On Etsy, where countless products are vying for attention, using the right tags can make all the difference in getting your shop noticed. Think of Etsy tags as helpful markers that direct shoppers to your items. In this no-nonsense guide, we show you how to choose the best tags that will enable you to find your ideal customer and beat the competition. We will also cover tips and tricks to get more out of Etsy tags.
Let’s explore now!
What Are Etsy Tags?
Etsy tags are keywords that you add to your product listings to help customers find your items in Etsy’s search results. Each listing can include up to 13 tags, which are search terms or phrases that describe the product in a way that potential buyers might search for.
The primary purpose of Etsy tags is to improve a listing’s visibility by matching relevant search queries. Hence, customers can easily discover the product. Tags should accurately reflect the product’s characteristics, including its materials, style, and intended use.
Regarding Etsy’s search algorithm, tags are crucial in determining where a product appears in search results. Etsy uses an algorithm that matches the buyer’s search terms with the seller’s tags and titles. The more relevant the tags are to the buyer’s query, the higher the chance the product will appear prominently in search results.
Discover the latest Etsy search trends to refine your tags—learn more in our guide on top trending searches!
2024’s Most Popular Etsy Tags Every Seller Should Know
1. #Handmade
“Handmade jewelry” is one of the best Etsy tags in 2024, driven by the consumer shift towards personalized, handcrafted items. Buyers are searching for unique, well-crafted jewelry unavailable in mainstream stores. For this reason, this tag is a top choice for you.”. The trend toward eco-friendly and artisanal goods continues to grow, and many customers on Etsy specifically seek out handmade jewelry as a statement of individuality. This tag offers you a competitive edge by appealing to shoppers who prioritize quality craftsmanship and sustainable production.
2. #Wedding
Weddings are big business, and “wedding items” remain one of the best Etsy tags for you to target in 2024. Couples planning their big day often turn to Etsy for bespoke wedding decorations, customized invitations, and unique accessories they can’t find anywhere else. The personalization trend has taken off in the wedding industry. This tag allows sellers to connect with customers looking for something truly special for their ceremony. Whether it’s handmade wedding favors or custom signage, this tag is a sure bet for wedding-focused sellers.
3. #Home decor
In 2024, “Home decor” is a staple tag for many Etsy sellers. As one of the best tags for Etsy, it attracts shoppers seeking to elevate their living spaces with unique, handcrafted items. With the rise of remote work, more people are focused on curating beautiful and functional environments, increasing demand for custom furniture, wall art, and other decor. Using this tag can tap into a vast market of homeowners and renters looking to express their style through carefully selected decor pieces.
4. #Clothing or #Fashion
“Clothing” is another category where the best Etsy tags come into play, particularly for those offering custom, handmade, or eco-friendly fashion. Etsy customers are in love with finding one-of-a-kind clothes that beat everything that could be found in conventional stores. Be it sustainable materials or a custom design, this tag enables the sellers to dig deep and reach an audience that values individuality and responsible fashion. As of 2024, this is still an ever-thriving market in Etsy. Hence, this tag is one worth using, if possible.
Looking to grow your shop? Explore How to Get More Sales on Etsy with our 10+ updated tips for 2024!
5. #Collectibles
“Collectibles” are among the best tags to use on Etsy because original artworks and rare collectibles are in higher demand. Unique works of art and secondhand collectibles possessing sentimental or aesthetic value will be worth spending money on in 2024 (and beyond) for buyers. This tag lets artists and collectors reach buyers who seek unique and quality items that they may not find anywhere else. In other words, this has remained one of the most important tags in attracting collectors and lovers of art within this ever-expandable market of rare and artistic products.
6. #Craft supplies
With the growing trend of crafting and DIY projects, the demand for high-quality, unique supplies has risen significantly. Crafters and hobbyists are always on the lookout for materials. As a result, ‘craft supplies’ has become one of the best Etsy tags for 2024. From sewing kits to woodworking tools, Etsy has become a go-to marketplace for DIY enthusiasts seeking specialized supplies for their projects. This tag will give you an excellent opportunity to reach a wide range of audiences, from professional crafters down to hobbyists.
