Choosing the best Amazon listing tools is critical if you want your products to rank higher, convert better, and scale faster on Amazon. The right tool helps you optimize listings with high-intent keywords, manage launches, improve PPC performance, and reduce manual work inside Seller Central.
However, not all Amazon listing tools are built for the same type of seller, and using the wrong one can waste both time and budget.
In this guide, we break down the best Amazon listing tools based on real use cases, pricing, and strengths. Whether you’re a new seller, a growing private-label brand, or a multichannel business, this comparison will help you choose the right solution with confidence.
What Are the Best Amazon Listing Tools?
Amazon sellers have a variety of listing software to choose from to help optimize their products, keywords, and marketing. Here’s an overview of some top 10 Amazon product listing tools:
Name | Core Strength for Amazon Listings | Key Listing Capabilities | Price | Best for |
LitCommerce | ASIN-free Amazon listing + SEO optimization & multichannel sync | • List without ASIN (GTIN exemption), SEO keyword optimization, FBA & MFN order import, bulk listing, inventory & price sync | ~$29–369/mo (20% off for annual plan) | Sellers using Amazon plus other marketplaces |
Helium10 | All-in-one research + optimization | • Keyword research, listing builder, index checker, rank tracking, PPC tools | ~$129-$359/mo (20% off for annual plan) | Serious FBA/PL sellers, agencies |
Jungle Scout | Product & niche research + launch | • Listing builder, keyword tools, review & rank tracking, launch tools | ~$49–149/mo | New–intermediate private-label sellers |
Smart Scout | Brand & seller intelligence | • Brand/seller database, niche & category analysis | ~$29–399/mo | Wholesale sellers, aggregators, large catalogs |
MerchantWords | Keyword research database | • Search volume, long-tail keywords, PPC keyword ideas | ~$29+/month | Budget keyword research, keyword validation |
SellerApp | Research + PPC in one tool | • Listing optimization, keyword research, PPC manager, FBA calculator | ~$50+/month | Small–mid sellers balancing organic & paid |
Zonguru | Guided research & listing workflows | • Keyword tools, listing optimization, Chrome extension | ~$29–159/month | New & growing private-label sellers |
Now, let’s have a look at the detailed review of these 10 best Amazon listing tools.
1. LitCommerce
LitCommerce is a multichannel listing and synchronization tool designed to help sellers manage Amazon alongside other marketplaces from one central dashboard. Instead of building everything directly inside Amazon Seller Central, LitCommerce lets you control listings, inventory, pricing, and orders from your main store (Shopify, WooCommerce, BigCommerce, etc.).
LitCommerce stands out because it removes common Amazon listing barriers, especially for sellers who are new to Amazon or expanding from another channel. You can list products without an existing ASIN, optimize listings with SEO keywords, and manage both FBA and MFN orders without switching systems. This makes Amazon easier to scale without operational chaos.
Core strength & best features
Core strength: Flexible Amazon listing control with ASIN-free support and multichannel sync
Best features:
- List on Amazon without ASIN using GTIN exemption support
- Built-in SEO optimization fields for Amazon listings
- Bulk listing and SKU mapping from your main store
- Inventory and price sync to prevent overselling
- Import and manage FBA & MFN orders in one dashboard
- Templates and rule-based listing management
Price range
- Monthly: ~29 USD to 369 USD
- Yearly: 20% off for annual plan
- Free trial: 7-day free trial
Who should use LitCommerce
- Sellers with an existing store adding Amazon as a new channel
- Multichannel sellers managing Amazon plus Temu, Walmart, eBay, Etsy, TikTok Shop, etc.
- Sellers who need listing flexibility, not heavy product research
- Brands that want to avoid manual Amazon listing workflows
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2. Helium 10
Helium 10 is an all-in-one Amazon software suite built for sellers who want deep data across product research, keyword research, listing optimization, and ongoing performance tracking. It is widely recognized as one of the best Amazon listing software solutions for private-label and FBA sellers who rely on search visibility and ranking to grow.
