How to List Products on Amazon in 2026: A Step-by-Step Guide

Are you trying to figure out how to list products on Amazon but feeling overwhelmed by all the requirements? Whether you’re a beginner launching your first product or a seller expanding to Amazon from Shopify, Etsy, or another platform, getting your listings live is often more complicated than expected. Amazon has strict rules for product listings. You need to deal with ASINs, product identifiers, category-specific attributes, and sometimes even approval processes like GTIN exemption. Many sellers struggle with errors, missing fields, or listings that simply won’t go live. That’s exactly where this guide comes in.

In this article, you’ll learn how to list products on Amazon Seller Central step by step, including:
1. How to add an existing product on Amazon
2. How to create a new listing for products not yet in the catalog
3. How to list products faster using a listing tool like LitCommerce

Based on real listing experience, here are a few key takeaways you should know before getting started:

• If your product already exists, listing is faster—but competition is higher
• If you create a new listing, expect more required fields and stricter validation
• Missing just one required attribute can block your entire listing
• Bulk listing tools can save time, but you still need to understand Amazon’s requirements

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What to Prepare Before Listing Your Products on Amazon

To list products on Amazon smoothly, you’ll need to prepare a few essential details in advance. A complete product listing typically includes:

• A product identifier such as GTIN, UPC, EAN, or ASIN to define the exact item you’re selling. If you don’t have one, you may need to request a GTIN exemption.
• A SKU, which is your internal product ID used to manage inventory.
• Offer details, including price, condition, quantity, and fulfillment method (FBA or FBM).
• Product information such as title, brand, category, bullet points, description, and images.
• Relevant keywords and search terms to help your product appear in Amazon search results.

If your product already exists on Amazon, you can match an existing listing and only need to provide offer details. If not, you’ll need to create a new listing and fill in all required attributes based on the product category.

How to Add an Existing Product On Amazon Using ASIN

Trying to stand out when selling items already on Amazon? We’ve got you covered. In this part, we’ll show you how to list products on Amazon when they already exist on the platform. 

Step 1: Find the product you want to sell

In your Amazon Seller Central, click on Add Products and find the product you want to sell to start listing a product on Amazon. You can look for it by entering its name or ASIN in the search bar and click Search.

An ASIN is a unique number assigned for each product listed on Amazon. If you want to get an ASIN number, you can easily see it on the URL of the existing listing page or its Product details section.

You can also find products to sell on Amazon in 3 other ways, including:

• Product image: You can upload your product to let Amazon find your items from its catalog.
• Product IDs: You can search for multiple UPC, EAN, ISBN, or ASIN IDs.
• Web URL: Generate an Amazon listing based on your existing product web page. However, please avoid other retailer URLs for the best results.

The blank form option is used to list a single product on Amazon from scratch, which we will discover afterward, and the spreadsheet is used to add multiple listings at once with bulk listing spreadsheet templates.

Download Amazon listing template here

Step 2: Select your product

Once you submit your desired items, Amazon will direct you to the next page, where you can select your best-match product.

For example, I searched for “silicone baking mats,” and here are the Amazon product listings I got:

Select the product you want to sell in the list of search results; then, you will need to select product conditions like New or Used. For some kinds of products, Collectible, Refurbished, and Used conditions cannot be listed.

Then, you may encounter  in 2 cases:

Case 1: Brand or category approval required: Depending on the product, you may need to submit documents for approval to list the brand or category you chose. In this case, click Apply to sell to request approval.

When you list products on Amazon, you cannot treat every category the same. Amazon applies category-specific requirements, meaning each product type comes with its own set of mandatory fields.

In general, Amazon divides product attributes into three levels: required, conditionally required, and recommended. Required fields must be completed before your listing goes live, while recommended attributes help improve visibility and conversions.

For example, electronics listings often require model numbers and technical specifications, while apparel listings must include size and color variations. Because of this, choosing the right category from the start is critical to avoid listing errors or suppression.

Here is the list of categories needing brand approval: 

• Tools (collectible)
• Software (Collectible, Refurbished)
• Automotive (Used like new)
• Fine Art
• Fine Jewelry
• Collectible Coins
• Entertainment Collectibles
• Sports Memorabilia
• Music
• Video Games
• Video, DVD & Blu-ray

Case 2: No approval needed: If the product doesn’t require brand or category approval, click Sell this product to move to the next step on how to add a product on Amazon.

