surely, it’s among our answers to how to increase sales on Amazon. You also need to learn how to remove negative feedback on Amazon to reduce negative reviews that can affect your reputation.
You need to have a strategy in place to encourage customers to leave genuine and helpful reviews on your Amazon listings. Then, it is important to generate a large number of reviews so that potential customers can get a comprehensive and accurate understanding of your offerings.
Here are some suggestions to encourage customers to leave reviews:
- You should follow up with customers via email. Once you receive confirmation that your product has been delivered, email customers and kindly ask them to write a review on the Amazon listing page. Emphasize the significance of their review to your business.
- It is important to include a note in the package. When shipping your products, include a handwritten note expressing gratitude for their purchase and kindly requesting a review on the Amazon listing page. This small gesture often receives positive responses from customers.
- You can utilize social media reminders. Periodically, please engage with your social media followers and encourage them to review your products on Amazon. Avoid offering any incentives and instead explain the importance of reviews and why you’re seeking their assistance. Transparency is key to the success of this approach, so be open and honest with your audience.
#14. Expand into the global market
Last but not least, for the question of how to increase sales on Amazon, scaling globally for your business is a great way. Currently, Amazon operates in 20 different markets worldwide, including the US, Canada, Mexico, UK, France, Germany, Italy, Spain, Japan, Singapore, Brazil, Australia, and others.
To expand your brand and enhance sales, you can enter these markets. This process involves:
- Conducting market research to identify popular products in each market.
- Improving your shipping operations to enable global shipping (Using FBA is the best way in this case).
- Looking up language and localizing your listings to include the appropriate language and SEO keywords for each marketplace.
- Building multilingual customer service to cater to customers in their local language across different marketplaces.
Sell On and Beyond Amazon
Why sell on while you can go beyond Amazon? Check out other options like eBay, Etsy, and TikTok Shop with LitCommerce!
Is It Hard to Grow Amazon Sales?
Is it hard to learn how to increase sales on Amazon marketplace? Yes, it certainly is. Briefly, the factors that can affect your sales on Amazon are:
- Competition: Amazon is a highly competitive marketplace with millions of sellers. This means that you will compete with other sellers offering similar products. So, standing out from the competition and attracting customers will take time and effort.
- Product selection: Choosing the right products to sell is necessary. To get the best products to sell, you’d better conduct thorough market research. Along with that, trying to understand customer preferences can help you select profitable products.
- Marketing and promotion: Amazon has various marketing tools and advertising options such as Sponsor Ads, Video Ads, and Audio Ads. Utilizing these tools effectively can increase your visibility and drive sales on Amazon. External marketing efforts such as social media advertising and influencer collaborations can also contribute to your success on Amazon.
- Customer reviews and ratings: Positive and high ratings are crucial for enhancing trust, credibility, and your seller metrics. Providing excellent customer service and promptly addressing any issues or concerns can help you generate positive reviews and grow sales on Amazon.
- Continuous learning and adaptation: The Amazon marketplace is dynamic, and staying updated with the latest trends, strategies, and policies is essential. Continuously learning and adapting your approach based on market changes and customer feedback can help you stay competitive and solve how to increase sales on Amazon.
How to Increase Sales on Amazon: FAQs
To increase sales on Amazon quickly, you can try the following tips for selling on Amazon: To get your first sale on Amazon, consider optimizing your product listings and Amazon SEO, leveraging all Amazon seller tools and advertising support, and promoting on other platforms. More than that, you might want to sell on special occasions or the festive season since those times are for shopping sprees all over the world. There could be several reasons why you don’t drive sales on Amazon: Growing your Amazon business involves a combination of strategies focused on increasing sales, expanding your product line, optimizing operations, and building a strong brand presence. Here are some effective ways to grow your Amazon business:
Start to Increase Amazon Listing Sales Today!
Overall, the journey on how to increase sales on Amazon is not easy. However, if you understand the 14 strategies we mentioned above, increasing sales on Amazon is completely feasible.
Additionally, if you want to maximize profits by scaling your eCommerce business across multiple marketplaces, consider LitCommerce. This is a tool that helps you manage inventory for many different marketplaces. For more detailed information, please contact us.
Finally, don’t forget to subscribe to our blog to receive the most valuable information about your industry.