Helium 10 earns its spot as one of the best Amazon listing software tools because it connects keyword intelligence directly to listing creation and optimization. Instead of guessing which terms matter, sellers can extract real search data, build listings around high-intent keywords, and verify indexing and ranking performance after publishing. This makes it ideal for sellers who compete heavily on Amazon search results.
Core strength & best features
Core strength: Data-driven listing optimization powered by advanced keyword research
Best features:
- Cerebro & Magnet for reverse ASIN and keyword research
- Listing Builder to create keyword-optimized Amazon titles, bullets, and descriptions
- Index checker to confirm listings are properly indexed on Amazon
- Keyword and rank tracking to monitor listing performance over time
- Alerts for listing changes, hijackers, and suppressed listings
- Optional inventory, refund, and PPC tools depending on plan
- Access to Freedom Ticket Amazon training on paid plans
Price range:
- Monthly:
- Platinum: ~129 USD/month
- Diamond: ~359 USD/month
- Enterprise: Custom solution
- Yearly: 20% off for annual billing
Who should use Helium 10
- Serious FBA and private-label sellers competing on organic ranking
- Sellers optimizing and scaling multiple Amazon listings
- Agencies managing listings for multiple Amazon accounts
- Brands that want research + listing optimization in one software
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3. Jungle Scout
Jungle Scout is an Amazon-focused research and listing tool built primarily for private-label sellers. It is often compared directly with Helium 10 as one of the best Amazon listing optimization tools for sellers who want clear data, guided workflows, and a beginner-friendly interface.
Jungle Scout earns its place among the best Amazon listing software because it simplifies the decision-making process. Instead of overwhelming sellers with raw data, it provides opportunity scores, sales estimates, and structured listing workflows. This makes it easier to validate products, create listings, and launch on Amazon with confidence, especially for newer sellers.
Core strength & best features
Core strength: Beginner-friendly product research and guided listing workflows
Best features:
- Product and niche research with sales estimates and opportunity scores
- Keyword research tools for listing optimization
- Listing Builder to create and optimize Amazon titles, bullets, and descriptions
- Rank, review, and sales tracking after launch
- Supplier database for sourcing and private-label planning
- Marketing and launch tools in higher-tier plans
- Clean UI and strong onboarding compared to more complex tools
Price range:
- Monthly:
- Starter: ~49 USD/month
- Growth Accelerator: ~79 USD/month
- Brand Owner + CI: ~149 USD/month
- Yearly: 40% off for annual plans
- Free trial: 7-day trial available
Who should use Jungle Scout:
- New to intermediate private-label sellers launching products on Amazon
- Sellers choosing between ideas and validating demand before listing
- Brands that want simplicity over extreme data depth
4. Smart Scout
SmartScout is an Amazon market intelligence and competitor analysis platform designed for sellers who operate at scale. Rather than focusing on writing or optimizing individual listings, SmartScout works as a high-level Amazon listing tool that helps sellers understand brands, sellers, and product coverage across the Amazon marketplace.
SmartScout stands out among Amazon listing tool solutions because it focuses on who is selling what on Amazon, not just keywords. By revealing brand portfolios, seller relationships, and category dominance, it allows sellers to make strategic decisions before creating or expanding listings. This makes it especially valuable for wholesale, brand scouting, and large-catalog operations.
Core strength & best features:
Core strength: Brand, seller, and category intelligence at scale
Best features:
- Large brand and seller database to analyze competitors and sourcing opportunities
- Subcategory and niche research to identify underserved listing opportunities
- Keyword detective and market filters to define custom Amazon markets
- Dashboards to track brand growth, product expansion, and category trends
- Tools to map competitors’ listing coverage rather than optimize copy line-by-line
Price range:
- Monthly:
- Basic: $29/mo
- Essentials: $97/mo
- Business: $187/mo
- Custom: $399/mo
- Yearly: Annual billing options available (discount 13%-22%)
Who should use SmartScout:
- Wholesale and arbitrage sellers researching brands and distributors
- Aggregators and large sellers building or acquiring Amazon portfolios
- Teams making strategic listing expansion decisions, not just copy optimization
- Sellers who already use another Amazon listing tool for keywords and listing edits
5. MerchantWords
MerchantWords is a keyword research–focused Amazon listing tool built specifically to help sellers understand how shoppers search on Amazon. Unlike full-suite platforms, MerchantWords concentrates on delivering search volume data and long-tail keyword ideas that can be applied directly to Amazon listing titles, bullets, descriptions, and PPC campaigns.