7. #Organic personal care
This is one of the popular and best Etsy tags in 2024 under the category “Personal care.” The Etsy shopper generally looks for natural, handmade, cruelty-free, and other beauty products that often may not be mainstream. Very organic skincare, handmade soaps, and natural cosmetics can be offered with this tag to customers who are looking for ethical and sustainable beauty choices.
8. #Digital products
The convenience of an instant download really appeals to customers who are looking for digital including all types of printable art, digital planners, and templates, among a host of other resources. This shift towards digital goods has seen a significant increase in demand, especially within creative and professional markets where efficiency and accessibility are key. A seller with this tag in mind can expect to have an increasingly growing database of tech-savvy customers who are always looking for quick, affordable, and versatile solutions.
9. #Personalized gifts
In 2024, “Personalized gifts” is one of the best Etsy tags because that trend of peculiar customized presents remains in the market. Be it someone’s birthday, holiday, or special day, buyers do not hesitate to join Etsy with the hope of finding personalized gifts carrying special meaning. The best fit for this tag will be those sellers who deal in customized jewelry, engraved items, or even monogrammed home decoration items.
10. #Vintage items
Vintage lovers know that Etsy is one of the best places to find unique and rare items, so “Vintage Items” remains one of the best Etsy tags for 2024. Shoppers are drawn to the nostalgia and history of vintage products, whether searching for clothing, furniture, or collectibles. With sustainability at the forefront of consumer minds, vintage items also appeal to eco-conscious buyers. Sellers using this tag can tap into a dedicated market of buyers looking for timeless, environmentally friendly pieces.
11. #Boho style
“Boho style” remains one of the best tags to use on Etsy, driven by the enduring popularity of relaxed, eclectic designs. This aesthetic resonates particularly well with younger generations who seek to showcase their individuality through unique fashion pieces and interior decor. The tag’s widespread appeal covers a variety of items, from clothing to home furnishings, drawing buyers who appreciate artistic, free-spirited styles and want to infuse their spaces or wardrobes with a bohemian flair.
12. #Eco-friendly
In 2024, sustainability is a key factor driving consumer purchasing decisions, positioning “Eco-friendly” as one of the best Etsy tags. Shoppers are increasingly drawn to products that reflect their commitment to eco-conscious living, from reusable household items to sustainable fashion pieces. By using this tag, sellers can attract customers who prioritize minimizing their environmental footprint, especially when offering products made from recycled materials or designed with a low ecological impact.
13. #Stationery
“Stationery” is among the top Etsy tags, as shoppers consistently search for personalized paper goods and unique designs. From wedding invitation designs to artsy planners, people are ready to pay well for special stationery pieces that reflect their personal taste. Etsy is a top marketplace for unique, handcrafted paper goods. Thus, you can use this tag to reach people who value creativity and good craftsmanship. This category does reasonably well year-round, and there are distinct spikes in wedding seasons and holiday periods. Hence it’s always a worthy and profitable niche for you.
14. #Seasonal decorations
“Seasonal decorations” is a reliable tag for sellers throughout the year, making it one of the best Etsy tags in 2024. As holidays and seasonal events come and go, shoppers search for unique, handmade decorations that help them celebrate in style. Whether it’s Christmas, Halloween, or Easter, seasonal decor is always in high demand. You can use this tag to attract buyers who are looking to spruce up their homes and celebrations with festive, one-of-a-kind decorations.
15. #Party supplies
“Party supplies” has cemented its place as one of the best Etsy tags in 2024, thanks to the growing demand for personalized, custom-made party items. From birthday banners to wedding decorations, party planners turn to Etsy to find supplies to make their events stand out. This tag covers a wide range of products, ensuring that sellers can cater to various celebrations and themes.