Categories that do no require brand approval: 

• Apparel
• Art Supplies
• Books
• Furniture
• Games
• Home
• Home Improvement
• Kitchen
• Lawn & Garden
• Luggage
• Office Products
• Outdoors
• Pet Products
• Shoes
• Tools (New, Used)
• Toys

Step 3: Submit documents for approval

Next, if you’re learning how to list products on Amazon with an existing listing that requires brand approval, you’ll need to submit the necessary documents and apply for selling approval to meet Amazon’s requirements. Here’s how:

1. Gather the required documents

To apply for approval, you must submit at least one purchase invoice. This invoice should come from a manufacturer or distributor of the product. Make sure the invoice meets Amazon’s requirements:

• Date: The invoice must be dated on or after April 21, 2024 (within the last 180 days).
• Seller information: Your name and address must be clearly displayed and match the information in your Amazon selling account.
• Supplier information: The name and address of the manufacturer or distributor must also be visible on the invoice.
• Product quantity: The invoice must show a combined purchase of at least 10 units of the product.
• Pricing information: While including pricing details is optional, you can choose to omit this information if you prefer.

2. Submit your documents

Once you have the required documents:

• Upload your files: You can either drag and drop your files or select them manually. Make sure your files are in one of the following formats: PDF, docx, PNG, GIF, or JPG.
• File size limit: Keep in mind the maximum file size for each document is 10 MB.

3. Optional information

Amazon allows you to provide additional information:

• Comments: You can add any relevant comments regarding your submission.
• Contact information: You may provide an email address and/or phone number for Amazon to reach you if they have questions about your application. If providing multiple email addresses, use commas to separate them.

4. Verification process

Amazon may verify your documentation by contacting the product vendors listed in your application. Make sure the information you provide is accurate and up-to-date.

5. Additional steps for brand owners

If you don’t have a trademark, you can file one using Amazon’s IP Accelerator to gain access to the Amazon Brand Registry. More information is available on the Amazon IP Accelerator page.

If you are the brand owner or manufacturer with a registered trademark, you can also enroll in the Amazon Brand Registry. Visit Amazon Brand Registry for further details.

After entering your information, click “Agree and Submit” at the bottom.

Step 4: Add your offer details

Once you’ve found the existing product listing or received brand or category approval, it’s time to add your offer details.

Enter your offer details by filling in the SKU (optional), quantity, selling price, and fulfillment channel.

The SKU – Stocking Stock Keeping Unit is a unique product identifier that helps you track your inventory on Amazon. If you leave it blank, Amazon will automatically assign an SKU for you.

As for the Fulfillment Channel, you can choose between 2 options:

• Merchant Fulfilled (FBM): If you handle shipping yourself, enter the quantity available for sale.
• Fulfilled by Amazon (FBA): If Amazon handles fulfillment, you’ll be redirected to set up an Amazon FBA shipment.

Once all information is entered, scroll down to the bottom and click Save and Finish.

After completing this step, your product will appear in the “Manage Inventory” section of Seller Central. If you use FBA as your fulfillment method, the listing will become active once Amazon receives your inventory.

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How to List Products That Are Not Sold on Amazon

If your item hasn’t been for sale on Amazon before, you will need to create a new Amazon listing to make your product accessible. Here’s how to list products on Amazon with a whole new brand. 

Step 1: Start a new Amazon listing

As mentioned above, if your products are not yet sold on Amazon. On your Amazon Seller Central, click Add products, head to the option Blank Form, and click Start.

Step 2: Enter your product name

Enter a name for your product. While naming your item, try adding high-ranking search terms or keywords for Amazon SEO. This can help customers find your Amazon product listing more easily through search results. You can do your own keyword research using Amazon keyword tools, such as Helium 10, Jungle Scout, or AMZScout, to track popular search terms.

Then, Amazon will suggest a product type based on your product name. Click Confirm if that matches your product correctly. Otherwise, you can freely select another product type.

After that, you will see multiple tabs, including Product Identity, Description, Product Details, Offer, and Safety & Compliance. Continue to fill out all these tabs to list a new product on Amazon.

Step 3: Fill in your product identity

Next, you will need to select if your product has variations, then add your Brand Name and your Product ID to the Product Identity tab. The product ID can be UPC (Universal Product Code), EAN (European Article Number), GTIN (Global Trade Item Number), or ASIN. These product identifiers are often required to list products on Amazon to help ensure accurate product identification and tracking.

You have two options for the Brand Name: choose “This product does not have a brand name” or enter your brand name. If you select “This product does not have a brand name,” your brand name will default to “Generic.” Otherwise, if you choose to add your own brand name, you will need to complete a brand approval form, as we showed above.

For the External Product ID, enter your product ID or select “I don’t have a Product ID” to apply for a GTIN exemption. For more detailed steps, watch our video guide on how to apply for a GTIN Exemption and list on Amazon.

Step 4: Add your product description

This is where your listing starts to convert, not just rank.

In the Product Description tab, you’ll add your product description, bullet points, and images. While it may look like a simple content section, this is actually one of the most critical parts of your listing.