MerchantWords earns its place among the best Amazon listing app tools because of its depth and simplicity in keyword data. It does one thing very well: show what buyers are actually typing into Amazon’s search bar. For sellers who already manage listings elsewhere, MerchantWords works as a reliable secondary data source to refine and expand keyword coverage.
Core strength & best features:
Core strength: Large Amazon keyword database with clear search intent
Best features:
- Extensive Amazon keyword database across multiple marketplaces
- Estimated search volume to prioritize high-demand listing keywords
- Related and long-tail keyword suggestions for niche targeting
- Keyword data suitable for both listing optimization and PPC
- Simple, keyword-centric interface without operational complexity
MerchantWords does not try to replace a full Amazon listing app. Instead, it complements other tools by improving keyword accuracy and coverage.
Price range:
- Monthly:
- Silver: $35/mo
- Gold: $79/mo
- Platinum: $149/mo
- Enterprise: $749/mo
- Yearly: Annual subscriptions available at a discounted rate
Who should use MerchantWords:
- Sellers who already use another Amazon listing app for listing creation
- Budget-conscious sellers focused mainly on keyword research
- Brands validating keyword demand before optimizing listings
- PPC managers looking for additional long-tail keyword ideas
6. SellerApp
- Price: Starts at $250/month
SellerApp develops a great Amazon listing optimization service that helps sellers optimize listings while actively managing Amazon PPC. It combines keyword research, listing optimization, and ad management tools into a single platform, making it popular with small to mid-sized Amazon brands.
SellerApp earns recognition as one of the best Amazon listing app solutions because it connects listing optimization directly with PPC performance. Instead of treating ads and listings as separate workflows, SellerApp helps sellers identify keywords, optimize listings for those terms, and then manage ads using the same data. This makes it easier to improve both organic ranking and paid performance together.
Core strength & best features:
Core strength: Listing optimization tightly integrated with Amazon PPC management
Best features:
- Product and keyword research for listing and ad planning
- Listing optimization tools to improve relevance and conversions
- PPC manager with keyword harvesting and performance insights
- Amazon FBA calculator and sales estimator
- Product sourcing and market intelligence tools
- Unified dashboard for organic and paid performance tracking
Price range:
- Free: $0 (Freemium plan, no credit card required)
- Paid plans: Start from $99/month (Pro Plan)
- With PPC automation: From $149/month (Smart Plan; discounted from $250 for the first 3 months)
- Custom plans: Available for agencies and enterprise sellers
- Yearly: Annual billing options available (pricing varies by usage)
Who should use SellerApp:
- Small to mid-sized sellers running Amazon PPC campaigns
- Brands wanting research + ads + listing optimization in one app
- Sellers who find Helium 10 too complex or expensive
- Teams focused on improving both organic visibility and paid ROI
7. Zonguru
ZonGuru is an Amazon-focused listing and research platform designed for private-label sellers who want clear workflows without the complexity of enterprise tools. It is often considered a lighter, more approachable Amazon listing app compared to Helium 10 or Jungle Scout.
ZonGuru earns its place among the best Amazon listing app tools because it balances essential listing optimization features with guided product research. Instead of overwhelming users with advanced metrics, ZonGuru focuses on helping sellers find keywords, optimize listings, and track performance in a straightforward way.
Core strength & best features:
Core strength: Guided listing optimization with beginner-friendly research tools
Best features:
- Product research tools for private-label sellers
- Keywords on Fire for keyword discovery and prioritization
- Listing optimization tools to improve Amazon titles, bullets, and descriptions
- Chrome extension for on-page Amazon research
- Rank and performance tracking
- Optional a-la-carte tools for flexible usage
Price range:
- Monthly:
- Researcher Plan: ~49 USD/month
- Seller Plan: ~79-249 USD/month (based on the number of SKUs)
- Yearly: 40% off for annual billing
- Free trial: Free trial available
Who should use ZonGuru:
- New and growing private-label sellers
- Brands focused on listing optimization rather than heavy PPC automation
- Sellers who prefer guided workflows over advanced data depth
Which Amazon Listing Software Should You Choose?