How to Find the Best Etsy Tags for Your Products
1. Using Etsy search bar for inspirations
One of the most effective ways to find the best Etsy tags for your products is to leverage the platform’s search bar. As you start typing in relevant keywords, Etsy’s search algorithm automatically suggests popular terms and phrases that potential customers use. These suggestions can provide valuable insights into the most searched-for keywords in your niche. By incorporating these terms into your tags, you can increase your chances of appearing in relevant search results.
For example, if you sell handmade jewelry, you might start by typing “handmade necklace” into the search bar. Etsy’s suggestions could include a “silver necklace,” “beaded necklace,” or “boho necklace.” These suggestions indicate that these terms are commonly used by shoppers looking for jewelry similar to yours. By including these terms in your tags, you can make your listing more discoverable to a wider audience.
2. Analyzing competitor tags
Another effective strategy for finding the best Etsy tags is to analyze the tags used by your competitors. By examining the tags of top-selling items in your niche, you can identify popular keywords and phrases driving traffic to those listings. You can use these insights to inform your tag selection and improve your chances of appearing in relevant search results.
To analyze competitor tags, simply search for products similar to yours on Etsy and examine their tag lists. Look for patterns and recurring keywords that appear frequently across multiple listings. These keywords are likely to be highly relevant to your target audience and can be a valuable addition to your tags.
3. Leveraging keyword research tools
While Etsy’s search bar and competitor analysis can provide valuable insights, you can further optimize your tag selection by using dedicated Etsy keyword research tools.
Some of the most popular keyword research tools for Etsy sellers include Marmalead and eRank. These tools allow you to search for keywords, analyze competitor tags, and track the performance of your listings over time. By using these tools, you can identify underutilized keywords with high search volume and low competition, giving your listings a competitive advantage.
Best Practices for Using Etsy Tags
1. Tagging DOs
When using the best Etsy tags for your products, it’s essential to follow certain practices to optimize your listings and attract more potential customers, such as:
- Use a mix of broad and specific tags: Broad tags help you reach a wider audience by capturing general search terms, while specific tags can target a more niche market. For example, if you sell handmade jewelry, you could use broad tags like “jewelry” and “necklace” along with specific tags like “silver necklace” or “beaded necklace.”
- Incorporate descriptive tags and relevant keywords: Use tags that accurately describe your product’s features, materials, and style. For instance, if you sell a handmade leather bag, you might include tags like “leather bag,” “handmade,” “brown,” and “tote bag.” Additionally, consider using relevant keywords that your target audience might be searching for. By including these keywords in your tags, you can increase your chances of appearing in relevant search results.
- Keep your target audience in mind when selecting best Etsy tags: Consider the preferences and interests of your ideal customer and tailor your tags accordingly. For example, if you sell vintage clothing, you might include tags like “vintage,” “retro,” and “boho.” By understanding your target audience, you can choose tags that will resonate with them and drive more traffic to your listings.
2. Tagging DON’Ts
While there are certain practices to follow when using best Etsy tags, there are also some things to avoid, including:
- Use irrelevant or misleading tags: Avoid using tags that don’t accurately describe your product or that are intended to deceive customers. For example, if you sell a handmade ceramic mug, don’t use tags like “designer” or “limited edition” if these claims are false.
- Overuserepetitive keywords: While it’s important to include relevant keywords in your tags, using the same keyword multiple times can be counterproductive. Etsy’s algorithm may penalize listings with excessive keyword repetition, so it’s best to use each keyword only once or twice. Instead of repeating keywords, you should include a selection of relevant terms and phrases, with each appearing at least once to effectively detail your product.
Best Etsy Tags – Final Thoughts
In short, Etsy tags are not just a tool for SEO; they are a powerful way to connect with your target audience and showcase the unique qualities of your products. By carefully selecting and optimizing your best Etsy tags, you enhance your shop’s discoverability and reach the right audience. Remember, the journey to Etsy success is ongoing. Continuously monitor your tag performance, stay updated on emerging trends, and adapt your strategy as needed.