From experience, many sellers focus too much on adding keywords, but overlook clarity and structure. Amazon’s algorithm may help you get visibility, but it’s your content that convinces customers to buy.

Here’s what actually matters:

– Bullet points drive conversions first. Most buyers don’t read the full description. They scan bullet points. Make sure each bullet highlights one clear benefit, not just a feature.
– Description supports decision-making. Use a short paragraph to explain how the product solves a problem or fits into the customer’s life. Avoid repeating what’s already in the title.
– Images do more than text. In many cases, images are more important than the description. High-resolution photos, lifestyle shots, and simple infographics can significantly increase conversion rates.

Practical insight: When listing products, you’ll notice that listings with clean bullet points + clear benefit-driven images tend to perform better than keyword-heavy descriptions. Focus on clarity first, then optimize for SEO.

Like the product name, your product description and bullet points should be well SEO-optimized to boost your listing’s organic ranking and increase sales. This should include a concise paragraph explaining the product features and benefits.

In addition to text, pop and high-resolution product images are essential for a strong Amazon listing. Ensure your product photos are sharp, well-lit, and displayed on a simple backdrop to meet Amazon’s guidelines.

Let’s continue to fill the 3 tabs left on how to create a listing on Amazon!

Step 5: Enter product details

After that, provide more details about your product, including Manufacturer, Number of items, Serving Quantity, and Serving Quantity Unit. Although optional, adding Target Audience and Age Range Description can improve your product’s visibility in search results. These keywords help match your listing to what customers are looking for.

Step 6: Add an offer for your product

In this Offer tab, you’ll need to provide details like the number of items available (Quantity), your price, the product’s condition (New or Used), and the fulfillment channel (FBA or FBM). This process is similar to creating an offer for an existing Amazon listing, as explained in the previous section. If you choose Amazon FBA, the Quantity field will disappear as Amazon will handle and manage your inventory.

When listing a product on Amazon, don’t underestimate the Price field. Your price should include all associated costs, such as storage, shipping fees, and the original product cost, plus profit margins. 

Moreover, if your listing isn’t a private-label one, other sellers can also sell under the same listing. A competitive price thus can increase your chance of being featured in the Buy Box. For example, you can leverage the power of .99 endings (people tend to see $9.99 as closer to $9 than $10).

Step 7: Provide safety & compliance information

The last tab to list a product on Amazon is Safety& Compliance. Here, include important safety details, such as the product’s origin, battery requirements, and any dangerous goods regulations. Providing these details not only helps you meet Amazon’s guidelines but also builds customer trust, ensuring a safer and more reliable shopping experience.

Step 8: Submit your products

Once you’ve completed filling out all the above information, review your details and click Submit to list your product on Amazon. Not ready yet? You can select Save as Draft to go back to it and make edits later.

And that’s it. That’s all 8 steps on how to list products on Amazon!

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How to List Items on Amazon With LitCommerce

If you already sell on other channels and want to list products on Amazon without having to copy-paste the same piece of information over time and sync your inventory across all your stores, using a Amazon listing app like LitCommerce can be helpful.

Currently, LitCommerce supports you in creating Amazon listings from 20+ eCommerce platforms and top marketplaces such as Shopify, Wix, eBay, Etsy, TikTok Shop, etc.

Listing products on Amazon manually sounds simple, but in reality, it quickly becomes time-consuming and frustrating, especially if you’re selling on multiple channels.

If you’ve tried listing products directly on Amazon, you’ve likely run into these issues:

• You have to copy-paste product data repeatedly from your store
• You need to re-enter the same information for every listing
• Missing just one required field can block your listing
• Managing inventory across channels can easily lead to overselling or inconsistencies

And if you’re dealing with both cases—matching an existing ASIN and creating a new one—the process becomes even more complex.

That’s where a listing tool like LitCommerce comes in. Instead of manually creating listings one by one, LitCommerce allows you to:

• Import products directly from your main store (Shopify, Etsy, WooCommerce, etc.)
• List products on Amazon without re-entering data
• Manage and sync inventory across multiple channels
• Handle both existing ASINs and new listings in one place

In short, it removes repetitive work while helping you stay compliant with Amazon’s requirements.

You can also watch this video guide on how to list products on Amazon with LitCommerce for a clear and step-by-step walkthrough:

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How to Create an Amazon Listing – FAQs

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Start Listing Products on Amazon Now!

Listing your products on Amazon is the first and crucial step for reaching a vast customer base. Whether you’re offering an existing product or a new one to the market, this guide has provided clear steps to navigate the process successfully. Therefore, follow it to list products successfully on every first try.

For more tips on listing and selling on Amazon, visit our blog. Also, don’t hesitate to contact us if you have any further questions.