Choosing the right Amazon listing app depends less on “which tool is the best” and more on your selling model, growth stage, and daily workflow. Each tool below solves a different part of the Amazon listing challenge—from creating listings to launching, advertising, and scaling.
Here’s how to decide.
1. Choose LitCommerce if you sell on Amazon and other channels
LitCommerce is the best choice if Amazon is not your only sales channel. It excels at listing management rather than research, allowing you to publish Amazon listings even without an ASIN, optimize them with SEO fields, and sync inventory across marketplaces.
If your main store is on Shopify or WooCommerce and Amazon is an expansion channel, LitCommerce keeps everything centralized and prevents overselling.
Best for: Multichannel sellers, DTC brands expanding to Amazon
2. Choose Helium 10 if Amazon is your main business
Helium 10 is the most comprehensive Amazon listing app in this comparison. It covers keyword research, listing optimization, tracking, alerts, and even PPC and operations.
If your growth depends heavily on organic ranking and keyword dominance, Helium 10 gives you the deepest data and most control—at the cost of higher complexity and price.
Best for: Serious FBA and private-label sellers, agencies
3. Choose Jungle Scout if you’re launching your first products
Jungle Scout is ideal for sellers who want clarity over complexity. Its product validation, opportunity scoring, and structured listing workflows make it easier to go from idea to live listing without second-guessing every metric.
Compared to Helium 10, Jungle Scout is more beginner-friendly but less advanced for scaling.
Best for: New to intermediate private-label sellers
4. Choose Viral Launch if launches and PPC are your top priority
Viral Launch focuses on what happens after your listing goes live. Its strength lies in launch strategy, rank tracking, and PPC automation rather than early-stage product research.
If you already have validated products and want faster ranking and stronger ad performance, Viral Launch often outperforms broader tools in this specific area.
Best for: Sellers scaling products with aggressive PPC strategies
5. Choose MerchantWords if keyword research is all you need
MerchantWords is not a full Amazon listing app, but it is one of the strongest keyword data sources available. Many sellers use it alongside another tool to validate search volume and uncover long-tail keywords.
If you already manage listings elsewhere and just want better keyword insights, MerchantWords is a cost-effective addition.
Best for: Keyword research support, PPC keyword expansion
6. Choose SellerApp if you want listings and PPC connected
SellerApp sits between research tools and advertising platforms. It shines when sellers want listing optimization and PPC management to work together, not in isolation.
With higher-tier plans, SellerApp becomes especially useful for brands spending consistently on ads and needing automation rather than manual bid management.
Best for: Growing sellers running active PPC campaigns
7. Choose ZonGuru if you want a simpler, lower-cost alternative
ZonGuru offers guided workflows and essential listing tools without the learning curve of enterprise platforms. It’s often chosen by sellers who find Helium 10 overwhelming or overpriced for their current stage.
While it lacks advanced PPC and automation, it covers the core needs of listing optimization well.
Best for: Budget-conscious private-label sellers
Amazon Listing Tool – FAQs
Amazon listing optimizer is a tool that helps sellers create optimized product listings through features like keyword research, AI-generated copy, and performance tracking. Amazon sellers use different tools to optimize their listings and increase sales. Some of them include Jungle Scout and Helium 10 for boosting visibility, Sellics’ Sonar for keyword research, MerchantWords and Zonguru for title generators. Both are leading options for Amazon listing tools. However, Helium 10 offers more comprehensive features covering research, listings, marketing, and sales – giving it an edge for automating more tasks.
It’s Time to Pick Your Amazon Listing Software
There is no single “best” Amazon listing tool for everyone. The right choice depends on how you sell, where you sell, and how fast you want to scale. Many successful sellers combine two tools—for example, LitCommerce + Helium 10 or Jungle Scout + MerchantWords—to cover both operations and optimization.
If you still have questions about Amazon seller listing tools, don’t hesitate to contact us. You can also explore our Blog and join our Facebook Community to learn more strategies and tips for success on Amazon.
